It is time again to give ourselves the reminder that the right customer makes all the difference. They can make you business a joy, whereas the wrong one, will make it a burden. Even keeping the services and the profits the same.
In your business, you don't want to sell or market to everyone. You want the right customer.
Customers who care about what your business does. Customers who will make a contribution that matters. Customers who will spread the word.
As soon as you focus your marketing on finding the right clients, things get better, fast. That's because you can ignore everyone and settle in and focus on the clientele you actually want.
Know the right clients. Marketing to THEM specifically. There is power in focus.
For marketing communications expertise and service, call Promise Productions at 972-822-3587.
1 comment:
Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.
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