Warning: how to avoid the worst Website Design Disasters and get Positive Results

Friends, you invest precious time and money into a professional business website development. You should get professional results, right? Here are the worst offenders I have seen come out from some other Dallas Website Design firms that only end up killing the positive results you hoped to achieve.

At Promise Productions, our website development work is designed for visibility, marketability and profitability. That means working smarter to convert today's prospect into a paying customer.

• Multiple Navigation Menus - On the whole, heat maps of website viewers demonstrate that your business prospects are looking at your site. read top to bottom, left to right. Why would you want to create a bunch of links that take precidence over your content? Keep it simple with a tablet-friendly and streamlined horizontal navigation menu -- or you will look dumb. Excessive drop down menus, and nested items inside those menus are too cumbersome. They aren't touch friendly and thus they are not mobile friendly either. 

• Too Cluttered -- Give someone too many choices and they have a much harder time making any decision and are likely to put it off. You don't want your website to be experienced like a complicated tax form! You want it clear, conciser and compelling! If you are going to have several options for your decisions section whereby you can scroll through more choices -- keep it limited. Get straight to the point and straight to the value you are offering them. Think: clear, concise and compelling!

• Too Much "SEO" -- If your website is built to appear in search results (as it should be) then you want it to be Google-Friendly. Google no longer responds positively to "stuffing" - cramming too many key words related to your products and services. Their machines are learning to read more like humans. So don't try TOO hard to write for "SEO" as that will now backfire!  We believe (and Google agrees) that a business website should be built intelligently for humans. If you stuff verbiage in there you only cause both Google and prospects alike to thing you are desperate for business and trying too hard. You only end up looking like a scammer and Google will reduce your ranking as a result. If you cannot say it simply and concisely, don't say it at all. 

• Splash Pages - This is tacky and gaudy and does not help you sell or impress your visitors. Moreover it is bad for SEO so don't do it, period. 

• Technology Barriers - Flash and Java - Can't see it on an iPad, iPhone, and no one wants to see it anyway. Today's website need to be "responsive" – adapting themselves to desktop viewers and mobile viewers alike.

With a view towards higher results and profits, Promise Productions delivers best-in-class website development for business purposes. Call 877-858-0071 for a consultation with your best interests in mind!

Dallas Business Website Success - Powerful Design + Marketing Savvy

At Promise Productions we came from graphic design roots, but quickly developed the marketing savvy that made the difference between a great looking website and a great looking website that makes your business tons of profits.

Our websites are distinguished by these two area of exceptional value:

• Marketing-Savvy

• Search Engine Friendliness

This is because being found by your ideal prospects and having them respond in a strong and positive way to the how your products/services are presented, ends up making all the difference between companies that struggle and companies that thrive!

Here are some areas of Dallas website design and development that we have had much success with in our 10+ year track record of results:

• Contractor Website Design
As a Dallas contractor, using a professional web design company not only sets you above your compeition, it positions you to be trusted and responded to for more jobs.

• Ministry Website Design
We provide complete turnkey website design services for churches and other religious organizations. We are savvy both on the design needs and the feature sets that make for an effective presentation and an organization's online communication hum.


• Medical & Dental Website Design
We have been providing web design and development for the medical & dental industries for many years. Small, local practices to large, multi-location firms enjoy our ability to design and structure their information in ways that their patients respond to easily. Our understanding of what a medical type of business needs to accomplish on the web empowers us to deliver superior results from your practice's website.




• Property Website DesignThis could mean a custom home builder website, apartment complex website or property management company web site. We have an amazing ability to use powerful visuals to sell your product - your property. We know how to make them search engine friendly and have generated our clients tens of millions in additional revenue as a result!

Other two areas include attorney websites and industrial portals. All this sounds like different categories, and it is, but our understanding of these kinds of businesess, their marketplace, and their customer needs forms the foundation for an effective website that is a business success!

We've seen, time and time again where a very business-savvy web design like ourselves gives your business a strong edge that amplifies your profits for years. Put our skills, our experience and our passion for your success to work for you!

Based in Dallas, Texas Promise Productions Marketing Communications can be reached to discuss your needs at 877-858-0071.

Use Marketing-Savvy Design to Communicate Smarter for More Results

Simply look at the power of marketing-savvy design? Customers expect and demand, more from the design of everything they buy. Merely good design is not good enough anymore.

Successful companies as varied as Adobe, Nokia, Toyota, and Virgin all understand that great design is a prerequisite for turning consumers into loyal customers. Whether it's software or sippy cups, when something works right, looks right, and feels right, it sparks a positive emotional connection. People come to like it and loyalty soon follows, along with the three Rs: Repurchase, Reuse, and Recommend. In this way, these benefits come directly to your bottom line.

Professional, Marketing-savvy Design shapes the way winners communicate, connect, educate and persuade.


Strategic graphic design is a catalyst for reinventing and reimagining. Smart companies are leveraging design as a competitive tool -- and stealing market share from formidable foes. And in this year's most far-reaching development: we see how companies like Procter & Gamble and Samsung are using design thinking to recast their strategic thinking.

Where you innovate, how you innovate, and what you innovate are all design issues. When you bring design thinking into that strategic discussion, you introduce a powerful tool to the purpose of the entire endeavor, which is to grow.


Whether you are providing leadership, mapping out a marketing strategy, innovating part of a supply chain, or streamlining a manufacturing operation -- that is, if you are a decision maker facing a opportunity to excel -- think about this question as you meet with our crack team problem solvers: What are you doing to fully capitalize on marketing and design's power and promise?

Promise Productions' Strategic Creative Design Services are applied to Command Attention and Get Results. Come, taste our curiously strong design and grow your bottom line by calling 972-822-3587.

Dallas Website Design & Search Engine Optimization Professionals

Website design today is more than just plugging in some text with pretty pictures. Your business website is often your primary marketing piece and it has to perform. Professional Dallas website design is a partnership between customer direction, design creativity and strategic development.For most companies, enjoying a strong web presence is no longer a luxury; it is a requirement for survival.

Our team of innovative Dallas web site developers has years of experience creating one-of-a-kind websites that achieve 4 vital goals:

1 • appeal to your audience
2 • communicate your value
3 • establish trust and competency
4 • trigger a strong positive response
As for Our value? Smart business owners choose Promise Productions for Dallas website design for these clear advantages:

1. Sweet Prices - Our prices are 35% below the competition on average. We get most of our business from referrals so we don't have to jack up our prices to pay for expensive ad campaigns.

2. Savvy Design - Our designs are unique, SEO focused and tailored to your needs. We don't start the programming till you are completely happy with the design.

3. Turnaround Time - We routinely complete our website projects within 30 days. The industry average is well over 60 days.

4. Results Focused - Website design and search engine promotion is a large part of what we do. Offering alternatives, additional methods and new ideas to your marketing plan is what we bring to the table at no additional charge.

5. Experience - We have been doing this for over 12 years. We know how to make websites that work for business owners of all sizes. We love what we do and enjoy building long-term business relationships with our clients.

So, for professional results, call Promise Productions today at 972-822-3587.

Dallas Professional Custom Web Site Design & Development

You have unique business goals and you need someone to make the vision of your business into an Internet presence reality. Having a professional, custom designed website will help increase your sales and expose you to thousands of new clients. While there are many Dallas Web Site Design Companies; here is what makes us different and so very valuable to your business' future:

• Our Custom Web Site Designs are Marketing Savvy: that means targeting your ideal client with a powerfully-communicated value proposition.

• Our Professional Web Sites are Search Engine Friendly: we build SEO into your site from the ground up, not as an afterthought. There is no paying for an extra SEO service to add on. This is the equivalent to giving you a $1,200 savings right off the bat. After all, we want you to be a success and what good is a web site that cannot be found by your prospective new clients?

• Our Professional Websites are Visually Captivating. The more time a prospect spends on your site, the more they engage with your brand and are apt to contact you to do business with you. After all, the goal of a professional business web site design is to help grow your profits.

Build Your Brand: Utilizing our professional web design team, we will give you the edge you need to get a step up on your competition. Our professional web site designs are geared to appeal to your potential customers, to gain their trust and inspire them to to business with you.

Cultivate eager clients: The custom web site we design will convey a strong image to your clients. Looking at our web site design gallery, you can feel confident that our custom web site design company should help your company become a major Internet success in your marketplace. Your success will make us proud.


A well-designed, custom website must be straightforward, informative, and eye-catching. Our custom web design services combine state-of-the-art technology to a high quality web designers to ensure your company's success.

Our web designers will be personally working with you during the web site building process.

Your web site will convey an attractive image to your visitors, and your online presence will be a pleasing experience to all who visit it. We will use our technical knowledge to ensure that your website will be viewable and compatible with any web browser that might be used. A web page that has a unique design as well as customized content is a vital tool to build your company's reputation and set the stage for success today and tomorrow.

Knowing that your custom web site is an investment in your company's future, call us at 972-822-3587 to discuss your needs with a Promise Productions web design professional.

Website Redesign? What's Your Strategy?

At some point in time, every business takes a look at his or her website and decides it's the right time for a web site redesign.

"Some want to make it slicker, some more effective. Some have new products and services that are not on their website and it needs to catch up. Some are redesigning their companies and going after new market opportunities and need to optimize their website around an updated business model."

Let's face it, maybe your business has put off redesigning your website because it can be difficult and time-consuming. Well relax, we are Marketing Communications -- we can organize your material for an effective Internet presentation through your company web site. We can incorporate the latest programming techniques, make it search engine friendly and even add online video to really grab your target audience. After all, your website is your company's premier marketing piece.


All of this underscores why it is vital to have a smart strategy in place for your marketing both online and offline. Did you know that Tony Robbins states that "80% of success is having the right strategy" and the 20% is the proper implementation of that strategy.

That is where Promise Productions comes in. We are the strategy people. With offices in Dallas, Houston, Las Vegas and Las Angeles, we cover the Southwest and West Coast. That means we are here for you to optimize, not only your web site, but your business strategy to THRIVE in today's market.

When you think about it, you already know that people are still buying products and services, but JUST the ones that are most compelling to them. Let us make YOU compelling to them -- to their needs and desires, but offering an opportunity that hits them where they live.

Promise Productions is more than design, more than video production, more than business blogging, more than web site design and development, more than web search engine marketing, we are communicators that provide the innovative strategy that makes all your marketing serve your business cash-flow needs. So call us today at 972-822-3587.

Dallas Advertising During a Recession - Top Tips

"He who stops advertising to try to save money, could just as easily stop his clock to try to save time." - Henry Ford

Businesses that advertise regardless of economic times actually have an enormous competitive advantage over businesses that trim their ad budgets. Advertising during a sluggish economy boosts the confidence that potential customers have in your company, delivering a consistent message that you are a strong, viable and stable company. That boost to propsect's confidence and trust is a priceless advantage.

A study conducted by McGraw-Hill during the 1981-1982 recession found that companies that cut advertising increased their sales 19% following the recession while companies that continued to advertise during the recession experienced a 275% increase in sales.

That is why advertising right NOW -- in July & August -- will pay for itself MORE than 12 TIMES OVER -- even in the short-term. There simply is no better investment than to invest in your own success!

As the economy continues to improve, the top-of-mind awareness you've built will result in a sustainable competitive advantage, increasing brand identity and lead generation. You have created your own success momentum -- if you market yourself right, right now. More visibility in the right places right now puts your business on the fast track to right profits.

For strategic marketing, taking advantage of such technologies as Web Development, SEO, Video Production and Social Media Marketing, call the top-rated Dallas Marketing and Branding Firm of Promise Productiosn at 972-822-3587.

Avoiding The Pitfalls of "Web Design" Firms

Professional vs. Unprofessional is really all in the RESULTS

Is your business thinking of redesigning its website? Polls show that, on average, about 76% of companies are dissatisfied with their website design.

Given that the quality, functionality and find-ability of your website plays a major role in new business acquisition and industry reputation, there are tens of thousands of dollars at stake here.

Unfortunately there are many amateur web site design firms in Dallas all claiming to offer much the same thing. So how you you choose the right web site design firm?

Let's start with what NOT to choose. Here are the three top mistakes companies make when designing or upgrading their website:

1• The GRAPHICS web guy: these types tend to be individuals or boutiques. To them it is all about your "image" and, to them, that means graphics. If it looks cool, then it is a success.

Wrong. There is more to a site than its look and its graphics. Yes, it has to look professional, but these guys often saccrifice a truly professional look for a "cool" look in their taste. The result is a trendy-looking web site that does not really serve the users. It may accomplish the goal of being a fancy online brochure, but these days web sites can be and do so much more than that.

The other no-no is that a site based on graphics or flash is unfriendly to the search engines. That means it actually HINDERS your business form being found. And with competition more intense than ever, what you actually end up with is burying your business.

No only does the "graphics guy" website cost you to build, it costs your business much more than that in lost visibility.

2 • The Web PROGRAMMER: The second pitfall when making a business website is to go with a web programming firm. Why you ask? Well the problems are the opposite extreme of the "graphics guy."

Your site will look sterile... boxy... impersonal. And while the site may function properly from a programming standpoint, it turns off your prospects with an unfriendly user experience.

You see, there is also more to a successful web site than programming. Yes programming is an important part, but programming-minded people should not steer the ship when it comes to developing a professional web site (unless you only deal with other programmers). From a mental and personality standpoint, only 15% of the population likes an "engineering" approach to web sites. That means, while your site may be a functional success, it is ALSO successfully turning away 85% of your prospects. Not good!

When your visiter uses your web site, it should be pleasing, professional and intuitive. It needs a humanizing element to reach your target at where he or she is. Unless your target audience are all Vulcans, the "programmer type" of web site runs off the road to success in the opposite ditch -- costing your company plenty of lost revenue.

3• Outsourcing Your Web Design Overseas. This is a disaster waiting to happen. Web companies from India are the worst. Because Covenant Designs Marketing Communications is provides professional web development, I get about 4 contacts a week from this or that person in India wanting a chunk of my business.

One problem is this: overseas companies don't understand the American mindset, so they cannot communicating or marketing to, Americans. Not only are their linguistic skills lacking, and their time zone completely off, their problem-solving ability crippled, and their customer service lacking, they simply don't get what is needed in today's American web site.

So don't be lured in by cheap prices. 100% of people I encounter who try overseas end up regretting it sooner or later.

Now that you have avoided those pitfalls, just who DO you use to do a web site right? You need the right combination of skill sets

• professional look
• intuitive design
• functional programming
• marketing savvy in terms of information presentation
• information ergonomics so your user can find, use and be MOVED TO ACTION by your website
• and, last but not least, Search Engine Friendliness (also called Search Engine Optimization -- SEO)

I’m not going to lie to you. This is not an easy task. Let me emphasize that last bullet on SEO -- this factor will severely impact the results your site gets after it is running. After all, it is ONLY when your web site is found by your customers and prospective customers that you even have a chance to introduce your products and services. Sadly most web site designers don't have time or inclination to stay up on their SEO expertise.

As a side note: all Promise Productions web sites come with full SEO built in. That fact alone adds well over $1,000 in value to each web site we deliver.

This combination of skill sets, to our thinking, means that you need a Marketing Communications firm. We believe that Marketing should have the uppermost hand in directing the content, presentation and programming of your company's web site.

After all, your site is there to present your image to your prospects, deliver your value proposition and give them a compelling call to action. Those are all functions of good marketing.

Now right here is where I have to give a little commercial for Promise Productions. You see, that is who we are. We apply marketing communications to deliver your message to your audience through the web for optimum results. We have all the skill sets for success. Our experience communicating, designing, programming, marketing through the search engines and persuading means we deliver a web site poised to deliver solid results.

Learn more about our professional Dallas Web Site Design and Development services or simply take a look at our web site design gallery and you will see that each site is unique because it it tailored to be effective in its particular market.

You may like some and not like others. That is perfectly OK, because again, each one is meant to accomplish a specific marketing and business development goal that may not have anything to do with what your company needs to accomplish through its web site design.

Promise Productions' approach: we look at the online landscape, your marketplace and your competition to deliver a solid business class web site -- one designed to DOMINATE your chosen market. You want your website to MAKE you money, not just cost it right? That is why our marketing expertise drives the design and programming of your web site. Its simply the best way to enjoy happy clients!

If you are ready for the results a truly professional web site design can make possible for your business call us today at 214-703-0360.

Dallas Web Site Design & Website Development

You company's web site is a primary tool to showcase your services and products. Your website needs to be as well designed as it is informative to entice your audience to ENGAGE with your company -- turning prospects into clients.


That means your web site development must be marketing-savvy as well as possess design and programming skills. Our talented team research your company, your value proposition and your marketplace to make sure the website we create for you will be a winner.

We analyze your objectives and audience to design a web site that reflects your brand, promotes your product, and motivates your audience while staying within budget and meeting your timeline.

Content management and e-commerce solutions can also be integrated into your website to streamline your productivity online and increase sales.

We can also integrate Internet Video Marketing and Social Media Marketing into your web strategy for outstanding ROI. Our Search Engine Optimization strategies and Pay Per Click campaigns complete the picture by:

• Putting your business in front of your ideal prospects – the most interested customers who have intent to purchase.
• Promoting your brand with the right image to your market.
• Precision visibility to forward your business' goals.

Giving your website the impact it needs to get noticed and get results, call 972-822-3587.

Marketing's 3 Year Rule

As a rule of thumb, each year a typical business looses 1/3 of its clients. Change happens, regardless of your level of service or customer support.

As a result, if you are not replacing OVER 1/3 of your clients each year, within 3 years you will completely be out of business. A daunting task you say?

Yes it is nearly impossible, IF you are still relying on 20th century marketing and advertising methods in a 21st century world.

Promise Productions was formed to cause your ideal growth and profitability. Our visual marketing communications geniuses practically live to craft your image to appeal to your best prospects, while also giving you the right visibility at the right time to attract the most profitable jobs your way.

How Do We Get Such Great Results?
We are Marketing 2.0 savvy. It is an Internet world, a video world and a social media world. These days even word-of-mouth has been eclipsed by the Internet's ability to connect customers to products and services. Over 90% of your prospects are ONLY looking online to find you -- even if you are a mere 1 mile down the road from them.

We position you for maximum success with:

1 • The Right Website that is both visually engaging, full of value and designed to get a positive response.

2 • Social Media and Strategic Blogging gives business a powerful edge today to leverage word of mouth and search engine popularity in the online arena.

3 • The Right Internet Visibility. That means marketing your web site, being found in the search engines and found with positive PR in this era of increasing scams and decreasing trust.

And Now For the "Secret Sauce": (drumroll...)
The big secret is that we apply marketing-savvy video in all 3 areas. Your customers want to be given an experience of your product or service -- its lifestyle and benefits. Nothing comes close to video's power to do just that. Video amplifies your results (when done right) by 50% to a whopping 200%!

Combine that with our tested design and visibility techniques and voila -- the recipe for sweet success in any market!

Contact Promise Productions Visual Marketing Communications at 972-822-3587 to secure your fair market share.

Why Every Business Needs a Blog and a Video

And the Market Exposure Promise Productions Can Give You


The Critical Need for Social Media for Your Business Website

Social Media has taken the Internet world by storm. A tidal wave has crashed upon all websites that exist. It may well be that the biggest change of 2008 preparing us for the new landscape of 2009 is this huge shift in the Internet: Social Media, Blogs and Video.

• Social Media: connecting, sharing, and marketing. Social Media (Facebook, MySpace, etc.) is designed to be shared, make connections between like minds and spread information, trends, and personal views better than if you had your own printing press!

• Blogging: a kind of social media, blogs are the cusp of "what's new" in products and services and announcements. Business Blogs are not personal diaries, but rather a customer-friendly way to share value and promote yourself. (learn about strategic business blogging)

• Video: Computer power, fast Internet, and today's software all make the most powerful form of communication aside from one-on-one available to your business – Video. What's more, the Internet now eagerly welcomes your business video in thousands of places. As if that was not enough, Social Media shares and spreads information in hours far beyond what all the TV Networks in the world. This gives your business video presentation ripple power!

These three giants have emerged on the scene and changed all the rules!

Last but not least, here is another significant rule-changer: Google recently announced a major shift in the way that web pages are ranked. Yahoo and MSN are already following suit. How high your business' web site appears in the list of results for your customer's search is increasingly determined by two new factors:

1• How MANY web sites link to yours and how GOOD (how reputable and popular) are those web sites.

2• Search Customization: what you get in your search results may not be what the business next door gets. Your results are now filtered and rearranged based on past internet history and personal preferences.

Since the search engines are how 85+ % of customers find the businesses they get products and services from, how does this change your Online Marketing? There are three vital opportunities for action:

1• You need to Re-SEO your web site. What worked 6 months ago is rapidly fading. You need fresh research to determine what 2009 customers are search ing for, make your site as friendly as possible using the current SEO best practices, and ADD to that landing pages for EACH significantly searched for term. That starts with smart online research and you can learn more about our research process here.

2• Start and Maintain a Business Blog: The web and especially Social Media thrives off of fresh information. Use your blog to create links back to your business web site. Use your blog to inform customers, educate them on the questions they ask as well as the questions they should be asking. Provide a place for comments and customer interaction. Spread your message with your blog's RSS feeds to other interested prospects and blogs. (get started)

3• Add Video Everywhere. Add videos to your web site to provide your information in a way that is as fun as it is informative. Add marketing videos to your Blog and to Social Media sites to reach prospects cost effectively you never could until now. Video gets shared. Video gets remembered. Video gets results.


These three actions address position your message to be received, heard and responded to. They also, when managed smartly, create a MASS of buzz about your company, creating relevant links back to your company web site and thereby boosting its visibility in search engines to your customers.

Promise Productions knows traditional and the new marketing. We provide online research to match your value presentation exactly to what your best prospects are already asking for. That translates into serious profits!

We provide strategic blogging and will even blog FOR your company so you know you are getting the most from your business blog. We know SEO and can design search engine friendly web sites from a marketing mindset. We provide cutting edge video solutions that drive your message home, educate, and motivate your audience to take specific actions. As all our promotion and visibility services are done in a strategic marketing way you can rest assured that you are not wasting your precious advertising budget.

Choose to excel in 2009 with smarter marketing communication -- call Promise Productions at 972-822-3587.  Get A Quote


For More Information:

• The Power of Integrating Your Marketing
• Strategic Blogging
• Effective Web Site Design
• Web Site Marketing
• Search Engine Optimization
• Dallas Video Production
• Our Commitment to You

How to Choose the Dallas Marketing Firm that is Right for You

The Perfect Match for Optimum Continual Profits

Would you like a company of experts to dedicate itself to elevating your business?

An effective Dallas marketing firm will integrate both your printed communications (ads, brochures, newsletters, etc.) with your electronic communications (web site, e-mailers, etc.) to drive sales and increase the interest and demand for your business.

Not every web site or marketing piece is effective however, and the difference often hinges on your choice of a marketing firm.

First, there is a key distinction: there are web designers and there are graphic designers. Covenant Designs excels at web design and graphic design, but we are more than that. We design for marketing success. As an integrated business communications marketing firm, Covenant Designs looks at the big picture of your company's marketing to attract your ideal client and grow your profits.

We can integrate all business communications so that they reinforce each other for maximum impact. We don't merely react to a cash flow crisis by slapping a design Band-Aid over it; we position you for consistent rapid growth today and tomorrow.

Today, your web site is your front line to attract new customers and business. We encompass advertising, but not advertising for its own sake. We harness advertising with marketing to put your business right where you want it to be.

Said another way, we are not out to just provide catchy design. Nor are we out to merely patch your marketing with any old web site. We are out to cultivate all your communications to connect your business with ideal clients and optimum profits. We provide long-sighted strategic marketing that brings in new business quickly and steadily. Call it the fast track to success.

Whether you are considering your first web site, or preparing to revamp and re-launch of an existing site, here are:

Seven key questions to determine the right marketing firm firm.

1. Does the firm understand and clearly articulate the differences between print design and internet design? Sure, similarities do exist. But, while print is static, web graphics must work interactively on different browsers with disparate characteristics for display. Internet Explorer for instance, displays differently than AOL. Choose a marketing firm with proven success in interactive web designs as well as success in print.

2. Is the marketing firm experienced? Ask about other sites the designer has developed. Visit them all. Is the work visually appealing? Is it technologically interesting with the navigation features you're looking for? Is the navigation easy? Do the look and feel of the site convey high quality? Do the web sites create a unique visual identity for the business or organization? Are you treated to interesting, custom graphics or "stock" clips and photos? Is the functionality smooth? Covenant Designs has a 17-year track record of success. A well designed web site delivers a positive, enjoyable experience for visitors with graphics that load quickly and still look impressive, and navigation that presents the information in a logical, easy to access manner.

3. Does the marketing firm focus more on aesthetics or on solutions for your business goals? Keep in mind, a web site must drive sales, either through e-commerce or through stimulating the confidence and trust that makes the customer want to contact you.

Does the firm understand your goals and the key messages you want to communicate? Ask prospective designers to explain the objective for web sites they've designed. Explaining how each solution uniquely fits the client's needs will reveal important information about how that designer will approach your project. Be certain the designer has a firm grasp of your vision.

4. Does the marketing firm have a solid understanding of the principles of e-business? People rarely stroll through a commercial web site at a leisurely pace. They come, they scan for what they want, and leave. To be effective a site must be supremely efficient. Good, clear, intuitive navigation is crucial for a positive experience. Key messages must leap off the page. Text must be concise, crystal clear and compelling.

Every graphic must work to support the key messages. In short, nothing on a web site can be gratuitous. Everything must be strategically designed for a purpose. Our "web site stickiness" services provide this for you to turn web site visitors into customers.

5. Does the Dallas advertising firm provide personalized service? Access is important. Will the designer be available for follow-up? Support? Long-term maintenance? A good firm will offer you technical support and be on hand to correct any tech problems as needed and update the content as required.

6. Does the firm offer skills in communications and in technology as well as design? Designing a successful web site requires the ability to take complex or disparate bits of information and develop a clear and logical hierarchy that flows with smoothness and clarity. This requires a talent for communication and technology, as well as graphic design. Many designers have a proficiency in graphics, but lack the companion skills necessary to develop a web site that effectively supports the goals and objectives of business. Pages in a web site can be viewed in any order. To keep their attention and lead the potential customer down the persuasion path to convert into being an actual customer, the design of your site, must give your visitor an intuitive sense of where they are-and why. Only if messages flow through the site smoothly and efficiently, can you capture the customer and the sale.

7. Is there rapport between you and the firm? Do you feel they are out for a quick buck, or are they your advocates? Do they really care about your success? Chances are that the marketing communications firm you select will not only create your web site, but will also host it and help you market it, as well as update and maintain the content. Rapport is important. Look for designers and firms that feel comfortable and compatible. You'll be working closely together on planning and implementation, hosting and follow-up.

Conclusion: All your marketing should generate more of what you want -- more money from the right clients. Successful marketing is a wise investment that increases revenues and broadens your sphere of potential clients.

Smart marketing will attract, not just traffic to your site, but your ideal customers and will cause them to want to give you their business. Professional marketing makes the business flow smoothly and efficiently. Select a Dallas marketing communications partner such as Covenant Designs that displays a proven track record for excellent graphic design, good technical and marketing communication skills, and a clear understanding of ROI.

Let us prove how valuable we can be to your business' bottom line.Call Promise Productions at 972-822-3587. Get A Quote

Dallas Custom Website Design for Smart Marketing

Of first importance is that all Promise Productions web site development is done from a marketing communications standpoint. That means we go beyond creating a clean and visually appealing web site. We engineer your site to attract your ideal client. We develop your site and promote it to bring in, not just web traffic, but optimum profit.

In this example, our client requested a custom web site upgrade. We not only improved the logo and integrated the site with a new high-tech look and color scheme that went better with the rest of their branding. Our "marketing-approach" discerned that they have three distinct sets of customers and the website had to effectivly appeal and attract to all 3 markets:

1• the residential individual in need of a fuller-featured voicemail than cam with the local phone company

2• the small business that needed big business phone features, virtual office attendants and calls sent to different digital media (to SMS text, to email, to fax).

3• the high-end business needing IVR, custom voicemail, custom programing solutions where customers can log in and change their accounts over the phone.

Our marketing-savvy design effectively appealed to each demographic by creating bundles of services that each market segment was most likely to need. The home page effectively funnels the prospect into what is most interesting to them -- promoting the sale. The results are impressive and we are proud to integrate custom web site design with smart marketing.

For professional, custom Dallas web site design that grows your profits call Promise Productions at 972-822-3587.

Executive Headshot Photography Session - Paul

Paul is the president of the growing company - Global Green Building Commercial Realty. He needed a brand new image to represent his firm. From their Dallas office, we started with business headshots. These high-resolution digital portraits gave Paul a professional conservative look -- plus the quick turnaround time he needed.

Our parent company, Promise Productions, moved on to his logo design - giving the company a bright, energetic feel. Promise Productions is also in the initial stages of his corporate web site design. By keeping his business image coordinated -- from photography through marketing communicactions -- Paul's new firm has the best positioning for continued growth and success.

Call 972-822-3587 to set up your appointment.