Online Video Marketing

We at Promise Productions Marketing Communications wanted to share some take-away points on using video marketing to your advantage – especially in times where you have to get the most out of your marketing budget.

Why is Video Marketing so hot?
It is the right time becuase of the convergence of several things. First, it is popular – your customers and the public alike loves to watch video online. Today, the average businessperson watches 3 videos online each day! Don't you want to communicate to your prospects in the way they WANT to respond to?

Second is technology. Broadband Internet speed and fast computers and smart cell phones allow video to be easily broadcast, received and shared -- in more places than ever.

Third, there are so MANY places online to put your videos -- getting them in front of more prospective customers for minimal time and effort -- talk about value! Examples include:
• Your official company web site.
• A video post on the company blog.
• Video in the company e-newsletter.
• Links to video in email marketing.
• Hundreds of video sharing sites such as YouTube and Vimeo.
• Social Media websites and forums.
• Offline distribution such as DVD direct mailers, Cable TV, etc.
Fourth, technology makes it where video can be done with low hardware expenses. Unlike just a couple years ago, legitimate corporate video can be done with just under $10,000 of equipment. Unlike marketing in a physical material way (a printed ad in a newspaper or magazine or brochure, etc.) online video distrubition means your marketing budget is not eaten up in print costs, yellow pages, or broacast time. You money can be more wisely spent on
(a) video marketing strategy
(b) crafting your video marketing message for maximum effectiveness

Why is Video Taking Over the marketing budgets of many leading companies?
Simply put, it is where business' customers (of all kinds) ALREADY are. If you are not using video, you are now missing a very significant segment of your audience! This applies to all types of business including common and "non-technical" markets such as furniture or car repair.

Second, savvy companies who want to remain profitable, know that video marketing makes their dollars Go Farther. Reach more prospects for less -- while also giving a More Effective communications media through video. This is today's way to get a High Return on your marketing investment.

What Does My Business Need To Succeed at Video Marketing
As a business, you need several components that all work together. ALL these ingredients are necessary for usccess. There is no one cookie-cutter formula, but there are common foundational elements that MUST be there for online video marketing profits:

1. Above all, you must identify WHO your ideal customer is and WHERE they are online.
2. You need marketing communications strategy to develop the message content to best appeal to and reach these ideal prospects.
3. You need professional video camera, video editing, sound and spokespeople for the mechanics and content of your business marketing video.
4. You need the online strategy and expertise to put your video in all these online places.

Conclusion
Video is both easier, cheaper and more valuable to your business than ever. But to get professional results, you need professional video production realizing a solid marketing strategy that emphasizes Social Media Marketing tactics.

Turn to Prmise Productions for all your Dallas Video Production needs. Our marketing, branding, Internet Marketing and Social Media Optimization skillsets position you for success, today and tomorrow. Call 972-822-3587 to position your business for success.

Businessweek Acknowledges the Great Video SEO Frontier

As people enjoy seeing videos in their first page of Google search results, the range of marketing possibilities grows wider and richer!

Adapted from an article in Businessweek, Feb 2009 by Liz Gannes

Efforts to get your web site to appear on the first page of Google for your keyword search has created an entire industry of SEO services and Pay-Per-Click services that is almost a decade old. However businesses have now woken up to the incredible value of video optimization for internet search.

Since May 2007, Google's search results incorporate not just text web sites, but also results from news sites, videos and maps right into the body of a search results page. Today, online videos are claiming more and more of this coveted first page search territory.

VIDEO'S SUPERIOR ODDS
Videos are 53 times more likely to appear on the first page of search results than text pages in Google. Here is what the study round:

"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

The simplest reason for this finding is that there are far fewer videos than Web pages. But it's worth considering that U.S. video views have surpassed search itself (there were 12.7 billion video views in November 2008 compared to 12.3 billion searches for example.).

It used to be that the main thing people did on the internet was search for their desired information, product or service. This has now profoundly changed. The main thing people today do on the internet is watch video. It you want new business in today's marketplace, you need to be saying you message with video, period.

THE GOLDEN MARKETING OPPORTUNITY OF 2009
These developments are recognized enough to offer video SEO companies, with services ranging from video production to creation of keyword-driven video pages based on natural language processing and content analysis.

In a PermissionTV survey of more than 400 executives, 67% said online video would be the primary focus of their 2009 online marketing, with 52% expecting to start or extend online video projects in the second quarter of this year.

Video is rocketing at lightning speed as the preferred corporate communication, advertising and marketing medium. In fact that "52% expecting to start or extend online video" in February 2009 represents a 32% increase from just 3 months before!

MARKETING ON STEROIDS
It is clear that video SEO has the ability to make all sorts of video marketing more valuable. Original branded video content, viral commercials, video analytics, and video search will become more valuable because of how they can be prominent online.

If you want results, use professional video production. If you want visibility in Google, broadcast your message online with video.

For professional video production that is marketing-savvy, call Covenant Designs at 972-822-3587.