Social Media Marketing For Corporations - Press Releases

Businesses can take advantage of Social Media for better Press Releases

One way your business can benefit from outsourcing its Social Media campaign to Promise Productions is in the area of Press Releases.



Press releases used to be the exclusive domain of a dedicated internal Public Relations employee or a PR firm. Today that is officially passé. PR people liked to justify their costs to their clients by telling them that "press releases simply _have_ to be written in one certain special way" and that "no place will accept your press release unless it is routed through their credentials," etc. etc..

That USED to be true, but no more. PR people have good reason to be running scared in many areas because they are no longer needed, having been bypassed with today's way of getting mass attention -- social media. That's right, you no longer have to a credentialed journalist to submit a press release. In fact, as Social Media experts, 99% of the time, we can do it better!

BIGGER, BETTER, FASTER, CHEAPER
A couple years ago a few web sites offered online press releases. This was a step in the right direction. However, their audience was still limited and they charged big fees. That meant its effectiveness was limited and the time and expense means press releases had to be saved for only the most special of occasions.

No more! The press release has now evolved and your business can benefit from it. A Press Release is essentially an excuse to make an announcement to a wide audience about your company's update to its products and services. When you want EVERYONE to know, you use a press release.

THE NEXT GENERATION
Covenant Designs can now get your press releases distributed for you (or even written in the first place) through Social Media networks in a way that

1 • Reaches a wide audience
2 • Can be targeted to specific audiences
3 • Is friendly to the search engines (Google, Yahoo)
4 • Will resonate with like-minded businesses for months to come
5 • Can link to rich media content (audio, video, flash, websites) for high-powered communications

Put press releases to work for your business -- either on a per-case basis, or a monthly retainer. We're far more efficient and cost-effective than the best that was possible in 2008. Contact us or call 972-822-3587.