Social Media Marketing For Corporations - Intro

Let me introduce this series of Successful Corporate Social Media Marketing posts with the recent profound shifts that have caused the urgent need for large corporations to embrace a strategic approach to social media and social media marketing.

EVERYTHING AT STAKE
Corporations tend to be the most out of sync with social media. In 2008, social media was a significant, emerging new kind of media. But as of Spring 2009 it has now oficially fully overtaken all other forms of marketing communications combined.
As soon as 4th quarter 2009, many successful corporations of 2008 will go extinct -- primarily because they did not adapt successfully to social media and did not recognize they were already in a Tar Pit.
The problem is that corporations tend to be big and slow. Persuasion Power has already shifted thoroughly into the camp of Social Media. Will your corporation be one of the stuck elephants that realizes this too late?
Here are some of the Tar Pits many corporations are in today:

• they continuing marketing and online communications as usual, in denial that Social Media is already bigger than CNN, your sales force and website combined.

• they dabble in social media, but maintain the same typical corporate communication style (talking AT instead of talking WITH -- selling instead of attracting.

• they are haphazard without a genius strategy to pull it all together for optimum impact

• they make a stab at social media but box it into an existing department (IT, marketing, sales, Public Relations, Customer Service) when it encompasses all of these. Their results are frustratingly imbalanced and without power just as trying to run an 8-cylinder car on one cylinder would be.

Friends, everything is at stake. You prospects and current customers are ALREADY on social media, talking about relevant issues, market developments, products and services.

Are you IN on that conversation or is your business adrift at at the mercy of the loudest voices in social media?

Would you like to be effective in the art of social media persuasion where your voice and message will attract your customers from this moment forward?
BOTTOM LINE
If you are in business -- any business -- your customers and prospective customers are ALREADY using social media to tune into your reputation, your marketplace, and conversations closely relates to your services. If you are not harnessing Social Media, your business is committing slow suicide by targeting where your prospects used to be, not where they are today and tomorrow.

YOUR OPPORTUNITY
Our upcoming posts will address critical issues to effective Social Media Marketing such as:

• Avoiding Tar Pits
• Learning to engage with your prospect and attract them instead of talking at them

We invite you to outsource your social media marketing to us. We can orchestrate it for maximum positive effect because we possess and integrate the many skill sets that success requires. Learn more by calling Promise Productiosn at 972-822-3587.