Engage Social Media Marketing with a Strategic Corporate Blog

POWER OF INFLUENCE
Word-of-mouth has long been one of the most powerful forms of advertising. If a friend gushes about a recent experience with a great new product, or if you, instead, see the frustration in their face as they complain of poor service, you are simply going to be swayed by that experience. Even if you had a different experience with those same products or services, their opinion informs and colors your perception of that company -- be it a bank or the corner dry cleaners.

In fact, first-hand testimonial, endorsement or critique from the man-on-the-street is more credible than all the celebrity endorsements, clever ads, catchy jingles and promotions combined.

Social Media is word-of-mouth on Steroids -- meaning it is online and spread to many places for many viewers being influenced. Social Media is so successful today because you and I both are fed up with only hearing the manufacturer's best claims for their stuff.

We want to know reality -- both good and bad. Social Media does that; and if your company is not participating in the conversation, then the future of your company is probably at the mercy of some stranger's opinion -- simply because it was voiced through this power new media and your side of the story was under-told.

Social Media Marketing is so effective for businesses, because, by getting on your prospect's level and engaging in dialogue online, you earn their trust and also can quickly respond to any customer questions, issues or suggesting on how to make your product or service that much more attractive.

That is why businesses have a wonderful opportunity with Social Media Marketing. And it is why Social Media (Facebook, Twitter, Blogging, MySpace, Forums, etc.) has taken the Internet by storm. Everyone from janitors to CEO's checks out the first-hand testimonials on a product or service to save them time and inform the many decisions we make each day. Social Media Marketing, takes advantage of this to communicate positive branding to these prospects.

"Social Media is NOT a pushy sales pitch. It is informing your prospects, listening to them and then authentically sharing the positive benefits you look forward to providing your customers." – Marcus

STRATEGIC BLOGGING for BUSINESSES
The smartest first step for a company to take to harness social media marketing is blogging -- in a strategic business way.

Your business blog is an ideal way to compliment your web site and initiate a new business relationship because it let's the "looking perfect" guard down and let's your prospect see what you are up to and respond to you. This paves the way for a dialogue and it maximizes the trust that a new business relationship requires.

Not just blogging, but STRATEGIC blogging
There are many ineffective ways to blog. That is why we offer the service of managing your blogging and social media campaign for you. We structure blogging in the way to promote a business the most. Here are the benefits at a glance:

• Setup in a Strategic way to maximize the impact of every action
• Written professionally for optimum persuasion
• Does not cut into your business management time
• Best Practices that Promote your main website's Search Engine Visibility
• Keeps your business cutting edge in the rapidly changing world of Social Media
Our social media optimization plans complement your unique business model, marketing messages and campaign goals. Whether it’s optimizing and distributing videos, creating official pages on social networks, distributing press releases or simply monitoring and enhancing online brand buzz, we have a social media marketing campaign for you.

Communicate and persuade best by getting on your prospects' level. Learn more about our strategic blogging and social media management programs. Contact us today at 972-822-3587.