The Strategy in Strategic Marketing

People ask us all the time, exactly what we mean by "Strategic."

Promise Productions provides strategic marketing. Where the strategy comes in is in marketing SMARTER by taking maximum advantage of New Media to augment traditional marketing channels.

Strategy is communicating in words, pictures and video from purpose. Our strategy comes from effectively answering these questions:

· Who is your ideal customer?
· Why should they want to do business with you?
· What are the key mediums relevant to your market to get your messages out there (for example newspapers, tv, internet, radio, direct mail, email, blogs, cell phones, podcasts, etc.)?
· What specific results will we measure to keep you on top?

In Web Site Design, strategic means we analyze everything from color scheme to button placement to exact phrases best appeal to the kind of Image your business needs to attract the best customers. It means generating, not merely hits of traffic, but new profits.

In Postcard Direct Mail, strategic means dozens of design tips that give you the advantage when it comes to responses. It also means connecting the direct mail to an online web site campaign. The direct mail is a teaser and the feature presentation on the web deepens the relationship.

In Social Media, Strategic marketing means serving first in order to be served. It means knowing the right places to be seen. It measures, not meaningless "friends" and popularity, but cultivating a reciprocal exchange of value in action.

In Blogging, Strategic means we write about the subjects that matter to your prospects, in a way that gets your business noticed at the right place and time. Strategic blogging also involves spreading the info on your blog in key places that both promote good links good followings and good visibility.

There are more areas we could talk about to be sure. The thing is, we are sad to see so much haphazard advertising by amateurs and the big agency boys alike. Your budget is not a toy to have fun with to us -- your budget is an investment of trust in our marketing strategy that seeks the optimum return.

If you have money to throw away, don't call us. We can't bear to waste anything. Just as a farmer sows good seed in a good soil, we apply strategy to craft your message and apply it in the right "soil" of audiences where your Value Proposition will take root and your business enjoys the fruits.

There are no gimmicks or free lunches. What we offer is know-how for seeing to it that your effort is a wise one. Call is "value" if you will. Our marketing strategy is there to position you for the results you want.

Learn more by calling Promise Productions with the results you want at 972-822-3578