The popular rock band, Nickleback, places great importance on their relationship with their fans. They’re more than rock stars; they’re smart marketers who realize that their fans drive their success. Just like any business venture - you exist to provide a service to your customers.
What makes this noteworthy, however, is how they used integrated marketing of all these marketing methods into a single, effective campaign.
• Relationship Marketing
• Event Marketing
• Photographic Branding
• Social Marketing
• Social Media Marketing
Here is how Nickleback did it on their most recent worldwide tour:
- Event Marketing: At the concert, fans received a card with a bar code card, which was scanned when they had their photo taken in front of a green screen.
- Green Screen Photography: The image was used to create a shot of the fan with the band.
- Internet Marketing: The card had the log-in info for fans to access their images online. When they went online to access their image, they were asked to complete a brief survey.
- Add Value: Online, they had an opportunity to add a frame or stickers to their photos.
- Social Media Marketing: The completed image could be automatically uploaded to Facebook, Twitter social media networking sites.
The main benefits? First, Nickleback received demographic data on the fans and could continue the band/fan relationship with specials, cross-selling and early release announcements. Second, fans spread images and awareness of Nickleback by the thousands through the social media worlds of Twitter and Facebook!
For innovative marketing that gets superior results, thrive with
Promise Productions Marketing Communications at 972-822-3587.
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