Promise Productions (www.PromiseProductionsUSA.com) provides your business with all the resources of a full-scale marketing operation, without the full-scale overhead expense. It only makes sense to spend some to invest in getting a lot more. You get effective strategy & detailed execution all-in-one, at very a attractive pricing structure. Consider us your competitive edge. Call 877-858-0071,
http://www.promiseproductionsusa.com/About_Us.html
Showing posts with label Dallas marketing strategy. Show all posts
Showing posts with label Dallas marketing strategy. Show all posts
Nov 19, 2013
Jun 11, 2013
The value of having the right person in your corner when it comes to business development
Marcus Kaiser is a business development expert that partners with business leaders and business owners to help them accomplish the vision for their company. With 18 years experience in marketing communications for the Fortune 50 and the small business owner alike, Marcus is excited about the many possibilities for mobile marketing to attract new clients and profits to companies of all sizes.
Marcus focuses on how to leverage the proliferation of smartphones and tablet's to your company's advantage - be that apps for customer loyalty or being found in a local search with a mobile website. He has made his clients tens of millions of dollars of additional profits through strategically placing them where and when prospects are ready to take action.
Because mobile search is rapidly becoming the primary way customers find and choose the products to buy and the services they use, his mission is to position you for success. And through mobile, the emerging market is literally right in your prospects hands. He recognizes that those who win in the local mobile marketing arena now will soon be enjoying the lion's share of the profits in their marketplace. http://PromiseProductionsUSA.com
"Today, the money is in mobile. Because that is what your customers already use for finding services and selecting products. We do mobile better by making easy for customers to choose you to do business with." - Marcus Kaiser
Because mobile search is rapidly becoming the primary way customers find and choose the products to buy and the services they use, his mission is to position you for success. And through mobile, the emerging market is literally right in your prospects hands. He recognizes that those who win in the local mobile marketing arena now will soon be enjoying the lion's share of the profits in their marketplace. http://PromiseProductionsUSA.com
Mar 26, 2013
The 21 Principles of Persuasion
Friends and associates, Promise Productions Marketing Communications services are about persuasion - getting your message across in a compelling way that opens up for your listener, the opportunity to take a specific action. As a leading Dallas marketing strategy firm, we help our clients reap top dollar profits by effective and persuasive marketing. So, in the spirit of contribution, I'm passing along this well-written and insightful article. To your success, Marcus.
Reprinted from Forbes Entrepreneurs
by Jason Nazar, Contributor
CEO, Docstoc. Making entrepreneurs and small businesses better.
How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “How to Persuade People.”
THE BASICS
1. Persuasion is not Manipulation - Manipulation is either tricking or pressuring someone to do something that is not in their own interest. Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.
2. Persuade the Persuadable - Everyone can be persuaded, given the right timing and context, but not necessarily in the short term. Political campaigns focus their time and money on a small set of swing voters who decide elections. The first step of persuasion is always to identify those people that at a given time are persuadable to your point of view and focus your energy and attention on them.
3. Context and Timing - The basics building blocks of persuasion are context and timing. Context creates a relative standard of what’s acceptable. For example the Stanford Prisoner Experiment proved that overachieving students could be molded into dictatorial prison guards. Timing dictates what we want from others and life. We chose to marry a different type of person than we date when we’re younger, because what we want changes.
4. You have to be Interested to be Persuaded - You can never persuade somebody who’s not interested in what you’re saying. We are all most interested in ourselves, and spend most of our time thinking about either money, love or health. The first art of persuasion is learning how to consistently talk to people about them; if you do that then you’ll always have their captive attention.
GENERAL RULES
5. Reciprocity Compels – When I do something for you, you feel compelled to do something for me. It is part of our evolutionary DNA to help each other out to survive as a species. More importantly, you can leverage reciprocity disproportionately in your favor. By providing small gestures of consideration to others, you can ask for more back in return which others will happily provide. (TIP: read ”Influence” by Robert Cialdini)
6. Persistence Pays - The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive. The way that so many historical figures have ultimately persuaded masses of people is by staying persistent in their endeavors and message. Consider Abraham Lincoln, who lost his mother, three sons, a sister, his girlfriend, failed in business and lost eight separate elections before he was elected president of the United States.
7. Compliment Sincerely - We are all so positively affected by compliments, and we’re more apt to trust people for whom we have good feelings. Try complimenting people sincerely and often for things they aren’t typically complimented for, it’s the easiest thing you can do to persuade others that doesn’t cost anything but a moment of thought.
8. Set Expectations - Much of persuasion is managing other’s expectations to trust in your judgment. The CEO who promises a 20% increase in sales and delivers a 30% increase is rewarded, while the same CEO who promises a 40% increase and delivers 35% is punished. Persuasion is simply about understanding and over-delivering on other’s expectations.
9. Don’t Assume - Don’t ever assume what someone needs, always offer your value. In sales we’ll often hold back from offering our products/services because we assume others don’t have the money or interest. Don’t assume what others might want or not want, offer what you can provide and leave the choice to them.
10. Create Scarcity – Besides the necessities to survive, almost everything has value on a relative scale. We want things because other people want these things. If you want somebody to want what you have, you have to make that object scarce, even if that object is yourself.
11. Create Urgency – You have to be able to instill a sense of urgency in people to want to act right away. If we’re not motivated enough to want something right now, it’s unlikely we’ll find that motivation in the future. We have to persuade people in the present, and urgency is our most valuable card to play.
12. Images Matter – What we see is more potent that what we hear. It may be why pharma companies are now so forthcoming with the potentially horrible side effects of their drugs, when set to a background of folks enjoying a sunset in Hawaii. Perfect your first impressions. And master the ability to paint an image for others, in their minds eye, of a future experience you can provide for them.
13. Truth-Tell – Sometimes the most effective way to persuade somebody, is by telling them the things about themselves that nobody else is willing to say. Facing the hard truths are the most piercing, meaningful events that happen in our lives. Truth-tell without judgement or agenda, and you’ll often find others’ responses quite surprising.
14. Build Rapport - We like people who we are like. This extends beyond our conscious decisions to our unconscious behaviors. By Mirroring and Matching others habitual behaviors (body language, cadence, language patterns, etc.) you can build a sense of rapport where people feel more comfortable with you and become more open to your suggestions.
PERSONAL SKILLS
15. Behavioral Flexibility - It’s the person with the most flexibility, not necessarily the most power, who’s in control. Children are often so persuasive because they’re wiling to go through a litany of behaviors to get what they want (pouting, crying, bargaining, pleading, charming), while parents are stuck with the single response of “No.” The larger your repertoire of behaviors, the more persuasive you’ll be.
16. Learn to Transfer Energy - Some people drain us of our energy, while others infuse us with it. The most persuasive people know how to transfer their energy to others, to motivate and invigorate them. Sometimes it’s as straightforward as eye contact, physical touch, laughter, excitement in verbal responses, or even just active listening.
17. Communicating Clearly is Key - If you can’t explain your concept or point of view to an 8th grader, such that they could explain it with sufficient clarity to another adult, it’s too complicated. The art of persuasion lies in simplifying something down to its core, and communicating to others what they really care about.
18. Being Prepared Gives you the Advantage - Your starting point should always be to know more about the people and situations around you. Meticulous preparation allows for effective persuasion. For example, you dramatically improve your odds in a job interview being completely versed in the company’s products, services, and background.
19. Detach and Stay Calm in Conflict - Nobody is effective when they are “On Tilt” and simply reacting. In situations of heightened emotion, you’ll always have the most leverage by staying calm and level-headed. In conflict, people turn to those in control of their emotions, and trust them in those moments to lead them.
20. Use Anger Purposefully - Most people are uncomfortable with conflict. If you’re willing escalate a situation to a heightened level of tension and conflict, in many cases others will back down. Use this sparingly, and don’t do it from an emotional place or due to a loss of self control. But do remember, you can use anger purposefully for your advantage. That means instead of simply an angry attack (which rarely works), it is an expression of your passion and your fierce commitment to the cause, purpose or outcome you stand for.
21. Confidence and Certainty - There is no quality as compelling, intoxicating and attractive as certainty. It is the person who has an unbridled sense of certainty that will always be able to persuade others. If you really believe in what you do, you will always be able to persuade others to do what’s right for them, while getting what you want in return.
Reprinted from Forbes Entrepreneurs
by Jason Nazar, Contributor
CEO, Docstoc. Making entrepreneurs and small businesses better.
How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “How to Persuade People.”
THE BASICS
1. Persuasion is not Manipulation - Manipulation is either tricking or pressuring someone to do something that is not in their own interest. Persuasion is the art of getting people to do things that are in their own best interest that also benefit you.
2. Persuade the Persuadable - Everyone can be persuaded, given the right timing and context, but not necessarily in the short term. Political campaigns focus their time and money on a small set of swing voters who decide elections. The first step of persuasion is always to identify those people that at a given time are persuadable to your point of view and focus your energy and attention on them.
3. Context and Timing - The basics building blocks of persuasion are context and timing. Context creates a relative standard of what’s acceptable. For example the Stanford Prisoner Experiment proved that overachieving students could be molded into dictatorial prison guards. Timing dictates what we want from others and life. We chose to marry a different type of person than we date when we’re younger, because what we want changes.
4. You have to be Interested to be Persuaded - You can never persuade somebody who’s not interested in what you’re saying. We are all most interested in ourselves, and spend most of our time thinking about either money, love or health. The first art of persuasion is learning how to consistently talk to people about them; if you do that then you’ll always have their captive attention.
GENERAL RULES
5. Reciprocity Compels – When I do something for you, you feel compelled to do something for me. It is part of our evolutionary DNA to help each other out to survive as a species. More importantly, you can leverage reciprocity disproportionately in your favor. By providing small gestures of consideration to others, you can ask for more back in return which others will happily provide. (TIP: read ”Influence” by Robert Cialdini)
6. Persistence Pays - The person who is willing to keep asking for what they want, and keeps demonstrating value, is ultimately the most persuasive. The way that so many historical figures have ultimately persuaded masses of people is by staying persistent in their endeavors and message. Consider Abraham Lincoln, who lost his mother, three sons, a sister, his girlfriend, failed in business and lost eight separate elections before he was elected president of the United States.
7. Compliment Sincerely - We are all so positively affected by compliments, and we’re more apt to trust people for whom we have good feelings. Try complimenting people sincerely and often for things they aren’t typically complimented for, it’s the easiest thing you can do to persuade others that doesn’t cost anything but a moment of thought.
8. Set Expectations - Much of persuasion is managing other’s expectations to trust in your judgment. The CEO who promises a 20% increase in sales and delivers a 30% increase is rewarded, while the same CEO who promises a 40% increase and delivers 35% is punished. Persuasion is simply about understanding and over-delivering on other’s expectations.
9. Don’t Assume - Don’t ever assume what someone needs, always offer your value. In sales we’ll often hold back from offering our products/services because we assume others don’t have the money or interest. Don’t assume what others might want or not want, offer what you can provide and leave the choice to them.
10. Create Scarcity – Besides the necessities to survive, almost everything has value on a relative scale. We want things because other people want these things. If you want somebody to want what you have, you have to make that object scarce, even if that object is yourself.
11. Create Urgency – You have to be able to instill a sense of urgency in people to want to act right away. If we’re not motivated enough to want something right now, it’s unlikely we’ll find that motivation in the future. We have to persuade people in the present, and urgency is our most valuable card to play.
12. Images Matter – What we see is more potent that what we hear. It may be why pharma companies are now so forthcoming with the potentially horrible side effects of their drugs, when set to a background of folks enjoying a sunset in Hawaii. Perfect your first impressions. And master the ability to paint an image for others, in their minds eye, of a future experience you can provide for them.
13. Truth-Tell – Sometimes the most effective way to persuade somebody, is by telling them the things about themselves that nobody else is willing to say. Facing the hard truths are the most piercing, meaningful events that happen in our lives. Truth-tell without judgement or agenda, and you’ll often find others’ responses quite surprising.
14. Build Rapport - We like people who we are like. This extends beyond our conscious decisions to our unconscious behaviors. By Mirroring and Matching others habitual behaviors (body language, cadence, language patterns, etc.) you can build a sense of rapport where people feel more comfortable with you and become more open to your suggestions.
PERSONAL SKILLS
15. Behavioral Flexibility - It’s the person with the most flexibility, not necessarily the most power, who’s in control. Children are often so persuasive because they’re wiling to go through a litany of behaviors to get what they want (pouting, crying, bargaining, pleading, charming), while parents are stuck with the single response of “No.” The larger your repertoire of behaviors, the more persuasive you’ll be.
16. Learn to Transfer Energy - Some people drain us of our energy, while others infuse us with it. The most persuasive people know how to transfer their energy to others, to motivate and invigorate them. Sometimes it’s as straightforward as eye contact, physical touch, laughter, excitement in verbal responses, or even just active listening.
17. Communicating Clearly is Key - If you can’t explain your concept or point of view to an 8th grader, such that they could explain it with sufficient clarity to another adult, it’s too complicated. The art of persuasion lies in simplifying something down to its core, and communicating to others what they really care about.
18. Being Prepared Gives you the Advantage - Your starting point should always be to know more about the people and situations around you. Meticulous preparation allows for effective persuasion. For example, you dramatically improve your odds in a job interview being completely versed in the company’s products, services, and background.
19. Detach and Stay Calm in Conflict - Nobody is effective when they are “On Tilt” and simply reacting. In situations of heightened emotion, you’ll always have the most leverage by staying calm and level-headed. In conflict, people turn to those in control of their emotions, and trust them in those moments to lead them.
20. Use Anger Purposefully - Most people are uncomfortable with conflict. If you’re willing escalate a situation to a heightened level of tension and conflict, in many cases others will back down. Use this sparingly, and don’t do it from an emotional place or due to a loss of self control. But do remember, you can use anger purposefully for your advantage. That means instead of simply an angry attack (which rarely works), it is an expression of your passion and your fierce commitment to the cause, purpose or outcome you stand for.
21. Confidence and Certainty - There is no quality as compelling, intoxicating and attractive as certainty. It is the person who has an unbridled sense of certainty that will always be able to persuade others. If you really believe in what you do, you will always be able to persuade others to do what’s right for them, while getting what you want in return.
Mar 10, 2013
Dallas Visual Marketing Communications - Key To Your Company's Profits
Promise Productions provides visual marketing communications.
Yes we can develop business growth strategies and implement them with content (web, mobile, photo, video).
Often, we come alongside a CEO, to help them realize the vision for their company - filling in the resources, strategy and implementation needed to take their company where they want it to go.
We also develop mobile websites and mobile apps with a view towards our client's profits:
• Get found and chosen by local customers in search engines
• Loyalty Rewards programs
• Facilitate communication between HQ and remote employee (construction, logistics, installers, etc.)
At each new business opportunity, we focus on presenting the value in a compelling way to dominate the chosen marketplace.
I look forward to the opportunity to be of service in reaching your business' goals.
Marcus Kaiser, President
877-858-0071
Dec 4, 2012
Brand Engaement - Reality vs Myth
Just take a look at the chart below and spot all the disconnects between what marketers value compared to what consumers value. This is reposted from Steve Olinsky responding to an article in Forbes.
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.
Fundamental disconnects in how marketers and consumers understand and value engagement tactics may cost marketers great opportunities. The biggest schisms are found in approach to redemption rates, discount codes and loyalty programs. Additionally, marketers’ attempts at personalization and customization engage few consumers. This finding may stem from consumers’ high expectations of what true customization and personalization stands for.
Younger consumers identify strongly with brands, who have only a partially-developed self-identity and thus view their relationship with brands as a reflection of self. And they approach and interact with them in a variety of ways, from social media to traditional advertising. They don’t necessarily view this as engagement, however. Rather, their view of how they interact with and relate to brands is much more holistic.
Just take a look at the chart below and spot all the disconnects between what marketers value compared to what consumers value.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.
And you also may want to not take out your dancing shoes just because you grew your Twitter followers by X%.
Different Strokes
From the report:
"Consumers and marketers differ fundamentally in how they define the state of engagement with a brand; what companies consider engaging is not considered anywhere near so by consumers. But this also cuts both ways: some activities that consumers consider highly engaging are seen as less important by marketers. This may be costing companies great opportunities to engage consumers."
The first two results alone from the chart above say it all and if not all, they say a lot. Consumers are creatures of habit, they are human beings which means they want something in return for their engaging with your brand.
From the aforementioned The Major Disconnect Between Brands and Consumers When It Comes to Social Media:
This Is Not Just About Social Media Engagement
The need to engage with consumers extends well beyond the scope of social media. People want the personal touch, they want to know brands understand them and offer the ability to create a brand experience that matches their individual tastes.
Yet that is apparently not happening as you will see another example of the major disconnect between consumers and brands.
From the report:
"72% of marketing executives say that they have personally reached out to customers, but just 9% of consumers say that they feel engaged or invested in a brand because of such gestures. The personal connection has been a cornerstone of marketing strategy."
And since I am such a huge fan of infusing humor into, well just about everything in my life but especially advertising and marketing, I had to share this one final finding from the report which speaks directly to the power of humor to connect and engage.
Sources: Forbes Insights, MarketingCharts.com, Google Images
Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.
Fundamental disconnects in how marketers and consumers understand and value engagement tactics may cost marketers great opportunities. The biggest schisms are found in approach to redemption rates, discount codes and loyalty programs. Additionally, marketers’ attempts at personalization and customization engage few consumers. This finding may stem from consumers’ high expectations of what true customization and personalization stands for.
Younger consumers identify strongly with brands, who have only a partially-developed self-identity and thus view their relationship with brands as a reflection of self. And they approach and interact with them in a variety of ways, from social media to traditional advertising. They don’t necessarily view this as engagement, however. Rather, their view of how they interact with and relate to brands is much more holistic.
Just take a look at the chart below and spot all the disconnects between what marketers value compared to what consumers value.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.
And you also may want to not take out your dancing shoes just because you grew your Twitter followers by X%.
Different Strokes
From the report:
"Consumers and marketers differ fundamentally in how they define the state of engagement with a brand; what companies consider engaging is not considered anywhere near so by consumers. But this also cuts both ways: some activities that consumers consider highly engaging are seen as less important by marketers. This may be costing companies great opportunities to engage consumers."
The first two results alone from the chart above say it all and if not all, they say a lot. Consumers are creatures of habit, they are human beings which means they want something in return for their engaging with your brand.
From the aforementioned The Major Disconnect Between Brands and Consumers When It Comes to Social Media:
This Is Not Just About Social Media Engagement
The need to engage with consumers extends well beyond the scope of social media. People want the personal touch, they want to know brands understand them and offer the ability to create a brand experience that matches their individual tastes.
Yet that is apparently not happening as you will see another example of the major disconnect between consumers and brands.
From the report:
"72% of marketing executives say that they have personally reached out to customers, but just 9% of consumers say that they feel engaged or invested in a brand because of such gestures. The personal connection has been a cornerstone of marketing strategy."
And since I am such a huge fan of infusing humor into, well just about everything in my life but especially advertising and marketing, I had to share this one final finding from the report which speaks directly to the power of humor to connect and engage.
Sources: Forbes Insights, MarketingCharts.com, Google Images
Mar 5, 2011
Dallas Advertising Agency and Strategic Marketing Firm
Promise Productions is a Dallas-based visual marketing communications firm. Our services provide the wisest use of your marketing dollar through customized, strategic visibility in search engines, web site design, social media marketing and video production.
 |
| Dallas Marketing Advertising Agency for Print, Online and Events |
Our marketing campaigns from small to large, hit the mark so well because they rest on a foundation of online marketing research about (a) what prospects already want you the most, (b) where those prospects are online, (c) the best use of your budget for maximum impact.
From that knowledge, we develop a powerful and creative solution -- in print, in website design, in search engine visibility to reach your audience with a compelling presentation of your company's value. We excel at commercial photography and Dallas video production to, not just tell about, but SHOW what you have to offer.
This makes Promise Productions a premier provider of targeted advertising and marketing solutions to businesses of all types and sizes. Our ability to refine your value proposition and present it online in a strategic way gives your firm an UNFAIR ADVANTAGE over competition -- allowing your company to dominate its marketplace and enjoy the lion's share of the profits.
Promise Productions will help your company:
- Define program strategies using key consumer research
- Reach your best customers and prospects.
- Combine creative talent with emerging media and technology for high quality, consistent, brand communications that resonate with customers.
- Deliver custom marketing programs on time and on budget.
With experience across many industries and types of media, Promise Productions has the insight and skills to successfully manage programs of any scope or scale. Anywhere. Anytime. Our goal is to break through competitive barriers with innovative marketing solutions that deliver superior brand visibility and consumer response.
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