Social Media Gets Down To Business

Today's companies need to harness the advantage that a Social Media Campaign gives them. Looking at the benefits, they are too important to ignore:

1 • Elevates the Company's Web Site in page rank for searches -- be found by prospective new business opportunities.

2 • Builds Positive PR - people speaking well of your brand, your service, and their experience doing business with you.

3 • Gets your products and services in front of thousands of people who would otherwise not know about what your company offers.

4 • Creates a dynamic network of online buzz about what your company is currently up to.

Let's touch on each benefit.

First, SEO (Search Engine Optimization) can only go so far, no matter how much money you throw at it. SEO is a popularity context with the search engines, but you can influence, but never determine, the final outcome Social Media Campaigns offer that additional way to build a mass of links (link popularity) that act like signposts pointing back to your company's main web site, thereby raising your page rank with Google and Yahoo.

SEO is a moving target because of constant changes in
(a) the market,
(b) your competitor's online actions, and
(c) the search engine's rules for page rank

That means the reality is that the SEO that worked 8 months ago is much less potent now. The moral is that:

• SEO needs to be refreshed every 6 months
• SEO needs to be augmented with ongoing boosts from Social Media Campaigns


Regarding the benefit of the Positive PR that Social Media can generate for your company: Word of mouth has moved online. Your prospects are already using social media to see what the "word on the street" is before taking action to trust their business to you. When they search, you want them to find positive reflections about your products and services.

See our past two blog posts for details on strategic ways to manage what people are saying about your brand -- and how to leverage it for positive cash flow.

When it comes to getting your company's products and services in front of thousands of potential customers: social media thrives on the buzz of the latest news. This "hot" information is designed to be spread through interconnected networks in the social media world.

When we orchestrate your social media campaign, we send your latest news out via RSS feeds to key hot spots where people already interested in learning about the things you offer come for information. Because our savvy social media marketing ripples out to benefit you by being found in the right place at the right time, you stand to profit.

Manage and Build Your BUZZ for profitable attention: for purposes of using social media for boosting your business, we will think of Buzz as the sum of all things being said online about your brand and your company. Social Media thrives on something interesting being said. At Promise Productions, we are marketers... communicators... we know how to engage your audience with a positive vision about your company.

Your strategic business blog, is an ideal component of your social media campaign that we use to spread your messages to multiple online networks that generate a social conversation about... you! The result is buzz in the right places. You'll like the results.

Conclusion:
Savvy companies appreciate the importance of managing their brand online. Promise Productions knows how to manage your brand online and influence the influencers. We understand marketing communications (in web sites, in Internet marketing, in Social Media, in Blogging) so we know how to create the right presence for your brand in the markets that count.

Put this to work for you by calling Promise Productions Marketing Communications at 972-822-3587.