Apr 25, 2009

Right Strategy for Successful Social Media Marketing

By now, I'm sure you have heard some buzz about "social networking" or "social medial marketing." As a businessperson, perhaps you’re thinking,

“Maybe my company should blog, but my time is valuable and the last thing I need is another thing on my list. Is this blogging something just to be chatty or can I really get value for my business from it?"

Rest assured, yes, your organization should blog – but for more reasons that you might have guessed!

Every business is built by attracting, serving, keeping and growing customers. That requires sustainable business relationships with those customers, to get them buying from you and then coming back. In turn, that requires the right strategy.

1 • Blogging helps you connect with those customers at a personal level. It humanizes your marketing. You don't talk at them you talk with them.

2 • Strategic Business Blogging can also help you win the SEO battle so prospects first find you online, and then convert to customers when they like what they find.

You don't just walk up to a stranger and ask them to marry you. No, you make an introduction and take it step by step. Your attraction has to deepen. So too in a business relationship, you HAVE to make that great first impression, but cultivate it, knowing your prospect is not likely to make a serious commitment from a single contact. Business relationships are built on trust, value and communication (read more on prosperous business relationship-building at this link)

"When blogging is done right, it lets your prospect get to know you, what you have to offer, and what you value... in a less formal way than your company website -- making the ideal conditions in which the trust, value and communication a business relationship needs in order to thrive!" – Marcus, Founder of Promise Productions

CONCLUSION
Strategic Blogging = SEO opportunities + customer conversion opportunities. That’s why your organization should blog… using Covenant Designs' strategic blogging for the maximum results, that is :-)

Attract the most profitable customers with Promise Productions Marketing Communications Strategies and Solutions, call 972-822-3587.

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