Showing posts with label Video Production. Show all posts
Showing posts with label Video Production. Show all posts

Mar 24, 2010

Plan For Success - Dallas Video Production


It is no secret that smart planning is vital to successful video production. Whether your production ends up at a trade show, on the silver screen, on your website, or on a DVD, the best results come from keeping your audience, your marketing and your video storytelling in mind all at the same time.


Outcome-Oriented Video Production
Thinking about the goal of your video project will help you narrow down creative choices, and that’s a good thing. Is your video to raise money? Do you want to change or influence behavior? DO you want to raise awareness? Do you want people to sign up for a service or buy a product? Do you want to motivate a target group?

Once you have a clear purpose, the video production becomes oriented to achieve that goal.

Video production involves technical skill, but its goal is effective communication. What are you trying to communicate? What kind of image or level of professionalism best accomplishes that goal? Knowing this, what kind of budget is necessary to deliver those results?

The beauty of having your video production at Promise Productions is that we will help you define and refine these aspects so you know you are getting the best value. Rest assured, we have planning guides for maximizing your budget and timeframe.

Getting The Most From Your Video Production
In our pre-production sessions with you, we will cover all the ways your video can be used to your advantage. The same video – or versions of the same video – can often be used in more than one way. For example, a short introductory video can be viewed at trade shows, meetings, websites and in social media. Getting more "bank" for the buck will save your company both time and money to make something that works well in all the possible media.

We are skilled media communicators, working for your success. At Promise Productions Video Production, we welcome your call at 972-822-3587.




Feb 12, 2009

Dallas Video Production Gets Results


It's been proven; your audience responds best to video.

Whether you want to promote your services, advertise a product, train your staff or persuade through the web, today's audience wants, remembers and acts on video presentations.

SERVICE VIDEO PRODUCTION
Video promotes services by showing the service and its benefits. This answers most of your prospect's questions, cultivates trust in the service and creates a sense of professionalism regarding your company. Video adds the personal touch, shows your prospect that you care, and engages them with demonstrating the service in action.

PRODUCT VIDEO PRODUCTION
Video is also the best way to advertise a product. Remember the TV shopping network? That still generates consistent profits today because the product is seen from multiple angles and demonstrated for them. In fact, video communicates best on any product from industrial machinery to custom homes. Why? Because showing is even more powerful than telling.

TRAINING VIDEO PRODUCTION
Training videos are a prime way that companies today save money, increase quality and speed up results. Training videos offer a consistent message – solving quality control in training. Training video can be sent to the individual or shown over the Internet – saving travel time and money.

Training Videos can get new employees up to speed quickly. Rather than having to read and remember detailed employee manuals, video training takes 1/10 the time and is remembered because the eyes see, the hears hear and the desired actions are demonstrated. Studies show that video training content is remembered and hours of corrections are eliminated. Your employees spend their time, not learning to produce, but actually producing.

PERSUASION MARKETING VIDEO PRODUCTION
Video has unparalleled power to persuade. Demonstrations and testimonials show, not just the Features, but the Benefits in living color. Persuasion works best when it is part of a storyline.

The big advertisers today are putting their money into more subtle ads inside of feature films. Why? Becuase if the audience is engaged in a story (any story) they will accept and receive most any embedded message -- simply becuase it is part of they story they are a part of.

My point is that when we, as a marketing communications firm, finds the compelling stories in your product, service or brand, we can engage your customers and prospects in the most meaningful way -- in the context of how what you offer is good and why they should want to be part of it.

Lights, Cameras, ACTION
Today's smart money is put on promotion through video. From the local small business to world-famous luxury hotels and resorts, professional video production has been proven offers the absolute highest ROI.

Did you know how much you customers are already wanting you to communicate to them through video? Professional video production restores their confidence in moving forward with your company. In fact, in the 4th quarter of 2008, 52% of ALL Internet searches were for video.

Video is rapidly outpacing every other form of communication, promotion, marketing or advertising. Newspapers have gone online and are now filled with videos. Entertainment has embraced video at every opportunity. Billboards are even becoming video billboards. And last but not least, the Internet is becoming largely a way to deliver a customer-specific video for niche products and services.

We can say with confidence, "this is the season to join the video revolution or be passed by." To apply all the cash flow advantages video can offer your business, call Promise Productions Marketing Communications at 972-822-3587.

Feb 1, 2009

Dallas Videographer / Cameraman

At Covenant Designs Dallas Video Production, we want to take an entry to talk about pre-production. Unless your video is "reality TV" style or a live event, your video's end results depend on the planning and marketing message strategy that goes into it before video editing starts.


Video Pre-Production
There are several aspects to video pre-production such as message, storyboarding and scripting. Not to mention casting on-screen talent or voice overs.

Dallas Video Production
The saying "garbage in, garbage out" holds true for video production. That is why the artistic vision and quality of the video cameras and video cameramen is so important. You need the lighting and movement and angles that best communicate your message. Covenant Designs offers professional 3CCD High Definition cameras that are state-of-the-art. In the right hands, this equipment competes with the expensive film cameras of mega-budget feature films. Lenses, camera angles, when done right, is vital yet hardly even noticed as what you "see" is the message, not the camerawork.

Video Post-Production
takes the great footage gathered in Production and assembles it with sound, voice and video editing to tell your story according to plan.

For video production that gets great results, call Promise Productions Video Production at 972-822-3587.

Jan 28, 2009

High Definition Video Production



Covenant Designs is a leader in Video Production in Dallas. We own our own cameras and know our workflow to a "T". Did you know that most video production companies actually rent their video cameras the day of the shoot and use freelancers to run it? Tell me, how can you be an expert on equipment and talent that is not even yours? How can other companies call themselves professional when they don't even have the gear needed to do video production in the first place? What kind of results will you get when they are familiarizing themselves with the technicalities as they go along... at your expense!

With 17 years of Corporate Marketing expertise, 10 years in Digital Photography, and 3 years in High Definition Video production, we are Dallas' leader in high definition video production that produces results. Yes we own the right high definition video equipment and know the technicalities to make great videos, but most importantly operate from a marketing communications perspective. That means, we are professional communicators who create videos that tell the Right Story to cause the response you want.

We produce video "on purpose" whether your purpose is to increase sales, to educate or train, to promote, or to market your services. From script to screen, our videos generate the impact that makes your clients the money they want and keeps them coming back for more.

Today, video offers the biggest bang for your marketing buck. Our high definition video service means that your video can be used for the highest quality and widest array of playback and broadcasting possibilities -- both today and into the future.

Promote your products and services with marketing-savvy high definition video -- call our Dallas video production studio at 972-822-3587. Get A Quote.

Jan 22, 2009

Dallas Video Production

Dallas Video Production
Promise Production Dallas video production studio offers pre-production, production and post-production to share your message in a compelling way for professional results.

Corporate Video Production:
Use professional commercial video production to increase your market share, promote your services or products, provide cost-effective training and recruitment, or strengthen customer relationships. Promise Productions' professionally produced videos provides the ideal way to communicate, inform and persuade your best business prospects.

TV Commercial Video Production
Whether your television commercial consists of product features, unique selling points, positioning, or brand awareness, we offer you the best solution that effectively executes your strategy.

Infomercial Production
From Fortune 50 companies to brand new businesses with a product or service to sell, we can successfully guide your plan of action for direct response television utilizing either one hour or 30-minute infomercials.

Special Event Video Production
When your project includes presenting a concert, seminar, or convention, Covenant Designs is the perfect choice for your special event. Show it live on-screen or record it for later re-use. With our multi-camera switching capability and sound and lighting know-how we can make you make a great impression for the results you want.

Documentary Video Production
Whether you have a historic, biographical, behavioral, or emotional documentary, Covenant Designs' artistic and marketing-savvy communicators will conceptualize and communicate your story.

Make your project a successful reality by calling our Dallas Video Production studio at 972-822-3587. Get A Quote

Jan 13, 2009

Video for Corporate Training

In Dallas Video Production, the Corporate Training Video has become one of the most effective and cost saving policies. By switching to training videos, companies can ensure consistency and thoroughness in training, take training online, and provide employees with easy ways to review procedures by literally "showing" them what to do.


For example, an mechanical assembly training video guides you through the process faster and with much higher retention than any other training. You know exactly what to do not because you had to read and remember lots of data, but because you were shown. While the possibilities to use training videos are endless, another example we did is a valet parking training video. Here you can enact scenarios quickly and role play situations in the moment.

Training videos take the training to the employee across remote offices, in a simple and cost-effective manner.

Video's unsurpassed ability to show-and-tell made it the obvious persuasion tool of choice for marketing and advertising. In 2009, these same advantages are being applied to train employees and document procedures.

Leading successful companies are investing in video because it provides such high, measurable business results. Most of the population is visually oriented and that means that your information, when presented by video, is better remembered. Results show that sales training and new employees alike benefit significantly from video’s ability to quickly transfer complex information.

Why should your business choose video for training?
First, we admit that a face-to-face exchange or first-hand experience cannot be fully replaced by a training video. But that kind of one-on-one training is expensive and time-consuming and difficult to duplicate the content exactly from training session to training session.

A training video is a set presentation and while it cannot answer every employees individual question, can make sure that the most asked questions are already covered in its presentation.

In today’s fast-paced environment businesses are valuing video's ability to offload significant portions of training to an on-demand format that can accommodate dynamic work flows. Rapid advances in digital video technology are now making it increasingly possible to integrate video into training activities and programs. As a result, many businesses are now finding that training videos quickly pay for themselves.

In today's changing environment, the digital nature of our videos make training updates efficient and economical.

Control Your Message
Live training faces the challenge of communicating information in a consistent manner. This is especially true for industries where there is a lot of regulation in place such as health and insurance. Creating a training video not only allows you to control your message, but it also gives you the opportunity to craft your communications in the most compelling and attractive way.

In short, a training video allows your business to minimize training cost while maximizing information retention and ensuring consistent and complete information coverage.

Call Promise Productions with your Dallas corporate training video needs at 972-822-3587. Get A Quote

Jan 8, 2009

Texas Homeowner Video Care Guide


Attention Home Builders: Did you know that almost 30% of complaints against Home Builders are by first time homeowners who have trouble because they simply do not know how to care of their new home.

That is why Promise Productions offers Home Builders a video home care guide. Unlike printed manuals that are neither read nor followed, a DVD Video in the hands of your new home buyer is not only watched but is fully understood because they are literally shown what to do, helping the home continue to perform and look new.
It is easy to ruin those granite counter tops or hardwood floors by improper care or lack thereof. In Texas, the home's foundation needs particular care as well. Creating a home care DVD pays for itself many times over by eliminating costly home warranty squabbles. Not only that, it is a service that will improve your reputation and PR as a builder.
As a professional Dallas video production firm, we do all the work for you: writing the script, filming the action, adding voice talent and an on-screen spokesperson to put your home building company in its best light.
Example Topics Covered
Your video is uniquely yours with a custom script and video of your homes.
Suggested topics to cover include:
• Air Conditioning
• Appliances
• Cabinets
• Concrete
• Counter Tops-Laminate/Solid Surface/Tile
• Doors-Exterior/Interior
• Drywall
• Electrical
• Exterior Finishes
• Fireplaces
• Flooring-Carpet/Tile/Vinyl/Wood
• Garage Door
• Garbage Disposal
• Gutters and Downspouts
• Heating System

• Mirrors and Shower Doors

• Paint and Caulk
• Pest Control
• Plumbing
• Roofing
• Smoke Detectors
• Windows and Screens
Home Builders, call Promise Productions to create a custom homeowner video at 972-822-3587. Get A Quote

Dallas Video Production

Trained in both the Entertainment Video headquarters in LA and the Business Video world of Dallas, Promise Productions Video Production team is your answer to professional Dallas Video Production.

If you are wanting to take advantage of video's power to communicate, to spread through the Internet and to persuade your audience, then call Promise Productions at 972-822-3587.

2009 is ripe for video with video all over the Internet, Email and Cell Phones. There's no better way to spread your message or invest your advertising or marketing dollars than in well-crafted video.

Dallas Corporate Video
Dallas Training Video
Dallas Trade Show Video
Dallas Marketing Video
Dallas Promotional Video
Dallas Documentary Video
Dallas Video Studios
Dallas Video Editing
Dallas Special Event Video
Dallas Music Video
Need actors, script writing, lighting or video studio time? Promise Productions can shoot in all popular video formats including HD Video production from any location. Or, do you already have the footage, but need that special post-production video editing touch to best communicate your message persuasively? Our video editors are here to help.
For projects large or small, call Promise Productions Video Production for professional results at 972-822-3587. Get A Quote

Dec 18, 2008

Use Video To Convey Your Message


With studios in Dallas and Los Angeles, Promises Productions marketing communications provides Video Production including Shooting, Editing and Broadcasting to DVD, Internet and Podcasts.
We are a professional video production company that will guide your message from concept and script writing to shooting, editing and duplication. Whether you are looking for Professional Video, Broadcast Video or High Definition, we are happy to prnounce you well within budget.
Spread Your Message Professionally for Results
Our video marketing solutions have helped clients demonstrate their products, build trust and rapport with customers and increase sales through website streaming, video email campaigns, CD-ROM & DVD video brochures, podcasting, video search engine optimization (VSEO) on Google, Yahoo and YouTube and high definition video for trade shows, presentations and more.
Equipped for Optimum Results
Our video editing is done entirely with Final Cut Pro Studio 2, run on Apple Macintosh MacPro workstations with 8 processors. These new performers are twice as fast as any other video editing platform on the planet at any price! (learn more) All this means VALUE -- top notch quality and your project delivered on time.
In addition to providing video editing, we also shoot raw footage on-location production services in the Dallas areas. Our video production services are ideal for:
• Corporate Video
• Training Video
• Marketing Video
• Event Video
• Awards Ceremony Video

• News Releases / Announcements
• Video to enrich your web site
• Television Infomercials
• Orientation Video
• Fundraiser VIdeo
• Video News Releases
• Music Videos
• Podcasting and Internet Video


Call Promise Productions at 972-822-3587 to harness the power of video for your business.

Dec 4, 2008

Golden Age Of Video


We are living in the golden age of video. Video has migrated Online and is exploding with possibilities.

More and more of us are watching video online and telling our friends about it. Mainstream media giants, businesses of all sizes and individual Internet users alike are literally setting the online world in motion with video.

EASIER - FASTER - BETTER
The facts are in: Video online is becoming a natural part of our lives, enabling us to do things easier, faster and better! With video you can:

* Discover what's new
* Stay informed

* Tell your story

* Train your customers

* Communicate your brands

* Share your vision


Video is a powerful communication tool. Unlike static web sites that make you read a boring page, video amplifies your audience's retention of what they see and hear. Video not only tells your story, but it SHOWS it too (in more places than ever!) Putting your message in video can increase customer responsiveness by 50% to 150%. The result is giving your business communications the IMPACT necessary for financial prosperity.

Web design is no longer about merely transferring your old brochure online and hoping people will buy your service or product. Today, effective web site design includes creating a professional video for broadcasting / webcasting / blogcasting your message to your audience. Video is real! Video works!

REACH - INSPIRE - PERSUADE - MOTIVATE
Think about this: your business video can be broadcast digitally in many ways to reach, inspire, persuade and motivate your audience:

• Video on your web site
• Video on your blog
• Video shared on Video sites (YouTube, Viddler, etc .)
• Video webcasts
• Video on cell phones
• Video in emails
• Video Podcasts
• DVDs your prospects receive in the mail or at a tradeshow

Watching a video is FUN whereas reading lots of text is dull. The problem is that people don't read web pages. The good news is that people LIKE watching video!

The time is ripe for video to penetrate the consciousness of your audience. There's no better way to summarize your products and services, announce events and promotions, or simply make the best impression online than with video. So take advantage of video's power to communicate effectively and put video to work for your business today!

Promise Productions is a Visual Marketing Communications firm in Dallas, offering online business video solutions that are innovative, affordable, easy to use and easy to manage. With a background in fine art as well as in web site production, we are perfectly positioned to engage the power of video for you. Call us at 972-822-3587.

Nov 29, 2008

Harness the Power of Video for Responsiveness


Whether you use your http://promiseproductionsusa.com/ or blog as your tool to attract, inform and persuade prospects, video is the best communication tool. That is because video increases responsiveness by an additional 50% according to a recent MarketingSherpa survey.

In today's economy, you cannot afford to be without the significant edge that a marketing video provides. In any kind of city like Dallas, digital video as a multitude of uses: direct mail DVDs, put it on your web site, create a corporate video podcast, send to local media for coverage both on air and on - their - web sites (in Dallas Texas, think: The Dallas Morning News, D Magazine, Quick, Paper City and The Observer).

Remember that with video production you can create your own video Press Release and generate buzz about your company's products and services.

Does video marketing cost millions? No. Each market needs its own level of production slickness to best achieve credibility. Overspend and you may look more like a politician and lose trust. Underspend on your marketing video and you will not even make the primaries. We understand how to reach your audience, so let us work with you to get the results you want.

Video can show the advantages of a product far better than a whole stack of articles ever could. Video can train employees. Imagine how your company can benefit from a corporate video presentation.

It is a visual world. It is an online world. Promise Productions is a visual marketing communications firm that has the know-how, communications skill sets, and digital muscle to tell your story and target it to your best prospects.

That translates into your message in front of new eyeballs you could never reach before, resulting in the optimum cash flow. The time to innovate and engage the power of corporate video is now.

Call 972-822-3587  to learn more or submit a request on this online form.

Nov 25, 2008

Firewalk Institute Promotion Video

Promise Productionswas chosen for the corporate video promotion of Charles Horton's Firewalk Institute. This 2-camera Dallas shoot tells the story of a multi-day empowering seminar climaxing in a firewalk. The genius lies in being able to edit down to 6 minutes to most effectively show the heart of the story of the seminar's value.

Ideal for public relations, training, promotion, or web video, enjoy the show and remember Promise Productions for your video production needs.

Call 972-822-3587 to schedule.

Call 972-822-3587 to schedule!