Dallas Professional Custom Web Site Design & Development

You have unique business goals and you need someone to make the vision of your business into an Internet presence reality. Having a professional, custom designed website will help increase your sales and expose you to thousands of new clients. While there are many Dallas Web Site Design Companies; here is what makes us different and so very valuable to your business' future:

• Our Custom Web Site Designs are Marketing Savvy: that means targeting your ideal client with a powerfully-communicated value proposition.

• Our Professional Web Sites are Search Engine Friendly: we build SEO into your site from the ground up, not as an afterthought. There is no paying for an extra SEO service to add on. This is the equivalent to giving you a $1,200 savings right off the bat. After all, we want you to be a success and what good is a web site that cannot be found by your prospective new clients?

• Our Professional Websites are Visually Captivating. The more time a prospect spends on your site, the more they engage with your brand and are apt to contact you to do business with you. After all, the goal of a professional business web site design is to help grow your profits.

Build Your Brand: Utilizing our professional web design team, we will give you the edge you need to get a step up on your competition. Our professional web site designs are geared to appeal to your potential customers, to gain their trust and inspire them to to business with you.

Cultivate eager clients: The custom web site we design will convey a strong image to your clients. Looking at our web site design gallery, you can feel confident that our custom web site design company should help your company become a major Internet success in your marketplace. Your success will make us proud.


A well-designed, custom website must be straightforward, informative, and eye-catching. Our custom web design services combine state-of-the-art technology to a high quality web designers to ensure your company's success.

Our web designers will be personally working with you during the web site building process.

Your web site will convey an attractive image to your visitors, and your online presence will be a pleasing experience to all who visit it. We will use our technical knowledge to ensure that your website will be viewable and compatible with any web browser that might be used. A web page that has a unique design as well as customized content is a vital tool to build your company's reputation and set the stage for success today and tomorrow.

Knowing that your custom web site is an investment in your company's future, call us at 972-822-3587 to discuss your needs with a Promise Productions web design professional.

SEO Should be Integrated into Your Web Design From The Start

Creating a business website that is a success in the largest sense of the word means that is accomplishes three core things:

1 • Your website's look and feel appeals to your target audience
2 • Your website clearly communicates your value proposition
3 • Your website is found by your best prospects

Today we will focus on the third aspect -- being found. Your value proposition Promise Productions, we believe that search engine optimization should be as integral as possible in the creation and web site development process.


This is where the full-featured skill sets of Covenant Designs comes in. You see, we are marketers at heart. That means that beyond a modern design, beyond efficient programmings, when we build your web site, we build it to (a) appealing to, (b) earning the trust of and (c) attracting new business profits.

When web design, web programming and search engine optimization are all built into your website at the core level, the result is all that more powerful - powerful to attract the right kinds of clients that lead to optimum success. Yes it is more work to think of SEO from the start, but that is a higher level of strategic planning for a higher level of results.

What Does It Mean To "Build In" SEO?
It means many specific things. It means using programming structures that are inherently friendly to search engines such as Google and Yahoo. It means avoiding web programming practices that create web pages that can look fine on screen to humans but are unfriendly to the search engines (i.e. Javascript and Flash). Smart SEO affects the way you build your menus, the way verbiage is displayed on screen and the way your company blog integrates with the web site.

There is no single magic formula and one size does not fit all. As with all lasting success, it involves building your website to accomplish specific goals. Our strength is marketing and making every area of your business communicate a cohesive message that best resonates with your target audience. This can be simple or complex, straightforward or multifaceted. The key word here is "Smart Strategy".

Call Promise Productions to consult with you about your business growth goals, and where our web design services, marketing communications services and social media services can best support what your business is up to. We welcome your inquiry at 972-822-3587.

Avoiding The Pitfalls of "Web Design" Firms

Professional vs. Unprofessional is really all in the RESULTS

Is your business thinking of redesigning its website? Polls show that, on average, about 76% of companies are dissatisfied with their website design.

Given that the quality, functionality and find-ability of your website plays a major role in new business acquisition and industry reputation, there are tens of thousands of dollars at stake here.

Unfortunately there are many amateur web site design firms in Dallas all claiming to offer much the same thing. So how you you choose the right web site design firm?

Let's start with what NOT to choose. Here are the three top mistakes companies make when designing or upgrading their website:

1• The GRAPHICS web guy: these types tend to be individuals or boutiques. To them it is all about your "image" and, to them, that means graphics. If it looks cool, then it is a success.

Wrong. There is more to a site than its look and its graphics. Yes, it has to look professional, but these guys often saccrifice a truly professional look for a "cool" look in their taste. The result is a trendy-looking web site that does not really serve the users. It may accomplish the goal of being a fancy online brochure, but these days web sites can be and do so much more than that.

The other no-no is that a site based on graphics or flash is unfriendly to the search engines. That means it actually HINDERS your business form being found. And with competition more intense than ever, what you actually end up with is burying your business.

No only does the "graphics guy" website cost you to build, it costs your business much more than that in lost visibility.

2 • The Web PROGRAMMER: The second pitfall when making a business website is to go with a web programming firm. Why you ask? Well the problems are the opposite extreme of the "graphics guy."

Your site will look sterile... boxy... impersonal. And while the site may function properly from a programming standpoint, it turns off your prospects with an unfriendly user experience.

You see, there is also more to a successful web site than programming. Yes programming is an important part, but programming-minded people should not steer the ship when it comes to developing a professional web site (unless you only deal with other programmers). From a mental and personality standpoint, only 15% of the population likes an "engineering" approach to web sites. That means, while your site may be a functional success, it is ALSO successfully turning away 85% of your prospects. Not good!

When your visiter uses your web site, it should be pleasing, professional and intuitive. It needs a humanizing element to reach your target at where he or she is. Unless your target audience are all Vulcans, the "programmer type" of web site runs off the road to success in the opposite ditch -- costing your company plenty of lost revenue.

3• Outsourcing Your Web Design Overseas. This is a disaster waiting to happen. Web companies from India are the worst. Because Covenant Designs Marketing Communications is provides professional web development, I get about 4 contacts a week from this or that person in India wanting a chunk of my business.

One problem is this: overseas companies don't understand the American mindset, so they cannot communicating or marketing to, Americans. Not only are their linguistic skills lacking, and their time zone completely off, their problem-solving ability crippled, and their customer service lacking, they simply don't get what is needed in today's American web site.

So don't be lured in by cheap prices. 100% of people I encounter who try overseas end up regretting it sooner or later.

Now that you have avoided those pitfalls, just who DO you use to do a web site right? You need the right combination of skill sets

• professional look
• intuitive design
• functional programming
• marketing savvy in terms of information presentation
• information ergonomics so your user can find, use and be MOVED TO ACTION by your website
• and, last but not least, Search Engine Friendliness (also called Search Engine Optimization -- SEO)

I’m not going to lie to you. This is not an easy task. Let me emphasize that last bullet on SEO -- this factor will severely impact the results your site gets after it is running. After all, it is ONLY when your web site is found by your customers and prospective customers that you even have a chance to introduce your products and services. Sadly most web site designers don't have time or inclination to stay up on their SEO expertise.

As a side note: all Promise Productions web sites come with full SEO built in. That fact alone adds well over $1,000 in value to each web site we deliver.

This combination of skill sets, to our thinking, means that you need a Marketing Communications firm. We believe that Marketing should have the uppermost hand in directing the content, presentation and programming of your company's web site.

After all, your site is there to present your image to your prospects, deliver your value proposition and give them a compelling call to action. Those are all functions of good marketing.

Now right here is where I have to give a little commercial for Promise Productions. You see, that is who we are. We apply marketing communications to deliver your message to your audience through the web for optimum results. We have all the skill sets for success. Our experience communicating, designing, programming, marketing through the search engines and persuading means we deliver a web site poised to deliver solid results.

Learn more about our professional Dallas Web Site Design and Development services or simply take a look at our web site design gallery and you will see that each site is unique because it it tailored to be effective in its particular market.

You may like some and not like others. That is perfectly OK, because again, each one is meant to accomplish a specific marketing and business development goal that may not have anything to do with what your company needs to accomplish through its web site design.

Promise Productions' approach: we look at the online landscape, your marketplace and your competition to deliver a solid business class web site -- one designed to DOMINATE your chosen market. You want your website to MAKE you money, not just cost it right? That is why our marketing expertise drives the design and programming of your web site. Its simply the best way to enjoy happy clients!

If you are ready for the results a truly professional web site design can make possible for your business call us today at 214-703-0360.

Dallas Web Site Design & Website Development

You company's web site is a primary tool to showcase your services and products. Your website needs to be as well designed as it is informative to entice your audience to ENGAGE with your company -- turning prospects into clients.


That means your web site development must be marketing-savvy as well as possess design and programming skills. Our talented team research your company, your value proposition and your marketplace to make sure the website we create for you will be a winner.

We analyze your objectives and audience to design a web site that reflects your brand, promotes your product, and motivates your audience while staying within budget and meeting your timeline.

Content management and e-commerce solutions can also be integrated into your website to streamline your productivity online and increase sales.

We can also integrate Internet Video Marketing and Social Media Marketing into your web strategy for outstanding ROI. Our Search Engine Optimization strategies and Pay Per Click campaigns complete the picture by:

• Putting your business in front of your ideal prospects – the most interested customers who have intent to purchase.
• Promoting your brand with the right image to your market.
• Precision visibility to forward your business' goals.

Giving your website the impact it needs to get noticed and get results, call 972-822-3587.