Do you pull back and retreat to the "safety" of trying to wait the recession out? Of should your business push ahead, allocate Marketing and Social Media dollars and engage with your business prospects here and now?
Case In Point
When the recession hit in the 1930's, two cereal companies (Kellogs and Post) responded in opposite ways. Kellogs pushed: they decided the time was ripe to dominate the market through massive advertising. Post pulled back: they scaled their advertising down.
Kellogs released and advertise their Rice Krispies new line of products. The result was that even when spending money was at its lowest point in 1933, Kellogs actually made nearly a 30% increase in profits. You see, they took advantage of the timidness of other "pulling" companies and competitors and pushed through to be the most profitable company of its era!
James Surowiecki (New Yorker) underscores the case for "pushing" marketing initiatives forward when he observes, "… the uncertainty of recessions creates and opportunity for serious profits, and the historical record is full of companies that made successful gambles in hard times: Kraft introduced Miracle Whip in 1933 and saw it become America's best-selling dressing in six months; Texas Instruments brought out the transistor radio in the 1954 recession; Apple launched the iPod in 2001."Do you want to take your company's profits to the next level? You want want to learn how to massively profit from the current recession? Contact our strategic marketing specialists to spend your advertising dollars the most profitable ways possible.
Sow sparingly and you will reap sparingly. But push forward with strategic marketing and you will be the next success story. Call us at 972-822-3587 for details.
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