Dec 9, 2009

More Effective Social Media Marketing for Your Business

Social Marketing is a very powerful way to create massive online visibility, drive traffic and build prospects and sales leads. The challenge for many companies is how do you find the time to do what you need to do to be effective on each social media asset – and to do it in a way that does not take hours each day.

The good news is there are many ways to both automate and integrate your Social Media Marketing. Promise Productiosn provides social media marketing strategies to make the most of your time and still get powerful results. We offer full social media marketing consultation and social media marketing campaigns that support your:
• Business Objectives
• Public Relations Initiatives
• Integrates with your Traditional and Online Marketing

Social Media Marketing Automation - There are actions on each of the Social Marketing tools that can be set up to be done automatically for you, so you do not have to be there to take each action.

Social Media Marketing Integration – Many of the main Social Marketing tools can be set up so that an action (a marketing message) taken on one site will result in an action (other marketing messages) taken on one or more other sites.

Here are brief examples of Automation and Integration with 5 of the major Social Media Marketing sites.

Video Marketing – one of the smartest things you can be doing right now, because of the enormous amount traffic generated by sites like YouTube. But how do you get traffic to your videos?

Great question, here is a part of the answer: set up your YouTube account so that each time you upload a new video an announcement automatically shows up on Twitter and Facebook.

Strategic Blogging - In Social Media, your company blog is the hub of your system. From your hub you can reach out to Twitter and Facebook when you set it up so that each new blog post is also automatically announced on these two Social Marketing sites.

These two examples above of automation and integration means you take one action and get 3 results.

Twitter - Your tweets can be automatically sent to Facebook. Some people set it up to have every tweet sent. I recommend using the "Selective Twitter Status" app so that not every tweet is automatically sent. I've seen some companies who tweet dozens of times a day get their account suspended because of too many tweets or too many similar tweets being sent.

Facebook - When you update your Facebook status you can set it up to be automatically sent to Twitter. One action, two results.

EzineArticles - Set it up so that each time you have a new article published it is "auto-tweeted" to Twitter. The title of the article is displayed in your Twitter stream along with the link to your article.

For specific applications to best forward your business needs, contact Promise Productions for social media consultation and campaigns at 972-822-3587.

No comments: