Mar 18, 2009

Searching for New Customers in Today's Marketplace?


Customers with cautious budgets are doing more research online before choosing their products and services. This apples to everything from daycare to hotel travel.

The luxury shopper or the luxury traveler is still willing to pay a premium BUT ONLY for a top notch product or travel experience. Does your web site design give them that reassurance? Are you using smart video online to, not just tell, but SHOW them what you have to offer?

As a business, your need to be found in the search engines at the right place and time is more important than ever before.

The current recession is motivating businesses to fine turn their online marketing for optimum results. There are several strategies to be found online and savvy businesses are working ALL these angles simultaneously:

Pay Per Click Marketing
Search Engine Optimization
Social Media Campaigns & Blogging

All three areas of online visibility are and will experience dramatic increased spending. By 2013 eMarketer estimates total US search marketing outlays will surpass $23 billion. We think that is far too conservative because:

• Search Engines are THE #1 way customers and businesses find those they do business with -- both locally and abroad.
• Social Media is exploding with no signs of stopping and it has the trust factor with the consumer that slick advertising agencies no longer deliver.

The writing is on the wall -- you either make online marketing an immediate priority or go extinct. Your customers are using the search engines to find the best deal. Businesses HAVE to be found in the search engines because that is where their customers and prospects are.

Got profits? Contact Covenant Designs at 972-822-3587 for Search Engine Marketing Camaigns, Social Media Campaigns, and Marketing-Savvy Blogging.

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