Strategic Blogging - Give Your Business An Edge with Social Media Marketing

Strategic Business Blogging is one of the most important things your company can do to be and stay relevant to your marketplace. It is the essential first step in successful Social Media Marketing.

Sadly, many bloggers receive little-to-no benefits from all their investment of blogging time and effort. That is because they are not thinking like a marketing firm and lack the strategic distinctions that produce results like these:

• blogging that raises the visibility of your company's main web site
• blogging that stimulates new business inquiries
• blogging that doubles the value of your Public Relations efforts
• blogging that maximizes the results from Press Releases
• blogging that facilitates customer service
• blogging that does not distract from your focus on day-to-day business operations

The above benefits are exactly what our "Blogging For Business" service provides. By blogging for you, you can rest assured that your blog is providing the maximum value to your business, giving it an approachable and professional image, facilitating positive PR, and helping your web site be found by more prospects.

"Your business blog is the perfect opportunity to speak to the community about your company, about your industry, and to respond to issues / questions that arise. Your blog is your opportunity to shine by being the good guy -- sharing, generous, and customer-service oriented. In turn, that creates the trust that paves the way for the best business deals." -- Marcus, president of Blogging 4 Business

Here are some free tips towards effective business blogging:

• Have one employee be the main company liason for the blog. That person can oversee it, take pride in it, and receive content from others within and outside the company

• Make sure your blog has its own domain name and unique IP address

• Make sure your company's other social media assets all link to the blog (Facebook, Twitter, Linked In, You Tube, CareerBuilder, BusinessWeek, Flickr, Wikipedia, etc.)

• Not every blog should be about you. Blog about related issues, marketplace developments, similar technologies, and interests that your prospects share in common.

• Re-post your press releases to your Blog.

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We hope this whets your appetite for the benefits a properly setup and managed blog can provide your business. Would you like us to set the stage for propsects to trust you and want to do business with you?

Promise Productions welcomes your inquiries on effectively promoting your business through marketing communications, including blogging, video blogging and social media marketing. Call our Dallas headquarters at 972-822-3587.