Promise Productions - Dallas Marketing Agency with a New Media Twist!

As a YES to all those asking us about the big picture of Promise Production's capabilities...
Well here they are in a nutshell. We provide strategic marketing communications so as to attract your ideal clients for optimum profits. We do this through:

• Social Media: Social Media Strategy and Social Media Marketing Campaign execution. From business blogging and Twitter to Facebook and YouTube, using social media to facilitate business relationships and produce results.


• Web Site Design and Web Site Marketing - putting your message in the right place and time


• Search Engine Marketing, Search Engine Optimization, Pay Per Click: strategic online visibility


• Print Marketing: brochure design and printing, direct mail campaigns, presentations, postcards and business cards, trade show support.


• iPhone and iPad application development.


• Branding: creating memorable names that stand the test of time!


• Visual Marketing: photography and Dallas video production for all the above.

Simply call our Dallas marketing headquarters at 877-858-0071.

Successful Marketing Communications for Profits Today

Marketing Communications, when done right, engages with the minds, hearts and budgets of your prospects. It communicates persuasively because it is other-centered -- it is about SERVING the customers and creating an opportunity that fits their needs and wants.

Here, by special invitation, to talk with us today on the ideal context for effectively engaging with our target audience, is Sandy Gluckman PhD.. Her book, "Who's In the Drivers Seat" distinguishes between ego-driven marketing communications that disengage and spirited communications that attract the kind of results you want in your business. Let's watch her show how this vital element has everything to do with profitability today:

Espeiclaly in Social Media Marketing, we see that authenticity trumps overly-polished presentations. We see that openness and service-orientation creates trust that is necessary to attract a new business relationship. We see the prospects are looking for real opportunities. We see that customers only want to engage with you when they get how you can benefit them; and if they detect you are merely trying to sell them, they quickly leave you for greener business pastures.

In today's world of options (increased by the Web and New Media) those who serve and give will attract the best customers and profits. We know how to use today's leading tools to present your value

We at Promise Productions Strategic Marketing Communications invite you to engage with us, to help take your business into kinds of results you want. We welcome your call today at  972-822-3587.

Flashy or Effective - How Much Marketing Results Do You Want

At Promise Productions, we make a distinction between expensive advertising and smart marketing. A lot of advertising just costs your business money whereas smart marketing generates new money. A great example of this are the recent SuperBowl TV ads.

Ad Age demonstrated in a recent article that these kinds of ads are indeed entertaining and likable. However, they do not generate results when it comes to actual sales! Call us silly, but communication without persuasion is useless. Surveys confirmed that consumers were not inspired to shop at the retailer whose TV Commercial they liked the best. In fact, the most-loved Super Bowl add of all time -- the Mean Joe Green Coke Commercial -- was canned within months precisely because it did not stimulate actual sales. It is clear that being cute and likable is no longer enough.

You see, we are in a social age, not a sales age. Selling is dead. We've been inundated for years with so-called advertising gurus treating the public like lab rats, and simply putting any product with beautiful, enviable, smiling people to give us a good feelings, and then inserting the company logo at the end. We are now immunized from such blatant selling that insults our intelligence.

Today we want to know there's value in our products and services. We don't want an actor acting like there is value; we want actual value! The "benefit" of the current financial recession is that we THINK before spending value time or money.

Friends, is your advertising making -- or just costing -- your business precious money? Do you want a higher degree of results from your efforts? Then abandon the old models that no longer work and come with us into the present age of effecting marketing.

Our new media strategies and social media marketing strategies are geared for positive results. So dismiss those flashy, "Super Bowl" approaches with hype and no substance, and turn to trust-based marketing -- for a loyalty you will see measured in significant cash-flow. We believe your marketing should be as unique as you are. Come, call your marketing communications resource. Call Promise Productions today at 214-703-0360.

What is IN and OUT for Effective Marketing Media in 2010

In today's economy you not only have to promote more, you have to promote smarter to remain successful. It is a brand new year and a great time to start it off right with a strategic marketing campaign. In fact, your longevity depends on it.

How do you know your precious advertising dollars are providing the greatest return? Are they being wasted?

The answer is smarter market research -- the key to knowing your customers, what motivates them to action and the best ways to place your value proposition in front of them where and when they are most ready to act!

But what marketing media do you choose? Radio? TV? Newspaper? Trade Shows? Yellowpages? Direct Mail? Trade Magazines... the list goes on and on.  This combination video and audio message answers this question with what works... what what does not -- so you know you have positioned your company to make the most of 2010!

Continue the conversation where the video left off... with more application for your business:



Promise Productions is a Strategic Marketing Firm that is all about attracting your ideal prospects for optimum profits. Call us for proven strategies customized to your needs at 972-822-3587.

Search Engine Marketing Keys - Integrate PPC with SEO for Highest Profits

In this video, we share some about how we get superior results for your company. We do this through both solid market research before activating a search engine visibility campaign as well as through applying real-world data.

The all too common mistake is shoddy SEO by many lesser firms. You might get SEO for some kind of keyword, or the keywords you wanted. But are those the BEST and MOST PROFITABLE keywords for you? 

Out years of working with clients of all types has demonstrated that, without the level of market research we provide, you are going to be optimized for less-than-optimum keywords. We have seen it in 100% of cases. Even if you are hitting your bullseye, you are hitting the bullseye on the WRONG target!

When you are optimized for the right keyword, the results are amazing! We take into account your specific marketplace, industry trends and service area. We use data from our Pay-Per-Click campaign to know the keywords that work best for you.

The difference between average and ideal is enormous when it comes to either struggling or soaring in your cash-flow. Put our experience and proven search engine marketing tactics to work for your company -- call Promise Productions at 972-822-3587.

Why Your Business Needs a Professional Website

eMarketer quoted an Ad-ologysurvey today that found that 46 percent of small business owners do not have a Website they are happy with . 

A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their marketing efforts. No wonder companies who fail to plan their marketing strategy are failing left and right!

These numbers paint a picture of where many Small and Medium businesses are in the Internet marketing learning curve -- dangerously behind and missing the lion's share of their market's profits. Also badly in need of professional marketing consultation. 

Yes, we’ve seen small businesses do some amazing things in social media. I actually think they’re some of the best unofficial social media marketers out there because they still have the heart, the ears, and the passion that many larger corporations have lost. But as the numbers offered by eMarketer and Discover show, not everyone is at that point. Some are still fighting getting their feet wet.

What are SMB owners losing by NOT having a Web site?

In a word: Customers.

Small business owners need to realize that people aren’t using phone books for anything other than door stops anymore. As of last week, all three major search engines are skewing search queries towards local even when a user doesn’t include a local modifier. Local businesses need to not only create a Web presence, but to control it, as well... to promote it and market it to their service area.Without a real Web site, you lose your ability to:

• Differentiate yourself
• Create authority and street cred with customers and within your industry
• Spread ideas
• Get social
• Take advantage of Universal Search’s ranking power
• Benefit from the engines bias to show local results
• Share your company story and information
• House your own community
• Save costs by answering frequently asked questions
• Target your specific neighborhood (defined by zip code, points of interest, ideas, etc)
• Build an email list.

WHERE SHOULD YOUR COMPANY START WHEN MAKING A BUSINESS WEBSITE?

1 • Identify the purpose(s) of the site: Not all small business Web sites have the same goal. Some want to simply promote the product, while others are looking to promote their ideas or build an active community. Give some thought to what you want to accomplish before you consider anything else. You’d be surprised how it changes your perspective.

2 • Get your domain: In most cases, the domain name you choose will probably be very similar to your business name, however, that’s not always the case.

3 • Get hosting: This is typically where small business owners start eyeing the door. They’re cool with coming up with a wicked domain name, but for some reason “hosting” sounds scary. If you’re a small business owner, there are plenty of very affordable hosting options available that will get you up and running for less than $10 a month. Your hosting plan should also allow you the opportunity to create a [you@domainname.com] email address – make sure you set that up to give you some added street cred.

4 • Employ a Professional Web Designer: You don’t need a fancy, feature-heavy Web site in order to promote your small business on the Web, but you do need one that looks professional. If you can’t do it yourself, hire someone to give you a hand. 

5 • Create your content: Again, you’re not Sears or CNN. You don’t need a huge Web site over flowing with content. You just need to give potential customers some place trusted to land that tells them who you are and what you’re about. That means creating (at minimum) your Home page, Product or Service pages, an About Us page, and a Contact us page to share information about who you are and what you do, but also to localize your business through content.

6 • Get listed: Claiming your local business listing in Google, Yahoo, Bing, BOTW and all over third-party sites is important enough that I do include it on the Setting Up Your Site list. If you’re not sure if you’re site is already listed or what info the engines have about you, the appropriately-named GetListed.org is your window into that world.

7 • Marketing Your Web Site: Like the design stage above, you may want to outsource your marketing efforts to professionals who can help you create a social media marketing plan or a marketing road map. However, if you’re willing to get your hands dirty, you may not have to. 

While the number of Small Businesses creating Web sites is up 36% over the past two years, that number really needs to grow in the next year. The search engines’ obsession with local has made your Web site an even bigger part of your business and marketing plan. Make sure you’re treating as such -- call Promise Productions Strategic Marketing Communications at 972-822-3587.

Nickleback Uses Integrates Green Screen with Social Media Marketing

The popular rock band, Nickleback, places great importance on their relationship with their fans.  They’re more than rock stars; they’re smart marketers who realize that their fans drive their success. Just like any business venture - you exist to provide a service to your customers.

What makes this noteworthy, however, is how they used integrated marketing of all these marketing methods into a single, effective campaign.
• Relationship Marketing
• Event Marketing
• Photographic Branding
• Social Marketing
• Social Media Marketing

Here is how Nickleback did it on their most recent worldwide tour:

1. Event Marketing: At the concert, fans received a card with a bar code card, which was scanned when they had their photo taken in front of a green screen.
2. Green Screen Photography: The image was used to create a shot of the fan with the band.
3. Internet Marketing: The card had the log-in info for fans to access their images online. When they went online to access their image, they were asked to complete a brief survey.
4. Add Value: Online, they had an opportunity to add a frame or stickers to their photos.
5. Social Media Marketing: The completed image could be automatically uploaded to Facebook, Twitter social media networking sites.

The main benefits? First, Nickleback received demographic data on the fans and could continue the band/fan relationship with specials, cross-selling and early release announcements. Second, fans spread images and awareness of Nickleback by the thousands through the social media worlds of Twitter and Facebook!

For innovative marketing that gets superior results, thrive with

Promise Productions Marketing Communications at 972-822-3587.

Choose your customers, choose your future

Marketers rarely think about choosing customers... like a sailor on shore leave, they're not so picky. Huge mistake!

Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.

Every company (unless it is a dictatorship) exists to serve its customers. In a democracy, we punish monopolies precisely because they might be inclined to serve themselves at the expense of their customers. Everybody serves someone. The great news is that you can choose who you serve!

Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.

It takes vision and guts to turn someone down and focus on a different segment, on people who might be more difficult to sell at first, but will lead you where you want to go over time.

For effective marketing communications that leads your business to profit and fulfillment, call Promise Productions at 972-822-3587.

The Right Customer Makes All The Difference

It is time again to give ourselves the reminder that the right customer makes all the difference. They can make you business a joy, whereas the wrong one, will make it a burden. Even keeping the services and the profits the same.

In your business, you don't want to sell or market to everyone. You want the right customer.

Customers who care about what your business does. Customers who will make a contribution that matters. Customers who will spread the word.

As soon as you focus your marketing on finding the right clients, things get better, fast. That's because you can ignore everyone and settle in and focus on the clientele you actually want.

Know the right clients. Marketing to THEM specifically. There is power in focus.

For marketing communications expertise and service, call Promise Productions at 972-822-3587.