Social Media Marketing - Dallas Case Study - Update

As an update to the previous post, it has now been 48 hours since we launched our video + blog social media release for our client providing Dallas Bar Mitzvah Photography. Let's see how the Google rankings have changed:

• Google Position #1 remains.
• Google position #1 has spawned a second link at spot #2
• Google Position #4 has become #20 as the video's newness quickly fades to other video uploads.
• Google Position #5 has moved down to #6 losing one place due to other's website activity.
• Google Position #9 has moved down to #10. That is a good thing as last on the page gets more attention then next to last.

We still have 4 great links, functioning as signposts to our client on the first page. Overall, an improvement in positioning to get more responses.

The client website? It still ranks at #18, towards the bottom of page 2, which is not enough to get much traction even though it is in the top percentile of the 118,000 competitors.

We will keep you updated with continued results and we welcome your inquiries for successful marketing communications and social media marketing at Promise Productions -- 972-822-3587.

Social Media Marketing - Dallas Case Study

A Promise Productions Strategic Marketing, we've been preaching the virtues of Social Media Marketing, especially when wed to video production.

Why? Because everyone is looking for real results these days, and our marketing strategies DELIVER.

Here is a quick example of exactly what we mean by "deliver."

We have a specific search term our client wants to rank high in that has 118,000 competing websites. First, we created a short video for the client. We posted it to our strategic business blog (set up using our system). Then we used our social media video distribution service to spread it around. Within 24 hours here are the results:

We captured the #1 Google position. Not with the blog itself, but through our syndication with a major, highly ranked blog. Next, we captured Google's 4th, 5th positions from places we sent the video to. Lastly, we scored Google's 9th position with another blog that picked up and re-posted our video.

Results? Yes, basically HALF the first page in Google in 24 hours promotes the video, which also promotes the client's website.

This is more powerful than hundreds of dollars pumped into Search Engine Optimization of the primary business site. We will followup with a future post to see how Google's rankings unfold after a little more time.

For marketing results, Covenant Designs' strategies have incredible value. Get in on the smart approach to today's marketing -- call 972-822-3587.

Dallas Social Media Marketing Communications

Friends, past forms of advertising are still with us, but are losing ground every day to the emerging power of Social Media Marketing. As a marketing communications firm, Promise Productions is all about connecting businesses with the clients/customers they need to be most profitable.

That is why we made this very basic video to discuss how a business can effectively engage with social media as a communications and marketing goldmine:



Social Media Marketing is the NEW ADVERTISING, but not by interrupting or pushing your message at prospects. Rather it is entering into the already existing online conversation areas discussing your industry, your services, your brand and your products.

We are quick to emphasize that Social Media Marketing MUST be done with a smart strategy in a highly-integrated way in order to be effective. Given all the ways a company could waste their time and efforts in this new form of self-promotion, we encourage your business to consult with us to create the best structures and practices for social media marketing and to outsource your social media marketing to Promise Productions.

Advertising is no longer the same, and will never be the same. Don't be left behind in the new marketing, call Promise Productions Strategic Marketing today at 972-822-3587.

Video Marketing Benefits Your Business

Benefits of Video Marketing

Video has an inherent appeal to all audiences. Most of us want to "see" something before we want to "read" something. We want to see before we buy. Or to say it another way, SHOWING is more powerful than telling about something and video gives you the power to SHOW your products and services in action. The result is that the benefits become very real to your prospects.

Did you know that your online prospects are 78% more likely to stay on a website that promotes to them using video?

In Internet marketing, video can be used to attract customers and enhance their experience at your video-enabled website (or company blog) by educating the viewer about product or services, and by putting a human face on the company and its brand. Today, this increased human face of business goes a long way to developing trust in your prospects, and streamlining their buying decisions.

Demonstration Video Production

A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do – directly stimulating buying decisions.

Training Video Production

Video is perfect for training as it goes beyond telling to showing. Show parts assembly. Show customer service interactions. Show procedures. The list goes on! Training employees simplifies tasks, speeds learning, comes to them at flexible timing through DVDs or the Internet and saves lots of money. Let Promise Productions provide your training video production.

Professional Video Production

But on the flip side, video can also turn away customers. That is, if it is unprofessional. Your first impression might be a bad one if it is not thought through and lacks the right level of production quality.

Video On-Demand

The "on-demand" characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want.

There are many benefits to video marketing. Today your marketing video can be shown in so many places, giving you the maximum number of ways to attract more customers!

If that is attractive to you by now, then call our marketing-savvy Dallas Video Production department at 972-866-3587.

Web Video: Your Ideal Advertising and Marketing Tool

Video can deliver a message as powerfully as TV, but with audience targeting and ROI measurement not possible with Television.

When it comes to promoting your company, web video gives you the best of both worlds — both the ability to convey your value proposition in a compelling video story, along with the metrics formerly only possible with print display advertising. We give you the opportunity for a very successful branding opportunity along with a very successful direct response opportunity.

But beyond print or TV, web video marketing enables your prospects to respond interactively: you can click on links, fill our forms and interact in ways that help you, while helping the customer.

It is precisely this ability to brand while also offering the ability to take immediate action (like getting more information) that results in such high financial value for video advertising on the web.

Contact 972-822-3587.

How I Captured 5 of Google's Top Ten Positions in 10 hours

A Strategic Social Media Marketing Strategy Case Study.

Now first of all, you don't really expect me to tell you EXACTLY how I did it, but I did. Here's what I can reveal:

I have been developing powerful social media marketing strategies for Promise Productions and I tested my latest one out last night. This morning I check the results on Google, and happy news, I had dominated the first page (just 10 hours later) - capturing 5 out of 10 organic positions.

This would not be possible without strategic social media marketing. The power our strategies give you for virtually instantaneous visibility is unlike anything I have ever seen or used. OK, in my excitement, I might sound like a commercial, but it works and I have proof!

Oh, and I should mention, all this is ABOVE and BEYOND the company web page. Meaning that these additional coveted rankings on Google are in addition to where your corporate web site ranks through traditional SEO services or through Pay-Per-Click search engine marketing.

I am all the more excited about real proof of value because there is a whole SWARM of bogus companies literally preying on your desire to put your company's products and services in high-visibility positions (like the Holy Grail of Internet Marketing -- First Page Google Results). But they all lack when it comes to delivering results. Well I did it not just once but 5 times, read on...

START WITH YOUR VIDEO MESSAGE
First I practiced what we have been "preaching" here at Covenant Designs -- the magic of using video to power your marketing. I made a fairly simple video. I put it on YouTube. (see our Dallas video production services here)

USING STRATEGIC BLOGGING
OK, then I referenced the video on a strategic blog I built for that purpose. Then I referenced the blog post on another strategic business blog. I am building a "chain" of social media posts, all referring and referencing the other link UP the chain. (see our strategic blogging services here)

STRATEGIC SOCIAL MEDIA DISTRIBUTION
Now I have these blogs all integrated with Other Social Media distribution systems (the secret sauce) to AMPLIFY their reach and effectiveness. The key is a smart network of automated re-broadcasters who are happy to promote you, so your own voice is distributed and amplified through a crowd as it were.

THE RESULTS
A mere 10 hours later, the rewards started coming in. Keep in mind that this is for a specific business product or service (I am not saying I can get this for you on something crazy like "Brittany Spears" in 10 hours). Our of 182,000 competitors, here are the first fruits on Google's First Page:

• 5th place with the Social Media Distribution system.
• 6th place with the YouTube video.
• 8th place from a 3rd party well-established web site that referenced my service (not the official company web site)
• 9th place from one strategic blog
• 10th place with the other strategic blog

NEXT NEXT LEVEL UP FROM HERE
You'd think I'd be thrilled, yes but I want more. The beauty is that this will ONLY BUILD. As other sites reference, view, forward and share the information, more links will build from a growing mass of positive PR. My next steps are to leverage our Twitter Marketing and Online Video Distribtion services.

Did I achieve this by "going viral"? No, that is not necessary. In fact, the YouTube video has been viewed less than 10 times thus far! No matter what anyone else might try to tell you; you can never control if something is going to "go viral" or not. Going viral is a nice intention, and it can be encouraged by certain strategies, but it is too unpredictable and never an element in our Social Media Marketing Strategy for corporations.

I achieved this through smart strategy. A social media strategy designed to create a CASCADE of links rippling out from my initial action. Call it leverage: get the biggest results from your marketing efforts. With a social media megaphone in place, even when you whisper, it still shouts.

What am I going to do next? I am going to Tweet about it and build the buzz momentum. So do I wish you luck in your marketing? No, I wish you "strategy."

COME AND GET IT
Covenant Designs is a Dallas-based Strategic Marketing Communications firm, catering to successful companies that are ready to enjoy greater success. We believe that success is designed. We believe in dominating your marketplace to enjoy the lion's share of the profits. We believe in working smarter for sweet success.

We're not here to hoard our success; we are here to share it with like-minded businesses. If you beleive what we believe and want any aspects of your Advertising, Marketing and Business Development goals amplified (Print, Web, Video, New Media, Social Media, etc.) call us today at 972-822-3587.

Dallas Video Production - Full Service & Marketing Savvy

We are Dallas' one-stop shop, providing businesses with professional video production, high definition video production, video editing, and digital multimedia production services.

Whether you want a commercial for your website, a training video, conversion of a video to an Internet-ready format, coverage for your event or conference, a video tour to promote a property, our expert producers will deliver outstanding results while working with your budget.

Dallas Multimedia Experts

Multimedia is a great way to communicate and persuade your target audience because of the rich experience it creates -- integrating video, photos, graphics, voice-over, music and other elements into a coherent, entertaining and motivating presentation. Multimedia Production is a catch-all phrase that encompasses a variety of production and editing services, including.

• Digitizing and encoding video or audio

• DVD or CD-ROM authoring

• PowerPoint or Keynote presentations

• Music and voice-overs

• Green Screen Video Production

• Photo or Video montages

For example, when we create a video multimedia montage, we often combine video, photos, music, text, and graphics into a presentation that's usually output to a DVD or CD-ROM. Those discs can be programmed to auto-play, or to include varying levels of interactivity. With our video production expertise, virtually anything is possible!

Computer to Video Transfers

This is a service many corporations need. Do you have multimedia content such as a Windows Media Video or a slideshow presentation that's trapped in a computer format? Are you trying to figure out how to transfer it to a DVD or CD-ROM disc?

We can liberate your multimedia content for you. Using our specialized equipment and software, we make your content more useful, allowing you to shift it (re-purpose it) to other delivery formats such as a DVD, CD-ROM, tape or an internet file.

Results-Based Video Production

In the present economy, video is your most effective marketing, training and promotions tool. That holds true whether your message is delivered at a presentation, conference, in person, or computer screen.

And it is in this economy that we have doubled our video work. It is a testimony to the solid value we offer, resulting in repeat business of satisfied clients and their word-of-mouth referrals. Contact Promise Productions today at 972-822-3587 so that we can be your Dallas video production company.

Social Media Marketing - Who Feels They Know Your Company

This is an interesting TV report on Social Media Marketing.



When a corporation demonstrates that it is open and willing to listen, to respond, and to engage -- customers FEEL like they care. And that goes a long long way to the ever more rare holy grail of marketing - brand loyalty.

In the marketplace of a generation ago, it was all about who you knew. That was the insider connection that got you the job or the sale or the promotion that made all the difference.

People have recently commented that it is no longer so much about who you knew as who knows you. But what do they know you as? What is your image, your reputation, your brand -- from the individual level to the corporate level.

I am here to say that in just the past 2 months, things have gone to a whole new level. Now, with Social Media Marketing it is really about who FEELS that they know you.

It is this new kind of interaction that Social Media provides that can link you with like-minded prospects down the street just as easily as across the globe. It is said that Twitter is kind of like a giant cocktail party with light banter and many rapid interactions. This kind of dynamic socialization through computers and cell phones makes many new things possible at a speed that leaves traditional media in the dust.

Let me ask you, are you IN on the conversation? If you are like many corporations, the answer is "no." Well, if you are not in then you are on your way to being OUT.

We understand that social media marketing presents a whole new communications paradigm to companies used to messaging their customary way. Well the time is now to adapt or perish.

We understand. We also understand that companies have to squeeze efficiency like never before. And that often means there is no time or expert team put in place to stay on top of the rapidly evolving world of Social Media.

Your marketplace, your industry and your brand is already being talked about online. You need a dedicated advocate who can focus on managing that conversation -- so you can attend to the daily operation needs your corporation has.

That is where Covenant Designs comes in. We are on top of strategic ways to maximize your messaging through Social Media. So, whether it is brand management, strategic blogging, customer service, community outreach, public relations, product feedback, press releases, video distribution online or search engine visibility goals, we have programs customized to address your needs.

It is time to thrive: Call a Promise Productions brand advocate at 972-822-3587.

Corporate Video Production - Dallas

Covenant Designs was awarded the contract for EIRO Research's video promoting the new book by their chief medical officer. The video is in post-production and scheduled for release in May 09. Without preempting any juicy details, we can only release a screen capture from the video at this time.

This corporate video shoot utilized two calibrated video cameras, full lighting, backdrop and teleprompter. The results, as you can see are quite professional. A wide screen video format both matched the company's contemporary image and fit the conversational nature of the video content.


This particular corporate video was designed for the web so it could be released on a massive scale and distributed through social media. Which is a great moment to mention that Covenant Designs' video production services are turnkey services -- meaning that we can help craft the message for its audience, produce it and then promote / market / distribute your video to drive results.

Our Dallas Video Production services are ideal for corporate videos, training videos, product release videos, video press releases and Social Media video distribution.

We welcome your inquiries on how to use video to your company's advantage at 972-822-3587.