Social Media Marketing - Opportunities & Challenges

Statistics on Social Media Marketing in First Quarter 2009

A survey by WebProNews of 900 marketers reveals that social media marketing strategy plays heavily into 2009's business growth equation:

• 88% indicated they were employing social media for marketing purposes
• 72% have only been using social media marketing for a few months
• 64% of marketers are using social media for 5 hours or more each week
• 39% are using it for 10 hours a week
• 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
• Over 50% received an increase in search engine positioning

With the realm of Social Media Marketing evolving and growing quickly, compounded by many marketing firms are Social Media virgins, here is what the industry reported as the challenges these newcomers face:

• It seems that strategy is the most important part. What strategy should we use?

• What are the best practices -- the best tactics, sites and tools?

• How to identify and target your ideal audience.

• How to quantiy the additional exposure into tangible results and ROI.

• How do I get synergy between the different areas of Social Media Marketing?

Social Media marketing is still in its youth. That means there are enormous possibilities. While everyone's "mileage" may differ with no one cookie cutter formula that will fit all businesses, one thing is certain: our customers are already there, so we HAVE to be there, doing our best to reach them in a marketing medium that has credibility.

It is this very "trust-factor" of consulting the collective wisdom of individual opinions and reviews that means that prospects are best reached by those who UNDERSTAND them best. Most often that means their very peers. But a savvy company who is open to marketing communications at their customer's level, can quickly be positioned to receieve the lion's share of a niche in the marketplace.

For marketing-savvy Social Media, including Strategic Blogging, call Promise Productions Marketing Communications at 972-822-3587.