Mar 24, 2010

Plan For Success - Dallas Video Production


It is no secret that smart planning is vital to successful video production. Whether your production ends up at a trade show, on the silver screen, on your website, or on a DVD, the best results come from keeping your audience, your marketing and your video storytelling in mind all at the same time.


Outcome-Oriented Video Production
Thinking about the goal of your video project will help you narrow down creative choices, and that’s a good thing. Is your video to raise money? Do you want to change or influence behavior? DO you want to raise awareness? Do you want people to sign up for a service or buy a product? Do you want to motivate a target group?

Once you have a clear purpose, the video production becomes oriented to achieve that goal.

Video production involves technical skill, but its goal is effective communication. What are you trying to communicate? What kind of image or level of professionalism best accomplishes that goal? Knowing this, what kind of budget is necessary to deliver those results?

The beauty of having your video production at Promise Productions is that we will help you define and refine these aspects so you know you are getting the best value. Rest assured, we have planning guides for maximizing your budget and timeframe.

Getting The Most From Your Video Production
In our pre-production sessions with you, we will cover all the ways your video can be used to your advantage. The same video – or versions of the same video – can often be used in more than one way. For example, a short introductory video can be viewed at trade shows, meetings, websites and in social media. Getting more "bank" for the buck will save your company both time and money to make something that works well in all the possible media.

We are skilled media communicators, working for your success. At Promise Productions Video Production, we welcome your call at 972-822-3587.




Mar 19, 2010

The #1 Way To Sabotage Your Profits - A Poor Visual Presentation Of The Product

Distinguish your Property from the Competition
We live in a day where your prospects want and expect to SEE what they are getting. A positive visual experience of the product is vital to generating interest and action. This post focuses on the "product" of real estate -- specifically showcasing the property itself in a commercial, retail or multi-family property.



1• Architectural Real Estate Photography: trying to save a few buck with a consumer digital camera will often hurt your results more than help them. Today's renter of office space or residential space needs to see architectural photography that is: distortion-free, color correct and properly lit. 

2• Immersive 360° Virtual Tours: large and distortion-free 360° virtual tours, professional lit, are key to helping your prospect want to rent there.

3• Video Property Tours: don't tell, instead SHOW them the best features, benefits, and amenities of your commercial or apartment property -- in living color and alive with movement.

INVEST IN POSITIVE RESULTS: we've taken properties that were 40% occupied and raised them up to 95% occupied in record time through these visual promotional services. Our expense is tiny compared to 

CONCLUSION: because today's leasing prospect is turned off by canned, stock photography and sales hype, showing the actual property, in its best light, is the key to having the property full of paying tenants. The more your online presentation can give prospects the virtual experience of being there, through professional 360° virtual tours and video tours, the smoother the process of closing them is.

Call Promise Productions Visual Marketing today at 972-822-3587.

Mar 18, 2010

Property Visual Promotion - For Property Management Companies

Spring is here and it is the ideal time for property promoting. With the Winter's cold behind us, people are on the move. As they look to move where they live and work, what they find in their web searches forms their first impressions of whether your commercial or residential property is an attractive fit.

Successful marketing for property management companies mean architectural photography. It means immersive 360° virtual tours. It means high definition property videos.

Your product is a property and it needs to be SHOWN, not just talked about. Let us provide a superior online presentation of the property features, benefits and amenities your tenants will enjoy. In this way we help bring significantly higher profits your way. Call 972-822-3587 to create an ideal first impression of your property.

Mar 16, 2010

Successful Marketing Communications for Profits Today

Marketing Communications, when done right, engages with the minds, hearts and budgets of your prospects. It communicates persuasively because it is other-centered -- it is about SERVING the customers and creating an opportunity that fits their needs and wants.

Here, by special invitation, to talk with us today on the ideal context for effectively engaging with our target audience, is Sandy Gluckman PhD.. Her book, "Who's In the Drivers Seat" distinguishes between ego-driven marketing communications that disengage and spirited communications that attract the kind of results you want in your business. Let's watch her show how this vital element has everything to do with profitability today:



Espeiclaly in Social Media Marketing, we see that authenticity trumps overly-polished presentations. We see that openness and service-orientation creates trust that is necessary to attract a new business relationship. We see the prospects are looking for real opportunities. We see that customers only want to engage with you when they get how you can benefit them; and if they detect you are merely trying to sell them, they quickly leave you for greener business pastures.

In today's world of options (increased by the Web and New Media) those who serve and give will attract the best customers and profits. We know how to use today's leading tools to present your value

We at Promise Productions Strategic Marketing Communications invite you to engage with us, to help take your business into kinds of results you want. We welcome your call today at  972-822-3587.

Mar 12, 2010

Flashy or Effective - How Much Marketing Results Do You Want

At Promise Productions, we make a distinction between expensive advertising and smart marketing. A lot of advertising just costs your business money whereas smart marketing generates new money. A great example of this are the recent SuperBowl TV ads.

Ad Age demonstrated in a recent article that these kinds of ads are indeed entertaining and likable. However, they do not generate results when it comes to actual sales! Call us silly, but communication without persuasion is useless. Surveys confirmed that consumers were not inspired to shop at the retailer whose TV Commercial they liked the best. In fact, the most-loved Super Bowl add of all time -- the Mean Joe Green Coke Commercial -- was canned within months precisely because it did not stimulate actual sales. It is clear that being cute and likable is no longer enough.

You see, we are in a social age, not a sales age. Selling is dead. We've been inundated for years with so-called advertising gurus treating the public like lab rats, and simply putting any product with beautiful, enviable, smiling people to give us a good feelings, and then inserting the company logo at the end. We are now immunized from such blatant selling that insults our intelligence.

Today we want to know there's value in our products and services. We don't want an actor acting like there is value; we want actual value! The "benefit" of the current financial recession is that we THINK before spending value time or money.

Friends, is your advertising making -- or just costing -- your business precious money? Do you want a higher degree of results from your efforts? Then abandon the old models that no longer work and come with us into the present age of effecting marketing.

Our new media strategies and social media marketing strategies are geared for positive results. So dismiss those flashy, "Super Bowl" approaches with hype and no substance, and turn to trust-based marketing -- for a loyalty you will see measured in significant cash-flow. We believe your marketing should be as unique as you are. Come, call your marketing communications resource. Call Promise Productions today at 214-703-0360.

Mar 1, 2010

Email Marketing is Amplified Through Video Emails

Email marketing has become more attractive in recent years as a way to put your message in front of your prospects. Now the marriage of video and email celebrates even higher effectiveness!

If a picture paints a thousand words, how many does a video make?

Video is "king of communications" says Promise Productions founder, Marcus Kaiser. "Online Video is growing exponentially and in a year the Internet will basically be synonymous with video." He goes on to add that, in fact, video through online and email offers new life to news media (no more expensive transmitters). All video will be delivered digitally and more and more devices in our hands (NetBooks, Apple's iPad, Smart Phones, etc.) can receive video communications.

He predicts "give it two years and people will be hard pressed to remember an Internet without video. Video is the way to share information efficiently... effectively... persuasively... and what's new: inexpensively to the masses."

This is a global phenonomon: online video grew 178% in 2008 in the UK (Nielsen), but today in 2010, the numbers are closer to 800% everywhere you look. It shows no signs of stopping. YouTube has become the second largest search engine. Video is becoming searchable in a way that only text used to offer. So it is no surprise that marketers are beginning to take advantage of video's popularity by using them more and more in the marketing mix – including in emails.

Video + Email = Viral Marketing

People love to share videos. What makes video particularly appealing to marketers is the enormous pass-along potential. This sharing nature of video fits hand in glove with the sharing nature of email – the 'forwarding to a colleague' ability.
These viral superpowers, especially in tandem with email, are proving to be very enticing to marketers. Marketers can't just depend on a click in an email just because it's a video – it has to have a relevant message and the proper production quality. 
Videos should not be viewed as only for entertainment and consumer purposes. There is no reason why a B2B company can't take advantage of the popularity of viewing video clips. Visual content is a very powerful communication channel. 

Video in B2B Marketing

While there have been the pure fun and clever videos that have captured the imagination of the public, the truth for most businesses – particularly in B2B – is that videos work best if they're approached professionally and created to demonstrate a product or service, or instruct in its use. As we say, a marketing video can do more than tell, it can SHOW.

Getting emails with videos delivered

It's imperative that marketers understand the use of video in an email has to be done correctly if they want the email to get delivered into the inbox and to display properly. As with other email marketing elements, videos have their own technical delivery challenges.
The best approach is to embed the video on a webpage, and use email to drive traffic to this page. One more thing: as with any other "content offerings" such as white papers, articles and links to websites, marketers have to work to entice subscribers to click videos. 
For effective marketing strategy, video production, email marketing and video emails, simply call Promise Productions at 972-822-3587 .