Dallas Custom Website Design for Smart Marketing

Of first importance is that all Promise Productions web site development is done from a marketing communications standpoint. That means we go beyond creating a clean and visually appealing web site. We engineer your site to attract your ideal client. We develop your site and promote it to bring in, not just web traffic, but optimum profit.

In this example, our client requested a custom web site upgrade. We not only improved the logo and integrated the site with a new high-tech look and color scheme that went better with the rest of their branding. Our "marketing-approach" discerned that they have three distinct sets of customers and the website had to effectivly appeal and attract to all 3 markets:

1• the residential individual in need of a fuller-featured voicemail than cam with the local phone company

2• the small business that needed big business phone features, virtual office attendants and calls sent to different digital media (to SMS text, to email, to fax).

3• the high-end business needing IVR, custom voicemail, custom programing solutions where customers can log in and change their accounts over the phone.

Our marketing-savvy design effectively appealed to each demographic by creating bundles of services that each market segment was most likely to need. The home page effectively funnels the prospect into what is most interesting to them -- promoting the sale. The results are impressive and we are proud to integrate custom web site design with smart marketing.

For professional, custom Dallas web site design that grows your profits call Promise Productions at 972-822-3587.

Dallas Actor Headshot Photography

Dallas Actors and Models appreciate Promise Productions' professional headshot and portrait photography for our ability to deliver the best look for your purposes. Our Dallas head shot photographer was trained by the best and it shows.

In Dallas, your Headshot photography has to capture attention in an instant. In today’s competitive Modeling and Acting worlds, casting agents, booking agencies and art directors have more options than ever at their fingertips, so you have to stand out. Promote yourself with our head shots portrait photography to get results!

A typical Hollywood-style headshot photography session will use a couple different tops and take 1 hour. Rest assured that any aspect can be customized to your exact needs. Our standard head shot photography session includes retouching of 4 photos, all your photos on copyright-free CD-Rom.

For a free consultation and to reserve your headshot portrait session call 972-822-3587.

Origins of Christmas - Meaning Revealed

Christmas Origin - The Messiah's Birth Foretold
The Christmas origin begins with the predictions of Christ over the many centuries before His birth. The sceptre (a Hebrew symbol of governmental authority) shall not depart from Judah, nor a lawgiver from between his feet, until Shiloh (Hebrew, the "Messiah") come; and unto Him shall the gathering of the people be. (Genesis 49:10).

"But thou, Bethlehem Ephratah, though thou be little among the thousands of Judah, yet out of thee shall he come forth unto me that is to be ruler in Israel; whose goings forth have been from of old, from everlasting." (Micah 5:2). Therefore the Lord himself shall give you a sign; Behold, a virgin shall conceive, and bear a Son, and shall call His name Immanuel. (literally, "God-with-us" in Hebrew) (Isaiah 7:14). For unto us a child is born, unto to us a son is given: and the government shall be upon his shoulder: and his name shall be called Wonderful, Counsellor, The mighty God, The everlasting Father, The Prince of Peace (Isaiah 9:6 KJV).

The fulfillment of over 300 Old Testament prophecies of the Messiah started with Christmas. As you can see above, these predictions included (i) the time of His birth being before the Jewish people lost their sovereign power to 1st Century Rome when Archelaus took the throne in Israel; (ii) Bethlehem, a small insignificant town, being the place of His birth; and (iii) that He would be born of a virgin. All of these prophecies show up in the Dead Sea Scrolls and the Septuagint versions of the Jewish scriptures, which have been established by secular sources as predating Jesus Christ by between 100 and 250 years. It is amazing to note that when Israel's religious elite cried, "Woe to us, for the scepter has been removed and the Messiah has not come!" (Talmud, Babylon, Sanhedrin), Jesus had already been born and He was growing as a young boy in Galilee.

Christmas Origin - God's Plan for the World Revealed
The Christmas origin has pagan roots. That is well documented. The Christmas season is sadly over-commercialized. That is apparent to all of us. However, the message of Christmas is true, and the implications of Jesus' historical birth in Bethlehem about 2,000 years ago are enormous for all of us. The Son of God, Jesus Christ, humbled Himself and came to the world as a little baby born in a manger. Was He born on December 25th? Probably not - that's a date chosen by the early Roman church to correspond to a preexistent Winter solstice festival. Regardless, the truth of His birth (whether in late summer, early autumn, or otherwise) cannot be denied. Jesus Christ was undoubtedly an historic figure, and His purpose was simply to fulfill the meaning of His name, "The Lord Saves."

After His birth, Jesus grew to be a man and started His public ministry at the age of 30. He was called many things by many people, including a great man, a great teacher and a great prophet. He did remarkable wonders and acts of charity, and He died a horrible death on a Roman cross for the crime of blasphemy. But was Jesus Christ God incarnate? Did He rise from the dead three days after His crucifixion? Christmas is a time to genuinely open our hearts and earnestly seek the truth about our Messiah. Jesus told us who He was and is - He didn't mince words. "I am the way, the truth and the life: no man comes unto the Father, but by Me." (John 14:6). "He that believes on the Son receives everlasting life" (John 3:36).

Christmas Origin - The Greatest Gift of All!
The Christmas origin, at its meaningful heart, began about 2,000 years ago in a manger in Bethlehem. The Christmas story is simple -- Jesus wishes to be born within your heart today! As we hustle about the shopping malls this Christmas season looking for that perfect gift, let's all reflect on the greatest Christmas gift of all. Open your heart to the Messiah who was born in a manger in humility, died on a cross in love, and rose from the grave in glory. Accept the gift of Jesus Christ this Christmas - the most glorious gift in all history!

Accept Your Free Gift Now

Dallas Web Site Design & Website Development

Your business web site plays a vital role in today's marketing equation. Promise Productions  is a professional web site development company that makes your website a powerful business tool that performs as great as it looks. We provide business web site design to:

• Attract New Customers
• Promote Your Brand
• Reach Your Best Prospects
• Generate Leads and Pre-Quality Sales
• Facilitate Customer Service
• Maximize Profits

With Web Site Design offices in Dallas, Promise Productions is a turnkey website design firm. We offer web development and web site marketing, including complete custom web site solutions for your company's e-business, branding, identity, marketing and e-commerce needs.

• INTEGRATE your marketing with a unified look online that reinforces your message.
• Manage the COMMUNICAIONS HUB of your business and seamlessly interact with both customers and vendors.
• Take advantage of E-COMMERCE to save money while streamlining revenue inflow.
• Maximize profits with targeted search engine visibility.

We create your Dallas web site to be a powerful business asset by merging the communications design and web technology to serve both your company and its clientele.

Call 972-822-3587 for a consultation on how to put a web site to work for you.

The Strategy in Strategic Marketing

People ask us all the time, exactly what we mean by "Strategic."

Promise Productions provides strategic marketing. Where the strategy comes in is in marketing SMARTER by taking maximum advantage of New Media to augment traditional marketing channels.

Strategy is communicating in words, pictures and video from purpose. Our strategy comes from effectively answering these questions:

· Who is your ideal customer?
· Why should they want to do business with you?
· What are the key mediums relevant to your market to get your messages out there (for example newspapers, tv, internet, radio, direct mail, email, blogs, cell phones, podcasts, etc.)?
· What specific results will we measure to keep you on top?

In Web Site Design, strategic means we analyze everything from color scheme to button placement to exact phrases best appeal to the kind of Image your business needs to attract the best customers. It means generating, not merely hits of traffic, but new profits.

In Postcard Direct Mail, strategic means dozens of design tips that give you the advantage when it comes to responses. It also means connecting the direct mail to an online web site campaign. The direct mail is a teaser and the feature presentation on the web deepens the relationship.

In Social Media, Strategic marketing means serving first in order to be served. It means knowing the right places to be seen. It measures, not meaningless "friends" and popularity, but cultivating a reciprocal exchange of value in action.

In Blogging, Strategic means we write about the subjects that matter to your prospects, in a way that gets your business noticed at the right place and time. Strategic blogging also involves spreading the info on your blog in key places that both promote good links good followings and good visibility.

There are more areas we could talk about to be sure. The thing is, we are sad to see so much haphazard advertising by amateurs and the big agency boys alike. Your budget is not a toy to have fun with to us -- your budget is an investment of trust in our marketing strategy that seeks the optimum return.

If you have money to throw away, don't call us. We can't bear to waste anything. Just as a farmer sows good seed in a good soil, we apply strategy to craft your message and apply it in the right "soil" of audiences where your Value Proposition will take root and your business enjoys the fruits.

There are no gimmicks or free lunches. What we offer is know-how for seeing to it that your effort is a wise one. Call is "value" if you will. Our marketing strategy is there to position you for the results you want.

Learn more by calling Promise Productions with the results you want at 972-822-3578

Equipped for Success in 2009

The core value that Promise Productions offers as a visual marketing communications firm is our skil sets that equip you for success in 2009 and beyond.

Sure, we do websites, brochures, logos, blogging, photography and video. But the key is that these services are all purpose-driven. They are strategic services from a responsive marketing mindset. Each of these tools is there to quip your business for profits.

We are not just designers, artists, creatives and programmers. We understand marketing and that makes all the difference.

Equipped for Change
We understand your needs change, your market changes, the economy changes, and technology changes. We are poised to adapt quickly to changes and opportunities for your business. We have multiple skill sets we can bring to bear to achieve your goals in a dynamic marketplace.

Equipped for Value
Our visuals, copy writing and presentation skills are geared to present your Value Proposition to your prospects. In other words, WHY they should WANT to do business with you.

We communicate your value to those most interested in your and those you are most interested in. That is bigger than any single marketing action or "patch" to momentary cash flow needs. When your prospect grasps your value, responses are tremendous and profits flow naturally.

Equipped for New Media
Promise Productions is savvy on how to use the new media to expand your audience and target your ideal prospects. Traditional media (Radio, TV, Newspaper, Print, Yellowpages) has largely collapsed in the face of the ability of New Media to reach, persuade and make your message alive and personal. Technology makes New Media as accessible as your phone or computer screen. Let us show you how to take advantage of it!

• Web Design and Web Site Marketing
• Blogging
• Search Engine Visibility
• SMS Marketing
• Email Marketing
• Podcasting
• and last but not least - VIDEO to all these marketing channels

Equipped For Success
Promise Productions offers multiple strategies to dynamically reach your buyer. We help you get more results with less struggle. We call that "value" and our 16 year track record of success is the platform of experience that can look to the future with confidence.

We invite you to call Covenant Designs at 972-822-3587 to join the ranks of those who enjoy higher profitability from superior marketing strategy.

Use Video To Convey Your Message

With studios in Dallas and Los Angeles, Promises Productions marketing communications provides Video Production including Shooting, Editing and Broadcasting to DVD, Internet and Podcasts.

We are a professional video production company that will guide your message from concept and script writing to shooting, editing and duplication. Whether you are looking for Professional Video, Broadcast Video or High Definition, we are happy to prnounce you well within budget.

Spread Your Message Professionally for Results
Our video marketing solutions have helped clients demonstrate their products, build trust and rapport with customers and increase sales through website streaming, video email campaigns, CD-ROM & DVD video brochures, podcasting, video search engine optimization (VSEO) on Google, Yahoo and YouTube and high definition video for trade shows, presentations and more.

Equipped for Optimum Results
Our video editing is done entirely with Final Cut Pro Studio 2, run on Apple Macintosh MacPro workstations with 8 processors. These new performers are twice as fast as any other video editing platform on the planet at any price! (learn more) All this means VALUE -- top notch quality and your project delivered on time.

In addition to providing video editing, we also shoot raw footage on-location production services in the Dallas areas. Our video production services are ideal for:

• Corporate Video
• Training Video
• Marketing Video
• Event Video
• Awards Ceremony Video
• News Releases / Announcements
• Video to enrich your web site
• Television Infomercials
• Orientation Video
• Fundraiser VIdeo
• Video News Releases
• Music Videos
• Podcasting and Internet Video

Call Promise Productions at 972-822-3587 to harness the power of video for your business.

Word of Mouth Has Moved Online

If you've read our other entries, you see that Promise Productions offers multifaceted ways with the right visuals and right exposure to connect you with your best prospects for optimum growth.

Recently we've expanded our marketing communications with Strategic Blogging, and for good reasons:

1 • Strategic Blogging puts your products and services in front of a world of bloggers already interesting in learning about the categories and topics you deal in.

2 • Strategic Blogging the less formal presentation of useful information to customers increases your trust factor – paving the way for positive business relationships.

3 • Strategic Blogging is a powerful new tool for Search Engine Optimization as relevant links for key terms point back to your web site -- effectively raising its page rank.

4 • Strategic Blogging is designed to be Shared. Comments, blog directories and RSS feeds find their way to your prospects in places your website cannot access.

Now here's the 5th reason: Word Of Mouth Has Moved Online.

Everyone knows that a timely endorsement by a trusted source makes all the difference in which company your prospect chooses to get their business needs fulfilled. That is why, Social Media – of which Blogging is a key component – needs to be utilized in your company's marketing plan.

Blog readers learn about your business and other Bloggers spread it FOR you. That's right, engage a volunteer army of word-of-mouth through
(1) comments on blogs, and
(2) other bloggers responding to and point to your business' blog.

OK, that part about an "army" is an exaggeration -- UNLESS your blog is professionally promoted by a service like ours.

Your prospects want someone to speak their language. That is what they hear, trust and respond to.

Example: you want to know which of the many new video cameras to buy. Well you cannot just call up Sony itself and get a response. But all too often the local brick and mortar shop does not carry that exact model or your questions are about an upcoming model not on the shelves. The big box stores carry too many items to be an expert on any one of them. The big manufacturer does not talk to the individual customer one-on-one -- too bad for both parties.

Enter Social Media
With Social Media you can search for the inside scoop: the Blogs, a YouTube video, a enthusiast interested in the same thing, user groups, etc.. Now this arena of information provides two vital elements (and wait till we link this back to marketing!) --

(1) an individual in-the-know who will respond one-on-one to your specific needs

(2) a frank conversation without a salesy agenda getting in the way to spin the facts

OK, back to the speak-your-prospects-language part and how that turns into business GOLD...
Social Media is the new word-of-mouth with answers to just about anything. A person's physical network of friends, colleagues, associates and experts could NEVER be as big or well-informed as this.

Face it, your customers are turning in ever increasing numbers to Social Media to get a trusted answer on the product or service they want. These days, the casual word from an equal online who speaks their language is more trustworthy and powerful than the overly-expensive and overly-slick presentation from an ad agency or manufacturer.

Buyers are sick of being patronized. Today's customer is saying, "value my needs enough to tell me something REAL instead of something you think will make yourself a quick buck. When I see that you value me, I will value you enough to buy."

Blogging can do that – with honesty, integrity and strategy. The successful company in 2009's marketplace is responsive enough to stand shoulder-to-shoulder with the individual customer because it understands that to value the customer is to value itself.

Want your quality product and service to receive its fair share of today's marketplace? Have something great that just needs the right visibility? Then call 972-822-3587 and ask how you can start a profitable business relationship with Promises Production.

Too Big To Fail

Can you believe it, there are companies out there who still embrace the notion that future security is tied to being too big to fail.

The dinosaurs were big. They failed to adapt and became, well, dinosaurs. Extinct.

If you look, you will find that ancient history and modern examples alike you will hear a similar story:

The Titanic ...
The Hindenberg ...
The USSR ...
General Motors ...

There is a common thread here: each of these was TOO big to respond fast enough to its environment.

One component of the scientific definition of life is responding to its environment. That applies to today's companies too. To fail to respond = corporate death.

Small is Beautiful
Let me say that better, RESPONSIVE is beautiful. Too many companies fail to interact with their customers and the unspoken message is that they are too important to live in their customer's worlds. I have news for you, there's no room in today's marketplace for a snooty aristocracy. The buyer has the power and wise companies seek to better serve their customers.

That goes way beyond a friendly voice at the front desk. It means communicating in the language of your best prospects in a marketing-savvy way. It means keeping your brand from becoming a dinosaur. It means responding to cost-effective Internet visibility strategies.

At Promise Productions, we have multiple strategies for re-engaging with your customers so they will WANT to engage with you. Call 972-822-3587 to learn more.

The Six Cs of Marketing

Traditional marketing courses tell about the "Four P's" of marketing: Product, Place, Price and Promotion. As a seasoned Dallas Marketing and Advertising Agency professional, I am here to share about the Promotion element through the Six C's.

(1) CUSTOMER

Today, your company's marketing strategy needs to be customer-focused. It is all about service the customer. We believe that value only exists when we deliver measurable benefit to our customers.

To benefit the customer, first we have to understand your values, wants, needs and motivations. Not "understand" them as demographics or psychographics, but rather understand them as real people.

We have to understand why customers do what they do (or don't do) when they do it. Such knowledge is vital in marketing since having a strong understanding of buyer behavior will shed light on what is important to the customer. We focus on the your target customer first and then reverse engineer the most effective branding strategies.

It is crazy for a business to think they can attract prospects without understanding them. It's vital that companies have mindshare before market share can be gained.

(2) CONSISTENCY

Companies need to maintain consistency in their message; a practice called integrated marketing communications - from packaging and advertising to sales promotion and publicity. This will maintain and reinforce a brand's personality and image in a real life contex.

(3) CREATIVITY

Creativity is imperative to attract the right attention in a world cluttered with thousands of messages. Creativity adds impact through imagination - making your message memorable, compelling and effective.

Creativity lays aside the overly-familiar rules, and embraces out-of-box thinking so that marketers can reach beyond logic and structure and attract using a much more powerful force -- imagination.

* Creativity Informs: Marketing's responsibility to inform is amplified via creativity. Creativity makes marketing more vivid, and many researchers believe vividness attracts attention, maintains interest, and stimulates consumers' thinking.

* Creativity Persuades: Today's marketers are making creative storytelling aids: new myths, heroes and symbols like Ronald McDonald, the "Can You Hear Me Now" guy from Verizon, and more recently the Gecko from Geico Insurance.

* Creativity Reminds: It reinforces the brand with a unique flair. Imagine using the same invitation, without any creativity, to remind people to try a particular product everyday for a month. The invitation would become stale very quickly. Only creativity can transform boring reminders into interesting, entertaining marketing communications.

Nike is proof. Several commercials in a Nike campaign never mention the company name or even spelled it out on the screen. Each communication told a story. Each story evoked an emotion, created a possibility and an opportunity. And, the only on-screen cue identifying the sponsor was a single "swoosh" logo inscribed on the final branding scene.

(4) CULTURE

We understand that your business has to speak the CUSTOMER'S language to reach them in their world. All marketing communications needs cross-cultural research to be able to succeed. It's foolish to only see things from your own perspective, assuming that everyone else in the world thinks exactly like you and should understand what's so great about your product or service.

As David Ogilvy, the Father of Advertising, states, "If you are trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think".

(5) COMMUNICATION

Consumers don't want to be "sold to". Rather, they want to be "communicated with." Communication ties right into the tips about Culture above.

Good marketing communication creates value with target customers, speaks in their language and tells your story. It's about building long term, trustworthy, and profitable relationships with your customers.

Communication is not persuasive if it is "salesy", rather real communication is authentic and authenticity fosters trust and opens the doors for agreement.

(6) CHANGE

Marketing is not just a business function, but a process. There is a beginning, middle, but there is never an end. Successful must constantly CHANGE with the times. It is a conversation with your customers and potential customers that evolves right alongside them. As their needs, goals and desires change, our marketing keeps pace.

Marketing needs to be an evolving process that considers change in the world, economy, market, consumers; as well as internal change within the organization.

Promise Productions' advertising and marketing solutions for growing companies begins with targeted, measurable marketing plans and implement with break-through creative and the most up-to-date and innovative marketing communications. Our award-winning design and broadcast team is able to provide the marketing expertise, media planning, and production for any campaign.

Our proven ability to deliver elegant solutions for success in a complex world is your answer to more profit in 2009.

Let the results begin by contacting Promise Productions 972-822-3587.

Roadmap For 2009 Success

Think about it -- do you just want results or do you want PROFESSIONAL results? What level of results do you want? What caliber of customer do you want to attract? What level of presentation do you need to attract THAT customer?

At Promise Productions , we are not just graphic designers, web site programmers, digital photographers and videographers – those services are means to an end. We are MARKETING-SAVVY communicators. Our designs, writing and visual creativity is geared to one thing – producing the level of results your business would be thrilled to enjoy.

You see, whether it is a direct mail piece, a logo, a video, or search engine optimization, ALL our services are here to forward Your marketing goals. As we are fond of pointing out, Marketing MAKES money. Creativity and Innovation MAKE money. The rest is your expenses.

(1) The best thing, my friend, you can do for your business to position if for success is to get clear on what your IDEAL customer is. If you need professional assistance, we are a phone call away.

(2) Once you know the kind of client you enjoy doing business with, the kind that offers the best financial return for your efforts and the kind that likes doing business with you, you need marketing strategy to best attract them.

(3) Successful marketing first understands your audience so it can speak directly to them. It is communication that persuades them on your value.

We believe that true business success does not come from simply having the most leads and the most traffic; it comes from having the RIGHT customers. Face it, you don't have to be in business very long to experience that some customers are a joy to serve and others are just the opposite.

Given that you probably charge both kinds the same rates, which ones would you rather do business with?

Why We Get Professional Results:
In a word, Marketing. Everything we do is from marketing-savvy strategies to build optimum profits from ideal customers.

If we are speaking to you, go ahead and take the next step to a prosperous business relationship. Call Promise Productions at 972-822-3587.

Related Information:
• How we cause your prospects to Want to do business with you
• Dominate Your market through an Unfair Advantage
• Promise Productions' Commitment to You

Make Things Unequal

All things being equal, customers will always buy at the lowest price. So what are you doing to make things... unequal?

These days we see lots of areas losing personalness, losing meaning – becoming commodities. Sadly, this can even apply to vital marketing communications cornerstones such as logo design and web design.

These days even important things to you, like your bank account, you deal with a new bank teller every other month or so. These days businesses are starved for meaningful value personally to them. Provide THAT and you make things unequal, giving your cashflow an unfair advantage. So how do you communicate your business' value in a meaningful way? Keep reading...

UNEQUAL AWARENESS
If you blend in, if you do not distinguish yourself, you are another option in the crowded sea of products and services. If your customers see what you provide as a commodity, they will have zero loyalty -- often regardless of the customer service you offer. At this level, what you offer is merely equal to the next business that comes along and the determining factor becomes price. WalMart became America's largest employer on this principle of lower price for consumer commodities.

But for YOUR business, we focus on distinguishing you through what many businesses are starving for whether they know it or not – TRUST and AWARENESS.

Promise Productions works with good companies to make them better, more profitable, because we cause your client to WANT to do business with you. How do we do that? Well, as a Dallas marketing firm we use visuals to communicate your Value Proposition. What's more, we seek to do it in as personal a way as possible.

UNEQUAL TRUST
Each business has a relationship with both its current and prospective clients. Our Marketing Communications services are about managing and fostering these relationships for optimum success. Your goals are our command.

Cause your products and services to have personal meaning to your audience by

Listening... Understanding... & Appealing To

your ideal audience and the struggle to succeed just got a whole lot easier.

Start a prosperous business relationship with Promise Productions, call us at 972-822-3587.

Related Information:
• How we cause your prospects to Want to do business with you
• Dominate Your market through an Unfair Advantage
• Promise Productions' Commitment to You

Internet Marketing Consultants, Dallas Search Engine Optimization Company, SEO SEM Firm

Promise Productions' Search Engine Optimization and Search Engine Marketing experts have successfully use SEO and SEM best-practices since 1995 to promote companies just like yours. Our SEO Copywriting team understands the nuances of SEO / SEM and utilize the latest techniques and strategies to get businesses positioned into the search engines to attract the attention of their best prospects.

This way they, and you, can spend time closing deals instead of trying to sell.

There is a lot more to successful Search Engine Marketing than throwing in a few relevant keywords into your content and meta data to affect your rankings in the search engine results pages. An effective Search Engine Optimization (SEO) or Search Engine Marketing (SEM) campaign takes several skill sets and each one provides the necessary ingredients for the combined success. While there are no magic bullets to overnight success, SEO is an extremely wise medium-term investment in today's economy where your profit -- or lack thereof -- is now directly tied to your search engine visibility.

Chances are your prospects are searching online for your products and services and you need to appear -- at the right place and right time -- to get their attention, win their trust, and rake in the profits.

In fact, the investment into a professional Internet marketing campaign can yield returns on the dollar up to 35 times higher than traditional advertising.

At Promise Productions, we partner with you. We look at your goals and work to attract your ideal customer. We can improve your site, create entirely new search engine friendly sites and employ pay-per-click to the right audience. Our goal is to forward your business goals.

In order to best present you to your prospects, we first get to know you. Then our SEO copywriters and technicians go to work developing optimized web content that is persuasive to both consumers and search engine spiders.

In 14 years of practicing SEO, we have ALWAYS find key phrases that the client did not know potential customers were using to find their product or service in the search engines. It is true, you are missing some of your best customers because you are trying to communicate with them like YOU communicate instead of how THEY communicate. Our extensive keyword research uncovers and repairs those communication gaps so that prospects welcome your message and are more inclined to WANT to do business with you.

Professional Keyword Research translates into Gold for You

Think of this -- literally every word, spelling variation, and phrase associated with each product and service you offer is a potential doorway that pre-qualified customers can enter your business.

The right keyword research results in tons of new marketing channels through which to reach new customers. See the power of ranking high on the Internet?

As a part of our Search Engine Optimization and Search Engine Marketing services, we develop and implement each of the following:


INTERNET MARKETING SERVICES

* Search Engine Optimization consulting strategy
* Search Engine Competitive Analysis
* Current Website Consultation
* Competitor Website Positioning Analysis


SEO STRATEGY IMPLEMENTATION

* Search Engine Optimization strategies
* Internet Marketing strategies
* Search engine strategy development
* Key phrase marketing


SEO COPYWRITING

* Search Engine Optimized copywriting
* Keyword and key phrase research analysis
* Keyword and key phrase development analysis
* Keyword and key phrase frequency analysis
* Keyword and key phrase proximity analysis
* Keyword and key phrase weight analysis
* Meta Tag Development (Title, Content, Description, Alt, etc.)


SEO CAMPAIGN MANAGEMENT

* Search engine rankings
* Website rank monitoring
* Search engine marketing
* Search engine promotion
* Internet marketing
* Pay per click campaigns
* Pay per click campaign management
* SEO campaign results reporting


BLOGGING FOR SEO

* Professional Written Blogs that link back to your web site
* Blog Promotion in directories, RSS feeds and more



CONTENT IS KING
Lesser SEO firms try to trick the system with gimmicks that never last. The fact is that your web site will be visited and responded to because it has truly useful content. Content is King.

Understanding that, our Search Engine Optimization copywriters know how to effectively develop keyword and key phrase-rich copy designed to improve your website rankings and get your website in front of pre-qualified customers – those actively looking for a specific product or service through a search engine. The sooner you have an SEO copywriter optimize your website content, the better chance you have of ranking above your competition.

CONCLUSION
Success in the search engines requires multiple strategies that must integrate for optimum results. SEO must serve your marketing campaign with intelligent integrated strategies that attract, not just traffic, but profits. Promise Productions has the comprehensive skill-sets you need to take your company to the next level.

Call Promise Productions to "Turn On The Results" -- 972-822-3587.

Dallas Marketing Advertising Firm

When you think about it, only two things in business actually make money -- marketing & innovation. Everything else is an expense. Promise Productions,  a Dallas Advertising agency, provides innovative marketing services put you in the best light to attract your ideal clients for optimum profits.

• 
  
  We craft your message for maximum effectiveness.
• 
  
  We use technology to efficiently broadcast your message to the optimum target (integrating your Web Site with Blogging and Direct Mail).
• We provide the right image and communications to tell your story in a compelling way.

Professional Dallas Marketing and Branding Services
Get Found. Get Recognized. Get Results. Get Value.

Our Marketing, Advertising and Branding strategies are integrated so all your activities are infused with power. Each medium we present your business in (on-line, in print, etc.) has a complimentary look and feel and conveys a consistent message that both potential customers and current clients immediately recognize and identify with.

Brand identity must consistently be infused into all marketing messages, advertisements and corporate communications to sustain and grow your market share. In 2008's crowded and competitive marketplace, this is the key to optimum profits.

We build your brand one impression at a time by integrating Search Engine Positioning with targeted Direct Mail campaigns.

We show you how to leverage the benefits of Branding to shape how you communicate with your customers, and how your customers experience your business. Our branding strategies translate into marketing results.

Dallas Businesses and consumers are trying to do more in less time. That is where Promise Productions comes in. Because your clients and customers have less and less time to shop, they are relying on the heritage of the brands they know and trust to help make their buying decisions easier. Brands set the perceived value and quality. This in turn, determines the: sticker price, leasing price, resell price, and cost of operation. It is true from cars to can openers -- from builders to brokers.

Promise Productions' marketing and branding services also generates more repeat business by causing customers to remember and VALUE your products and services more.

Learn more, call 972-822-3587.

The New Language of Marketing 2.0

Why Your Business should utilize Social Media

Today's economy makes being up-to-date paramount. It makes responsiveness paramount. The companies that are failing today are doing so in part because they are too slow and bulky to adapt to what today's market and today's customer wants.

Whereas the company website tends to be more static, blogs are designed to be dynamic -- the latest scoop on what's new. Think of it like this:

• Your Web site makes a formal presentation of your product or service

• Your Blog is like they Q and A session after the presentation

Although the formal presentation is needed, it is not interactive in the way a blog can be. In reality, the Q and A portion is a vital way for your prospects learn more, get their questions and specific interests address and thereby -- get INVOLVED with your business.

Strategically used, a blog can promote your company's recent advancements, achievements, accomplishments and information in a way that is both less-formal and dynamic!

How Your Blog Can Make Marketing Proactive

(1) Blogs can receive immediate responses from your trade peers or prospects. Receiving both complaints and praise quickly can fine tune your sales cycle or your production cycle. Think of it like eavesdropping in on the water cooler discussion to know what people are really thinking.

Social Media is a new form of marketing communications to add to the mix.

In order to blog strategically, you need a marketing goal. Is your goal:
> to demonstrate customer responsiveness?
> to promote your website's page rank in Google and Yahoo?
> to inform on the latest and keep the company and your prospects aligned on the same page?

(2) Blogging allows you to be more personal. That creates a connectedness between any company and its clients. In a day of rare customer loyalty, blogging puts a more personal face on business for increased trust and repeat business. How important is that!

Marcus answers the top questions on utilizing Social Media for Marketing:

Q: What are the glaring No No's of a company blog?

(1) Not responding to comments. This undermines the very relatedness that your blog could have harnessed.

(2) Being inconsistent on posting. Blogs thrive on current information. Companies tend to get too wrapped up in the day-to-day and forget to blog, or worse, don't blog from a marketing context and the blog becomes aimless and haphazard.

Q: What is the easiest way to avoid those errors without investing a lot of precious time?

We encourage our clients to utilize a professional blogging service. After all, you want professional results don't you? Outsourcing your blog to Covenant Designs - a Marketing Communications firm - ensures that each blog entry serves your marketing goals. You get 4 blog entries per month, professionally written, like clockwork. (click here for more details on how this works)

You want your company blog to present your products and services in an interesting light. Take that one step further -- you want your blog to specifically revolve around the marketing terms and phrases that your customers are thinking about when they need products and services like yours. That way you are a natural fit to do business with.

Our marketing-savvy blog-for-you service does exactly that.

Q: What is the role of Social Media in The New Marketing?

Social Media (Blogging, Facebook, YouTube, MySpace, etc.) is here to stay. Selling is a conversation and blogs foster a no-pressure way to converse about products, services and the ideas behind them. I am glad you asked about Social Media's growing role because this gets to the heart of the matter:

Today the two keys to the steady inflow of new clients and profits to most any company are TRUST and AWARENESS.

Social Media, and blogging in particular, provides the keys to unlock these treasure chests. Regarding Trust: the public has been fooled too many times by an overly-slick presentation that is short on delivery. Just because some company pays an obscene amount of money to an advertising agency to make black look like white does not mean it is so.

Your prospects need to know you are real. When done the right way, blogging demonstrates authenticity. And that makes your information have the right impact.

Regarding Awareness: it is the nature of blogs to be shared. Blogs are like open letters; they allow you to promote what you are passionate about and stand for. Like any good marketing communication, they spread because they contain value. Blogs are built to spread -- they are easily shared by other blogs, they can be searched in blog directories, they are increasingly found in the Internet Search Engines.

Social Media is a vital tool today because of the awareness it can generate. Your blog can have an RSS feed that makes distributing your message all the easier. All this and more with a professional blog, without the massive expenses of traditional media. What's not to like!

These and other rapidly-growing ways to promote your company blog become ways to promote the company itself. In truth, this is the most expanding and exciting aspect of social media... and it is rapidly overtaking even word-of-mouth in its effectiveness.

CONCLUSION

Social Media is a powerful new sales channel. We don't blog for the sake of blogging. At Covenant Designs, we believe in blogging to serve your prospects, and thereby serve yourself. Effective blogging is about understanding your prospects and how you can immerse your company into their conversation.

We blog to foster trust and awareness in your company. Marketing is about communicating your features and benefits. Communication is about listening, expressing and understanding. Marketing Communications is about helping your ideal customer WANT to do business with you.

NEXT ACTION

Start A Business Relationship with Promise Productions: call 972-822-3587.

Outsource Your Blogging to Promise Productions: click here.

Learn About Covenant Designs Marketing Communications:
> Our Commitment To You
> Our Creative Process
> Our Marketing Communications Approach

Christmas Party Portraits

This the season for corporate Christmas parties! Along with the food and door prizes, you want to give your employees a memento that is fun. That is where Covenant Designs' event photography comes in. We will photography the holiday celebration and take portraits of your employees.

We still have some availability this season, so give us a quick call at 214-703-0360 and have a truly Merry Christmas!

Holiday Party Concert Photography

Marcus was hired as the photographer for the Dallas holiday party and concert. Featuring the crowd-pleasing local band, Emerald City, this corporate Christmas party rocked into the night at Dallas' trendy hotel Palomar.

Like what you see? Here are links to services we offer:

• Concert / Corporate Event Photographer
• Holiday Party Photographer
• Hotel Photographer
• Christmas Party Photography
• Special Event Photographer

Or simply call 972-822-3587 and celebrate a truly Merry Christmas.

Golden Age Of Video

We are living in the golden age of video. Video has migrated Online and is exploding with possibilities.

More and more of us are watching video online and telling our friends about it. Mainstream media giants, businesses of all sizes and individual Internet users alike are literally setting the online world in motion with video.

EASIER - FASTER - BETTER

The facts are in: Video online is becoming a natural part of our lives, enabling us to do things easier, faster and better! With video you can:

* Discover what's new
* Stay informed
* Tell your story
* Train your customers
* Communicate your brands
* Share your vision

Video is a powerful communication tool. Unlike static web sites that make you read a boring page, video amplifies your audience's retention of what they see and hear. Video not only tells your story, but it SHOWS it too (in more places than ever!) Putting your message in video can increase customer responsiveness by 50% to 150%. The result is giving your business communications the IMPACT necessary for financial prosperity.

Web design is no longer about merely transferring your old brochure online and hoping people will buy your service or product. Today, effective web site design includes creating a professional video for broadcasting / webcasting / blogcasting your message to your audience. Video is real! Video works!

REACH - INSPIRE - PERSUADE - MOTIVATE

Think about this: your business video can be broadcast digitally in many ways to reach, inspire, persuade and motivate your audience:

• Video on your web site
• Video on your blog
• Video shared on Video sites (YouTube, Viddler, etc .)
• Video webcasts
• Video on cell phones
• Video in emails
• Video Podcasts
• DVDs your prospects receive in the mail or at a tradeshow

Watching a video is FUN whereas reading lots of text is dull. The problem is that people don't read web pages. The good news is that people LIKE watching video!

The time is ripe for video to penetrate the consciousness of your audience. There's no better way to summarize your products and services, announce events and promotions, or simply make the best impression online than with video. So take advantage of video's power to communicate effectively and put video to work for your business today!

Promise Productions is a Visual Marketing Communications firm in Dallas, offering online business video solutions that are innovative, affordable, easy to use and easy to manage. With a background in fine art as well as in web site production, we are perfectly positioned to engage the power of video for you. Call us at 972-822-3587.

Professional Blog Outsourcing

You are a busy professional. You have heard that blogging is important to the health of your PR or your web site, but who has the time?

On top of that, it is always hardest to write about yourself.

We understand.

We understand that your focus needs to stay on running your business. Now you can keep that focus and not worry that your marketing communications are getting stale.

We can work with your existing blog or create a new one from a marketing-savvy approach that forwards your business growth goals. Here's how our Blog-For-You service works:

• Our Blog Professional will contact you weekly with a simple phone call for a briefing of "new news" -- services you want to promote, answers to frequently asked questions, industry news, accomplishments, and so forth.

• Our Blog Professional will compose a well-written blog entry -- including your chosen keywords and primary links back to your website content. You can rest assured that your products and services are put in their best light. If you have any accompanying photos or visuals, simply email them to us to include.

• The Blog Professional will also broadcast your SEO-smart blog entry where other directories, blogs, and prospects can find it and discover your business.

• Every Blog Outsourcing account receives a free tracking account to use to track visitors and visitor analytics

Imagine: your own blog feed with 50 different blog entries each year, filling the blog world with your headlines and summaries that point back to your web site and blog.

Benefits Summary:
• Saves Time
• Promotes a Positive and Dynamic image of your business to your prospects
• Ensures your blog stays fresh and interesting to keep readers (and the search engines) coming back for more
• Most important of all, it raises the visibility of your company's primary web site in Google and Yahoo by strategically building in multiple links each week so that prospects are more likely to find and use your services

Make your blog into a marketing tool that works for you -- call Promise Productions  at 972-822-3587 to get started.

10 Reasons Every Nonprofit Needs a Blog

You may not have realized the exciting advantages a blog can provide for a non-profit organization. Last year more than 10,500 blogs were tagged charity, 4,000 blogs nonprofit and 2,300 blogs philanthropy and this is only increasing.

Below are ten reasons your nonprofit should have a professionally-managed blog and harness its power today.

1. Search engine optimization - Keywords and website design are important to search engines when calculating a search result list. A focused, well-written blog on your website will contain several keywords which improve the site's search ranking. Additionally, if the blog has useful content, other sites will want to link to it, improving your website's level of importance. To keep search engines current with your blog, remember to ping them regularly using one of the many free tools such as pingomatic.

For more information on search engine optimization, click here.

2. Expertise in the Field - Nonprofit organizations have a wealth of information on their specific area of focus. This information is highly desired in online blogging communities. By posting regularly in blogs focused on similar issues, your organization will gain a reputation for being an expert. Bloggers want to read more postings by experts and will follow links to your organization's website.

Most bloggers find information by following links from other blogs. Technorati and BlogCatalog are good directories to find topically relevant blogs. Icerocket has also done an excellent job dissecting blogs and making them more search friendly.

3. Organization Credibility - It is more important today than ever before for nonprofit organizations to be trustworthy in the eyes of their contributors. One of the best ways to establish this relationship of trust is to make events and projects as visible as possible. By having weekly updates on projects and the projects' successes, users will know exactly what difference their donations have made (or will make if they donate).

Furthermore, project in development can be posted onto the blog keeping the organization's efforts current.

4. Awareness Of Your Cause - The beauty of the "blogosphere" is that almost all blogs are linked to one another. This creates a naturally useful network of information that bloggers have access to. Most of the estimated 75 million bloggers today are information-thirsty bloggers who desire the kind of content your nonprofit blog could provide. In addition, having a blog allows you to create your own media and bypass traditional media PR channels which are often expensive and limited in frequency.

5. Manage Negative Comments - People are talking and probably writing about your nonprofit already. Hopefully, the majority of what is said is positive, but almost inevitably there will be some negative commentary. A blog provides a median to field complaints or concerns and defend the decisions the organization has made. Be sure to keep the tone of the commentaries professional and respond promptly.

6. Events - A regularly maintained blog will attract loyal readers who can easily be informed about upcoming events. To incentivize new subscribers, or to increase the loyalty of existing subscribers, consider having special promotions on the blog before events. It is important to note, however, that a blog should serve to work in conjunction with the traditional channels of marketing already in place, not to replace them.

7. Annual Report - Many nonprofits are required to compile an annual or semiannual report. By working smarter and creating a blog, you will have most of the content for the report already completed before you even begin compiling it. Furthermore, many supporters feel that blogs are more honest and accurate than formal annual reports, so the effort required to create the content will be more cost effective.

8. Information - One of the most difficult aspects of any nonprofit is gaining an understanding of its supporters. A blog can help tap into this resource of information and more. Two major information-related benefits include:

Allowing users to create - A blog encourages involvement in the organization. For example, the AARP Issues Blog allows readers to create entries about what issues they feel are important and receive feedback from these entries.

Provide information to supporters - If a picture can convey a thousand words, then a blog on your website will have a lot to say. So much of the success of a fundraising campaign (whether you like it or not) comes from its emotional appeal. By having a blog that contains pictures and stories, viewers will become more emotionally involved with the cause or service.
9. Fundraising - By using charity badges on your blog, you can get your supporters to help with fundraising efforts. A charity badge can be set up quickly and allows people to share the small graphic image you create to make donations. ChipIn and Network for Good both have charity badges available for a small fee. There are countless examples of blogging communities that have worked together to raise money using charity badges.

10. The "Heart" of the Organization - A blog gives you the unique opportunity to show the organization in a totally new light. While blogs are beneficial for marketing and fundraising purposes, their most important function should always be to convey interesting and compelling stories about the organization.

Adapted From: Lance Trebesch & Taylor Robinson from TicketPrinting.com

As I review these 10 keys to non-profit blogging success, I honestly can say that each key could and should be adapted for any business blog. The key to a successful business blog is for the blog to be updated regularly so that it connects your KEYWORD association with your original business website.

Want to have a blog work for you rather than you have to work for a blog? Then review our professional blogging service and call Promise Productions  at 972-822-3587 for a free quote for getting you started.

Harness the Power of Video for Responsiveness

Whether you use your http://promiseproductionsusa.com/ or blog as your tool to attract, inform and persuade prospects, video is the best communication tool. That is because video increases responsiveness by an additional 50% according to a recent MarketingSherpa survey.

In today's economy, you cannot afford to be without the significant edge that a marketing video provides. In any kind of city like Dallas, digital video as a multitude of uses: direct mail DVDs, put it on your web site, create a corporate video podcast, send to local media for coverage both on air and on - their - web sites (in Dallas Texas, think: The Dallas Morning News, D Magazine, Quick, Paper City and The Observer).

Remember that with video production you can create your own video Press Release and generate buzz about your company's products and services.

Does video marketing cost millions? No. Each market needs its own level of production slickness to best achieve credibility. Overspend and you may look more like a politician and lose trust. Underspend on your marketing video and you will not even make the primaries. We understand how to reach your audience, so let us work with you to get the results you want.

Video can show the advantages of a product far better than a whole stack of articles ever could. Video can train employees. Imagine how your company can benefit from a corporate video presentation.

It is a visual world. It is an online world. Promise Productions is a visual marketing communications firm that has the know-how, communications skill sets, and digital muscle to tell your story and target it to your best prospects.

That translates into your message in front of new eyeballs you could never reach before, resulting in the optimum cash flow. The time to innovate and engage the power of corporate video is now.

Call 972-822-3587  to learn more or submit a request on this online form.

Architectural Photograpny for Dallas Surgery Center

Promise Productions provided the photography for Texas' most prestigious orthopedic surgery center, the Carrell Clinic. We provided business headshots of the staff and surgeons for their web site and print promotions. We also provided architectural photography of the architecture, rehabilitation and medical facilities.

Our Dallas commercial photography is ideal for marketing, public relations, executive portraiture, promoting commercial real estate or luxury hotels.

Enjoy this sample and contact us if we can be of service to forward your visual communication goals.

Call 972-822-3587 to learn more about our services.

Dallas Swimsuit Model Photography - Emily

Emily is a swimsuit model in Dallas. We provided product placement style portrait photography to expand her commercial portfolio. We photographed Emily inside a sauna for steaming hot results.

Our studios provide digital photography in Dallas for models, actors, business executives needing headshots and portraits. For a more photographs from this portrait session, click here.

Call 972-822-3587 to learn more about our professional portrait photography services.

Firewalk Institute Promotion Video

Promise Productionswas chosen for the corporate video promotion of Charles Horton's Firewalk Institute. This 2-camera Dallas shoot tells the story of a multi-day empowering seminar climaxing in a firewalk. The genius lies in being able to edit down to 6 minutes to most effectively show the heart of the story of the seminar's value.

Ideal for public relations, training, promotion, or web video, enjoy the show and remember Promise Productions for your video production needs.

Call 972-822-3587 to schedule.

Call 972-822-3587 to schedule!

Architectural Photography for Cascades Lake Towers

Promise Productions was chosen to provide Architectural Photography for the Cascades Lake Towers luxury condos. We provided both digital photography of interiors and amenities.

We use special wide-angle architectural lenses with our lighting techniques to bring out the best in this property. Serving Dallas and all of Texas and the Southwest, our architectural photography is ideal for property management companies, hotels, apartment managers, architects and custom home builders.

Call 972-822-3587 to set up your appointment.