This means that people on-the-go are looking for a business near them. As search becomes more local, and even "hyper-local" (down to your neighborhood and immediate surroundings), Google will RE-RANK websites.
Much of that upcoming change to Google's algorithms has to do with determining what is close by the customer searching. Thus a prospect in downtown Dallas and a prospect in Plano, doing an identical search, will get significantly different search engine results. (There have already been some small steps by Google in that direction, but come May 2012, your search results will become radically different depending on your location.)
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Evolve or Go Extinct
If you don't adapt your search engine marketing, you can easily FALL OFF rankings and lose significant local market share. That means that your precious SEO work will be eclipsed by the "location factor" in Google's new search algorithms.
What does it mean to adapt successfully?
That is the million dollar question. I will give you one hint -- it means all websites and web pages will need NEW METATAGS added to them that have to do with telling Google your location, your store hours and so forth. There's much more meat to that answer, but I just want to whet your appetites.
Your Action Item
How does this affect your business? If you're not asking that, you should be! This change is a massive OPPORTUNITY for those on top of the change, who step up and proactively take advantage of this to more effectively reach new local prospects. Those who procrastinate or hesitate in their search engine marketing are essentially choosing extinction as they will be buried underneath the early adopters.
Promise Productions has been very successful with providing businesses high page rank for optimum visibility to clients both national and local. We have aggressive strategies designed to capture market share and profits for you. The combination of search engine marketing strategies we have provided clients measure in tens of millions of extra profits won. Come, get in on advanced visibility campaigns for your products and services.
Your business will want to GAIN ground and not LOSE ground with these visibility changes, so call 877-858-0071 today.
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