Social Media Marketing for Corporations - Tar Pit #3

This post continues the discussion of avoiding Social Media Marketing Tar Pits that will sink your business into extinction.

Covenant Designs is media marketing communications firm. That means we leverage Social Media marketing as your most powerful marketing tool. Now, more than ever, businesses need to adapt to the communications revolution that Social Media continues to be. More than every they need to get both quick short term and long term benefits from their budgets (their PR, Sales, Marketing, and Business Development budgets).




TAR PIT #3: Talking AT instead of WITH your prospects and customers will doom your company to extinction. Until your business actively demonstrates its willingness to care and listen to its customers, they will not care to listen to you. They will instead turn to a competitor that does care to listen and engage socially about the products and services they want.

Corporations are notorious for communicating in a style where they are "on high" (untouchable). Corporations pretend they never make mistakes and this act only futher sinks them down into the tar of distrust that kills the very sales their "good act" hoped to promote! Acting as if you are inaccessible is passé. Acting as if your company is above neeing to bend to the desires of your customers is pretentious and deadly. It is business suicide in the era where customer service means standing shoulder to shoulder.

Social Media is about authenticity and relating to the needs and desires of your customer. Social Media enables and necessitates a two-way dialogue between company and customer (both B2B and B2C). Continuing to sell or market in a way that simply talks at your customers is a deadly tar pit that will leave you stuck while your business leaves you for greener pastures.

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Let us position you so that your customers want to do business with you and rave about you afterwards! At our core, we are about attracting the business profits you want.

Promise Production provides strategic social media campaign services so corporations can successfully outsource their social media knowing it is optimized to benefit them the most. For details call 972-822-3587.