Why Video Wins in Today's Marketing Equation

To increase your market-share and gain the new customers / clients that make for higher profits, you must win the hearts, minds and pocketbooks of your prospects. That means winning their trust.

Trust-based marketing is most powerfully done through video. Broadband Internet, powerful smart-phones and rich media now means that video communication can present the value of your products and services with an effectiveness like nothing else!

Video marketing is increasingly the deciding factor that separates the market leader from the competition in industry after industry. Video delivers benefits include personalization, competitive advantage and cost-effective persuasion power!

Video, if done from from professional tastefulness and authenticity, can promote trust in your products and services faster than any other marketing method. This is because video marketing does more than tell, it SHOWS what you have to offer.

Here are seven golden ways video marketing outperforms static web content in the competition for the lions' share of the profits:

1. Video Attracts New, Relevant Search Traffic
No conversation about ebusiness is complete without discussing search engine optimization (SEO). Your business cannot gain on a competitor until consumers know it exists and can easily find it organically in the search engines.

Today, businesses that utilize video assets have an almost unfair advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text webpage.

It only makes sense to spend 50 times the budget on professional video marketing, optimized and tagged for search engines. Like I said, no other method can say that! There is no better way to reward yourself and your company than giving yourself a professional video profile.

To better promote their video investments and derive the greatest SEO rewards, companies are making videos more accessible to visitors, making overview videos, making videos on specific products and services, making videos that answer customer's questions, and automating video production in order to have video available as soon as new products are introduced.

2. Video Assets Can be Easily Syndicated
That's right; video can be spread and shared online in more places and to more devices that your prospects use than ever before!

Online video is usually channel-blind. By syndicating video properties to multiple sites — including YouTube (the second largest search engine today) — businesses extend their reach to innumerable eyeballs. In addition to traditional channels, online video plays equally well via mobile networks, TV, and in-store screens. It is a cost-effective way to maintain brand consistency and strengthen consumer awareness.

The masses are abandoning TV, or watching video on their smart-phones and iPads WHILE the TV is on! They are not paying attention to cable, to newspapers, but rather to their computers screens, watching more and more online video each day. Why not make your presentation where your audience is eager to listen... and watch!

3. Video Marketing Encourages Sharing
Videos are far more likely to be passed and shared than text-based pages. Additionally, a video thumbnail on a social media platform — Facebook, for example — grabs more attention than static text and often results in more comments, more “Likes,” and more traffic to the brand’s website. When you like or share a video link, a thumbnail appears on your wall and is also seen by your friends.

According to a study from YouBrand, pictures and video within Facebook get engaged with and clicked more often than just text and questions. From every angle, video simply "wins" hands down.

4. Video Engages Site Visitors
Video provides a familiar user interface for site visitors. When videos are properly produced, they captivate your audience. Instead of the need to navigate, scroll and click to access information, the video is a one-stop shop for information. It takes less energy than the hassle of reading and the user is engaged until he or she is ready to follow an embedded call-to-action. Today’s automated video production platforms easily enable this flow, in many cases directing visual and auditory calls-to-action that guide the viewer to a shopping cart.

5. Video’s “Halo Effect” Drives Conversions
The next best thing to a one-on-one demonstration in person from your VP of sales, Video Marketing can give customers an in-depth view of a product or a demonstration that quells any hesitancy they might have about purchasing online.

Moreover, the peace of mind the customer gains from the video seeps into the way he or she feels about the brand and website overall, making both trust and credibility soar! This is essential to gaining market share, especially for businesses that sell products in a competitive landscape.

6. Video Increases Customer Loyalty
Video newsletters are more likely to attract consumer attention. By some estimates, the open rate for a video newsletter is 200% to 300% than for a text-based newsletter. While many brands compete for consumer attention with the latter, those who employ video stand out from the crowd.

These video communications can be personalized for each recipient with individualized greetings, references to previously purchased items, or offers based on shopping history, geography and segmentation.

7. Video Creates Online Personalization
By improving and tailoring the customer experience, online retailers in every sector have increased customer loyalty, conversion rates and average order price. The quality of online personalization continues to rise and in many cases can rival or actually outperform the “live” physical shopping experience.

You have experienced it, I experience it -- you are at the store with a question or trying to compare a product, but the salesperson is either absent, helping someone else, or not knowledgeable enough about the specifics of the item. So shoppers naturally turn online for product reviews, community wisdom that is less biased and more well-rounded than any single salesperson could ever be! Make a video that answers how a product is used and voila -- you just paved the way to a sale... and a rave review that converts into many more sales!

That means video marketing is THE key factor in gaining market share, since consumers increasingly shop online but still express a desire for the personal dimension (the social aspect of in-person browsing).
When prospects go to a store, they get recommendations and help from in-store staff who point them to relevant products -- under more and more rare ideal circumstances.

But Video Marketing delivers this experience online -- literally in the very palm of your hand -- with far less variability and chance. With new technologies that offer personalized video created on-the-fly, ebusinesses can bridge the gap between live and virtual experiences.

8. Video Production Costs Less while its ROI continues to Rise!
Online video clearly has an impact on competitive advantage. But is it feasible for most companies? Thanks to today’s video production technology, the answer is “YES.”

Two decades ago, no, but today, yes. Today we hardly think about the steps required to update or add web content: Images and text are now template-based, database-driven and easier to manipulate than ever. Video production is experiencing a similar change. While many website owners once fought the limitations of manually produced videos — including slow production times and prohibitive costs — today’s solutions are both cost effective and high quality.

Today, online video production dramatically increases a business’s competitive advantage while creating a much more positive shopping experience for the user.

The longer you wait to embrace video, the more money and market-share slips through your fingers – right into the hands of competitors waking up to the power of online video marketing.

Why not put a marketing-savvy Dallas Video production firm to work on your behalf? Call Promise Productions today at 877-858-0071.

Dallas Corporate Video Production - Pt 4. Video Distribution

This post builds on our three previous posts of "Getting Started", "Professional Results", and "Capabilities" for Dallas Video Production.

Lots of other firms put a video in your hands and wish you good luck. At Covenant Designs, we can take you further for greater benefits. We understand that getting your video produced is not the end of the story. It is the beginning of a new goal of making that professionally-produced video bring in the best results possible.

Amplify Your Results
As a marketing communications firm, we are and support many Dallas advertising agencies and individual companies to put their video in front of the right audiences. Today this is more exciting than ever with online video distribution. More than YouTube, we apply the right strategy (our favorite word) to distribute (and track) your video to many many places online. The result is often thousands and thousands of additional prospects. That, in turn, makes for profitable new business leads and greatly expanded market awareness. (can you say massive ROI)

Online Video Distribution
We specialize in leveraging Social Media for optimum video distribution. Each case is as unique as your goals, so ask us how your project can take advantage of online video distribution. Success is not accidental – right results come from implementing the right strategy.

Conclusion
Promise Productions is uniquely positioned to deliver video success. From our creative thinking to our superior production equipment to our video delivery - we think like marketers because that is the best way to partner with corporations for their optimum benefit. See for yourself; call our Dallas Video Production department at 972-822-3587.

Dallas Corporate Video Production - Pt 3. Video Capabilities

This is our 3rd in a 4-part series of posts on leveraging the right video production to take your company (and its messaging) to where you want it to be.

Covenant Designs is a full-service Dallas video production company. That means we can write the script, film the event, product, or service, edit the project, and deliver the program in any format needed, including High Definition Video Production (HD), Blu-ray, DVD, DV, HDV, Beta SP, as well as any digital format required, including video for smart phones.

We can offer a “turn-key” solution, or we can offer specific services such as filming, editing, (in one of our three full-service AVID /Final Cut Pro editing suites), or video duplication and even online video distribution (see our 4th, upcoming post for details!).

At Covenant Designs, we understand that every project is important. Capturing the ideas that are of importance to our clients requires more than just a camera. It demands experience, of which we have plenty - over twenty years. We are proud of our responsiveness, which we deliver consistently. We are good creative partners. We first seek to understand what you need and want and then we execute the project with complete focus until we have achieved your goals.

Our experience at Covenant Designs has been in every imaginable area of production. For our corporate video production clients we provide tools to promote products, train and recruit employees, or enhance product awareness.

We assist advertising agencies and independent entrepreneurs by providing targeted audio-visual tools to promote products or services and help them reach their intended market segment.

Our work with non-profits has successfully proven to bring critical awareness and much needed attention, and most importantly, to raise millions of dollars for very important social issues.

Covenant Designs boasts state-of-the-art and Final Cut Pro video editing bays. But simply providing top equipment is incomplete without video editors who are highly-trained and savvy storytellers. The Covenant Designs video production team provides production management for your project –– assisting in scheduling production dates, checking daily progress, offering graphics and administrative support. You can rest assured that our crew will be made available to meet every need of visiting producers and clients. The result is.... RESULTS -- on time and on budget!

For all these reasons and more, we believe that Promise Productions is the video production firm of choice in Dallas, so call us for a quote at 972-822-3587.

Dallas Corporate Video Production - Pt 2. Professional Results

As Dallas Video Production Professionals, our goal is to deliver what you need to further your organization’s interests. We want to build a long-term relationship that is based on trust that we will be responsive to your needs.

Our experience has taught us that the highest quality production requires several key steps. In short, this is how we typically work:

1. We meet with you to determine the scope of the project and the budget. If you are new to the world of film or video production we will be able to explain the considerations that influence the production approach (such as SD vs HD video production) as well as the costs associated with producing what the your company wants. Every client has a different goals, audience and budget and this meeting will help us determine what is needed to capture what you want to accomplish.
2. We will then deliver a proposal to make the project a reality. We like to do this in writing to assure that everything is clear so you are assured of professional results.

3. Once the project is shot, we will edit the work and then present a first draft edit for your approval. This gives you an opportunity to request changes.

4. After you have fully-approved the project, we can deliver the project in whatever media or file format the client requires.

Of course, if you are hiring us in an “a la carte” video production fashion, your price will be negotiated on a project-by-project basis for shooting, video editing, post-production services, or video duplication.

If you have any specific questions regarding pricing or production to accomplish your business' goals through video production, do not hesitate to ask and we will be happy to respond immediately. Call Promise Productions 972-822-3587.

Dallas Corporate Video Production - Pt 1. Getting Started

Never produced a video before? Don't worry, we have. Got an idea? Don't worry, let us bring it to the screen.

Many of our Dallas video production clients come to us simply having an idea and a goal they want to accomplish. Many clients first contact us knowing nothing about video production, and often unsure about what their message really is.

This is where Promise Productions has the advantage, because we are a Dallas marketing communications firm. We're more than cameramen and editors; we craft your message through video to deliver results. Our creative juice kicks in but also our strategic marketing sense engages with your project to determine the audience, outcome and the best video strategy to achieve that outcome.

• Does your video need to Attract New Business?
• Does your video need to Inform or Educate?
• Does your video need to Present or Document?

These and many other goals from fund raising to employee training can be effectively accomplished through our Dallas corporate video production.

After we define WHO the audience is, WHAT your message to them is, we then develop a smart strategy of HOW to deliver the message for maximum results. Each video we produce has is unique because it is customized to accomplish your purposes. If the message is intended for a young audience, we want our style to be youthful and fun. If the show is for an executive audience, a sophisticated and slick approach will deliver the message better.

In the Video Pre-Production Phase we start scripting, designing storyboards, and identifying the characters for the show and brainstorm on how to get the moving pictures. From there we shoot according to our plan and bring the field footage into our video editing suites and make it all come to life. Covenant Designs' top-notch video editors have many years of experience timing and editing shots so that the original creative mission is achieved.

Throughout each stage of your video production, our staff is developing and executing creative ideas for your messaging – from script to screen.

If you have any specific questions regarding pricing or video production capability, do not hesitate to ask and we will be happy to respond immediately. Simply call Promise Productions Video Production at 972-822-3587.

How to Use Video to Improve Google Ranking & Conversions

Good Web Video & Video Content Gives Your Business a Huge Competitive Edge

Online video is spreading across the Internet like wildfire. Text is being read less and less as customers and prospects prefer to learn and engage through video instead. Text is rapidly becoming just something for the search engine spiderbots to pick up on -- not what your viewers actually read. With the demand for video content online rising -- both from consumers, and from businesses looking to communicate, inform and persuade more effectively so they can Keep existing market share and Rise in profitability.

Control Your Image With Web Page Video
It takes lots of text and reading to establish your company's image. But it only takes 30 seconds of video to not just establish your business image, but to also make your brand memorable. In the same way that not all web verbiage is good, not all Internet video is good either. However, a good web video is worth its weight in Diamonds!

Turn Your Viewers On, not Off
Bad design is a turn off. Bad text is a turnoff. The same goes for bad video. Forget the webcam, that screams "amateur" because if you use a webcam you will not be taken seriously in the business world.

You web video is a business tool to sell your products and services -- to cause your prospect to WANT to do business with you. Bad web video does not get to the essence of the value your company offers. Bad video has bad sound, bad lighting and gives the impression that the message is an afterthought.

Flip that around to the positive: your video needs to be professional. That does not mean it has to have a Hollywood movie budget and crew, but it does mean a professional 3CCD camera, studio lighting, professional microphones and proper video editing.

But equipment is only half the story; the message is the other half. You have to communicate value. That means having something worth saying in an engaging way.

Without professional and engaging video, your prospect will feel that he's wasted his time with you. So don't shoot your businesses' image in the foot with poor video -- instead, turn to a professional marketing company such as Promise Productions Marketing Communications. They know how to tell your story in a way through video to get you the results you want.

Good web page videos provide a high user experience that simply can't be achieved in text or even flash animation.

• Visuals -- both still photos, moving video, and illustrations / animations -- communicate efficiently and memorably.

• The voiceover gives the right "tone" and emphasis to the words being said. Additionally, background music can set the best mood.

• Text tells "about" the product or service whereas video can give a direct experience of it. So there's no comparison of the power of video to provide understanding. benefit realization and motivation for action.


• Because a video conveys more in less time, it matches the attention span of your site's visitors. That means your business can distill your message to be fully conveyed instead of a prospect tuning out your text half way through.


Engage Your Prospects
Savvy Internet marketers understand Web Site Stickiness -- that you want your prospect to stick around on your businesses' web page long enough to understand the products and services offered as well as to be engaged with the site's content to take the next step towards a business relationship.


A properly done web site video will engage the viewer and immediately either inform of the value of your service or demonstrate the benefit of your product. Once you have their attention you can boost your brand or direct them towards the specific action you want them to take (fill out a form, buy a product online, call your office phone, etc.).

A marketing-savvy video on your web site gives you an almost unfair advantage over a competitor who lacks video. The boost to your image and the number of responses a video-enabled web site / blog has will easily dominate the web page that is still back in 2008.

The leading Internet search engines, such as Google, consider video to have higher engagement potential than static content. Even when a site's external link popularity may not be great, just putting up new regular videos can make your business show up right away, and at the top, of search results. 




Bottom Line
For all these reasons, it is extremely important for businesses to offer video content on their own sites, both for improved visibility in the search engines and to attract their ideal customers.

Call Promise Productions professional video marketing at 972-822-3587. Get A Quote