Feb 7, 2009

Social Media & Strategic Blogging Business Campaign Management

More Profit Through Smarter Marketing Strategy

Word-of-mouth has long been one of the most powerful forms of advertising. Approval from someone that you know and respect can be stronger than all the celebrity endorsements, clever ads, catchy jingles and promotions combined. Now you can tap into that same persuasion power through social media management. Why? Because word-of-mouth has moved online.

Enter Social Media
50% of adults use social media -- a growing online dialogue regarding any topic that people are passionate about. Anyone with an internet connection, an opinion and a few moments of free time can engage in social media via blogs, message boards, forums and social networks. Through these channels, people exchange thoughts and feelings, recommend products and services and spread online content to their ever-widening fabric of friends, family, acquaintances and coworkers.

Social Media Powers Business
85% of 18-34 year olds use social media networks to communicate. Social Media allows you to get involved in your customers’ lives and let them feel that their voice is heard. Monitoring the social media landscape lets you tap into conversations about your brand—encouraging positive comments and addressing any negative ones before it’s too late. Businesses that listen and act on these voices experience growing customer satisfaction and increased market share, and benefit from an invaluable competitive edge.

How can your Business benefit from Social Media?
By claiming your spot in the social circle. When you develop unique pages and/or applications within social communities, such as Facebook, MySpace and Twitter, you can speak to customers on their level and take advantage of their friend networks.

Social Media Management
Business need to approach Social Media in a strategic way. That’s why we develop and manage custom social media optimization (SMO) plans that complement your unique business model, marketing messages and campaign goals. Whether it’s optimizing and distributing videos, creating official pages on social networks or simply monitoring and enhancing online brand buzz, we have a social media marketing campaign for you.

Social Media Optimization is the quickest way to gain brand recognition in a familiar environment for your customers. Social media marketing and Blogging takes SEO (Search Engine Optimization) one step further—in addition to increased visibility and traffic, you also increase the scope of your campaign by gaining access to massive and maturing networks of friends and family.

Whereas your web site "stays put" as it were attracting visitors to it, our Strategic Blogging service actively broadcasts your messages out to prospects, not just referring business back to your company's web site, but proactively suggesting your services to prospects who would never have known about your company otherwise.

Learn more about our social media management programs. Call us at 972-822-3587 today for a free consultation.

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