Good Web Video & Video Content Gives Your Business a Huge Competitive Edge
Online video is spreading across the Internet like wildfire. Text is being read less and less as customers and prospects prefer to learn and engage through video instead. Text is rapidly becoming just something for the search engine spiderbots to pick up on -- not what your viewers actually read. With the demand for video content online rising -- both from consumers, and from businesses looking to communicate, inform and persuade more effectively so they can Keep existing market share and Rise in profitability.
Control Your Image With Web Page Video
It takes lots of text and reading to establish your company's image. But it only takes 30 seconds of video to not just establish your business image, but to also make your brand
memorable. In the same way that not all web verbiage is good, not all Internet video is good either. However, a good web video is worth its weight in Diamonds!
Turn Your Viewers On, not Off
Bad design is a turn off. Bad text is a turnoff. The same goes for bad video. Forget the webcam, that screams "amateur" because if you use a webcam you will not be taken seriously in the business world.
You web video is a business tool to sell your products and services -- to cause your prospect to
WANT to do business with you. Bad web video does not get to the essence of the
value your company offers. Bad video has bad sound, bad lighting and gives the impression that the message is an afterthought.
Flip that around to the positive: your video needs to be
professional. That does not mean it has to have a Hollywood movie budget and crew, but it does mean a professional 3CCD camera, studio lighting, professional microphones and proper video editing.
But equipment is only half the story; the
message is the other half. You have to communicate value. That means having something worth saying in an
engaging way.
Without professional and engaging video, your prospect will feel that he's wasted his time with you. So don't shoot your businesses' image in the foot with poor video -- instead, turn to a professional marketing company such as
Promise Productions Marketing Communications. They know how to
tell your story in a way through video to get you the
results you want.
Good web page videos provide a high
user experience that simply can't be achieved in text or even flash animation.
• Visuals -- both still photos, moving video, and illustrations / animations -- communicate efficiently and memorably.
• The voiceover gives the right "tone" and emphasis to the words being said. Additionally, background music can set the best mood.
• Text tells "about" the product or service whereas video can give a direct experience of it. So there's no comparison of the power of video to provide understanding. benefit realization and motivation for action.
• Because a video conveys more in less time, it matches the attention span of your site's visitors. That means your business can distill your message to be fully conveyed instead of a prospect tuning out your text half way through.
Engage Your Prospects
Savvy Internet marketers understand
Web Site Stickiness -- that you want your prospect to
stick around on your businesses' web page long enough to understand the products and services offered as well as to be engaged with the site's content to take the next step towards a business relationship.
A properly done
web site video will engage the viewer and immediately either inform of the
value of your service or demonstrate the
benefit of your product. Once you have their attention you can boost your brand or direct them towards the specific action you want them to take (fill out a form, buy a product online, call your office phone, etc.).
A marketing-savvy video on your web site gives you an almost
unfair advantage over a competitor who lacks video. The boost to your image and the number of responses a video-enabled web site / blog has will easily dominate the web page that is still back in 2008.
The leading Internet search engines, such as Google, consider video to have higher
engagement potential than static content. Even when a site's external link popularity may not be great, just putting up new regular videos can make your business show up
right away, and at the
top, of search results.
Bottom Line
For all these reasons, it is extremely important for businesses to offer video content on their own sites, both for improved visibility in the search engines and to attract their ideal customers.
Call
Promise Productions professional video marketing at 972-822-3587.
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