Social Media Strategy For Positive Public Relations

Today, everyone gets their information online and does a reality-check against advertising hype by seeing what "the people" have to say through social media (Blogging, Facebook, Myspace, etc.)

Your customers and prospects are getting information about your company online before doing business with you. The days where there were just 12 channels on TV, a dozen radio stations in town, one newspaper per city and died with the 60s.

So isn't it time you managed your company's Image and Public Relations where your customers are -- Online and in Social Media. That is why businesses must replace their old PR approaches with ones that impact social media networks.

Public Relations is about creating a POSITIVE link between the company and the public. Public relations is all about creating and maintaining relationships. Relationships can be between an organization and the public, management and employees or business to business. Distrust of the polished News-anchor is at an all-time high. The public is now thoroughly into Social Media for trustworthy reports about your products and services.

Social media and SEO are constantly evolving, but thankfully, our team knows the latest features, strategies and networks that help distribute information, increase visibility and monitor results.

The days of constructing intricate press kits and snail mailing to editors at publications are gone. In fact, those very publication’s days are numbered. The ones that have survived are the ones that successfully transitioned their information where there readers are -- online.

With all the social media options out there, where do you start? The three main social media outlets to manage are — Bloggers, Facebook and Twitter.

Bloggers now have just about as much clout as the seasoned newspaper columnist. You cannot afford to dismiss blogging's ability to sway public opinion. As we know, customers feel better about a brand and will be more loyal if they believe the company cares about them.

NEGATIVE PR
There is a fly in Social Media's ointment: it is easier than ever to attract negative PR! It used to be that you had to have some credentials in the industry to launch a complaint that would stick.

But today there are a dozen major sites that readily accept any complaint against your company without verifying it. (RipOffReport, for example, along with a host of others) Sadly, these complaint sites make money by charging the business to "undo" the negative PR.

So while the little guy now has a voice (as he should) on the one hand, there is a scam going on and some honest businesses are getting hurt more than they should. Were this in the traditional days of PR and the mud slinging was being done in the newspaper, you could have protested under Libel, but as it is cast as "a customer's opinion" such hearsay is much harder to remove.

POSITIVE PR
This is all the more reason why now is the time for business to protect their well-earned reputation with positive PR. Stay tuned for our next blog post on utilizing Social Media for Positive PR and Optimum Search Engine Visibility.

Call the professionals at Promise Productions at 972-822-3587 for effective Internet Marketing, Web Site Visibility and Social Media Optimization.