May 19, 2009

Social Media Marketing - Who Feels They Know Your Company

This is an interesting TV report on Social Media Marketing.



When a corporation demonstrates that it is open and willing to listen, to respond, and to engage -- customers FEEL like they care. And that goes a long long way to the ever more rare holy grail of marketing - brand loyalty.

In the marketplace of a generation ago, it was all about who you knew. That was the insider connection that got you the job or the sale or the promotion that made all the difference.

People have recently commented that it is no longer so much about who you knew as who knows you. But what do they know you as? What is your image, your reputation, your brand -- from the individual level to the corporate level.

I am here to say that in just the past 2 months, things have gone to a whole new level. Now, with Social Media Marketing it is really about who FEELS that they know you.

It is this new kind of interaction that Social Media provides that can link you with like-minded prospects down the street just as easily as across the globe. It is said that Twitter is kind of like a giant cocktail party with light banter and many rapid interactions. This kind of dynamic socialization through computers and cell phones makes many new things possible at a speed that leaves traditional media in the dust.

Let me ask you, are you IN on the conversation? If you are like many corporations, the answer is "no." Well, if you are not in then you are on your way to being OUT.

We understand that social media marketing presents a whole new communications paradigm to companies used to messaging their customary way. Well the time is now to adapt or perish.

We understand. We also understand that companies have to squeeze efficiency like never before. And that often means there is no time or expert team put in place to stay on top of the rapidly evolving world of Social Media.

Your marketplace, your industry and your brand is already being talked about online. You need a dedicated advocate who can focus on managing that conversation -- so you can attend to the daily operation needs your corporation has.

That is where Covenant Designs comes in. We are on top of strategic ways to maximize your messaging through Social Media. So, whether it is brand management, strategic blogging, customer service, community outreach, public relations, product feedback, press releases, video distribution online or search engine visibility goals, we have programs customized to address your needs.

It is time to thrive: Call a Promise Productions brand advocate at 972-822-3587.

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