8 Reasons To Social Market Now

Social Media only continues to have a more and more powerful impact on promoting brands... on making the cream of the crop of products and services rise to the top of awareness that is both direct and grass roots at the same time.

Want to increase your business' products and services? Want positive buzz about what your company offers? Well without a gameplan, you've got no game. Here are the top reasons to make Social Media Marketing a priority in 2009:

1. Social Media marketing goes where other marketing cannot. It extends beyond your web site and, when done with savvy strategy, goes far beyond to reach prospects and decision makers, generate leads and inform your demographic.

2. Harness the Power of Attraction in your marketing: social media is different than other forms of advertising media that rely on interrupting the prospect and pushing their pitch onto them. It works more subtly by influence, recommendation and casual comment. But make no mistake, it is not the less powerful for all of that. It works by attracting, not pushing; by sharing not telling. This way prospects engage in the process of discovery and learn about you by intrigue, not the typical advertising pitch that is rapidly losing credibility.

3. Social media reaches a community and list building paradigm that’s much more comprehensive, natural and intimate than conventional databases and mailing lists. Your audience truly "opts in" because they searched for what you are talking about. (So you'd better have something worthwhile to say)

4. Social media marketing is all about communication. Your goal is to provide information of value and thereby engage customers in dialog about your brand, products and services. Social Media Marketing speaks shoulder-to-shoulder as equals instead of talking at the customer with a stiff speech.

In addition, Social media can forward after-the-sale support as well as disseminate product tips to customers.

5. Social media is less expensive than other forms of marketing media (be that email, radio, printed or otherwise). In the process, it educates, informs and gently persuades. An additional benefit is that social media marketing can help reach target markets that are difficult or expensive to reach using conventional advertising.

6. In traditional advertising, your cost goes up the more people you reach (more printing and postage with direct mailings, a printed magazine or newspaper that has many readers charges more for its ads than one with a small readership, prime time TV or premium channels costs more because of more exposure than the little stations on off hours, in pay-per-click you pay for each click, etc.. In the traditional approach you pay because you are pushing visibility to more and more people.

Not so with Social Media marketing. Because it is based on attraction, people tune in to your "radio station" as it were -- your message. And in the same way that the radio station does not pay more for more listeners, you do not pay more for a potentially worldwide audience.

That means that if your product or service is not attractive, then you will fail at social media marketing and no amount of fake spin and hype will increase your profits. So either get out of business or find a way to be innovative and offer true value -- and then use marketing communications to tell the story of your value.

Because reach doesn’t determine cost, your social media marketing strategy can target a narrow vertical market while at the same time casting a wide net.

7. Search engines like social media, and social marketing can boost your organic ranking in these search engines. (click here to learn about strategic blogging)

Social media marketing still takes time and energy and strategy so it is not "free" in every sense, but it is "free" in that there is no pay-per-click account with Google or Yahoo. This is the new pathway to an advantage with search engine visibility.

8. Because social media is a no-pressure zone, if you have candor and are willing to share useful information, you can reach high decision makers without the usual hassles of working your way through the lower levels of interference within a company.


What is your business' social media marketing strategy? Got leads? Then call Promise Productions at 972-822-3587.