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Dallas Convention Photographers - Event Photography

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Amarillo Roofing - Avoid These 3 Pitfalls

Learn how to avoid the 3 main pitfalls when it comes to repairing or replacing your home's roof. Enjoy a stress-free process when you know what to get a local and reputable roofing contractor on the job. Call 806-316-5281.

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Houston Event Photographers for Corporate and Private Events

It is time to plan your Christmas party. Whether your Houston event is a company holiday party of a private event, you will want photo memories that make your event glow - with crisp photos of the fun, awards, and Christmas festivities. Bookings are filling up fast so call 877-858-0071 for a quote.

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Professional Dallas Headshots Photographer

Your Dallas Business headshot needs to make a positive and lasting impression. It needs to convey and welcoming and positive image to your business contacts – opening doors to new opportunities, better prospects and more business deals. My business-savvy Dallas Portrait Photography is designed to make YOU shine. My clients appreciate the value this gives them and the edge it provides when it comes to increased opportunity in their careers. http://DallasBusinessHeadshots.com at 1-877-858-0071.

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Dallas Product Photography - Commercial Photographer

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Dallas Convention Photographers - Event Photography

Meeting planners turn to these local photographers for their ability and experience in capturing the excitement and energy of corporate meetings and business conventions in Dallas. Call 877-858-0071 for Dallas convention photographers deliver value, reliability and fast turnaround.

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Back door gun control - must buy bullets from overseas

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Break Every Chain

You don't have to live with old wounds and old limitations. Every chain can be broken by the power stronger than the chain. http://youtube.com/watch?v=-pD2zIuiC2g Your past can no longer cast its shadow over you. Enter a victorious, purposeful and glorious future!

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Dallas Corporate Portraits & Executive Headshots

Dallas Corporate Headshots - call 877-858-0071 to look great online to business prospects and peers with professional digital business headshot photography. Call now for free retouching offer.

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Amarillo Roofing - hail damage repairs

How big does hail have to be to damage a roof? It depends on winds and other factors, but usually it is Golf Ball size or larger. Get a free estimate on your Amarillo home's roof. If there's damage, we'll repair it right. http://amarilloresidentialroofing.com/amarillo-storm-repair/

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Dallas Dog Portraits

Gorgeous and expressive portraits in Dallas of your Dog with pet photography http://www.DallasPetPhotographers.com -- Delivering classy portraits of your dog or cat, or a pet birthday party, this pet photographer is sure to please, with vibrant photos capturing your pet's unique personality.

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Cost-effective Marketing Strategy

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Dallas Party Photographer

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Dallas Event Photographers - Holiday Party Photos

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$50 Off Dallas Business Headshots

Get $50 Off Your Dallas Lawyer Headshots, Valid when you book by 11/27/2013, Attract more new clients and get respect with professional business headshots. Get my $295 headshot package for just $245 with this special: • Includes Professional Retouching • Includes High Resolution digital photos • Includes Web Resolution digital photos • Includes LinkedIn Resolution digital photos • Includes unlimited reproduction rights • 36 hour turnaround • Convenient Downtown Dallas Headshot Studio • Ask about quantity discounts for large groups Call 877-858-0071 • Marcus Kaiser, Headshot Photographer

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Who counts as an Obamacare enrollee?

The Obama administration inflates their numbers with fraudulent reporting yet again, in a propaganda move to invent a non-existant success. When the Obama administration releases health law enrollment figures later this week, it will use a more imaginative definition of who counts as an enrollee. It will count people who have purchased a plan as well as those who have a plan sitting in their online shopping cart but have not yet paid.

http://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/who-counts-as-an-obamacare-enrollee-the-obama-administration-settles-on-a-definition/?print=1

We need to wake uo

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” - Edward Louis Bernays

http://news.yahoo.com/photos/rioters-leave-trail-of-destruction-in-warsaw-1384195887-slideshow/

Garland Roof Repair or Replacement Contractors

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Professional Dallas Headshots Photographer

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Follow the Power

How does it make you feel that the mainstream media is merely the complicit Public Relations arm of global banksters?

http://www.youtube.com/watch?v=GIXW6bcO2d4

Real Prosperity and Real Righteousness

http://truthandlove.tumblr.com/post/65253039745/real-prosperity-and-real-righteousness-the-word-of

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Dallas Commercial Photographer - Product Photography

Whether your Dallas photo needs are for products, tabletop, lifestyle, catalog, fashion or architectural - these talented photographers can deliver marketing-savvy photos in studio or on-location. Call 877-858-0071. When it comes to product photography, it has to look right. So much of your image is depending on it.

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Professional Dallas Headshots Photographer

Your Dallas Business headshot needs to make a positive and lasting impression. It needs to convey and welcoming and positive image to your business contacts – opening doors to new opportunities, better prospects and more business deals. My business-savvy Dallas Portrait Photography is designed to make YOU shine. My clients appreciate the value this gives them and the edge it provides when it comes to increased opportunity in their careers. http://HeadShotPros.com at 1-877-858-0071.

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Actor Headshots Photographer

Get professional Dallas Actor Headshots to promote your career. Marcus takes these in-studio or on-location for vibrant and compelling images designed to capture the attention of casting directors. You win with more roles and better exposure, not to mention a glowing photo of your face!

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Dallas Product Photography - Commercial Photographer

When it comes to product photography, it has to look right. So much of your image is depending on it. This Dallas commercial photographer delivers the right results! Great for everything from fashion to industrial, from e-commerce photos to print catalog photography.

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Dallas Convention Photographers - Event Photography

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Dallas Indian Wedding Photographer

Fine Indian Wedding Photographer in Dallas area for Desi Wedding photography of ceremonies and portraits in the luxurious South Asian contemporary photography style Wedding / Event Photography for fantastic photo memories.

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Amarillo Roofing - hail damage size?

How big does hail have to be to damage a roof? It depends on winds and other factors, but usually it is Golf Ball size or larger. Get a free estimate on your Amarillo home's roof. If there's damage, we'll repair it right.

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Dallas Commercial Photographer - Product Photography

When it comes to product photography, it has to look right. So much of your image is depending on it. This Dallas commercial photographer gets the results you're looking for!

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Dallas Real Estate Photography for More Profit

I found a resource for great Apartment Photography in Dallas for Property Managers, Architects, Real Estate & Interior Designer - a better presentation of a property is the key to selling or leasing.

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Get noticed with captivating headshots for professional results.

Dallas headshot photographer, Marcus, for executives and actors wanting to boost their careers. Look like you are ready for the pages of success magazine with truly professional results from your Dallas headshot photography. Call for availability at my Dallas headshot studio: 1-877-858-0071.

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Houston Event Photographers for Private and Corporate Events

It is time to plan your Christmas party. Whether your Houston event is a company holiday party of a private event, you will want photo memories that make your event glow - with crisp photos of the fun, awards, and Christmas festivities. Bookings are filling up fast so call 877-858-0071 for availability.

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Dallas Business Intelligence - IT Services

Based in Dallas, Promise Productions delivers a wide array of IT services - Data reports, Cloud Conversions, SAAS, Mobile integration, Systems integration, and more. It's your data and your business, so manage it most intelligently with our custom IT solutions. Call with your specific needs.

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Dallas Actor / Actress Headshots

Great actor headshots in Dallas - perfect for getting noticed and chosen for that special role that will advance your career. Invest in your own success with professional results. http://pheed.com/p/33975990

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Is Your Company's Content Marketing Delivering Profits?

MAKING CONTENT WORK FOR YOUR BRAND

When it comes to content marketing, the reality is that companies are doing more online marketing activities and getting less results. That is not a pretty picture and it is a strong signal that your marketing strategy and implementation is at fault.

Most marketers don't have the advantage of cutting-edge strategy; it perpetually lags behind how their customers and prospects are actually using the Internet and Mobile to find their products and services.

As a result, most marketers are spending more money, employing more tactics and creating greater volumes of content across multiple channels than ever before. But despite that investment and effort (according to a study by MarketingProfs and the Content Marketing Institute), only 36 percent of businesses believe their content marketing is effective.
How can you reverse this breakdown?

At Promise Productions visual marketing communications, we believe the problem begins when there is a misalignment between the content within content marketing vehicles and the strategic messaging that defines your business.

With large volumes of content created by numerous people with the company and spread across wildly divergent mediums, it's easy for the most important, strategically aligned messages to get lost. That means your marketing is no longer integrated; it is chaotic.

When this happens, your content intended as "content marketing" degrades into "free advice" — and spending precious budgets to dispense free advice that doesn't help you accomplish your content marketing or business goals.

We a Promise Productions also often another breakdown: companies that think they will win the content marketing war by overwhelming the competition with massive amounts of content (low-quality content, usually).

By focusing too heavily on volume, many marketers employ an "everything but the kitchen sink" approach of content creation. They seem to believe that if they create a plethora of case studies, white papers, printed collateral, tweets, social media posts, etc., something will eventually "stick."

We've found that a smarter approach is to focus on engagement rather than volume. By "engagement" we mean, focusing instead on the conversations customers and prospects are already having, and where they are having them, jumping into those conversations with replies, answers, and demonstrating willingness to help the prospect get closer to their solution. We believe this is a much more effective strategy that will lead marketing teams to create quality content that delivers measurable ROI.

If you would like a better marketing strategy and approach to attracting your best business prospects, call Promise Productions at 877-858-0071.

Dallas Mobile Marketing

These guys can do it all -- mobile web pages, push notifications, Apps for smartphones and tablets and more. http://PromiseProductionsUSA.com/Dallas_Mobile_Websites.html

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The value of having the right person in your corner when it comes to business development

Marcus Kaiser is a business development expert that partners with business leaders and business owners to help them accomplish the vision for their company. With 18 years experience in marketing communications for the Fortune 50 and the small business owner alike, Marcus is excited about the many possibilities for mobile marketing to attract new clients and profits to companies of all sizes.

"Today, the money is in mobile. Because that is what your customers already use for finding services and selecting products. We do mobile better by making easy for customers to choose you to do business with." - Marcus Kaiser

Marcus focuses on how to leverage the proliferation of smartphones and tablet's to your company's advantage - be that apps for customer loyalty or being found in a local search with a mobile website. He has made his clients tens of millions of dollars of additional profits through strategically placing them where and when prospects are ready to take action.

Because mobile search is rapidly becoming the primary way customers find and choose the products to buy and the services they use, his mission is to position you for success. And through mobile, the emerging market is literally right in your prospects hands. He recognizes that those who win in the local mobile marketing arena now will soon be enjoying the lion's share of the profits in their marketplace. http://PromiseProductionsUSA.com

Strategic Website Architecture is the Secret to Large, Successful, Engaging Business Websites

Jun 5 2013 by Nikita Semenov
When I started writing this, the idea of a skyscraper construction project came to mind.
I thought of a huge skyscraper with restaurants, retail stores, offices, gyms, and residential spaces — a large self-contained, compact community all by itself.

Source: Bernt Rostad
No one would ever start the construction process of a skyscraper like that until everything is properly planned and drawn out.
Source: Steve Newfield

I’m not a building architect or construction contractor, but I can still see the innumerable requirements you need to draw out before proceeding to construction. Room planning details, sourcing of good construction materials, managing the different teams involved in the building’s construction, zoning permits, funding allocation, natural disaster planning in case of earthquakes, the list goes on.

Everybody considers design as an important component of things; whether it’s the design of a skyscraper or the tires of your car.

Design is about not only bringing convenience, innovation, and comfort into people’s lives, but also in many cases such as skyscrapers and your car tires, people’s lives and safety becomes dependent on it.

I’m not an architect.
I’m an IT person. I’m a concept designer to be more exact.
For years, I’ve been designing strategies and conducting research for very large, ambitious website projects.

Concept design is the foundation of a robust website architecture. Like in the construction of a skyscraper, you need to have a sound blueprint for building large-scale websites.
In this article, I’ll share our company’s process for architecting large websites.

The Website Architect

Let’s first figure out whose role it is to do this thing called website architecture.
To me, this job is carried out by a website architect.

I deliberately avoid mentioning UI/UX designers and the IA guys here because website architecture goes beyond — or rather encompasses — the user interface, user experience, and information architecture of the site.

The website architect needs to have a solid understanding of usability, in-depth knowledge of web development tools, online marketing technologies, and everything else involved in the construction and maintenance of a website.

Just like an architect of a skyscraper or a residential home, she must be well-versed with the tools, materials, and processes of construction in order to plan the product efficiently and effectively.
This person, our website architect, should possess strong logical thinking, has an analytical mind, is smart with commercial aspects of websites, and be attentive to details.

Of course, for a guaranteed quality product, the architect can/should consult other specialists: designers, developers, etc.

As you see, the ideal web architect in my mind should be a broad specialist, because, as you’ll soon see below, there’s no getting away from that.

Overview of the Website Architecture Process

I’ll give you just a general overview of my company’s website architecture process.

The process is divided into these 11 stages:

1. Project Brief
2. Website Goal Definition
3. Define the Target Audience
4. Competitor Analysis
5. User Goal-Problem-Solution
6. Scenario Mapping
7. Mind Mapping
8. Information Architecture
9. Prototyping
10. Prototype Usability Testing
11. Project Specification

As you can see, all these stages are related to each other, and we’ve organized it in a sequential manner. Let’s discuss each stage.

Stage 1: Project Brief

Gathering the needed data from the client and your team can usually take 2 days. Though you should be as thorough as possible, also keep in mind that there’s always room for elaboration and additional data-gathering in the other stages of the website architecture process, so don’t get too off-track if some pieces of information haven’t been transmitted to you.

Determine Goals and Expected Outcomes

What is the client’s goals and expected outcomes of this project, and how does she envision the end result of the project? You should be clear about the evaluation criteria of these goals and expected outcomes to make sure you’re both on the same page. You have to be as specific as possible; goals and outcomes should be quantifiable and measurable.

Brainstorm with the Client

Ask the client to tell you everything he has on his mind. Listen to what he says patiently and thoughtfully. Take notes. Focus on what they’re saying and resist the urge to chime in. Your ideas and remarks can wait. If the client is passionate about his ideas for the project, he can spend hours talking about it, which is completely normal. When the client is really into the project, he’s a great help and pleasure to work with.

Client Idea Summary

At the end of your brainstorming session, you should ask the client to sum everything up — if he succeeds in boiling his idea down to one sentence, then the idea is clear. If not, you will need better clarity and focus.

Determine the Target Audience

Who is the client’s target audience? Who’s going to use this site, and how might they benefit from the site?
The client should have a clear idea of who the end user is, so that we can produce a website for them. Otherwise, it’s like playing darts with your eyes closed: You know where the target is, but it’s going to be nearly impossible to hit it.
You can also start discussing what the client already knows about their target demographic: gender, age, location, etc.

Determine Competitors

Who are the website’s direct and indirect competitors? The client and the website architect should be aware of the existing competitive environment.
There are always competitors. Even if the website’s idea is completely unique, there are at least indirect competitors.

Meet the Decision Makers

Meet with the people who make decisions. Discuss the deadlines, the budget limit, resource availabilities, and so forth.
Organizational matters, matter.

Results and Deliverables

Some of your other questions will need to wait to be answered later on in the website architecture process. What you get out of the project briefing stage will be basic data and just to get a general feel of what your client already knows about his project.
It’s crucial to understand the client’s needs and expectations at this early stage, and to choose the right direction for the project right at the starting line. The price you pay for not giving enough time to this simple but critical first stage exponentially grows as the web architecture process and website production progresses.
A project brief template. Source: docstoc.com
The deliverable of the briefing stage is a written document with detailed information given to you by the client and the decision-makers. This document should be approved and verified by the client. It can be in the form of a design brief.

Stage 2: Website Goal Definition

A website needs goals. The client’s goals might be these: to monetize the site, to increase the offline market share through online marketing, to better engage customers online, and so forth.
The goals define the direction of the entire website production process.
Besides determining the website’s goals, you also need to define success criteria according to the client.
A good way to establish goals is by using the SMART criteria. That is, each goal should be:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

For example:

• Generate $50,000 income within 5 years through ads, information products like e-books and paid subscription plans
• Assist users in making a choice of what pet to own
• Provide users with advice on pet issues
• Create a marketing platform for pet products

Results and Deliverables

As a result, you will have a document containing 2 lists:

• A list of project goals
• A list of the client’s goals

This document needs sign-off by the client/decision-makers.

Stage 3: Define the Target Audience

This stage involves researching the target audience. We need to identify what types of users will go to the site, and also define the needs of each group.

Gather Characteristics Data

We need to create a common persona for each group. The user interface design depends greatly on the results of this stage. To get started with this, we first need to define what our audiences’ common characteristics are.
Define Socio-Demographic Characteristics: We should figure out the sex, age, education level, and occupation of our target audience. Targeting teenagers (15-18) is going to differ from a site meant for people over 60.
Define Psychological Characteristics: We should determine the lifestyle, personality, temperament, motivation, value system, philosophies, etc. of our target audience. This information is even more important than socio-demographic characteristics in terms of user interface design. If, for example, our users are early adopters, the user interface and pre-launch strategy will be different than other websites.
Define Wants/Needs Characteristics: We should figure out why our user would want to sign up to our website, what problems they’re looking to solve with our site, etc. We define their pain points and aim to solve it with our website.
This information is vital, though it’s hard to find. If you’re working on a website redesign project, the client may already have this information if they have user feedback tools in place.
Sometimes the competitor can have it (but good luck getting them to share it with you). In this case, you need to perform user research studies and conduct surveys.
Geographic Location Characteristics: Country, city, region, continent — these are all helpful information. Being online does not completely eliminate the location factor.
Sometimes geotargeting is the first thing to think of when creating a national site, government website, or any location-dependent website.
Moreover, website content and website copywriting is heavily determined by the audience’s location.
You will need this when you’re in the information architecture (IA) stage.

Create User Personas

When the target audience portrait is well-defined, we can then create personas.
Example of a persona. Source: uxmag.com
The main goal of the web architect here is to determine all the possible groups of users, starting from the largest (core) group, and ending with the smallest one.
Then we create a persona for each group.
Each of the personas you develop should have a:

• First and Last name (Don’t use the names of real people to avoid distortion of the story)
• Photo
• Age
• Location
• Occupation
• Marital status
• Hobby
• Skills
• Problems they need to solve
• Personal and professional experience

To get a better image of your target audience you can interview potential users. This is about marketing research at this point.

Results and Deliverables

After finishing this stage, you should now have two things:

• A document presenting the general characteristics of the target audience
• Personas

Stage 4: Competitor Analysis

To ensure the success of the project, you need to know your competitors and have good ideas on how to get ahead of them. You should discover their strong points and weak points.
There are several methodologies involved in conducting competitor analysis research, including market participant polling, and Internet and print media research.
If you’re creating a local website, don’t limit yourself only to your country. Look through international websites that are doing similar things. Most likely, there are similar or analogous projects up and running somewhere in the world. Some of these projects can be rather inspiring.
For example, we’ve been working on a social networking site for pet lovers for a client in Russia. We didn’t find direct competitors in the local market. However, there are several foreign sites and indirect local competitors. They are:

Competitor	Characteristics
www.dogster.com	international, popular, quality
www.dogster.ru	Russian project, quite popular, satisfying quality
www.catster.com	international, popular, quality

Your website’s competitors can be direct competitors or indirect competitors.

• Direct competitors can be defined as any website operating for the same user base and who offer analogous products. For example, a direct competitor of Microsoft Windows is Apple Mac OS.
• Indirect competitors are competitors who offer similar products, but only partially satisfy the target audience’s needs.

SWOT Analysis

There are different approaches towards competitor identification and analysis. I like SWOT analysis the best.
SWOT — which stands for Strengths, Weaknesses, Opportunities, and Threats — helps indicate the strong points and weak points of your competitors, and more importantly, aids you in figuring out project opportunities.
SWOT matrix. Source: wikipedia.org
While analyzing competitors, you can discover useful site features and ideas worth adapting onto your own website — general, universal site features like commenting systems, web forms, etc. There’s no need to reinvent the wheel in these cases.
All good ideas you end up with during the competitor analysis stage will be needed for the mind mapping stage (which we’ll discuss later on).

Results and Deliverables

You should now have:

• A list of direct and indirect competitors
• A SWOT analysis for each competitor
• Research summaries (ideas generated, market opportunities, etc.)

Stage 5: User Goal-Problem-Solution

Proceeding from the personas we’ve developed, we can start working on goal-problem-solution.

User Goals

Every person has short-term and long-term goals.
There can also be sub-goals. For example, a person might desire to improve his career, but first he needs to find a job. The sub-goal is finding a job to reach the goal of improving his career.
For our website project, we identify a person’s goals, problems, and we look towards providing solutions for them.
All goals should be designed well. Fuzzy goals won’t help, as it’s impossible to solve all problems within one site. Focus on primary goals and keep the list of goals short.
Some clients think if users listen to music online, their site should also provide such a service, even if their website isn’t looking to solve this problem. The more features we add, the more diluted our core objectives become.

User Problems

When we have a list of concrete goals, we can determine concrete problems.
For example, a user goal on our website might be to find a contractor that can build his construction project. That goal is more complex than it seems: How do we locate the right contractor for the user’s specific construction project? Is it important that the contractor is located close to where the construction project is? How do we allow them to quickly evaluate many candidates? Due to questions like these, you’ll generate ideas easily.

Our Solutions

When we’re done identifying goals and problems, it’s time to design and develop solutions for them.
This process brings great fulfillment to the website architect because she’s looking to solve pain points that her users have.

Results and Deliverables

As the result, we’ll have a goal-problem-solution matrix designed for each persona we’ve developed for our website.

Stage 6: Scenario Mapping

Scenario mapping is the stage dedicated to revealing possible user flows.
User experience mapping. Source: adaptivepath.com
Once again, we need to think like an end user and create probable scenarios of his actions on our website.
Every goal of every persona has his/her own set of scenario maps.
These scenarios help reveal weak points in our existing ideas and knowledge. Scenarios also help the website architect develop good user flows later on.

Results and Deliverables

We should have scenarios mapped out for critical site goals that we’ve established in the previous stage.
Here’s an example of a scenario:
User Goal:
Choose a dog
Scenario:

1. Go to main page
2. Go to "Zoopedia" section of the site
3. In "Zoopedia" section, find topics and discussions about dog breeds
4. Read topics and discussions of interest
5. Go to the Read Also section, located at the end of the topic because there’s more information there
6. Choose 3 preferred dog breeds
7. Return to "Zoopedia" top-level web page
8. Read some more
9. Find links to people selling dogs of these breeds
10. Make an informed, final decision
11. Go to a pet store to purchase a pet

When we wrote out this scenario, we ended up adding these site features:

• "Zoopedia" rubricator
• "Read Also" widgets
• Links to pet stores and dog sellers on the breed information pages

As you can see, scenarios help us find opportunities for improvement.

See Also:

• Customer Journey Maps

Stage 7: Mind Mapping

When we have a bunch of ideas, it becomes helpful when we start visualizing and interconnecting them.
The mind mapping stage is dedicated to creating a solid system of logically connected ideas and also helps us cut out unnecessary things. It’s a popular design conceptualization tool.
To create mind maps, we should use Xmind.

Find your list of ideas and divide them into logical categories. For example, let’s say we’re working on a real estate website. The real estate website’s sections might be:

• Property Catalog
• Community Forums
• Articles/News
• Information Center

Map all of your ideas into one of these categories.
If an idea fits in more than one category, choose the best fit for it.
Brainstorming will help sift out the useless and unneeded features, web pages, etc.
Each website section should be planned logically. Don’t forget about section-dependent features (such as the user being able to rate each property, in our example). Mark this connection with an arrow to remember the dependence (in our example, it would go to the Property Catalog).
You can design your own symbols to indicate different functional sections. If the web architect, for example, is undecided in terms of which section a certain site feature belongs to, she can mark it with a question mark. These symbols are really important if the project is large.

Results and Deliverables

As a result, we have a bird’s-eye view of the interconnections of site features and sections.

Stage 8: Information Architecture

Now that we have a detailed mind map of our website, we can start working on the website’s information structure, which will be the foundation of the website’s prototype.

The website’s IA can be created with the help of flowcharting software like Visio.

Results and Deliverables

You should end up with an information architecture (IA) design after this stage.

See Also:

• Information Architecture 101: Techniques and Best Practices
• How to Create Content Maps for Planning Your Website’s Content

Stage 9: Prototyping/Wireframing

You will need prototyping software for this stage. I recommend Axure, though there are a number of other similar programs.

The home page prototype doesn’t necessary have to be prototyped first. For example, in the case of an online shop or a blog, the product page or blog post page should come first, because these are critical pages, and will typically be the landing pages of most users on the site.
The website architect is going to lean on the mind map and information architecture diagrams to develop this prototype.
When creating each web page prototype, you should focus on how the user can achieve his/her goals. Before prototyping, you should refresh your knowledge of your target audience using the previous stages in the website architecture process.

Prototype the Primary Navigation Menu

The primary navigation menu is the first to create. We need to figure out the number of menu items and the number of drop-down menus.

Prototype the Header Section

Then we design the header section that typically contains these items:

• The primary navigation menu
• Search form
• Contact information
• Website logo

Prototype Contextual Areas

Now we start designing contextual areas, which will differ depending on the web page you’re prototyping. We will make content blocks, some of which are constant for every page, some of which won’t.

Prototype the Website Footer

The footer typically stays the same on each web page. Usually, the footer duplicates the main menu. It also contains auxiliary information such as the website’s privacy policy, links to social networks, contact information, copyright information, and so forth.

Client Feedback

The first web page prototype should be shown to decision-makers, and the reason for the layout should be explained to them. The client might revise and suggest some adjustments. That’s OK, because having this done on a low-fidelity prototype is much easier than if we had a higher-fidelity prototype.
After the first page is approved, we can move to the next prototypes. All the ideas represented in our mind map should be found in these prototypes. It’s crucial not to forget about the smallest detail, as it can turn to hell in the long run if you do.

Test the Prototypes Against Scenario Maps

Our scenarios will help test the mockups to ensure the logical order of every action.
This is the most time-consuming component of this stage and requires a lot of patience and attentiveness. In the case of large websites, there could be over 100 unique interface prototypes.

Results and Deliverables

The deliverables after this stage are low-fidelity prototypes/wireframes of all web page types.
Examples:



There are 90 some such prototypes for the example project above. As you can see, each prototype was broken down in detail. This way, no questions and uncertainty arose during the design of the functional prototypes and finished web designs.

Stage 10: Prototype Usability Testing

This is one of the best ways to quickly validate the effectiveness of the website architecture and make changes before things progress further.
Axure generates HTML from prototypes, which make them interactive and ready to test on users.

Usability testing at this stage will help you notice gaps and flaws in the architecture.
For testing purpose, we invite some representatives of target audience and observe how they manage to reach certain pages and results within the site.
Then, the users can be interviewed regarding the site in general.
After usability testing we make final corrections.

Results and Deliverables

As the result, we will have validated and improved the user-friendliness of our web page prototypes and we get a better picture of how users would be interacting with the site.

Stage 11: Project Specification

The final stage of the website architecture process is to create the project specification document. This should contain a detailed description of each stage of the website architecture process.
The project specification is the result of all the stages you’ve gone through. It typically will contain a detailed description of each prototype, user flows, and so forth.
The specs should be full and unequivocal. Be detailed and thorough, but also keep it as succinct and as concise as possible.
The project specification should contain all the information regarding software and web technologies required for the website.
Design requirements should be clear.
Once the project specification is approved, website development starts.

2013 The Year of Mobile Marketing

We have crossed a threshold that will change how businesses do business and get customers from here on out -- and more companies don't even realize it! Here are facts that will forever change marketing:

• As of July 2012 Google acknowledged that so many people were searching from mobile devices that it started tracking their metrics separately from desktop search, as well as give their advertisers the ability to do marketing campaigns specifically to the mobile user.
  
• As of 1/10/2013 the tipping point occurred. It is official.  51% of all Internet-based searches came from a Mobile Device. And mobile computing is growing at breakneck speed.
  
• As of  2/15/2013, 62% of online searches for finding a local restaurant came from a mobile device.
  
• By the end of 2013 the experts are predicting that 95% of ALL internet searches and uses will come from mobile devices. But get this, to date, every single prediction they have made regarding the timing of mobile marketing has been wrong -- because it has been too slow and too conservative.

Suffice it to say that your customers are more than merely "online", they are "mobile". Are you? Is your business optimized to be visible and friendly to your mobile customers?

Mobile Search: The Age of "Hyper Local Search" has not only officially arrived, it is in full swing.

Let me explain: we don't just want to know of a service in our general city; we want to know what is right around us in the specific neighborhood we are currently in.

Marketing for products and services has evolved from:

• Yellowpages and Newspapers - long dead along with rotary phones, Rolodex cards, hand-cranked card door windows and the Dewey decimal system.
• Online Search and Online Yellowpages  -- dynamically finding what you need on the fly from Google, Yahoo and Bing/MSN.
• Local Search - 2010 (that means that often times Google knows your location, the city you are in, and factors that into the search results) The closer the company is to your search location the more relevant it is likely to be for your needs, and the higher up it ranks in visibility.
• Hyper Local Search - 2012  -- Google increased the weight given to proximity between the searcher and the service. More than ever, mobile search has given rise to local search, that is, finding the solutions most convenient and near me to my purchasing needs.

The Mobile Revolution

Given that all the information you need to make buying decisions is now fast and conveniently right in the palm of your hand, it is no wonder that mobile search dominates the way the vast majority of your customers will find and do business with you.

Face it, finding your products and services through mobile devices is now easier, accessible and more convenient than a traditional Internet search on your desktop computer. There's no reason or need for consumers to reach farther than their own pocket to (a) find products or (b) locate services or (c) check reviews on local business services to inform their purchases.

This extends to every need - the lowest gasoline price near you, the local engagement ring store, finding a roofing company, how to find your real estate agent and more... well everything, actually!

What Made this Possible? Bandwidth.

Just as higher bandwidth (fast Internet access for home and office at affordable prices) made the online video revolution of 2010 possible (rocketing YouTube the #2 search engine on the planet because larger video files no longer are slow to download and view) so likewise the recent fast speeds for mobile devices of 4G and 4Gs makes your mobile device a very quick and responsive tool to get information about the products and services you are already looking for.

With these faster 4G Smartphones and Tablets, being affordable enough and widespread enough, everyone from business executives to housewives use them to search for their needs. Mobile devices are ubiquitous and mobile search is everywhere.

Mobile means Action

When you are merely researching information, for academic needs or brushing up on your hobby, desktop search still dominates. You are not wanting to "do" anything, just browse.

But when you are ready to take actual action and go and purchase goods or services, mobile rules. In fact, a whopping 90% of people who use their mobile device to look for a product or service make their purchase in less than 24 hours! (source: Google)

Nothing else can say that and not even word of mouth begins to come close to the power of mobile-optimized marketing! Mobile equals results.

After all, these days, mobile devices and the widespread embrace of iPads, Kindles, and the iPad Mini mean that (unless you need hardcore computing as an engineer or programming nerd) all your activities online are now handled with ease through your mobile device:

• Communicating via Emails/Messages
• Searching for Products
• Watching Videos
• Getting your News
• Connecting with friends (Facebook, etc.)
  (source: PewInternet.org)

These are the very tasks for which mobile devices excel. There's no reason to use anything else! So it is no mystery that Mobile marketing is now king – given that 97% of what people use the Internet for is conveniently done with the device already right in their hands. Mobile devices are indeed a handy and compellingly friendly fit for our lives that changes how we access information and who we end up doing business with.

And here's the Kicker!

Google, forced to adapt to the massive surge of traffic from mobile devices, realized that all these mobile users hated the awkwardness of tiny type, unfriendly menus and when trying to view the website of a company they were interested in doing business with. In contrast, when the information they were seeking was mobile-optimized 67% of them choose to contact that business.

Here is the kicker: Even once a prospect gets to your website, if the information is not easily assimilated in a mobile-friendly way, 3 of 5 customers will actually leave within a few seconds and go on their mobile device to contact the next company – your competitor.

And for the good news: realizing that mobile users want a mobile-friendly experience, Google will reward your company with better visibility in their organic search engine results. That's right - simply by having a mobile website, you increase your chances of being found by your prospects.

Because your customers are increasingly finding (or not finding) your business through mobile devices, your mobile presence is fast-becoming even more vital than your main website. Of course, both your website and your mobile website need to be strong and strategic when it comes to customer service and so forth, but when it comes to getting new customers, Mobile is now the undisputed champion!

Presently over half of your prospects are on mobile, and by the end of the year, virtually ever prospect will be either finding your mobile business presence or passing you by for

If you are not mobile-optimized and marketing your services on Mobile, not only have you already lost many customers and profits, you are setting your business up for extinction sooner than you know it!

The Opportunity Is Now

Mobile is the new King and it is only getting smarter, faster and more responsive to customers needs. The opportunity is now to beat your competition to the punch and embrace mobile marketing in a big way. Reality is that those who hesitate will struggle or see their business die, while those who do embrace mobile marketing will enjoy the lion's share of the profits from market dominance.

The good news is that Promise Productions is an integrated marketing company. We're already up to speed with Dallas mobile marketing. We partner with you to take your business where you want it to go. We can help your main website, your mobile website, your marketing strategy and your business development needs.

Written and © by Marcus Kaiser, President of Promise Productions Marketing Communications – a Dallas-Based marketing firm using smarter technology for higher profits nationwide. Call 877-858-0071 for more clients and profits.

Warning: how to avoid the worst Website Design Disasters and get Positive Results

Friends, you invest precious time and money into a professional business website development. You should get professional results, right? Here are the worst offenders I have seen come out from some other Dallas Website Design firms that only end up killing the positive results you hoped to achieve.

At Promise Productions, our website development work is designed for visibility, marketability and profitability. That means working smarter to convert today's prospect into a paying customer.

• Multiple Navigation Menus - On the whole, heat maps of website viewers demonstrate that your business prospects are looking at your site. read top to bottom, left to right. Why would you want to create a bunch of links that take precidence over your content? Keep it simple with a tablet-friendly and streamlined horizontal navigation menu -- or you will look dumb. Excessive drop down menus, and nested items inside those menus are too cumbersome. They aren't touch friendly and thus they are not mobile friendly either. 

• Too Cluttered -- Give someone too many choices and they have a much harder time making any decision and are likely to put it off. You don't want your website to be experienced like a complicated tax form! You want it clear, conciser and compelling! If you are going to have several options for your decisions section whereby you can scroll through more choices -- keep it limited. Get straight to the point and straight to the value you are offering them. Think: clear, concise and compelling!

• Too Much "SEO" -- If your website is built to appear in search results (as it should be) then you want it to be Google-Friendly. Google no longer responds positively to "stuffing" - cramming too many key words related to your products and services. Their machines are learning to read more like humans. So don't try TOO hard to write for "SEO" as that will now backfire!  We believe (and Google agrees) that a business website should be built intelligently for humans. If you stuff verbiage in there you only cause both Google and prospects alike to thing you are desperate for business and trying too hard. You only end up looking like a scammer and Google will reduce your ranking as a result. If you cannot say it simply and concisely, don't say it at all. 

• Splash Pages - This is tacky and gaudy and does not help you sell or impress your visitors. Moreover it is bad for SEO so don't do it, period. 

• Technology Barriers - Flash and Java - Can't see it on an iPad, iPhone, and no one wants to see it anyway. Today's website need to be "responsive" – adapting themselves to desktop viewers and mobile viewers alike.

With a view towards higher results and profits, Promise Productions delivers best-in-class website development for business purposes. Call 877-858-0071 for a consultation with your best interests in mind!

How to grow your business with Mobile Marketing

Dallas Mobile Marketing - Strategy & Implementation for Profits. Call 877-858-0071

Target and engage your audience. That is key. But the "key to the key" is also to meet them where they already are -- which is searching for local products and services on mobile devices (smartphones, tablets, etc.).

When it comes to Dallas Mobile Marketing, you want to know have the right strategy to attract and persuade new prospects in order to grow your business profits is the right one. The best strategy that will take you into the future with an abundance of opportunity.

Mobile Marketing Made Easy
A Promise Productions, we deliver smarter strategy and precision implementation for higher results from your mobile marketing. We can also help your services be seen and found in the search engines. So, whether it is mobile website development or a application for doing business through customer's handheld tablet or mobile phone, we look at your goals from a marketing, a technology and a business development standpoint to deliver the greatest practical results.

After all, it boils down to more customers, higher sales, and optimum profits for your company. Whether you are in Dallas or elsewhere in America, call 877-858-0071 to speak with a mobile-savvy marketing specialist today.

The 21 Principles of Persuasion

Friends and associates, Promise Productions Marketing Communications services are about persuasion - getting your message across in a compelling way that opens up for your listener, the opportunity to take a specific action. As a leading Dallas marketing strategy firm, we help our clients reap top dollar profits by effective and persuasive marketing. So, in the spirit of contribution, I'm passing along this well-written and insightful article. To your success, Marcus.

Reprinted from Forbes Entrepreneurs
by Jason Nazar, Contributor
CEO, Docstoc. Making entrepreneurs and small businesses better.


How is it that certain people are so incredibly persuasive? Can we all harness those skills? After  studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “How to Persuade People.”

THE BASICS
1. Persuasion is not Manipulation - Manipulation is either tricking or pressuring someone to do something that is not in their own interest.  Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.

2. Persuade the Persuadable -  Everyone can be persuaded, given the right timing and context, but not necessarily in the short term.  Political campaigns focus their time and money on a small set of swing voters who decide elections.  The first step of persuasion is always to identify those people that at a given time are persuadable to your point of view and focus your energy and attention on them.

3. Context and Timing - The basics building blocks of persuasion are context and timing.  Context creates a relative standard of what’s acceptable.  For example the Stanford Prisoner Experiment proved that overachieving students could be molded into dictatorial prison guards.  Timing dictates what we want from others and life.  We chose to marry a different type of person than we date when we’re younger, because what we want changes.

4. You have to be Interested to be Persuaded  -  You can never persuade somebody who’s not interested in what you’re saying.  We are all most interested in ourselves, and spend most of our time thinking about either money, love or health.  The first art of persuasion is learning how to consistently talk to people about them; if you do that then you’ll always have their captive attention.

GENERAL RULES
5.  Reciprocity Compels  –  When I do something for you, you feel compelled to do something for me.  It is part of our evolutionary DNA to help each other out to survive as a species.  More importantly, you can leverage reciprocity disproportionately in your favor.   By providing small gestures of consideration to others, you can ask for more back in return which others will happily provide.   (TIP: read  ”Influence” by Robert Cialdini)

6.  Persistence Pays - The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive.  The way that so many historical figures have ultimately persuaded masses of people is by staying persistent in their endeavors and message.  Consider Abraham Lincoln, who lost his mother, three sons, a sister, his girlfriend,  failed in business and lost eight separate elections before he was elected president of the United States.

7.  Compliment Sincerely  - We are all so positively affected by compliments, and we’re more apt to trust people for whom we have good feelings.  Try complimenting people sincerely and often for things they aren’t typically complimented for, it’s the easiest thing you can do to persuade others that doesn’t cost anything but a moment of thought.

8.  Set Expectations - Much of persuasion is managing other’s expectations to trust in your judgment.  The CEO who promises a 20% increase in sales and delivers a 30% increase is rewarded, while the same CEO who promises a 40%  increase and delivers 35% is punished. Persuasion is simply about understanding and over-delivering on other’s expectations.

9.  Don’t Assume   - Don’t ever assume what someone needs, always offer your value.  In sales we’ll often hold back from offering our products/services because we assume others don’t have the money or interest.  Don’t assume what others might want or not want, offer what you can provide and leave the choice to them.

10.  Create Scarcity  – Besides the necessities to survive, almost everything has value on a relative scale.  We want things because other people want these things.  If you want somebody to want what you have, you have to make that object scarce, even if that object is yourself.

11.  Create Urgency  –  You have to be able to instill a sense of urgency in people to want to act right away. If we’re not motivated enough to want something right now, it’s unlikely we’ll find that motivation in the future.  We have to persuade people in the present, and urgency is our most valuable card to play.

12.  Images Matter  – What we see is more potent that what we hear.  It may be why pharma companies are now so forthcoming with the potentially horrible side effects of their drugs, when set to a background of folks enjoying a sunset in Hawaii. Perfect your first impressions.  And master the ability to paint an image for others, in their minds eye, of a future experience you can provide for them.

13.  Truth-Tell  – Sometimes the most effective way to persuade somebody, is by telling them the things about themselves that nobody else is willing to say.  Facing the hard truths are the most piercing, meaningful events that happen in our lives.  Truth-tell without judgement or agenda, and you’ll often find others’ responses quite surprising.

14.  Build Rapport - We like people who we are like.  This extends beyond our conscious decisions to our unconscious behaviors.  By Mirroring and Matching others habitual behaviors (body language, cadence, language patterns, etc.) you can build a sense of rapport where people feel more comfortable with you and become more open to your suggestions.

PERSONAL SKILLS
15.  Behavioral Flexibility - It’s the person with the most flexibility, not necessarily the most power, who’s in control.  Children are often so persuasive because they’re wiling to go through a litany of behaviors to get what they want (pouting, crying, bargaining, pleading, charming), while parents are stuck with the single response of “No.”  The larger your repertoire of behaviors, the more persuasive you’ll be.

16.  Learn to Transfer Energy - Some people drain us of our energy, while others infuse us with it.  The most persuasive people know how to transfer their energy to others, to motivate and invigorate them.  Sometimes it’s as straightforward as eye contact, physical touch, laughter, excitement in verbal responses, or even just active listening.

17.  Communicating Clearly is Key - If you can’t explain your concept or point of view to an 8th grader, such that they could explain it with sufficient clarity to another adult, it’s too complicated.  The art of persuasion lies in simplifying something down to its core, and communicating to others what they really care about.

18.  Being Prepared Gives you the Advantage - Your starting point should always be to know more about the people and situations around you.  Meticulous preparation allows for effective persuasion.  For example, you dramatically improve your odds in a job interview being completely versed in the company’s products, services, and background.

19.  Detach and Stay Calm in Conflict - Nobody is effective when they are “On Tilt” and simply reacting.  In situations of heightened emotion, you’ll always have the most leverage by staying calm and level-headed.  In conflict, people turn to those in control of their emotions, and trust them in those moments to lead them.

20.  Use Anger Purposefully - Most people are uncomfortable with conflict.  If you’re willing escalate a situation to a heightened level of tension and conflict, in many cases others will back down.  Use this sparingly, and don’t do it from an emotional place or due to a loss of self control.  But do remember, you can use anger purposefully for your advantage. That means instead of simply an angry attack (which rarely works), it is an expression of your passion and your fierce commitment to the cause, purpose or outcome you stand for.

21.  Confidence and Certainty - There is no quality as compelling, intoxicating and attractive as certainty.  It is the person who has an unbridled sense of certainty that will always be able to persuade others.  If you really believe in what you do, you will always be able to persuade others to do what’s right for them, while getting what you want in return.

Dallas Visual Marketing Communications - Key To Your Company's Profits

Promise Productions provides visual marketing communications.

Yes we can develop business growth strategies and implement them with content (web, mobile, photo, video).

Often, we come alongside a CEO, to help them realize the vision for their company - filling in the resources, strategy and implementation needed to take their company where they want it to go.

We also develop mobile websites and mobile apps with a view towards our client's profits:

• Get found and chosen by local customers in search engines

• Loyalty Rewards programs

• Facilitate communication between HQ and remote employee (construction, logistics, installers, etc.)

At each new business opportunity, we focus on presenting the value in a compelling way to dominate the chosen marketplace.

I look forward to the opportunity to be of service in reaching your business' goals.

Marcus Kaiser, President

877-858-0071

Deadly Flaw #2 - Simply Cutting Costs will pull us through

Deadly Flaw #2: Cutting Costs will pull us through. This myth is killing many companies today precisely because it has (had) a grain of truth to it! Yes, there are areas off fluff and inefficiency that need to be cut out. But face it, you can only cut costs so much and for so long. And probably the areas you've cut costs in are the wrong ones.

Many companies neglect consultants and marketing when times are "tight" and thereby starve themselves of the vital nutrients they need to have that forward-thinking vision that will differentiate themselves in the marketplace and elevate their value. The result is a downward spiral of defeat.

You already see it reflected in national politics; now see it in your own company: It is easy to look at Congress and realize,

"there is no real solution as long as politics is king, where mere rhetoric prevails and no willingness to meet the people at their need or truly change the underlying approaches to today's economic conditions. Both taxing and throwing money at new policies in a reactionary way never addresses the  Instead of everyone protecting their turf or clinging to their past political dogma, special interests needs to give way to everyone's interests." 

 I am here to remind you that these very same flaws exist in most businesses preventing them from surpassing their competition and enjoying the lion's share of the profits. 

The answer is that, yes, you evaluate where budgets are going into areas that either never served you or no longer serve you. But you REALLOCATE those funds to new strategies that align with the marketplace and current customer behavior. Without the STRATEGIC VISION to know where to reallocate the financial lifeblood of your company, you're only starving yourself needlessly.

For superior Dallas Strategic Marketing, call 877-858-0071.

The Mobile Revolution Changes Search Marketing Forever

We at Promise Productions recognize the fact that today, over 50% of Internet searches for local services are done from a mobile device. That % is likely to climb to 90% by the end of 2013!

This is a true "game changer" and it means 2 very important things for ANY business of ANY size that uses the Internet to attract new customers:

1. More prospects will now see your company's mobile website than they will your main website. 

2. Since Google detects when a user is searching from a mobile device, they give preferential ranking to companies with a mobile site -- one tailored to the experience on a smaller table or smartphone screen.

This means your oh-so-precious search ranking can now be eclipsed by a mobile searcher. 

This is a serious advantage for the early adopter of a mobile website to gain major market share over the competition. It also means those who fail to adapt, trusting only in their nice non-mobile website, will see dramatically diminished returns on new business leads, no matter how fancy or well-optimized that main website was. The smartest companies will invest in a good design and SEO for both their main and their mobile sites. But the main need for improvement is to take advantage of the search engine visibility boost from a business mobile website!

If any of our website and mobile website design, optimization and marketing can help your company, we'd be happy to be of service.

To promote your company with mobile websites, mobile app development and Dallas Mobile Marketing, we can be reached at 877-858-0071.

To your success!

Marcus Kaiser, President Promise Productions Marketing Communications

Dallas Commercial Photographer

Promise Productions offers Dallas Commercial Photography for business use. Our commercial photography includes: product photography, fashion photography, catalog photography, real estate and architectural photography, and corporate portrait photography.

Each of these areas requires special attention to get truly professional results. The common element is "a good eye" combined with aesthetic lighting, the right use of composition and lenses for the right look.

Marketing Savvy Commercial Photography
It is not enough to take a technically 'correct' photograph. Successful commercial photography demands   that is appeal to us - to the target audience. Good commercial photography needs to appeal to people, to their style and taste, to their desire for quality and value.

All the elements of design come in to play for a successful commercial photograph -- line, texture, color, lighting and such.

Reliable Results
When you hire a Dallas commercial photography, professional communication is essential for ensure your vision (or better!) is accomplished.

The Right Image
Imagery is a powerful motivator. It can cause us to pause and take notice. It can appeal to our innate appreciation of beauty or appeal to primitive desires for power, control and status. We take all this into account for a strong positive response from your customers to our photography.

We invite you to view samples and learn more at:
http://PromiseProductionsUSA.com/Commercial_Photography/Commercial_Photography.html

And call for a quote on your specific needs when you call Promise Productions at 877-858-0071.