Avoiding The Pitfalls of "Web Design" Firms

Professional vs. Unprofessional is really all in the RESULTS

Is your business thinking of redesigning its website? Polls show that, on average, about 76% of companies are dissatisfied with their website design.

Given that the quality, functionality and find-ability of your website plays a major role in new business acquisition and industry reputation, there are tens of thousands of dollars at stake here.

Unfortunately there are many amateur web site design firms in Dallas all claiming to offer much the same thing. So how you you choose the right web site design firm?

Let's start with what NOT to choose. Here are the three top mistakes companies make when designing or upgrading their website:

1• The GRAPHICS web guy: these types tend to be individuals or boutiques. To them it is all about your "image" and, to them, that means graphics. If it looks cool, then it is a success.

Wrong. There is more to a site than its look and its graphics. Yes, it has to look professional, but these guys often saccrifice a truly professional look for a "cool" look in their taste. The result is a trendy-looking web site that does not really serve the users. It may accomplish the goal of being a fancy online brochure, but these days web sites can be and do so much more than that.

The other no-no is that a site based on graphics or flash is unfriendly to the search engines. That means it actually HINDERS your business form being found. And with competition more intense than ever, what you actually end up with is burying your business.

No only does the "graphics guy" website cost you to build, it costs your business much more than that in lost visibility.

2 • The Web PROGRAMMER: The second pitfall when making a business website is to go with a web programming firm. Why you ask? Well the problems are the opposite extreme of the "graphics guy."

Your site will look sterile... boxy... impersonal. And while the site may function properly from a programming standpoint, it turns off your prospects with an unfriendly user experience.

You see, there is also more to a successful web site than programming. Yes programming is an important part, but programming-minded people should not steer the ship when it comes to developing a professional web site (unless you only deal with other programmers). From a mental and personality standpoint, only 15% of the population likes an "engineering" approach to web sites. That means, while your site may be a functional success, it is ALSO successfully turning away 85% of your prospects. Not good!

When your visiter uses your web site, it should be pleasing, professional and intuitive. It needs a humanizing element to reach your target at where he or she is. Unless your target audience are all Vulcans, the "programmer type" of web site runs off the road to success in the opposite ditch -- costing your company plenty of lost revenue.

3• Outsourcing Your Web Design Overseas. This is a disaster waiting to happen. Web companies from India are the worst. Because Covenant Designs Marketing Communications is provides professional web development, I get about 4 contacts a week from this or that person in India wanting a chunk of my business.

One problem is this: overseas companies don't understand the American mindset, so they cannot communicating or marketing to, Americans. Not only are their linguistic skills lacking, and their time zone completely off, their problem-solving ability crippled, and their customer service lacking, they simply don't get what is needed in today's American web site.

So don't be lured in by cheap prices. 100% of people I encounter who try overseas end up regretting it sooner or later.

Now that you have avoided those pitfalls, just who DO you use to do a web site right? You need the right combination of skill sets

• professional look
• intuitive design
• functional programming
• marketing savvy in terms of information presentation
• information ergonomics so your user can find, use and be MOVED TO ACTION by your website
• and, last but not least, Search Engine Friendliness (also called Search Engine Optimization -- SEO)

I’m not going to lie to you. This is not an easy task. Let me emphasize that last bullet on SEO -- this factor will severely impact the results your site gets after it is running. After all, it is ONLY when your web site is found by your customers and prospective customers that you even have a chance to introduce your products and services. Sadly most web site designers don't have time or inclination to stay up on their SEO expertise.

As a side note: all Promise Productions web sites come with full SEO built in. That fact alone adds well over $1,000 in value to each web site we deliver.

This combination of skill sets, to our thinking, means that you need a Marketing Communications firm. We believe that Marketing should have the uppermost hand in directing the content, presentation and programming of your company's web site.

After all, your site is there to present your image to your prospects, deliver your value proposition and give them a compelling call to action. Those are all functions of good marketing.

Now right here is where I have to give a little commercial for Promise Productions. You see, that is who we are. We apply marketing communications to deliver your message to your audience through the web for optimum results. We have all the skill sets for success. Our experience communicating, designing, programming, marketing through the search engines and persuading means we deliver a web site poised to deliver solid results.

Learn more about our professional Dallas Web Site Design and Development services or simply take a look at our web site design gallery and you will see that each site is unique because it it tailored to be effective in its particular market.

You may like some and not like others. That is perfectly OK, because again, each one is meant to accomplish a specific marketing and business development goal that may not have anything to do with what your company needs to accomplish through its web site design.

Promise Productions' approach: we look at the online landscape, your marketplace and your competition to deliver a solid business class web site -- one designed to DOMINATE your chosen market. You want your website to MAKE you money, not just cost it right? That is why our marketing expertise drives the design and programming of your web site. Its simply the best way to enjoy happy clients!

If you are ready for the results a truly professional web site design can make possible for your business call us today at 214-703-0360.

Dallas Web Site Design & Website Development

You company's web site is a primary tool to showcase your services and products. Your website needs to be as well designed as it is informative to entice your audience to ENGAGE with your company -- turning prospects into clients.


That means your web site development must be marketing-savvy as well as possess design and programming skills. Our talented team research your company, your value proposition and your marketplace to make sure the website we create for you will be a winner.

We analyze your objectives and audience to design a web site that reflects your brand, promotes your product, and motivates your audience while staying within budget and meeting your timeline.

Content management and e-commerce solutions can also be integrated into your website to streamline your productivity online and increase sales.

We can also integrate Internet Video Marketing and Social Media Marketing into your web strategy for outstanding ROI. Our Search Engine Optimization strategies and Pay Per Click campaigns complete the picture by:

• Putting your business in front of your ideal prospects – the most interested customers who have intent to purchase.
• Promoting your brand with the right image to your market.
• Precision visibility to forward your business' goals.

Giving your website the impact it needs to get noticed and get results, call 972-822-3587.

Dallas Custom Website Design for Smart Marketing

Of first importance is that all Promise Productions web site development is done from a marketing communications standpoint. That means we go beyond creating a clean and visually appealing web site. We engineer your site to attract your ideal client. We develop your site and promote it to bring in, not just web traffic, but optimum profit.

In this example, our client requested a custom web site upgrade. We not only improved the logo and integrated the site with a new high-tech look and color scheme that went better with the rest of their branding. Our "marketing-approach" discerned that they have three distinct sets of customers and the website had to effectivly appeal and attract to all 3 markets:

1• the residential individual in need of a fuller-featured voicemail than cam with the local phone company

2• the small business that needed big business phone features, virtual office attendants and calls sent to different digital media (to SMS text, to email, to fax).

3• the high-end business needing IVR, custom voicemail, custom programing solutions where customers can log in and change their accounts over the phone.

Our marketing-savvy design effectively appealed to each demographic by creating bundles of services that each market segment was most likely to need. The home page effectively funnels the prospect into what is most interesting to them -- promoting the sale. The results are impressive and we are proud to integrate custom web site design with smart marketing.

For professional, custom Dallas web site design that grows your profits call Promise Productions at 972-822-3587.

Dallas Web Site Design & Website Development

Your business web site plays a vital role in today's marketing equation. Promise Productions  is a professional web site development company that makes your website a powerful business tool that performs as great as it looks. We provide business web site design to:

• Attract New Customers
• Promote Your Brand
• Reach Your Best Prospects
• Generate Leads and Pre-Quality Sales
• Facilitate Customer Service
• Maximize Profits

With Web Site Design offices in Dallas, Promise Productions is a turnkey website design firm. We offer web development and web site marketing, including complete custom web site solutions for your company's e-business, branding, identity, marketing and e-commerce needs.

• INTEGRATE your marketing with a unified look online that reinforces your message.
• Manage the COMMUNICAIONS HUB of your business and seamlessly interact with both customers and vendors.
• Take advantage of E-COMMERCE to save money while streamlining revenue inflow.
• Maximize profits with targeted search engine visibility.

We create your Dallas web site to be a powerful business asset by merging the communications design and web technology to serve both your company and its clientele.

Call 972-822-3587 for a consultation on how to put a web site to work for you.