Fall 2009 Marketing Communications News

Fall is the season for growth! Promise Productions  is poised to assist your business' growth with:

• Smart Marketing Strategies
• Social Media Marketing Opportunities
• Video Communications to put your message on Steroids

So now is the time to take the leap and move on up to the larger fishbowl :) Seriously, the key to being sought after for your products and services is communicating your distinctive edge. In other words. . . what sets you apart?

Even in an economic downturn, both businesses and individuals still buy things daily. The difference is that they are pickier -- which means you have to make your value clear. That means marketing with solid strategy instead of fluff.

Tell your prospects what you have done lately that should make them want to do business with you? Your future may well depend on your distinctiveness – your ability to set your business apart from the crowd and attract the loyalty of the customers that suit you best.

You cannot sell or persuade without first attracting the proper attention. Consider these marketing strategies to set yourself apart:

• Take your services and put a new spin on them. Focus on the benefits from the product/service even more than the product/service itself. Update the image associated with the service as an excuse to re-introduce it to prospective users. (that's where our graphic design services come into play)

• Gain Visibility in your market through a web site that ranks high in the search engines where prospective clients are looking. A lame site won't persuade. A great site that remains unmarketed won't sell. It takes a professional web site design plus strategic Internet marketing to set your business apart in Fall of 2009. (see our three approaches to web site visibility)

• Direct Mail: our most effective use of direct mail marketing these days employs the relatively inexpensive postcard to grab their attention and then refer them to your web site for the meat of your message. Hit your customer's hot button and then lead him to your site to fill out a form to take advantage of your special offer. This simultaneously encourages him to take action, reinforces your branding, and builds a list of contacts for future promotions.

Don't have a database linked to your site to capture visitors' opt-in info? Shame on you — this is one of the most effective marketing techniques out there. It is non-intrusive and builds and ever-growing list of interested parties to market and re-market to. The fact is, it is much easier and cost-effective to get repeat business than new business. So make it easy on yourself and put our web database tools to work for you on your site. Prices start as low as $1,800 and are fully customizable.

Got Profits? Let Promise Productions marketing communications specialists develop the right strategy for you and implement it to bring new customers your way.

Call 972-822-3587( Dallas)
702-473-0815 (Las Vegas) or
310-595-0831 (Los Angeles)