Strategic Email Marketing Advantages at Covenant Designs

E-mail marketing is a very cost-effective way for companies of all sizes to compete successfully in business today. Yet many companies fail to capitalize on this exceptional marketing strategy—and are losing sales as a result.

That’s why Promise Productions  provides Email Marketing Campaign Services -- our innovative e-mail marketing management solution. Being a marketing company with deep roots in strategic Graphic Design, plus our Internet Marketing skills -- we can develop a successful email marketing campaign for your company. Ont that is effective at getting your message to your customers and prospects.

Email marketing evolved from direct mail marketing. We all remember times when we got receive unsolicited mails in our physical mailbox. Do you remember and looking at reading some of them? Some were junk that never invited further examination, but quite a few were able to win your interest, and perhaps, they even made you say - "I want what this person is offering."



Today's email marketing has a wealth of possibilities for growing your business. You see, more than a printed piece, your email can contain photos and links to your products and services -- all with automated tracking that direct mail marketing never had. In addition, email marketing is perfect for today's Internet-savvy customers, plus it eliminates the cost or printing and postage!

• Email marketing is a more inexpensive option. Sending emails is far cheaper than actually printing and mailing letters.
• Generating leads for an email marketing campaign is easier. People are more likely to leave their email addresses rather then a real, physical address.
• With Email marketing, you have the advantage of being able to do multiple levels of follow-ups. A direct mail piece has but one chance to convince the recipient to purchase a product or a service. Email marketing can convince the prospect into subscribing to a mailing list, ensuring in the process that he or she would receive future emails for future offers. Additionally, the recipients of emails can be led to a website for further conversion possibilities.

Email marketing has three purposes:

1. To win sales
2. To Increase awareness of your brand, products and services
3. To gather sales leads

There are several components to a successful email marketing campaign, and at Promise Productions, we possess the right skillsets in each area to make your email marketing effective:

• A clear communication of your Value Proposition or Special Offer
• Visual Design to appeal to your audience
• Marketing-Savvy links and response systems to promote your website
• Professional management of your email list

We are here for YOU -- helping you write great content, manage your list well, so that the results you will achieve will be rewarding and motivating! We understand that customers respond well when treated with intelligence, common sense, and respect. Promise Productions by calling 972-822-3587 to get started utilizing email marketing to your advantage.

Fall 2009 Marketing Communications News

Fall is the season for growth! Promise Productions  is poised to assist your business' growth with:

• Smart Marketing Strategies
• Social Media Marketing Opportunities
• Video Communications to put your message on Steroids

So now is the time to take the leap and move on up to the larger fishbowl :) Seriously, the key to being sought after for your products and services is communicating your distinctive edge. In other words. . . what sets you apart?

Even in an economic downturn, both businesses and individuals still buy things daily. The difference is that they are pickier -- which means you have to make your value clear. That means marketing with solid strategy instead of fluff.

Tell your prospects what you have done lately that should make them want to do business with you? Your future may well depend on your distinctiveness – your ability to set your business apart from the crowd and attract the loyalty of the customers that suit you best.

You cannot sell or persuade without first attracting the proper attention. Consider these marketing strategies to set yourself apart:

• Take your services and put a new spin on them. Focus on the benefits from the product/service even more than the product/service itself. Update the image associated with the service as an excuse to re-introduce it to prospective users. (that's where our graphic design services come into play)

• Gain Visibility in your market through a web site that ranks high in the search engines where prospective clients are looking. A lame site won't persuade. A great site that remains unmarketed won't sell. It takes a professional web site design plus strategic Internet marketing to set your business apart in Fall of 2009. (see our three approaches to web site visibility)

• Direct Mail: our most effective use of direct mail marketing these days employs the relatively inexpensive postcard to grab their attention and then refer them to your web site for the meat of your message. Hit your customer's hot button and then lead him to your site to fill out a form to take advantage of your special offer. This simultaneously encourages him to take action, reinforces your branding, and builds a list of contacts for future promotions.

Don't have a database linked to your site to capture visitors' opt-in info? Shame on you — this is one of the most effective marketing techniques out there. It is non-intrusive and builds and ever-growing list of interested parties to market and re-market to. The fact is, it is much easier and cost-effective to get repeat business than new business. So make it easy on yourself and put our web database tools to work for you on your site. Prices start as low as $1,800 and are fully customizable.

Got Profits? Let Promise Productions marketing communications specialists develop the right strategy for you and implement it to bring new customers your way.

Call 972-822-3587( Dallas)
702-473-0815 (Las Vegas) or
310-595-0831 (Los Angeles)

New Covenant Designs Newsletter Released

Just released: Promise Productions October 2009 newsletter, designed to breathe new life into your marketing and business profits through Smarter Marketing Strategy.

In it we cover the 3 Essentials to Effectively Attracting Your Ideal Clients

1. Better Client Understanding: what is driving their needs and desires today.

2. Fish Where The Fish Are: has your marketing shifted with your customer's changes?

3. Doing More With Less: using examples from postcard marketing, social media marketing, video marketing and strategic blogging.

Get the full newsletter scoop to your advantage by clicking here.

We welcome the opportunity to market your products and services effectively for optimum profits, so call Promise Productions Designs Marketing Communications at 972-822-3587.

Got Business? Mind Your Branding!

The economic downturn is proof of the message this strategic marketing communications firm has been telling our customers:

"When times are lean, those with anemic marketing are hit the hardest. But those with strong brands still have strong businesses."

You see, customers are still spending, they are just choosier who they do business with. Businesses with TRUSTED brands are thriving today, but those that have not prioritized their marketing are hurting and in danger of bankrupsy.

The time is NOW to market and promote your brand. Fortunately there is great news: there are more cost effective ways today than ever before to stimulate your business through online marketing. Let Covenant Designs show you how to reap profits through smarter marketing strategy.

Here are a few hints...
• Use postcards for direct mail to your best prospects.
• Promote your business web site into the Top Three in Google.
• Use smart Blogging to interact with your customer base and spread the message on the value of your products and services.
• It is a visual age. Utilize professional photography and video production to drive your message home with compelling
• Social media is exploding. I just heard is has surpassed even email! Develop a comprehensive and expert social media campaign to reach your prospects in this arena.
• Choose a Dallas ad agency or marketing firm that understands TRUST-BASED marketing.

Want to know more about our strategic branding services? Call Promise Productions at 972-822-3587 for results and profits.