Too Big To Fail

Can you believe it, there are companies out there who still embrace the notion that future security is tied to being too big to fail.

The dinosaurs were big. They failed to adapt and became, well, dinosaurs. Extinct.

If you look, you will find that ancient history and modern examples alike you will hear a similar story:

The Titanic ...
The Hindenberg ...
The USSR ...
General Motors ...

There is a common thread here: each of these was TOO big to respond fast enough to its environment.

One component of the scientific definition of life is responding to its environment. That applies to today's companies too. To fail to respond = corporate death.

Small is Beautiful
Let me say that better, RESPONSIVE is beautiful. Too many companies fail to interact with their customers and the unspoken message is that they are too important to live in their customer's worlds. I have news for you, there's no room in today's marketplace for a snooty aristocracy. The buyer has the power and wise companies seek to better serve their customers.

That goes way beyond a friendly voice at the front desk. It means communicating in the language of your best prospects in a marketing-savvy way. It means keeping your brand from becoming a dinosaur. It means responding to cost-effective Internet visibility strategies.

At Promise Productions, we have multiple strategies for re-engaging with your customers so they will WANT to engage with you. Call 972-822-3587 to learn more.