Word of Mouth Has Moved Online

If you've read our other entries, you see that Promise Productions offers multifaceted ways with the right visuals and right exposure to connect you with your best prospects for optimum growth.

Recently we've expanded our marketing communications with Strategic Blogging, and for good reasons:

1 • Strategic Blogging puts your products and services in front of a world of bloggers already interesting in learning about the categories and topics you deal in.

2 • Strategic Blogging the less formal presentation of useful information to customers increases your trust factor – paving the way for positive business relationships.

3 • Strategic Blogging is a powerful new tool for Search Engine Optimization as relevant links for key terms point back to your web site -- effectively raising its page rank.

4 • Strategic Blogging is designed to be Shared. Comments, blog directories and RSS feeds find their way to your prospects in places your website cannot access.

Now here's the 5th reason: Word Of Mouth Has Moved Online.

Everyone knows that a timely endorsement by a trusted source makes all the difference in which company your prospect chooses to get their business needs fulfilled. That is why, Social Media – of which Blogging is a key component – needs to be utilized in your company's marketing plan.

Blog readers learn about your business and other Bloggers spread it FOR you. That's right, engage a volunteer army of word-of-mouth through
(1) comments on blogs, and
(2) other bloggers responding to and point to your business' blog.

OK, that part about an "army" is an exaggeration -- UNLESS your blog is professionally promoted by a service like ours.

Your prospects want someone to speak their language. That is what they hear, trust and respond to.

Example: you want to know which of the many new video cameras to buy. Well you cannot just call up Sony itself and get a response. But all too often the local brick and mortar shop does not carry that exact model or your questions are about an upcoming model not on the shelves. The big box stores carry too many items to be an expert on any one of them. The big manufacturer does not talk to the individual customer one-on-one -- too bad for both parties.

Enter Social Media
With Social Media you can search for the inside scoop: the Blogs, a YouTube video, a enthusiast interested in the same thing, user groups, etc.. Now this arena of information provides two vital elements (and wait till we link this back to marketing!) --

(1) an individual in-the-know who will respond one-on-one to your specific needs

(2) a frank conversation without a salesy agenda getting in the way to spin the facts

OK, back to the speak-your-prospects-language part and how that turns into business GOLD...
Social Media is the new word-of-mouth with answers to just about anything. A person's physical network of friends, colleagues, associates and experts could NEVER be as big or well-informed as this.

Face it, your customers are turning in ever increasing numbers to Social Media to get a trusted answer on the product or service they want. These days, the casual word from an equal online who speaks their language is more trustworthy and powerful than the overly-expensive and overly-slick presentation from an ad agency or manufacturer.

Buyers are sick of being patronized. Today's customer is saying, "value my needs enough to tell me something REAL instead of something you think will make yourself a quick buck. When I see that you value me, I will value you enough to buy."

Blogging can do that – with honesty, integrity and strategy. The successful company in 2009's marketplace is responsive enough to stand shoulder-to-shoulder with the individual customer because it understands that to value the customer is to value itself.

Want your quality product and service to receive its fair share of today's marketplace? Have something great that just needs the right visibility? Then call 972-822-3587 and ask how you can start a profitable business relationship with Promises Production.