The Importance of Search Marketing in Simple Terms

If you are like most businesses these days, you want more clients and profits!

But to get clients you have to have visibility where your clients are today.

Most of the time, your prospects have migrated online, so you need to be readily found the moment they want your products and services.

The best way to ensure visibility is to have us PUT you into the Top 3 positions on Google. We have a unique approach that takes all the guesswork out of it.

But first, you need to know HOW your clients are looking for you. What they search for.

I have 8 year track record of success in Search Marketing and every time, the business owner is shocked to learn how his clients think of his services. It has always been different than how he believed his business was thought of.

If you miss how your prospects are looking for you, you miss their business. The solution to never missing another prospect is online market research that nails down exactly how your products and services are being searched for online.

Without knowing what terms they use when searching for you, there can be no smart strategy to attract clients and profits.

Our $895 Online Market Research Tells You these 3 vital things:
1 • exactly what your prospects are search for – in every variation
2 • how many people each month search for that specific set of keywords
3 • what it would cost, monthly, to put your business into the Top 3 in Google for that particular set of keywords

From there, we consult with you to develop the smartest strategy for whatever budget you choose.
One business invested $135/month and made $8,000/month
One business invested $1,200/month and made $12,700/month
One business invested $8,000/month and made $133,000/month

We work with you wherever you are at, knowing each marketplace and service area is unique. We have done it for small local business and nationwide corporations alike.

We have so proven this works that we are offering a special no-contract offer valid through 12/12/09. This lets you try it for a month and see for yourself the amount of new business you generate. Then you tell us whether you want continued visibility and attention or now. Simple.

So we start with keyword research. Then we consult with you on what terms will produce the most profits. Those two things are $895. Next you pick the terms and each term has a price next to it based on the research. Simply add the terms and that determines your monthly budget. There are no hidden fees and no surprise costs (unlike everyone else).

Research-Backed Strategy For Results
Success starts with solid data that tells you exactly what your online marketability profile is. You know your strategy is smart before you even start promoting yourself and that is the key to new profits and clients today.

Call Promise Productions to generate clients and profits for your business -- call 972-822-3587.

Dallas Video Production - Marketing Video & Spcial Media Video

Promise Productions is committed to providing our clients with strategic and marketing-savvy results to attract your audience and get peak results.

We deliver professional video production, website development, and design services on a one-to-one basis. We love taking our clients to the top, and we create customized visual marketing communications solutions for your individual needs. If you require script-to-screen production and creative services, web marketing and video marketing services, then Promise Productions is ready to serve you.
Our experienced professionals have produced website, video and HD productions in Los Angeles, Houston, Dallas, and throughout the Southwest. If you decide we are right for you, then simply call us today at 972-822-3587.

Video Marketing Benefits Your Business

Benefits of Video Marketing

Video has an inherent appeal to all audiences. Most of us want to "see" something before we want to "read" something. We want to see before we buy. Or to say it another way, SHOWING is more powerful than telling about something and video gives you the power to SHOW your products and services in action. The result is that the benefits become very real to your prospects.

Did you know that your online prospects are 78% more likely to stay on a website that promotes to them using video?

In Internet marketing, video can be used to attract customers and enhance their experience at your video-enabled website (or company blog) by educating the viewer about product or services, and by putting a human face on the company and its brand. Today, this increased human face of business goes a long way to developing trust in your prospects, and streamlining their buying decisions.

Demonstration Video Production

A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do – directly stimulating buying decisions.

Training Video Production

Video is perfect for training as it goes beyond telling to showing. Show parts assembly. Show customer service interactions. Show procedures. The list goes on! Training employees simplifies tasks, speeds learning, comes to them at flexible timing through DVDs or the Internet and saves lots of money. Let Promise Productions provide your training video production.

Professional Video Production

But on the flip side, video can also turn away customers. That is, if it is unprofessional. Your first impression might be a bad one if it is not thought through and lacks the right level of production quality.

Video On-Demand

The "on-demand" characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want.

There are many benefits to video marketing. Today your marketing video can be shown in so many places, giving you the maximum number of ways to attract more customers!

If that is attractive to you by now, then call our marketing-savvy Dallas Video Production department at 972-866-3587.

The Top 5 Benefits of Email Marketing Campaigns

Email marketing is a great choice for businesses to maximize their advertising dollars while promoting their brand and serving their customers. A smart email marketing campaign can help your business:

• - Increase Your Sales Conversion
• - Generate Repeat Sales
• - Up-sell and Cross-sell Products and Services
• - Gain Valuable Feedback from your Visitors
• - Drive Web Users to Make Offline Purchases

1. Increase Your Sales Conversion

Regardless of how good your product or service is, most visitors to your site won't convert into sales on their first visit. In fact, research indicates that it takes the average shopper over 5 visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.


Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.
That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.
However if you can get their email address, you get a second chance. You can email them with:

• - Your monthly newsletter
• - Your free report
• - Information about new models

In this way, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.

2. Generate Repeat Sales

Getting new customers is hard work - it's also really expensive.
In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Therefore, a big chunk of the initial sale is simply recouping the costs you've outlaid to get the customer in the first place.
And while new sales are great, we can't emphasize strongly enough the value of repeat sales. Too often, businesses focus only on the initial sale and forget about the lifetime value of a customer.
Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.

3. Up-sell and Cross-sell Products & Services

"Would you like fries with that?" Fast food makes billions of dollars every year from this basic up-sell.
When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services. After all, give them a chance to say YES to your company.
This basic technique by itself can easily add an extra 30% to your average order value and is used by all major companies online.

4. Gain Valuable Feedback from Your Visitors

Customer feedback is an invaluable tool for any business. This feedback allows you to determine:

• - What products and services to provide
• - Who to target
• - What the market is willing to pay

Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.
By using email as a feedback tool you can adapt to what the market wants and improve your business.

5. Drive Web Users to Make Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.
Why? Sometimes a user will find something they want online but they need it straight away and can't afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic through your door.

~~~

Let Promise Productions develop and send email marketing blasts to keep your brand visible and profitable. Call 972-822-3587 for professional results.

Upgrade Your Web Site Now For A Strong 2010

As the fourth quarter of 2009 begins and the country moves from recession to recovery, businesses are wise to starting to plan for next year. Those who embrace today's smarter marketing strategies can expect to enjoy a larger market share!

With a brighter economy on the horizon, it is imperative companies do not forget to set aside marketing dollars now to invest in improving their website design, their search engine visibility, and their marketing strategy.
If you put off doing improvements to your Web site and online marketing, you're falling behind and must begin making proactive improvements to your Web site.

Your WebSite is an Opportunity to Better Serve Your Clients and Prospects

Web sites have evolved past merely being an online brochure. Making things more attractive for your customers by offering them the ability to interact with your business online and at their convenience can go a long way, especially in a busy and competitive business climate.
Since your business website has become your all-important first impression, the time is now to consider expanding the functionality to better serve your potential and current customers.

Be Social, Be Strategic, Be Smart

Social media marketing has exploded on the scene and has everyone scrambling to get a company presence on Twitter and Facebook. Social media marketing can't be ignored becuase your customers and compeitors are already there, looking, listening, commenting, contributing, networking, researching brands. Many companies have run out to get a Twitter account but have no strategy for using it. Smart companies will let Internet Marketing Consultants such as Promise Productions devise a strategy for the desired results. Key factors to evaluate include:

• Determine if and how social media marketing can be a fit for your prospect and/or client base.
• Figure out your social media approach. Are you the conscientious corporation showing goodwill to all, or a fun, less formal side to your business? Do you push discounts and generate new leads? Do you speak to only existing customers?
• Social media marketing isn't free. To conduct a social media marketing campaign effectively, a company must have people spending time to stay on top of the effort. In most companies, that means someone isn't spending their time doing the jobs you hired them to do. If no one in-house can dedicate the time and effort, then outsourcing your strategic blogging and social media orchestration. Don't fall into the trap of not truly evaluating all the clear and hidden expenses or the campaign will fail miserably. Haphazard actions do not generate profits, strategic ones do!
• Ensure your social media presence promotes the company's brand. Who's doing the tweeting, and do they represent the company's social media personality? Are the posts on topic and in the company's and customers' best interest? All too often the social media actions are well-intentioned, but sporadic and not done in a marketing-savvy way. You would not want your employees guessing about how to dress on a business meeting, but that is exactly what you are doing when you are making first impressions of your company's product and services on Social Media by making it up on the fly.
• Too much posting or not enough posting can cause the initiative to go bust. And nobody's interested in following a deadbeat Twitter or Facebook account or someone who posts pointless, self-gratifying babble.
• Develop a method to measure the success of this marketing channel. Why spend all this effort if you can't determine how it translates into new business or improved customer relations?

Satisfy the Searchers, Track Results

Search engine marketing is a crucial factor and shouldn't be pushed aside for the hot, new fad. Just because you have a Web site doesn't mean people looking for your services will find it through the search engines. Searching by your company name doesn't count. We're talking about people searching for keywords associated with your business or industry.
A solid, comprehensive, diversified search marketing strategy can lead to improved visibility to your site and improve lead generation. A well executed strategy can also provide you measurable stats to determine what works and what doesn't and, in turn, identify tweaks to make to the campaign.

Failure to Plan = Planning to Fail

Some companies will be conservative as we head into 2010. Some businesses will decide to invest in improvements to their websites and others may overhaul the whole thing. Just know that sowing sparingly guarantees you will reap sparingly.
Whatever your business situation is, don't look back this time next year and wish you would have budgeted funds to improve your Web site's functionality and visibility. Don't set your company up to be passed by because the odds are that a competitor will pass you by with a bigger, better online presence. As businesses and consumers begin spending again, a strong online plan could provide a nice boost to your company's 2010 performance.

In this business climate, if you don't plan and invest to continually improve your Web presence, someone else will. It's not a question of whether you can afford to make improvements. It's a question of whether you afford not to?
Trust Promise Productions for smart marketing strategies of all kinds to attract clients and profits by calling 972-822-3587.

Strategies to Maximize Repeat Business For Optimum Profits

Promise Productions is a strategic marketing communications agency. That means we employ smart strategy to bring in optimum profits to your business. We do that by both attracting and keeping your ideal customers and clients.

Today, most products and services have become a commodity, resulting in ever-decreasing customer loyalty. As a business ower, we encourage you to think, not of "loyalty" but more in terms of a Customer Relationship. The simple thing the customer always wants to know is — "What's in it for me?"

Therein is the secret to effective marketing -- especially your follow-up marketing campaign. Keep giving the customer what they want, whether that is an innovative product or outstanding service.

These chart below clearly shows the value of successfully marketing to your existing customers to maintain your cashflow. If you do nothing you will not stay the same; your business will decline. If you don't market to your existing customers, statistics say you will not keep them. Statistics say the average business in America loses 1/3 of its customers each year. So unless you want to spend the extra time, budget and effort to make more than 1/3 of your business from brand new relationships. you will decline. So you'd better engage in a smart strategy to keep your existing customers.

Given the much lower cost to keep a client than to get a new one plus the reduced time and finances to maintain existing customers rather than recruit new ones, your most effective marketing dollar is in a customer retention campaign.

Let us bring ideal clients and optimum profits your way through these and other smart marketing strategies. Call Promise Productions today at 972-822-3587.

Effective Marketing In Today's Economy

Some businesses are not excited about marketing. Actually marketing is one of the most exciting things a company can do for itself. You see, in business only 2 things actually help generate cash-flow for companies: (1) innovation in their product of service, (2) marketing.

You see, to be a success you need to truly serve a need with a good product or service. Second, you need marketing to connect the "needy" with your solution.

So when I hear of a company that is not gung ho about their marketing that tells me some important things about them:

1 • They are small-minded or short-sighted. I say that because they are looking at marketing completely backwards -- as an expense, instead of as an investment in massive profits!

2 • Their current "marketing" is not working. Typically this is the result of outdated marketing methods. Well I have some news: the game has changed and marketing that worked on your grandparents is not the marketing that works today.

Future posts will address typical breakdowns in marketing that makes advertising dollars be wasted instead of generating optimum profits. But I will say just a quick word here: in a lot of cases your customers have moved online, so your marketing must reach them where they are best reached - using video marketing, using search engine marketing and using social media marketing.

Call Promise Productions - your strategic Dallas Marketing Agency – for effective strategies in today's economy: 972-822-3587.

Benefits to Your Business of Smart SEO

Search Engine Optimization is a set of skills that can powerfully benefit your business. As a marketing communications firm, we at Promise Productions are here to position you for massive success. We form a beneficial relationship with you to forward your business growth goals. When done from a strategic fashion, SEO is a marketing investment that can reap massive profits.
Open communication between your business goals and our SEO services is a relationship that contributes to the long-term success of your business. You see, we are business strategy and marketing experts first, so our SEO services all contribute to that purpose.
Here are key aspects that Promise Productions' SEOs provide to best benefit your business:

1. Strategic Planning
   SEO cannot be shoved into a one-size-fits-all campaign. Every business is different and every business website is different. Its marketplace is different. Its goals is different. Therefore each site needs its own unique SEO and marketing strategy.
   
   We understand this. So, before you get a proposal for services the SEO should have taken time to review your site in order to determine what services you need most. Once the SEO work begins, more research needs to be performed so the optimum strategy for success can be developed.
   
   There is much more to SEO than just throwing some keywords on the page. Good SEOs plan out a strategy specific for every site they work with.
2. 
   Business Communication
   
   We must be communicating on a regular basis becuase good SEO requires your involvement, and I would likely avoid taking on a client that wanted to avoid involvement.
   
   You know your business better than we do and we know SEO better than you. We are on the same team to get the best results for your company.
   
   Without communication the potential for a derailed SEO campaign is significant. Good SEOs keep in regular contact with their clients, seeking their input and providing status updates.
3. 
   Focus on Search Engine Friendly Architecture
   
   We as SEOs have to focus on many things, most of which revolve around keywords. Many clients still look at "keyword rankings" as a measure of success. But good SEO has to go beyond adding keywords to the site, they also need to focus on a site's overall architecture. A good website architecture can make a difference in a site's performance by best organizing your value proposition both to your prospects and to the search engines.
   The better the site's architecture is the greater the opportunity for SEO success. Good SEOs will look for issues within the architecture that can or should be fixed for better SEO results.
4. Educate
   SEO deals in cutting edge technology. The search engines are always changing and algorithm updates are made on a regular basis. SEOs must continue to stay educated of these changes. While SEO strategies are remarkably consistent over time, small subtle changes can make a big difference. SEO has to adjust with the times and the same target goal will eventually need evolving methods to accomplish them.
   
   The SEO must keep their team, and even their clients informed and educated. The clients need to know how changes may affect them, and what the SEO's plans are if any adjustments are to be made.
   While not every bit of information is a game changer, keeping up with industry changes is essential. Good SEOs keep up to date, and make sure clients stay informed.
5. Focus on sales
   Many businesses look to SEOs to improve their rankings. But really what they want is someone to help them grow their business. Rankings are just a means to achieve that goal. Despite what any client thinks they want, a good SEO will look beyond rankings and help the client gain traffic and improve sales. At Promise Productions, we look at the big picture.
   
   This means they have to analyze the progress of the campaign and the effect keyword rankings are having in regard to traffic and sales. We will also focus on usability issues that could improve the ability of the site to do sell better.
   Revenue is generally the number one thing clients want, even if they are not thinking in those terms when hiring an SEO. Good SEOs help the client focus on the bigger picture and measure success properly.
6. 
   Test, review and re-strategize
   There is no set-it and forget-it in SEO. While some major issues can be fixed up front, keyword targeting and usability fixes are an ongoing, everlasting process. The SEO campaign should be under periodic review. New keywords should be tested and optimized and new strategies for improvement should be implemented on a regular basis. Unless the site runs out of keywords (very unlikely except in niche industries) the SEO should always be targeting new phrases for ranking on a regular basis.
   When it comes to SEO there is always more that can be done, provided it fits within the scope of the client's contract. Good SEOs are looking for opportunities (in or outside of that scope) that can help the client improve performance.

Good SEOs are not always easy to come by because optimum success requires many skillsets. Other SEOs may know how to do one thing really well, but don't focus on other essential aspects. The most important thing one can find in an SEO is one that cares about his clients. Good SEOs want their clients to succeed and are willing to make these seven best practices a part of their business model.

When you want Intelligent Search Engine Optimization from a marketing-savvy perspective for maximum profits, call Promise Productions at 972-822-3587.

Improve Your Value Proposition

Does Your Value Proposition Need A Tune-up?

The market upheaval has painfully reinforced the vital need for many businesses to transform their traditional product-driven sales and market focus into a more customer-focused strategy.

Businesses that expect to survive must differentiate and market their unique value proposition to customers by clearly showing them the direct benefits of their products and services to where their customers live.

In response to this vital need, we provide a seven-step process to help businesses understand and validate their value proposition through their customers' eyes. The benefit is not only market survival but also success in building high-perceived value that justifies a price premium for your company's products and services.

It starts with understanding what your customers actually value. Only then can you provide what they want and have advertising / marketing that communicates effectively. Your value must be communicated in ways the BENEFIT your prospects.

Unless you know what benefits your market needs/wants you will not know how to strategically appeal to your market and gain market share. Without a clear value proposition your "marketing vision" is blurry and your advertising is also off track. You cannot afford to be "close"; each marketing dollar must produce results.

Turn to Promise Productions for savvy and strategic marketing that attracts customers and profits, call 972-822-3587.

Dallas Website Design & Search Engine Optimization Professionals

Website design today is more than just plugging in some text with pretty pictures. Your business website is often your primary marketing piece and it has to perform. Professional Dallas website design is a partnership between customer direction, design creativity and strategic development.For most companies, enjoying a strong web presence is no longer a luxury; it is a requirement for survival.

Our team of innovative Dallas web site developers has years of experience creating one-of-a-kind websites that achieve 4 vital goals:

1 • appeal to your audience
2 • communicate your value
3 • establish trust and competency
4 • trigger a strong positive response
As for Our value? Smart business owners choose Promise Productions for Dallas website design for these clear advantages:

1. Sweet Prices - Our prices are 35% below the competition on average. We get most of our business from referrals so we don't have to jack up our prices to pay for expensive ad campaigns.

2. Savvy Design - Our designs are unique, SEO focused and tailored to your needs. We don't start the programming till you are completely happy with the design.

3. Turnaround Time - We routinely complete our website projects within 30 days. The industry average is well over 60 days.

4. Results Focused - Website design and search engine promotion is a large part of what we do. Offering alternatives, additional methods and new ideas to your marketing plan is what we bring to the table at no additional charge.

5. Experience - We have been doing this for over 12 years. We know how to make websites that work for business owners of all sizes. We love what we do and enjoy building long-term business relationships with our clients.

So, for professional results, call Promise Productions today at 972-822-3587.

Fall 2009 Marketing Strategy HOT TIPS

A lot of companies are afraid of the present. They are afraid of the future. They want to know that there is a strategy that will make tomorrow better than today. Many businesses are letting the pressures shape them and have fallen into a passive "wait and see" approach. That is like parking your car on the highway of change –– you are certain to get run over!

The rules to advertising have changed. But has your marketing changed to attract today's prospects?

Plunge in to where your best customers are waiting, but with a smart strategy! The fact is that things are changing faster than ever and Promise Productions has found the sweet spots! The landscape of marketing is filled with exciting new ways to:

1. Share your value proposition,
2. Interact with potential customers,
3. Take advantage of customer reviews,
4. Brand yourself in the minds of your prospects with all kinds of "current news" sources

Think about it, let's talk about that last one -- ways to use "what's new" with your business to keep your brand / your products / your services on the forefront of your prospects' minds. There are more ways than ever to make your marketing "Web 2.0" savvy -- Twitter, E-Newsletters, Email Blasts, Company Blog, Reviews You write on other Social Media Sites, and much more.

The great thing is that these ways I listed above are not expensive advertising! BUT they have to be approached strategically if you want to truly get profits from them!

Used to be if you wanted this much power to be on the minds of your prospects, you had to have massive, full-page yellow page ads and you had to have a massive TV commercial campaign. Both of those are massively expensive!

Today, Promise Productions, can show you how to do more with your marketing and advertising budgets in ways that are precise and very rewarding!

We keep saying it -- VIDEO MARKETING is one of your best bets for huge exposure on a not-so-buge budget. Video Marketing and Search Engine Visibility are the two BEST ways to promote yourselves to an audience that has migrated online. Call us for how to apply smart marketing strategy to Your Business today at 972-822-3587.

Is SEO the Holy Grail for Your Business?

Some say SEO is the "Holy Grail" for their business because it makes their phones ring with new customers. While that is over the top, Search Engine Optimization is vital to the future of your business because gaining new customers now largely depends on your company's website being found for the right keyword searches.

Simply put, SEO is the variety of ways to make your site most likeable by Google and Yahoo. Search Engine Optimization consists of website modifications to the various elements the searcn engines look for when ranking your website versus your competitor's web site.

Keywords research, backlinking, site freshness and many other components are key to any SEO strategy. The decision most clients have to make is how much time they want to devote to their ranking. Most industries these days have a heavy level of competition for keywords in most markets. To most companies, a steady stream of new, quality, customers is the key to staying in business, so all aspects of Search Engine Visibility (of which SEO, along with Web Video Marketing, Search Engine Positioning, and Social Media Marketing are all parts) are paramount.

The most important element to your website being a tool to gain new business is simply this – how good of a resource is your website to your client? Does it serve their needs? Put yourself in your clients' shoes and build the site from that perspective. If that is your main focus, as opposed to simply having high ranking, your site will stand the test of time.

CONTENT
This brings us to our first, and most overlooked, SEO element: web site content. 
The content or text on your website is compared to the content on your competition's site. More than just trying to beat the competition, we counsel our clients to make their site the best possible resource for their clients. Asking the actual users what they would like to find on your website will many times give you great ideas of what to and what not to include.

Content must also be written and presented in a friendly way to the search engines. It just contain the optimum percentage of keywords (not too many or too few).

• Writing Effective Website Copy
• Why Content is King for SEO

KEYWORDS
Choosing the correct keywords to focus the marketing on is the foundation of the SEO strategy. Our marketing team uses keyword software, old fashioned competition research and testing to find the best keywords that attract your ideal clients. That means terms where there are lot of people searching that keyword with little competition for ranking. Finding great keywords takes considerable research in the short term, but provides long term rewards if completed correctly.

One of the main mistakes I see companies doing when they try to do their own SEO is assume they know the best keywords. They know how THEY think about their products and services, but are usually out of touch with how their ideal prospects are thinking about them. This is why we are more than an SEO or Web Development company; we are Strategic Marketing Communicators. One of our primary roles is helping you target your ideal customers and market to them in the way they and this distinction means more value for your business.

WEBSITE FRESHNESS
Keeping a website current is an important factor to your clients as well as any search engine. The reason for this is because people trust a website that has up-to-date information. This can explain why business blogs and CMSs (Content Management Systems) have become so popular and why most of our website packages include them. They make it easy for companys to update their website content.


BACKLINKS
This is also called Link Popularity. 
This is the number of other websites linking to your website, and the quality of the websites that link back to yours. For more information, see our article on Link Popularity.

LOAD SPEED
The time it takes to load your website is called its "load speed." There are several reasons this is important. The first is if it takes 15 seconds or more to load your website, visitors are going to leave. The second and little-known fact is that when a website is built under the current standards of load speed and compatibility, Google will reward that site with better ranking. 


OUTSMARTING THE COMPETITION
Research on a client's competition is a vital part of the SEO strategy. We research keywords, content, load speed and content trends. New competition in the marketplace makes it necessary to constantly review the competition. Staying ahead of the competition on Google is paramount to most of our competition. Our team reviews what keywords the competition is focusing on and reports their findings to you to ensure you stay on top of the market.

BOUNCE RATE
Bounce rate is how long a client is on your website before leaving. If the bounce rate is below one minute on average, clients are not finding what they want on your site. It will require a major change on the website and reorganization of the content. Keeping the bounce rate above rate 1 minute will help your Google ranking -- but more importantly ensure you are meeting your clients needs. 
This is also called "stickiness" -- how long the prospect sticks to your web page.

• Learn more about how we design web sites for improved stickiness and conversion.

URL, LINK & PAGE NAMES
The name of your website along with the name of the pages is important to Google as well as your clients. All these are opportunites for more keywords. Having the URL http://www.weddingphotographerdallas.com/ is better than www.FredJamesStudios.com .

Purchasing domain names for sale that have great keywords in the name is a service we offer. We also look at the age of a domain because the older the domain, the more credibility Google and the other search engines give it.


Naming internal and external links with keywords is an important aspect of website ranking. For example, a website selling flashlights could name the page dedicated to flashlights page003.html, but it would be better to name the page worlds-brightest-flashlights.html.

Naming backlinks is extremely important as well. The best example of this is "click here". If you Google the word phrase "click here" the first page is Adobe Reader. See the proof by clicking this link. 
Now if you click the #1 site on that page you will get this page: Adobe Reader . But that page has no words "click here" on the page. It is ranked #1 because millions of websites have a link on it that reads: "Click here to download Adobe Acrobat Reader".

Because millions of websites name their link "click here" it is ranked number one. Now imagine those same websites had the link: "New York Lawyer to download Adobe Acrobate Reader". The site that the words New York Lawyer links to would be #1 anytime someone Googled "New York Lawyer".

METATAGS
These are computer code tags embedded within your website that are invisible to the user, but give the search engines clues as to the subject matter and content on that web psge. These too need to be laced with the right keywords. Learn more on Metatags for smarter SEO here.

CONCLUSION
This overview of elements to SEO lets you know why many of the companies that spam you with hype and promises cannot deliver. You see, it takes considerable skill in multiple areas to make your company web site rank high in an intelligent and strategic way.

Properly done SEO is extremely valuable. We believe that your SEO strategy should be looked at within the context of savvy marketing – that is, your business growth goals, target audiences and market share. After all SEO is finally about being more profitable. Turn to Promise Productions Strategic Marketing Communications for a higher degree of success – call 972-822-3587.

Fall 2009 Marketing Communications News

Fall is the season for growth! Promise Productions  is poised to assist your business' growth with:

• Smart Marketing Strategies
• Social Media Marketing Opportunities
• Video Communications to put your message on Steroids

So now is the time to take the leap and move on up to the larger fishbowl :) Seriously, the key to being sought after for your products and services is communicating your distinctive edge. In other words. . . what sets you apart?

Even in an economic downturn, both businesses and individuals still buy things daily. The difference is that they are pickier -- which means you have to make your value clear. That means marketing with solid strategy instead of fluff.

Tell your prospects what you have done lately that should make them want to do business with you? Your future may well depend on your distinctiveness – your ability to set your business apart from the crowd and attract the loyalty of the customers that suit you best.

You cannot sell or persuade without first attracting the proper attention. Consider these marketing strategies to set yourself apart:

• Take your services and put a new spin on them. Focus on the benefits from the product/service even more than the product/service itself. Update the image associated with the service as an excuse to re-introduce it to prospective users. (that's where our graphic design services come into play)

• Gain Visibility in your market through a web site that ranks high in the search engines where prospective clients are looking. A lame site won't persuade. A great site that remains unmarketed won't sell. It takes a professional web site design plus strategic Internet marketing to set your business apart in Fall of 2009. (see our three approaches to web site visibility)

• Direct Mail: our most effective use of direct mail marketing these days employs the relatively inexpensive postcard to grab their attention and then refer them to your web site for the meat of your message. Hit your customer's hot button and then lead him to your site to fill out a form to take advantage of your special offer. This simultaneously encourages him to take action, reinforces your branding, and builds a list of contacts for future promotions.

Don't have a database linked to your site to capture visitors' opt-in info? Shame on you — this is one of the most effective marketing techniques out there. It is non-intrusive and builds and ever-growing list of interested parties to market and re-market to. The fact is, it is much easier and cost-effective to get repeat business than new business. So make it easy on yourself and put our web database tools to work for you on your site. Prices start as low as $1,800 and are fully customizable.

Got Profits? Let Promise Productions marketing communications specialists develop the right strategy for you and implement it to bring new customers your way.

Call 972-822-3587( Dallas)
702-473-0815 (Las Vegas) or
310-595-0831 (Los Angeles)

Dallas Professional Custom Web Site Design & Development

You have unique business goals and you need someone to make the vision of your business into an Internet presence reality. Having a professional, custom designed website will help increase your sales and expose you to thousands of new clients. While there are many Dallas Web Site Design Companies; here is what makes us different and so very valuable to your business' future:

• Our Custom Web Site Designs are Marketing Savvy: that means targeting your ideal client with a powerfully-communicated value proposition.

• Our Professional Web Sites are Search Engine Friendly: we build SEO into your site from the ground up, not as an afterthought. There is no paying for an extra SEO service to add on. This is the equivalent to giving you a $1,200 savings right off the bat. After all, we want you to be a success and what good is a web site that cannot be found by your prospective new clients?

• Our Professional Websites are Visually Captivating. The more time a prospect spends on your site, the more they engage with your brand and are apt to contact you to do business with you. After all, the goal of a professional business web site design is to help grow your profits.

Build Your Brand: Utilizing our professional web design team, we will give you the edge you need to get a step up on your competition. Our professional web site designs are geared to appeal to your potential customers, to gain their trust and inspire them to to business with you.

Cultivate eager clients: The custom web site we design will convey a strong image to your clients. Looking at our web site design gallery, you can feel confident that our custom web site design company should help your company become a major Internet success in your marketplace. Your success will make us proud.


A well-designed, custom website must be straightforward, informative, and eye-catching. Our custom web design services combine state-of-the-art technology to a high quality web designers to ensure your company's success.

Our web designers will be personally working with you during the web site building process.

Your web site will convey an attractive image to your visitors, and your online presence will be a pleasing experience to all who visit it. We will use our technical knowledge to ensure that your website will be viewable and compatible with any web browser that might be used. A web page that has a unique design as well as customized content is a vital tool to build your company's reputation and set the stage for success today and tomorrow.

Knowing that your custom web site is an investment in your company's future, call us at 972-822-3587 to discuss your needs with a Promise Productions web design professional.