Upgrade Your Web Site Now For A Strong 2010

As the fourth quarter of 2009 begins and the country moves from recession to recovery, businesses are wise to starting to plan for next year. Those who embrace today's smarter marketing strategies can expect to enjoy a larger market share!

With a brighter economy on the horizon, it is imperative companies do not forget to set aside marketing dollars now to invest in improving their website design, their search engine visibility, and their marketing strategy.
If you put off doing improvements to your Web site and online marketing, you're falling behind and must begin making proactive improvements to your Web site.

Your WebSite is an Opportunity to Better Serve Your Clients and Prospects

Web sites have evolved past merely being an online brochure. Making things more attractive for your customers by offering them the ability to interact with your business online and at their convenience can go a long way, especially in a busy and competitive business climate.
Since your business website has become your all-important first impression, the time is now to consider expanding the functionality to better serve your potential and current customers.

Be Social, Be Strategic, Be Smart

Social media marketing has exploded on the scene and has everyone scrambling to get a company presence on Twitter and Facebook. Social media marketing can't be ignored becuase your customers and compeitors are already there, looking, listening, commenting, contributing, networking, researching brands. Many companies have run out to get a Twitter account but have no strategy for using it. Smart companies will let Internet Marketing Consultants such as Promise Productions devise a strategy for the desired results. Key factors to evaluate include:

• Determine if and how social media marketing can be a fit for your prospect and/or client base.
• Figure out your social media approach. Are you the conscientious corporation showing goodwill to all, or a fun, less formal side to your business? Do you push discounts and generate new leads? Do you speak to only existing customers?
• Social media marketing isn't free. To conduct a social media marketing campaign effectively, a company must have people spending time to stay on top of the effort. In most companies, that means someone isn't spending their time doing the jobs you hired them to do. If no one in-house can dedicate the time and effort, then outsourcing your strategic blogging and social media orchestration. Don't fall into the trap of not truly evaluating all the clear and hidden expenses or the campaign will fail miserably. Haphazard actions do not generate profits, strategic ones do!
• Ensure your social media presence promotes the company's brand. Who's doing the tweeting, and do they represent the company's social media personality? Are the posts on topic and in the company's and customers' best interest? All too often the social media actions are well-intentioned, but sporadic and not done in a marketing-savvy way. You would not want your employees guessing about how to dress on a business meeting, but that is exactly what you are doing when you are making first impressions of your company's product and services on Social Media by making it up on the fly.
• Too much posting or not enough posting can cause the initiative to go bust. And nobody's interested in following a deadbeat Twitter or Facebook account or someone who posts pointless, self-gratifying babble.
• Develop a method to measure the success of this marketing channel. Why spend all this effort if you can't determine how it translates into new business or improved customer relations?

Satisfy the Searchers, Track Results

Search engine marketing is a crucial factor and shouldn't be pushed aside for the hot, new fad. Just because you have a Web site doesn't mean people looking for your services will find it through the search engines. Searching by your company name doesn't count. We're talking about people searching for keywords associated with your business or industry.
A solid, comprehensive, diversified search marketing strategy can lead to improved visibility to your site and improve lead generation. A well executed strategy can also provide you measurable stats to determine what works and what doesn't and, in turn, identify tweaks to make to the campaign.

Failure to Plan = Planning to Fail

Some companies will be conservative as we head into 2010. Some businesses will decide to invest in improvements to their websites and others may overhaul the whole thing. Just know that sowing sparingly guarantees you will reap sparingly.
Whatever your business situation is, don't look back this time next year and wish you would have budgeted funds to improve your Web site's functionality and visibility. Don't set your company up to be passed by because the odds are that a competitor will pass you by with a bigger, better online presence. As businesses and consumers begin spending again, a strong online plan could provide a nice boost to your company's 2010 performance.

In this business climate, if you don't plan and invest to continually improve your Web presence, someone else will. It's not a question of whether you can afford to make improvements. It's a question of whether you afford not to?
Trust Promise Productions for smart marketing strategies of all kinds to attract clients and profits by calling 972-822-3587.