Benefits to Your Business of Smart SEO

Search Engine Optimization is a set of skills that can powerfully benefit your business. As a marketing communications firm, we at Promise Productions are here to position you for massive success. We form a beneficial relationship with you to forward your business growth goals. When done from a strategic fashion, SEO is a marketing investment that can reap massive profits.
Open communication between your business goals and our SEO services is a relationship that contributes to the long-term success of your business. You see, we are business strategy and marketing experts first, so our SEO services all contribute to that purpose.
Here are key aspects that Promise Productions' SEOs provide to best benefit your business:

1. Strategic Planning
   SEO cannot be shoved into a one-size-fits-all campaign. Every business is different and every business website is different. Its marketplace is different. Its goals is different. Therefore each site needs its own unique SEO and marketing strategy.
   
   We understand this. So, before you get a proposal for services the SEO should have taken time to review your site in order to determine what services you need most. Once the SEO work begins, more research needs to be performed so the optimum strategy for success can be developed.
   
   There is much more to SEO than just throwing some keywords on the page. Good SEOs plan out a strategy specific for every site they work with.
2. 
   Business Communication
   
   We must be communicating on a regular basis becuase good SEO requires your involvement, and I would likely avoid taking on a client that wanted to avoid involvement.
   
   You know your business better than we do and we know SEO better than you. We are on the same team to get the best results for your company.
   
   Without communication the potential for a derailed SEO campaign is significant. Good SEOs keep in regular contact with their clients, seeking their input and providing status updates.
3. 
   Focus on Search Engine Friendly Architecture
   
   We as SEOs have to focus on many things, most of which revolve around keywords. Many clients still look at "keyword rankings" as a measure of success. But good SEO has to go beyond adding keywords to the site, they also need to focus on a site's overall architecture. A good website architecture can make a difference in a site's performance by best organizing your value proposition both to your prospects and to the search engines.
   The better the site's architecture is the greater the opportunity for SEO success. Good SEOs will look for issues within the architecture that can or should be fixed for better SEO results.
4. Educate
   SEO deals in cutting edge technology. The search engines are always changing and algorithm updates are made on a regular basis. SEOs must continue to stay educated of these changes. While SEO strategies are remarkably consistent over time, small subtle changes can make a big difference. SEO has to adjust with the times and the same target goal will eventually need evolving methods to accomplish them.
   
   The SEO must keep their team, and even their clients informed and educated. The clients need to know how changes may affect them, and what the SEO's plans are if any adjustments are to be made.
   While not every bit of information is a game changer, keeping up with industry changes is essential. Good SEOs keep up to date, and make sure clients stay informed.
5. Focus on sales
   Many businesses look to SEOs to improve their rankings. But really what they want is someone to help them grow their business. Rankings are just a means to achieve that goal. Despite what any client thinks they want, a good SEO will look beyond rankings and help the client gain traffic and improve sales. At Promise Productions, we look at the big picture.
   
   This means they have to analyze the progress of the campaign and the effect keyword rankings are having in regard to traffic and sales. We will also focus on usability issues that could improve the ability of the site to do sell better.
   Revenue is generally the number one thing clients want, even if they are not thinking in those terms when hiring an SEO. Good SEOs help the client focus on the bigger picture and measure success properly.
6. 
   Test, review and re-strategize
   There is no set-it and forget-it in SEO. While some major issues can be fixed up front, keyword targeting and usability fixes are an ongoing, everlasting process. The SEO campaign should be under periodic review. New keywords should be tested and optimized and new strategies for improvement should be implemented on a regular basis. Unless the site runs out of keywords (very unlikely except in niche industries) the SEO should always be targeting new phrases for ranking on a regular basis.
   When it comes to SEO there is always more that can be done, provided it fits within the scope of the client's contract. Good SEOs are looking for opportunities (in or outside of that scope) that can help the client improve performance.

Good SEOs are not always easy to come by because optimum success requires many skillsets. Other SEOs may know how to do one thing really well, but don't focus on other essential aspects. The most important thing one can find in an SEO is one that cares about his clients. Good SEOs want their clients to succeed and are willing to make these seven best practices a part of their business model.

When you want Intelligent Search Engine Optimization from a marketing-savvy perspective for maximum profits, call Promise Productions at 972-822-3587.