Benefits of Video Marketing
Video has an inherent appeal to all audiences. Most of us want to "see" something before we want to "read" something. We want to see before we buy. Or to say it another way, SHOWING is more powerful than telling about something and video gives you the power to SHOW your products and services in action. The result is that the benefits become very real to your prospects.
Did you know that your online prospects are 78% more likely to stay on a website that promotes to them using video?
In Internet marketing, video can be used to attract customers and enhance their experience at your video-enabled website (or company blog) by educating the viewer about product or services, and by putting a human face on the company and its brand. Today, this increased human face of business goes a long way to developing trust in your prospects, and streamlining their buying decisions.
Demonstration Video Production
A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do – directly stimulating buying decisions.
Training Video Production
Video is perfect for training as it goes beyond telling to showing. Show parts assembly. Show customer service interactions. Show procedures. The list goes on! Training employees simplifies tasks, speeds learning, comes to them at flexible timing through DVDs or the Internet and saves lots of money. Let Promise Productions provide your training video production.
Professional Video Production
But on the flip side, video can also turn away customers. That is, if it is unprofessional. Your first impression might be a bad one if it is not thought through and lacks the right level of production quality.
Video On-Demand
The "on-demand" characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want.
There are many benefits to video marketing. Today your marketing video can be shown in so many places, giving you the maximum number of ways to attract more customers!
If that is attractive to you by now, then call our marketing-savvy Dallas Video Production department at 972-866-3587.
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