Position Yourself For The Lion's Share of Profits

Crank up your self-promotion now. Don’t decrease your marketing; increase the volume to a roar!

The knee-jerk reaction for a lot companies when faced with a recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will supersede their former competitors once the recession starts to recede. Those businesses who fail to market are like farmers who fail to plant -- they whither.

Even as you accept this truth, you may still be faced with a shortage of spare cash to invest in marketing–particularly in traditional advertising. What to do? You can and should focus on a content marketing strategy that will require a whole lot of thought (i.e. big on strategy) and effort, but will not require a lot of money.

Here are 6 ways that strategic marketing will help smart and willing companies get through the recession:

1. Develop a deep understanding of your customers and what is most important to them. Determine what problems are most vexing and what solutions they require. Make sure that this understanding informs every aspect of your marketing – Internet Marketing, Social Media Marketing, Direct Mail Marketing, etc..

2. Be certain that your website is customer-centric and loaded with content that positions you as a trusted provider. If your website is short on content and if it is all about you and not serving them, it’s essential that you upgrade your site. Your website is your most important sales and marketing tool. You must do whatever it takes to transform it into a positive marketing force.

3. Either begin a blog or integrate a blog into your existing website. Your blog will serve as your best way to connect with your customers by demonstrating that you are open to a two-way dialogue, that you are authentic, and that you have an individual or company personality with which they want to engage.

4. Start a customer-focused eNewsletter or transform the one you have so that it reaches out consistently to your best customers and prospects. A content-rich eNewsletter allows you to direct targeted messaging either to all of your customers or to specific demographics within your customer base.

5. Unless you and your team have the time and talent to do all of the preceding by yourselves, bring in marketing experts to help you make the marketing upgrade. most business owners possess a body of essential knowledge that can be translated into content that will be relevant and valuable to your customers. That translation is difficult unless you have strong editorial skills. Although you may not need long-term help, you will almost certainly need assistance in making the transition to a complete content marketing strategy.

6. Make sure every piece of your marketing and advertising motivates your customers and prospects to visit your new content-rich website. Yes. your ultimate objective is to have them contact you or to visit you in person. But most prospects won’t make that immediate step. They will check out your website (for professionalism, for videos, for their own confidence factor) and if it proves you to be a trusted source of information and by implication of products and services, you will soon receive that phone call or that in person visit.

Even if you may have limited marketing resources, your most important investment both for the short and for the long term will be in developing and deploying a marketing strategy that connects you to your customers and prospects.

Another way to say "connects" is to say "reaches them at their level." By the way, we know great ways to do that with online video marketing as well as Internet Marketing. Smart Marketing is the very best investment you can make. Now is the time to make that investment.

Surpass Your Competitors For Profits Now. Call Promise Productions Marketing Communications at 972-822-3587.