Beyond SEO to Higher Website Visibility - Link Building Strategy

Being Found in the search engines involves multiple disciplines. 

1. First one must have a well-designed website with properly-written content and rich visuals. 
2. Second your websites needs to have SEO (described below). 
3. Third, your website needs meaningful inbound links from relevant sources. This is the most elusive part, but the part that today is the key to trumping competition. These inbound links can come from Social Media assets, but also other online sources.  

SEO for a website means it is keyword-rich and avoids coding technologies that displease or confuse search engine spiders (i.e. flash, some javascript, frames, all text as text and not images depicting text, etc.). An SEO – savvy website will have keywords both in (a) the text the user reads, in the titles, and in the content designed, not for the user but (b) for the search engine spider to read – in the Metatags and in the Alt tags (those describing a photo).

Promise Productions has always been very careful to communicate and not to hype SEO as doing something beyond its powers. In our online marketing industry, we repeatedly see two fatal mistakes business owners sometimes make regarding promoting their website. (1) One is to think of SEO as a one-time event versus an ongoing process, (2) the other is to think that having the SEO described in the paragraph above is enough to rank in the top spots.

It is no longer enough that your website itself is optimized for the keywords you want to rank high for because today’s marketplace is simply too competitive with other websites doing the same. SEO can only provide a website developed according to the current best practices so your website is pleasing to search engines and not displeasing in any known way. SEO can never guarantee rank because rank is determined by multiple, changing factors, including the SEO of all competitor’s websites.

Thus an Online Visibility Marketing program is needed, focused on inbound links. That phrase is key to distinguish, becomes often 3^rd party SEO firms will claim to offer a few pieces of that. Often 3^rd party Social Media marketing firms will claim to offer pieces of that. Does social media marketing involve this? Yes in the way we approach it, but social media has many focuses, and in the pursuit of high organic ranking for a key term, it is not social media marketing in general, but strategic backlink building that best accomplishes this purpose. 

To summarize, SEO attempts to overlap into this area, but not very well, Social Media Marketing defiantly overlaps this but is too broad. Thus the services proposed below are Search Marketing services using both social media methods and other proven methods to develop backlinks.

Search Marketing for the purposes of backlinks, is very distinct from SEO in that it uses assets outside of the website to make relevant links back to the website – spotlighting it in the eyes of the search engines. Social Media is used for many purposes other than increasing the visibility of a company’s website, but for our purposes here I am only speaking to how to use Social Media to most effectively raise the visibility higher in search engine results so it is found by more business prospects.

Unfortunately, there is a lot of "scary stuff" in the advertised SEO world because the less-scrululpous will "sell you" what you want to hear (quick, high results, at a nice price). Sadly, these people are not marketing strategists, they are selling a canned, automated process, designed to scam quick cash and leave the scene before it all backfires on the customer.

They don't want to take the time to really understand your business and generate truly quality content. They don't want to implement the tedious procedures to CRAFT quality links that will matter for years to come. They are search engine "speed" that ends up destroying the client.

Not wanting to do the real work that real results require, they take "shortcuts" that try to mimic the things search engines look for long enough to make off with the client's money. So unfortunately, there are many methods that will work FOR A BRIEF TIME, and you will enjoy #1 ranking for a week or so, but then BACKFIRE badly and you drop down hundreds of places in rank or get blacklisted altogether. These questionable short-term methods are all too common, even in larger SEO companies, because people are lured by the desire for immediate results (like steroids) and demand it regardless of the consequences.

While immediate gratification is an understandable desire, the horror stories around third party SEO companies abound, who often take advantage of these very "quick" demonstrated results to get large fees and then are no longer under contract when the real shit hits the fan for the client's rankings. Anything too good to be true, often is and true results that stand the test of time (and the tweaks in Google's algorithms) are always from (and this is the key to it all) legitimate content linked from legitimate sources.

Promise Productions offers the high-level online marketing strategies employed by recognized Fortune-50 companies and makes them available to medium-szed businesses for millions in profits. Call a marketing strategist today at 877-858-0071.

What's OUT for 2011 Internet Marketing

Getting your website's value proposition in front of your best prospects at just the right time is the key to success for many businesses. Promise Productions focuses on the right communications strategy to do just that!

While technology continues to evolve, communication savvy and human motivation know-how are skills we bring to each client's desire for more profits and market domination.

As things continue to evolve, the customer adapts and some things perish. In this light we will cover what is IN for 2011 Marketing and what is OUT!

This post covers 5 passé internet marketing approaches that are definitely OUT. These are either methods that are over-used and now filled with bogus offers, or they are cheap short-cuts for gaining quick untargeted "traffic" but not actual qualified prospects ready to take action.




Too many scammers are cashing in on a person's desire to get to the top of the search engine visibility without much effort by offering some really useless website marketing techniques that could actually kill their legitimate search engine rankings. The fact is that these are nothing more than "Marketing Fads", that, like cotton candy, may produce some sweet results in the beginning, but when the newness wears off their effectiveness will fade away and drop you lower than before.

Remember when pop-ups and pop-under advertising came out years ago? This was the hottest marketing tool since the time of placing fliers on cars in parking lots. However, when people around the world started using pop-ups to promote their websites there were windows popping up every time you visited and exited a website. Internet users worldwide got so sick of all those pop-up windows that someone invented pop-up killer software. The search engines even started penalizing websites that were using pop-up scripts and soon after that method of website promotion faded away.

I will identify some of these useless website promotion techniques that should be avoided at all cost! Using some of these bad website marketing techniques could certainly damage your search engine rankings.



1. Automatic Search Engine Submission Services



These free search engine submission websites allow you to put in your URL, keywords and a description of your website. You then click Submit believing that your website is on its way to being indexed on thousands of search engines. Not so! First of all, the major search engines require manual submission by hand and even implement coding script to prevent auto submission. Secondly, when you click on that Submit button you have no idea where your website link will end up going. Your website link could be automatically posted to illegal or international directory websites that are nothing but a colony of spam links.

If Google crawls your website and finds out that you have links to your website coming from other websites with rotten content, then your website will pay the price in low rankings.

There is absolutely no substitute for manually forwarding your websites to the search engines. You will have complete control over where your link is going, and the search engines will automatically crawl your website to get your title and description. These days you want to submit to Google, Yahoo, Bing and DMOZ. The rest are pretty meaningless.



2. Auto Submission to Directories and FFA sites


You may have seen those places that claim you can blast your website to over 2 million websites and directories. As a general rule, please stay away from anyone that uses the word 'Blast' because this is just another way of saying Spam. It sounds like you are literally placing your link on millions of other websites and getting tons of instant backlinks to your website.

In reality, those FFA or "Free For All" websites are nothing but a link farm containing links from sites with bad or irrelevant content. The search engines won't ever see your website as being respectable enough to rank high in the search results if it is affiliated with that type of environment.



3. Lead Generation Software



 I once got an email that said, "Hello Webmaster, My name is John. I have been searching the Internet for some business opportunities and came across your website. I just wanted to know if you are still in business today. Please email me at this_email@emailaddress.com and let me know. Thank you."


This is the work of lead generation software that extracts website links and email addresses from the Internet for any category. You just type the keyword in the search box and the software literally pulls in millions of email addresses. The software even allows you to email all those addresses. On the surface it appears to be the perfect way to put your website link in front of millions of people in the same industry as you.



These unsolicited emails are annoying and ineffective. This marketing technique is too lame to even call "marketing", not very effective because the email is generic, impersonal and did not give the reader a reason to respond.

Your emails should speak TO a person's needs and not just AT them. Readers respond to emails if you find a way to reach their interests, giving them a reason to take action.



4. Backlink Generating Software



Google loves websites that have lots of quality backlinks, considering such links weighs heavily on the importance of those sites in the search engine's eyes. The idea is that if your website really does have relevant content that is valuable and meaningful to many others, then they will reference your information by linking to it. That is a measure of the value of the website in the community's eyes and the search engine rewards you with higher rankings.

Somebody got this shortcut idea to automate the link building that Google loves, hoping to get huge numbers of valuable links and move to the top of the search engine results. It did work momentarily.
However, Google has now gotten smart and has found to way to detect how you are getting your backlinks and even the speed at which you are getting them. So, if you are still buying links or using software to get instant backlinks, then chances are Google will find out and penalize your website. Nothing can substitute for writing valuable content that will automatically attract quality backlinks.



5. Automated Article Submission and Article Spinning



Writing high quality articles is a great way to attract targeted visitors to your website. Again, someone invented a way to automate this process as well. They came out with article submission software that they claim will automatically send your written articles to hundreds or even thousands of directories. There is even software that will take an article, switch ("spin") the title and words around, and send them to more directories.

This software sells to those who don't want to do the labor-intensive work of writing their own articles and sending them manually to article directories.

The real, authentic article directories that can syndicate your articles are getting smart and have installed a special code that disallows auto submission of articles. They have also installed a special script that can detect articles that have been spun off from the original. Most of them manually approve articles before they are published in their directory and can easily detect duplicate and spinned content.



Conclusion



Widespread use of these "automated" website promotion techniques is not real marketing and lowers the quality of the content. It annoys more than benefits the recipient.

Looking for shortcuts to real marketing communications has tried to take away the need to apply really genuine website promotion that gets real results and replaced it with "push-button internet marketing."

The Problem is, we're not slot machines; we're humans. And all effective marketing is actually human-to-human marketing regardless of whatever technologies are involved.

With the above gimmicks, you may see some quick and "positive" results, but only for a brief period of time.

Those truly interested in growing their profits through smarter strategies to target, captivate and engage with their prospects enjoy the lion's share of the profits. Let Promise Productions refine and present your value proposition in a compelling way to attract optimum profits - call our Dallas headquarters at 877-858-0071.

How To Use Twitter To Improve Your SEO

When you have a social media site with over 190 million users and 65 million daily posts (and growing),  turn it into a website promotion tool!

When you tweet, you have the ability to put a link in that tweet to your website. All Twitter links are "nofollow" (meaning they don't count towards your Link Popularity score), but that doesn't mean that you can't use Twitter to improve your website ranking.

While some SEO experts say that Twitter isn't a ranking factor, the fact is that Twitter pages directly INFLUENCE Google's SERPs and thus may provide a major force in search engine visibility. Google looks at what people search for on Twitter, both to observe trends and to display directly in their "realtime" section of their search engine.



Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.



The Twitter Website Traffic Benefit



After creating new posts on your blog or business website, it only makes sense to tweet about it. Many users search Twitter for useful information or tips they're interested in right at that moment and Twitter puts the latest tweets at the top.

You can't expect to receive hordes website visitors simply by posting a link to your site. Choose interesting text for better website promotion. A boring title wont get you anywhere. Something like "10 Tips to Maximize Your Twitter Followers" may generate more clicks.

 This doesn't really affect your search engine rankings, but it's an effective Twitter website traffic strategy.



Using Twitter for Link Building



By having a large group of Twitter followers, more will see your new posts and announcements. You're speaking to a larger audience, meaning increased likelihood of someone ready to take action. Here's how to do your Twitter SEO:



First off, for effective website promotion it's imperative that you have a large group of followers. Follow people who share the same interests as you and those within your niche. Roughly 30% of the users you follow will follow back. Those who are convinced that you should be followed on Twitter are surely interested in your latest updates. Yes, when done right, Twitter is really a great PR and website promotion tool.

Furthermore, it's highly likely that your followers will write about your new content in their blogs. This translates to link building. Plus, did you know that, in blogs, Google doesn't index shortened URLs? Instead, they index the actual URLs. Thus, you get even more website promotion opportunities.

There are useful Twitter tools such as TweetMeme and HootSuite Pro that let you check the number of users that have posted tweets with a link to your site. They can also tell which of your posts have been picked up and re-tweeted by the general public.



Important Things to Remember



When doing your Twitter SEO strategies, remember that all your tweets shouldn't be about your own website and content. This is bad for your website promotion and would turn people off. No one wants to follow a conceited, I'm-so-great prima donna. Besides, if your tweets would be all about your products and services, they would look like spam. Post engaging and useful information, answer and ask questions, tweet interesting facts, and send messages that your followers will find valuable.



Optimize Your Twitter Page



This is another Twitter SEO tactic that'll help increase your followers and improve your brand reputation. The major search engines all include Twitter account pages on their SERPs. Here are website promotion tips on how to get your profile on the front page of search engine results.



1.  Consider a username that's relevant to your niche or your business. Your username can affect your website promotion since its part of your page's URL and title tag.


2. Choose a relevant account name. This will further boost your Twitter website traffic, since the account name is also part of the page title. The account name should be different from the username.
3. Promote your Twitter profile page by building links to it. Link to it from your company website and from the company blog. 
4. Since your bio serves as the meta description tag, choose your text wisely and keep website promotion in mind.



More importantly, Twitter provides benefits that are far different from the advantages of search engine optimization. So, before building your SEO campaign via this social network, make sure to achieve Twitter SEO benefits first.



Tweet Optimization


Optimizing your tweets also helps in website promotion. Your tweets help your profile, content and brand gain more exposure.

A tweet's title tag is made up of the username of the account sending out the tweet and the first 30 characters. For that reason, for best SEO value, place your keywords in the post's first few words.

That also means, when retweeting, its better to place the "RT@username" at the end of the tweet so that you'll have plenty of room to place the keywords in the tweet. Also, limit your tweets to 120 characters so that there will be space when other users add the RT@username. Otherwise, some parts of your post might get chopped off.

Twitter SEO tactics are pretty easy to implement. Twitter continues to evolve and has a lot of potential for search engine optimization. Explore its website promotion benefits, discover new website promotion methods, and make your own experiments.

Dallas Marketing and Social Media Marketing Company

For professional Social Media Strategy and Social Media Marketing that maximizes your results through smarter strategies that reinforce all other communications, advertising and marketing efforts, simply call Promise Productions at 877-858-0071.

New Year RESULTS from Promise Productions

Want to position your company for profits ASAP? Then you cannot continue the same old approach to marketing and promotion.

Are you planning any projects or upgrades with your website or online marketing program in 2010? Promise Productions is a strategic marketing communications firm specializing in website design, social media marketing, compelling marketing visuals in commercial photography and video production.

At the heart of our services is smart marketing strategy, new media marketing and online marketing strategies to maximize your success.

We deliver visually stimulating designs...that also incorporate search engine friendly tactics from the ground-up!  If you are planning to update, redesign or add to your web presence or social media in 2010, we would greatly appreciate the opportunity to earn your business!

Promise Production  provides solutions for budgets of all sizes and we would be pleased to schedule a free phone consult to discuss your needs... Our clients range from small businesses to large international organizations and our approach is always te same ...Our marketing strategies are results-driven. We work for you.

We pride ourselves in our customer service and project management skills, which are second to none.

Our Services Include:

Website Design / ReDesign - We offer a full range of website design and redesign services for almost every budget. Most importantly, each custom website is search engine friendly and marketing savvy. We have developed over 1,000 websites for a variety of clients from small business owners to fortune 500 organizations for nearly 2 decades.

Application Development / Shopping Carts - Do you need to add a link directory, an event calendar, a shopping cart or some other type of interactive application to your website? We can get this done for you ASAP! Please contact us for a free project review and quote today.

Searcn Engine Optimization - Make your website gets found by the right customers! We follow the guidelines set by the major search engines. If you would like a free phone consultation to discuss your website and review items that we would suggest optimizing and/or adding to your website to make it more search engine friendly, please contact us today.

Custom Software Development - Our programming team has been building custom applications for over 10 years. Just tell us your needs and we can deliver a solution ...on time, on spec and on budget! 

Contact Promise Productions for a solution geared to attract your ideal prospects for optimum profits: 972-822-3587.

Searching for New Customers in Today's Marketplace?

Customers with cautious budgets are doing more research online before choosing their products and services. This apples to everything from daycare to hotel travel.

The luxury shopper or the luxury traveler is still willing to pay a premium BUT ONLY for a top notch product or travel experience. Does your web site design give them that reassurance? Are you using smart video online to, not just tell, but SHOW them what you have to offer?

As a business, your need to be found in the search engines at the right place and time is more important than ever before.

The current recession is motivating businesses to fine turn their online marketing for optimum results. There are several strategies to be found online and savvy businesses are working ALL these angles simultaneously:

• Pay Per Click Marketing
• Search Engine Optimization
• Social Media Campaigns & Blogging

All three areas of online visibility are and will experience dramatic increased spending. By 2013 eMarketer estimates total US search marketing outlays will surpass $23 billion. We think that is far too conservative because:

• Search Engines are THE #1 way customers and businesses find those they do business with -- both locally and abroad.
• Social Media is exploding with no signs of stopping and it has the trust factor with the consumer that slick advertising agencies no longer deliver.

The writing is on the wall -- you either make online marketing an immediate priority or go extinct. Your customers are using the search engines to find the best deal. Businesses HAVE to be found in the search engines because that is where their customers and prospects are.

Got profits? Contact Covenant Designs at 972-822-3587 for Search Engine Marketing Camaigns, Social Media Campaigns, and Marketing-Savvy Blogging.

Internet Marketing Consultants of Dallas

You just found your competitive advantage! Promise Productions is a professional Marketing Communications firm in Dallas specializing in Internet Marketing and Consulting.

Let us show you how to rapidly move towards achieving your success. Each of our internet marketing clients is unique, but typical results for our Internet Marketing Company Services are a 400% increase in traffic within one year.

In the past, our campaigns have given our clients a 600%-1400% Return On Investment (ROI) for their marketing budget. Of course each client and industry is unique and different, and your results may well surpass these. One client just posted its 2008 financials and they revealed that their $40,000 internet marketing spend in 2008 resulted in 1.6 Million in additional revenue (that is additional NET income).

There is no better investment today than smart internet marketing because your image and visibility is King and our internet marketing services are all geared to cause you to show up at the right place and right time in front of the right prospects.

We Group Our Services as Follows:
• Search Engine Optimization
• Pay-Per-Click Marketing
• Strategic Blogging

We invite you to consult with our team to find out if our services can benefit your unique situation. Promise Productions Internet Marketing Consultants are in high demand, thus we only offer our affordable services to companies that can benefit the most from our Internet Marketing Strategies.

Take the next step and contact us today at our Dallas office: 972-822-3587. Get A Quote

Internet Marketing Consultants, Dallas Search Engine Optimization Company, SEO SEM Firm

Promise Productions' Search Engine Optimization and Search Engine Marketing experts have successfully use SEO and SEM best-practices since 1995 to promote companies just like yours. Our SEO Copywriting team understands the nuances of SEO / SEM and utilize the latest techniques and strategies to get businesses positioned into the search engines to attract the attention of their best prospects.

This way they, and you, can spend time closing deals instead of trying to sell.

There is a lot more to successful Search Engine Marketing than throwing in a few relevant keywords into your content and meta data to affect your rankings in the search engine results pages. An effective Search Engine Optimization (SEO) or Search Engine Marketing (SEM) campaign takes several skill sets and each one provides the necessary ingredients for the combined success. While there are no magic bullets to overnight success, SEO is an extremely wise medium-term investment in today's economy where your profit -- or lack thereof -- is now directly tied to your search engine visibility.

Chances are your prospects are searching online for your products and services and you need to appear -- at the right place and right time -- to get their attention, win their trust, and rake in the profits.

In fact, the investment into a professional Internet marketing campaign can yield returns on the dollar up to 35 times higher than traditional advertising.

At Promise Productions, we partner with you. We look at your goals and work to attract your ideal customer. We can improve your site, create entirely new search engine friendly sites and employ pay-per-click to the right audience. Our goal is to forward your business goals.

In order to best present you to your prospects, we first get to know you. Then our SEO copywriters and technicians go to work developing optimized web content that is persuasive to both consumers and search engine spiders.

In 14 years of practicing SEO, we have ALWAYS find key phrases that the client did not know potential customers were using to find their product or service in the search engines. It is true, you are missing some of your best customers because you are trying to communicate with them like YOU communicate instead of how THEY communicate. Our extensive keyword research uncovers and repairs those communication gaps so that prospects welcome your message and are more inclined to WANT to do business with you.

Professional Keyword Research translates into Gold for You

Think of this -- literally every word, spelling variation, and phrase associated with each product and service you offer is a potential doorway that pre-qualified customers can enter your business.

The right keyword research results in tons of new marketing channels through which to reach new customers. See the power of ranking high on the Internet?

As a part of our Search Engine Optimization and Search Engine Marketing services, we develop and implement each of the following:


INTERNET MARKETING SERVICES

* Search Engine Optimization consulting strategy
* Search Engine Competitive Analysis
* Current Website Consultation
* Competitor Website Positioning Analysis


SEO STRATEGY IMPLEMENTATION

* Search Engine Optimization strategies
* Internet Marketing strategies
* Search engine strategy development
* Key phrase marketing


SEO COPYWRITING

* Search Engine Optimized copywriting
* Keyword and key phrase research analysis
* Keyword and key phrase development analysis
* Keyword and key phrase frequency analysis
* Keyword and key phrase proximity analysis
* Keyword and key phrase weight analysis
* Meta Tag Development (Title, Content, Description, Alt, etc.)


SEO CAMPAIGN MANAGEMENT

* Search engine rankings
* Website rank monitoring
* Search engine marketing
* Search engine promotion
* Internet marketing
* Pay per click campaigns
* Pay per click campaign management
* SEO campaign results reporting


BLOGGING FOR SEO

* Professional Written Blogs that link back to your web site
* Blog Promotion in directories, RSS feeds and more



CONTENT IS KING
Lesser SEO firms try to trick the system with gimmicks that never last. The fact is that your web site will be visited and responded to because it has truly useful content. Content is King.

Understanding that, our Search Engine Optimization copywriters know how to effectively develop keyword and key phrase-rich copy designed to improve your website rankings and get your website in front of pre-qualified customers – those actively looking for a specific product or service through a search engine. The sooner you have an SEO copywriter optimize your website content, the better chance you have of ranking above your competition.

CONCLUSION
Success in the search engines requires multiple strategies that must integrate for optimum results. SEO must serve your marketing campaign with intelligent integrated strategies that attract, not just traffic, but profits. Promise Productions has the comprehensive skill-sets you need to take your company to the next level.

Call Promise Productions to "Turn On The Results" -- 972-822-3587.