Your business may be missing its proper share of profits because you made the mistake of developing your web site and marketing collateral with someone stronger in information technology than in truthful storytelling.
Integrated Marketing Communications plus the technology to deliver it are necessary to effectively deliver a message to the mind, heart, and wallets of the customers. Many businesses brochures and web sites contain the proper information and all the right reasons to buy - but they are emotionally uninteresting and therefore fail to create the right response.
Emotional engagement is necessary to cause the intended action.
A story is what creates meaning and we act once something becomes meaningful to us.
It is not just enough to know. Just think about how many exercise and health practices you know, but rarely do. Instead you must also feel -- feel the benefits to yourself personally.
People talk about business-to-business marketing or of business-to-consumer marketing. But at a more fundamental level we are all people that make up the businesses. People are the decision-makers.
At Promise Productions, we are skilled in B2B and B2C marketing, but if you really want to succeed, then talk to us about providing a human-to-human marketing campaign. The incredible rise of Social Media Marketing expresses this truth that we are all people with common interests and needs and we want to be marketed to AS HUMAN BEINGS.
For the marketing strategies that make all the difference, call Promise Productions at 972-822-3587 to talk about attracting a higher level of success.
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