Efforts to get your web site to appear on the first page of Google for your keyword search has created an entire industry of SEO services and Pay-Per-Click services that is almost a decade old. However businesses have now woken up to the incredible value of video optimization for internet search.
Since May 2007, Google's search results incorporate not just text web sites, but also results from news sites, videos and maps right into the body of a search results page. Today, online videos are claiming more and more of this coveted first page search territory.
VIDEO'S SUPERIOR ODDS
Videos are 53 times more likely to appear on the first page of search results than text pages in Google. Here is what the study round:
"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."
The simplest reason for this finding is that there are far fewer videos than Web pages. But it's worth considering that U.S. video views have surpassed search itself (there were 12.7 billion video views in November 2008 compared to 12.3 billion searches for example.).
It used to be that the main thing people did on the internet was search for their desired information, product or service. This has now profoundly changed. The main thing people today do on the internet is watch video. It you want new business in today's marketplace, you need to be saying you message with video, period.
THE GOLDEN MARKETING OPPORTUNITY OF 2009
These developments are recognized enough to offer video SEO companies, with services ranging from video production to creation of keyword-driven video pages based on natural language processing and content analysis.
In a PermissionTV survey of more than 400 executives, 67% said online video would be the primary focus of their 2009 online marketing, with 52% expecting to start or extend online video projects in the second quarter of this year.
Video is rocketing at lightning speed as the preferred corporate communication, advertising and marketing medium. In fact that "52% expecting to start or extend online video" in February 2009 represents a 32% increase from just 3 months before!
MARKETING ON STEROIDS
It is clear that video SEO has the ability to make all sorts of video marketing more valuable. Original branded video content, viral commercials, video analytics, and video search will become more valuable because of how they can be prominent online.
If you want results, use professional video production. If you want visibility in Google, broadcast your message online with video.
For professional video production that is marketing-savvy, call Covenant Designs at 972-822-3587.
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