Video for Corporate Training

In Dallas Video Production, the Corporate Training Video has become one of the most effective and cost saving policies. By switching to training videos, companies can ensure consistency and thoroughness in training, take training online, and provide employees with easy ways to review procedures by literally "showing" them what to do.


For example, an mechanical assembly training video guides you through the process faster and with much higher retention than any other training. You know exactly what to do not because you had to read and remember lots of data, but because you were shown. While the possibilities to use training videos are endless, another example we did is a valet parking training video. Here you can enact scenarios quickly and role play situations in the moment.

Training videos take the training to the employee across remote offices, in a simple and cost-effective manner.

Video's unsurpassed ability to show-and-tell made it the obvious persuasion tool of choice for marketing and advertising. In 2009, these same advantages are being applied to train employees and document procedures.

Leading successful companies are investing in video because it provides such high, measurable business results. Most of the population is visually oriented and that means that your information, when presented by video, is better remembered. Results show that sales training and new employees alike benefit significantly from video’s ability to quickly transfer complex information.

Why should your business choose video for training?
First, we admit that a face-to-face exchange or first-hand experience cannot be fully replaced by a training video. But that kind of one-on-one training is expensive and time-consuming and difficult to duplicate the content exactly from training session to training session.

A training video is a set presentation and while it cannot answer every employees individual question, can make sure that the most asked questions are already covered in its presentation.

In today’s fast-paced environment businesses are valuing video's ability to offload significant portions of training to an on-demand format that can accommodate dynamic work flows. Rapid advances in digital video technology are now making it increasingly possible to integrate video into training activities and programs. As a result, many businesses are now finding that training videos quickly pay for themselves.

In today's changing environment, the digital nature of our videos make training updates efficient and economical.

Control Your Message
Live training faces the challenge of communicating information in a consistent manner. This is especially true for industries where there is a lot of regulation in place such as health and insurance. Creating a training video not only allows you to control your message, but it also gives you the opportunity to craft your communications in the most compelling and attractive way.

In short, a training video allows your business to minimize training cost while maximizing information retention and ensuring consistent and complete information coverage.

Call Promise Productions with your Dallas corporate training video needs at 972-822-3587. Get A Quote

Internet Marketing Consultants of Dallas

You just found your competitive advantage! Promise Productions is a professional Marketing Communications firm in Dallas specializing in Internet Marketing and Consulting.

Let us show you how to rapidly move towards achieving your success. Each of our internet marketing clients is unique, but typical results for our Internet Marketing Company Services are a 400% increase in traffic within one year.

In the past, our campaigns have given our clients a 600%-1400% Return On Investment (ROI) for their marketing budget. Of course each client and industry is unique and different, and your results may well surpass these. One client just posted its 2008 financials and they revealed that their $40,000 internet marketing spend in 2008 resulted in 1.6 Million in additional revenue (that is additional NET income).

There is no better investment today than smart internet marketing because your image and visibility is King and our internet marketing services are all geared to cause you to show up at the right place and right time in front of the right prospects.

We Group Our Services as Follows:
• Search Engine Optimization
• Pay-Per-Click Marketing
• Strategic Blogging

We invite you to consult with our team to find out if our services can benefit your unique situation. Promise Productions Internet Marketing Consultants are in high demand, thus we only offer our affordable services to companies that can benefit the most from our Internet Marketing Strategies.

Take the next step and contact us today at our Dallas office: 972-822-3587. Get A Quote

Equipped for Success in 2009

The core value that Promise Productions offers as a visual marketing communications firm is our skil sets that equip you for success in 2009 and beyond.

Sure, we do websites, brochures, logos, blogging, photography and video. But the key is that these services are all purpose-driven. They are strategic services from a responsive marketing mindset. Each of these tools is there to quip your business for profits.

We are not just designers, artists, creatives and programmers. We understand marketing and that makes all the difference.

Equipped for Change
We understand your needs change, your market changes, the economy changes, and technology changes. We are poised to adapt quickly to changes and opportunities for your business. We have multiple skill sets we can bring to bear to achieve your goals in a dynamic marketplace.

Equipped for Value
Our visuals, copy writing and presentation skills are geared to present your Value Proposition to your prospects. In other words, WHY they should WANT to do business with you.

We communicate your value to those most interested in your and those you are most interested in. That is bigger than any single marketing action or "patch" to momentary cash flow needs. When your prospect grasps your value, responses are tremendous and profits flow naturally.

Equipped for New Media
Promise Productions is savvy on how to use the new media to expand your audience and target your ideal prospects. Traditional media (Radio, TV, Newspaper, Print, Yellowpages) has largely collapsed in the face of the ability of New Media to reach, persuade and make your message alive and personal. Technology makes New Media as accessible as your phone or computer screen. Let us show you how to take advantage of it!

• Web Design and Web Site Marketing
• Blogging
• Search Engine Visibility
• SMS Marketing
• Email Marketing
• Podcasting
• and last but not least - VIDEO to all these marketing channels

Equipped For Success
Promise Productions offers multiple strategies to dynamically reach your buyer. We help you get more results with less struggle. We call that "value" and our 16 year track record of success is the platform of experience that can look to the future with confidence.

We invite you to call Covenant Designs at 972-822-3587 to join the ranks of those who enjoy higher profitability from superior marketing strategy.

The Six Cs of Marketing

Traditional marketing courses tell about the "Four P's" of marketing: Product, Place, Price and Promotion. As a seasoned Dallas Marketing and Advertising Agency professional, I am here to share about the Promotion element through the Six C's.

(1) CUSTOMER

Today, your company's marketing strategy needs to be customer-focused. It is all about service the customer. We believe that value only exists when we deliver measurable benefit to our customers.

To benefit the customer, first we have to understand your values, wants, needs and motivations. Not "understand" them as demographics or psychographics, but rather understand them as real people.

We have to understand why customers do what they do (or don't do) when they do it. Such knowledge is vital in marketing since having a strong understanding of buyer behavior will shed light on what is important to the customer. We focus on the your target customer first and then reverse engineer the most effective branding strategies.

It is crazy for a business to think they can attract prospects without understanding them. It's vital that companies have mindshare before market share can be gained.

(2) CONSISTENCY

Companies need to maintain consistency in their message; a practice called integrated marketing communications - from packaging and advertising to sales promotion and publicity. This will maintain and reinforce a brand's personality and image in a real life contex.

(3) CREATIVITY

Creativity is imperative to attract the right attention in a world cluttered with thousands of messages. Creativity adds impact through imagination - making your message memorable, compelling and effective.

Creativity lays aside the overly-familiar rules, and embraces out-of-box thinking so that marketers can reach beyond logic and structure and attract using a much more powerful force -- imagination.

* Creativity Informs: Marketing's responsibility to inform is amplified via creativity. Creativity makes marketing more vivid, and many researchers believe vividness attracts attention, maintains interest, and stimulates consumers' thinking.

* Creativity Persuades: Today's marketers are making creative storytelling aids: new myths, heroes and symbols like Ronald McDonald, the "Can You Hear Me Now" guy from Verizon, and more recently the Gecko from Geico Insurance.

* Creativity Reminds: It reinforces the brand with a unique flair. Imagine using the same invitation, without any creativity, to remind people to try a particular product everyday for a month. The invitation would become stale very quickly. Only creativity can transform boring reminders into interesting, entertaining marketing communications.

Nike is proof. Several commercials in a Nike campaign never mention the company name or even spelled it out on the screen. Each communication told a story. Each story evoked an emotion, created a possibility and an opportunity. And, the only on-screen cue identifying the sponsor was a single "swoosh" logo inscribed on the final branding scene.

(4) CULTURE

We understand that your business has to speak the CUSTOMER'S language to reach them in their world. All marketing communications needs cross-cultural research to be able to succeed. It's foolish to only see things from your own perspective, assuming that everyone else in the world thinks exactly like you and should understand what's so great about your product or service.

As David Ogilvy, the Father of Advertising, states, "If you are trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think".

(5) COMMUNICATION

Consumers don't want to be "sold to". Rather, they want to be "communicated with." Communication ties right into the tips about Culture above.

Good marketing communication creates value with target customers, speaks in their language and tells your story. It's about building long term, trustworthy, and profitable relationships with your customers.

Communication is not persuasive if it is "salesy", rather real communication is authentic and authenticity fosters trust and opens the doors for agreement.

(6) CHANGE

Marketing is not just a business function, but a process. There is a beginning, middle, but there is never an end. Successful must constantly CHANGE with the times. It is a conversation with your customers and potential customers that evolves right alongside them. As their needs, goals and desires change, our marketing keeps pace.

Marketing needs to be an evolving process that considers change in the world, economy, market, consumers; as well as internal change within the organization.

Promise Productions' advertising and marketing solutions for growing companies begins with targeted, measurable marketing plans and implement with break-through creative and the most up-to-date and innovative marketing communications. Our award-winning design and broadcast team is able to provide the marketing expertise, media planning, and production for any campaign.

Our proven ability to deliver elegant solutions for success in a complex world is your answer to more profit in 2009.

Let the results begin by contacting Promise Productions 972-822-3587.

Roadmap For 2009 Success

Think about it -- do you just want results or do you want PROFESSIONAL results? What level of results do you want? What caliber of customer do you want to attract? What level of presentation do you need to attract THAT customer?

At Promise Productions , we are not just graphic designers, web site programmers, digital photographers and videographers – those services are means to an end. We are MARKETING-SAVVY communicators. Our designs, writing and visual creativity is geared to one thing – producing the level of results your business would be thrilled to enjoy.

You see, whether it is a direct mail piece, a logo, a video, or search engine optimization, ALL our services are here to forward Your marketing goals. As we are fond of pointing out, Marketing MAKES money. Creativity and Innovation MAKE money. The rest is your expenses.

(1) The best thing, my friend, you can do for your business to position if for success is to get clear on what your IDEAL customer is. If you need professional assistance, we are a phone call away.

(2) Once you know the kind of client you enjoy doing business with, the kind that offers the best financial return for your efforts and the kind that likes doing business with you, you need marketing strategy to best attract them.

(3) Successful marketing first understands your audience so it can speak directly to them. It is communication that persuades them on your value.

We believe that true business success does not come from simply having the most leads and the most traffic; it comes from having the RIGHT customers. Face it, you don't have to be in business very long to experience that some customers are a joy to serve and others are just the opposite.

Given that you probably charge both kinds the same rates, which ones would you rather do business with?

Why We Get Professional Results:
In a word, Marketing. Everything we do is from marketing-savvy strategies to build optimum profits from ideal customers.

If we are speaking to you, go ahead and take the next step to a prosperous business relationship. Call Promise Productions at 972-822-3587.

Related Information:
• How we cause your prospects to Want to do business with you
• Dominate Your market through an Unfair Advantage
• Promise Productions' Commitment to You

Make Things Unequal

All things being equal, customers will always buy at the lowest price. So what are you doing to make things... unequal?

These days we see lots of areas losing personalness, losing meaning – becoming commodities. Sadly, this can even apply to vital marketing communications cornerstones such as logo design and web design.

These days even important things to you, like your bank account, you deal with a new bank teller every other month or so. These days businesses are starved for meaningful value personally to them. Provide THAT and you make things unequal, giving your cashflow an unfair advantage. So how do you communicate your business' value in a meaningful way? Keep reading...

UNEQUAL AWARENESS
If you blend in, if you do not distinguish yourself, you are another option in the crowded sea of products and services. If your customers see what you provide as a commodity, they will have zero loyalty -- often regardless of the customer service you offer. At this level, what you offer is merely equal to the next business that comes along and the determining factor becomes price. WalMart became America's largest employer on this principle of lower price for consumer commodities.

But for YOUR business, we focus on distinguishing you through what many businesses are starving for whether they know it or not – TRUST and AWARENESS.

Promise Productions works with good companies to make them better, more profitable, because we cause your client to WANT to do business with you. How do we do that? Well, as a Dallas marketing firm we use visuals to communicate your Value Proposition. What's more, we seek to do it in as personal a way as possible.

UNEQUAL TRUST
Each business has a relationship with both its current and prospective clients. Our Marketing Communications services are about managing and fostering these relationships for optimum success. Your goals are our command.

Cause your products and services to have personal meaning to your audience by

Listening... Understanding... & Appealing To

your ideal audience and the struggle to succeed just got a whole lot easier.

Start a prosperous business relationship with Promise Productions, call us at 972-822-3587.

Related Information:
• How we cause your prospects to Want to do business with you
• Dominate Your market through an Unfair Advantage
• Promise Productions' Commitment to You

Internet Marketing Consultants, Dallas Search Engine Optimization Company, SEO SEM Firm

Promise Productions' Search Engine Optimization and Search Engine Marketing experts have successfully use SEO and SEM best-practices since 1995 to promote companies just like yours. Our SEO Copywriting team understands the nuances of SEO / SEM and utilize the latest techniques and strategies to get businesses positioned into the search engines to attract the attention of their best prospects.

This way they, and you, can spend time closing deals instead of trying to sell.

There is a lot more to successful Search Engine Marketing than throwing in a few relevant keywords into your content and meta data to affect your rankings in the search engine results pages. An effective Search Engine Optimization (SEO) or Search Engine Marketing (SEM) campaign takes several skill sets and each one provides the necessary ingredients for the combined success. While there are no magic bullets to overnight success, SEO is an extremely wise medium-term investment in today's economy where your profit -- or lack thereof -- is now directly tied to your search engine visibility.

Chances are your prospects are searching online for your products and services and you need to appear -- at the right place and right time -- to get their attention, win their trust, and rake in the profits.

In fact, the investment into a professional Internet marketing campaign can yield returns on the dollar up to 35 times higher than traditional advertising.

At Promise Productions, we partner with you. We look at your goals and work to attract your ideal customer. We can improve your site, create entirely new search engine friendly sites and employ pay-per-click to the right audience. Our goal is to forward your business goals.

In order to best present you to your prospects, we first get to know you. Then our SEO copywriters and technicians go to work developing optimized web content that is persuasive to both consumers and search engine spiders.

In 14 years of practicing SEO, we have ALWAYS find key phrases that the client did not know potential customers were using to find their product or service in the search engines. It is true, you are missing some of your best customers because you are trying to communicate with them like YOU communicate instead of how THEY communicate. Our extensive keyword research uncovers and repairs those communication gaps so that prospects welcome your message and are more inclined to WANT to do business with you.

Professional Keyword Research translates into Gold for You

Think of this -- literally every word, spelling variation, and phrase associated with each product and service you offer is a potential doorway that pre-qualified customers can enter your business.

The right keyword research results in tons of new marketing channels through which to reach new customers. See the power of ranking high on the Internet?

As a part of our Search Engine Optimization and Search Engine Marketing services, we develop and implement each of the following:


INTERNET MARKETING SERVICES

* Search Engine Optimization consulting strategy
* Search Engine Competitive Analysis
* Current Website Consultation
* Competitor Website Positioning Analysis


SEO STRATEGY IMPLEMENTATION

* Search Engine Optimization strategies
* Internet Marketing strategies
* Search engine strategy development
* Key phrase marketing


SEO COPYWRITING

* Search Engine Optimized copywriting
* Keyword and key phrase research analysis
* Keyword and key phrase development analysis
* Keyword and key phrase frequency analysis
* Keyword and key phrase proximity analysis
* Keyword and key phrase weight analysis
* Meta Tag Development (Title, Content, Description, Alt, etc.)


SEO CAMPAIGN MANAGEMENT

* Search engine rankings
* Website rank monitoring
* Search engine marketing
* Search engine promotion
* Internet marketing
* Pay per click campaigns
* Pay per click campaign management
* SEO campaign results reporting


BLOGGING FOR SEO

* Professional Written Blogs that link back to your web site
* Blog Promotion in directories, RSS feeds and more



CONTENT IS KING
Lesser SEO firms try to trick the system with gimmicks that never last. The fact is that your web site will be visited and responded to because it has truly useful content. Content is King.

Understanding that, our Search Engine Optimization copywriters know how to effectively develop keyword and key phrase-rich copy designed to improve your website rankings and get your website in front of pre-qualified customers – those actively looking for a specific product or service through a search engine. The sooner you have an SEO copywriter optimize your website content, the better chance you have of ranking above your competition.

CONCLUSION
Success in the search engines requires multiple strategies that must integrate for optimum results. SEO must serve your marketing campaign with intelligent integrated strategies that attract, not just traffic, but profits. Promise Productions has the comprehensive skill-sets you need to take your company to the next level.

Call Promise Productions to "Turn On The Results" -- 972-822-3587.

Dallas Marketing Advertising Firm

When you think about it, only two things in business actually make money -- marketing & innovation. Everything else is an expense. Promise Productions,  a Dallas Advertising agency, provides innovative marketing services put you in the best light to attract your ideal clients for optimum profits.

• 
  
  We craft your message for maximum effectiveness.
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  We use technology to efficiently broadcast your message to the optimum target (integrating your Web Site with Blogging and Direct Mail).
• We provide the right image and communications to tell your story in a compelling way.

Professional Dallas Marketing and Branding Services
Get Found. Get Recognized. Get Results. Get Value.

Our Marketing, Advertising and Branding strategies are integrated so all your activities are infused with power. Each medium we present your business in (on-line, in print, etc.) has a complimentary look and feel and conveys a consistent message that both potential customers and current clients immediately recognize and identify with.

Brand identity must consistently be infused into all marketing messages, advertisements and corporate communications to sustain and grow your market share. In 2008's crowded and competitive marketplace, this is the key to optimum profits.

We build your brand one impression at a time by integrating Search Engine Positioning with targeted Direct Mail campaigns.

We show you how to leverage the benefits of Branding to shape how you communicate with your customers, and how your customers experience your business. Our branding strategies translate into marketing results.

Dallas Businesses and consumers are trying to do more in less time. That is where Promise Productions comes in. Because your clients and customers have less and less time to shop, they are relying on the heritage of the brands they know and trust to help make their buying decisions easier. Brands set the perceived value and quality. This in turn, determines the: sticker price, leasing price, resell price, and cost of operation. It is true from cars to can openers -- from builders to brokers.

Promise Productions' marketing and branding services also generates more repeat business by causing customers to remember and VALUE your products and services more.

Learn more, call 972-822-3587.

Professional Blog Outsourcing

You are a busy professional. You have heard that blogging is important to the health of your PR or your web site, but who has the time?

On top of that, it is always hardest to write about yourself.

We understand.

We understand that your focus needs to stay on running your business. Now you can keep that focus and not worry that your marketing communications are getting stale.

We can work with your existing blog or create a new one from a marketing-savvy approach that forwards your business growth goals. Here's how our Blog-For-You service works:

• Our Blog Professional will contact you weekly with a simple phone call for a briefing of "new news" -- services you want to promote, answers to frequently asked questions, industry news, accomplishments, and so forth.

• Our Blog Professional will compose a well-written blog entry -- including your chosen keywords and primary links back to your website content. You can rest assured that your products and services are put in their best light. If you have any accompanying photos or visuals, simply email them to us to include.

• The Blog Professional will also broadcast your SEO-smart blog entry where other directories, blogs, and prospects can find it and discover your business.

• Every Blog Outsourcing account receives a free tracking account to use to track visitors and visitor analytics

Imagine: your own blog feed with 50 different blog entries each year, filling the blog world with your headlines and summaries that point back to your web site and blog.

Benefits Summary:
• Saves Time
• Promotes a Positive and Dynamic image of your business to your prospects
• Ensures your blog stays fresh and interesting to keep readers (and the search engines) coming back for more
• Most important of all, it raises the visibility of your company's primary web site in Google and Yahoo by strategically building in multiple links each week so that prospects are more likely to find and use your services

Make your blog into a marketing tool that works for you -- call Promise Productions  at 972-822-3587 to get started.

Monica's Headshots and Fashion Portraits

I just finished a Dallas portrait / headshot photography session with Scandinavian model, Monica. A seasoned high-fashion model, she is super picky about her photography. She warned me up front that she was hard to work with and rarely liked the images professional photographers created for her. So the challenge was on... and met.

Marcus photographed her outdoors in Dallas with a variety of locations. The Fall weather made for a great opportunity to utilize dark winter clothing to set off her fair features and eyes. Carefully controlling nuances of pose and lighting offered a wealth of photographic opportunities.

She just sent me the following: "I expected to only like one or two of the photos, as that is the best I can usually hope for. However I like so so many of your portraits that I don't know where to start. I am like a kid in a candy store. These are amazing. You should have charged me more! Thank You"

See samples from the shoot at: http://promiseproductionsusa.com/About.html

For more information on scheduling, call 972-822-3587.