Promise Productions (www.PromiseProductionsUSA.com) is a strategic marketing firm in Dallas that takes pride in its ideas. But the greatest of all ideas are worthless without action. Our ideas always come from a well-grounded and deep understanding of how to make things happen – we don’t just think and plan – we deliver profits. 877-858-0071
http://www.promiseproductionsusa.com/Dallas_Business_Development.html
Showing posts with label Dallas Advertising. Show all posts
Showing posts with label Dallas Advertising. Show all posts
Nov 19, 2013
Jun 13, 2011
People To People Marketing
I believe that all marketing is essentially People To People marketing. Whether you are selling jet airplanes, hamburgers, or electronics -- a human being ultimately makes the decision.
And that means your product or service has to MEET THE NEED of a business or prospect (both of which are made of individuals). So appealing to the universal human needs, however the specifics may spell out, is the key to truly serving and truly motivating a positive action from your target.
But enough talk, here's a video to watch, and if you believe as we believe, then it makes sense to use us to grow your profits by calling 877-858-9971.
And that means your product or service has to MEET THE NEED of a business or prospect (both of which are made of individuals). So appealing to the universal human needs, however the specifics may spell out, is the key to truly serving and truly motivating a positive action from your target.
But enough talk, here's a video to watch, and if you believe as we believe, then it makes sense to use us to grow your profits by calling 877-858-9971.
Oct 15, 2010
Benefit from Higher Exposure On Google Maps / Google Places
As a local marketing firm, we not only develop websites but help promote businesses with multiple technologies. One often overlooked area is to sign up for Google Maps / Google Places. Even those who are "on" Google's map, often doe not have their listing optimized for best results.
For marketing and promotion help, including video production, simply call our firm at 877-858-0071.
Here are 7 Ways to get the Most Benefit from Google Maps / Google Places
Google has recently changed its algorithm for Local Business Listings by only giving the top spots to those feeding the search engine’s ever increasing need for content. Keep reading to learn what are Google Local Business Listings, what’s changed recently, as well as how to optimize so your local business is on top of the map.
Google Local Business Listings are different than organic or pay-per-click listings. They typically only show up when the user types a service oriented business followed by the city for their search. A map from Google Maps appears alongside 3-10 URLs with a phone number by each. If you need more than ten listings you can click in “More Results from ‘Insert City’ “ and you’ll be taken to a map with alphabetically lettered red pegs for each register business on Google Maps.
It seems over the last year being listed on Google Maps and/or Google’s Local Business Listings is becoming even more important since they are being displayed more often in search before organic listings even start.
How To Benefit from Changes in Google's Local Business Listings’ Algorithm (Google Places)
1. Photos - Add as many photos as you can and a company logo.
2. Multiple Reviews - It’s important that these be from real customers. You can not have too many. Don’t fake them either, it’s easy to catch fake reviews. Just as with Amazon, people trust products with lots reviews that have kept above three stars.
3. Use Keywords in Company Description - They offer an area where the business representative can describe what the company offers.
4. Use Keywords in Company Name - Don’t be deceptive by changing your company name, but if your keywords are in the extended business name or LLC, make sure this is the name in which you register.
5. Add a Coupon – Google allows printable coupons to be added by your listing.
6. Create links to the listing – Add a link from your homepage to the listing and encourage current customers or website visitors to review your company.
7. Add Videos -- If your company already has videos on YouTube you can place them right there for free on your google local "places" listing. This is yet another reason why our Video Production services increase your profits through a video business profile.
We welcome the opportunity to serve you, so call us at 877-858-0071.
Nov 18, 2009
Covenant Designs Customer Appreciation
At Promise Productions , our marketing communications services work together with a single goal – to help your business grow.
From Graphic Design for logos and advertising to Professional Website design and Development; from Search Engine Marketing to Strategic Blogging and Social Media Marketing; we’re your source for unlimited creative and marketing possibilities.
In appreciation of our customers and in gratitude for God's blessings, we are offering 10% OFF our Design and Web services through 12/15/09, simply by mentioning this post when you call 972-822-3587.
Want growth? Contact Promise Productions at 972-822-3587 and see for yourself.
From Graphic Design for logos and advertising to Professional Website design and Development; from Search Engine Marketing to Strategic Blogging and Social Media Marketing; we’re your source for unlimited creative and marketing possibilities.
In appreciation of our customers and in gratitude for God's blessings, we are offering 10% OFF our Design and Web services through 12/15/09, simply by mentioning this post when you call 972-822-3587.
Want growth? Contact Promise Productions at 972-822-3587 and see for yourself.
Sep 29, 2009
Why Integrated Marketing Communications?
Making it all come together for Your Business
For marketing industry outsiders, "integrated marketing communications" can sound like a mouthful. But what it is all about is giving you the maximum value.
By integrating your marketing I mean that each communication point with your prospective and existing customers (each promotion piece, each image opportunity, each branding experience and each piece of literature you print, ad you place, blog you post, etc.) is done in a strategic way that purposefully communicates and reinforces key messages.
Integrated marketing is smart marketing because all touch points convey a cohesive message. This co-reinforcing way of promoting your products and services makes each marketing action taken all the more effective. More power means more results from your marketing and advertising budgets.
Promise Productions excels at developing creative marketing solutions that overcome today's challenges associated with acquiring, retaining, and managing customers. With expertise in graphic design, print media and direct mail as well as Internet Marketing and Social Media Marketing, Promise Productions ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations.
For marketing industry outsiders, "integrated marketing communications" can sound like a mouthful. But what it is all about is giving you the maximum value.
By integrating your marketing I mean that each communication point with your prospective and existing customers (each promotion piece, each image opportunity, each branding experience and each piece of literature you print, ad you place, blog you post, etc.) is done in a strategic way that purposefully communicates and reinforces key messages.
Integrated marketing is smart marketing because all touch points convey a cohesive message. This co-reinforcing way of promoting your products and services makes each marketing action taken all the more effective. More power means more results from your marketing and advertising budgets.
Everything you do in communicating your company's value proposition (i.e. marketing) should reinforce your brand strategy, improve your position in the marketplace, and have measurable goals attached.
That cohesive message can be what you stand for or your core benefits, and it needs to be the key thing you want your audience to take with them after interacting with your company or its brand.
Today, integrated marketing extends online out past your official company website to the business blog and social media marketing.
Position Your Company To Thrive
Promise Productions is a full-service marketing and communications company with expertise in developing high impact programs that drive measurable results. Over the years, we have achieved superior success in integrating and leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Promise Productions is a full-service marketing and communications company with expertise in developing high impact programs that drive measurable results. Over the years, we have achieved superior success in integrating and leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Promise Productions excels at developing creative marketing solutions that overcome today's challenges associated with acquiring, retaining, and managing customers. With expertise in graphic design, print media and direct mail as well as Internet Marketing and Social Media Marketing, Promise Productions ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations.We welcome your call to discuss how we can best serve your increased profit share goals at 972-822-3587.
Jul 19, 2009
TRUST - The Key To Prosperity
Who Can You Trust?
The change in business, economy and marketing rests on changes in Trust. This Visual Marketing and Social Media Marketing blog has said a lot about trust and the need to understand your customer's needs and motivations.
To understand how to Market and Thrive today, your business must understand trust. Hype in advertising, lies in politics, and lack of integrity by leaders of all sorts has made trust a rare thing. People do not trust companies -- their web sites, their brochures, etc. Many companies have reacted by doing more and more advertising that is less and less effective. Even the most benevolent of businesses still have an obvious agenda -- to sell, to make money. Because so many scams have unscrupulously targeted the unwary, trust has been driven underground.
By that I mean, consumers do not trust the "frontmen" of companies. In a day in age where our president is little more than a game show host, smiles, handshakes and promises cannot replace integrity, follow through and results. Entire marketing budgets are wasted if they are not trusted -- whether they are online, on TV, in print or otherwise. The public has tuned out the increasing "sales noise".
So where have they turned? To whom do they give their trust?
The answer is to Friends. A friend has become the last bastion of trust. While some insurance salesman may simply tell me what I want to hear, a friend at least is in a longer-term relationship with me and looking out for my best interests. EVEN IF a friend's advice is not perfect, at least it is sincere.
The result is the massive explosion in Social Media online: MySpace, Facebook, Twitter, Blog Followers, etc. In the huge vacume of trust left by self-serving companies, there is a huge rush to get "more friends." The core reason for this is we need people and messages we can trust. We don't need advertising; we need truth. If a company has limited effectiveness selling to you; your friend still has your ear. (hence the dramatic rise in the number of direct marketing companies)
Simply look back and you will see that, as a society, we used to trust "experts" (before experts were shown to have lied and lied to us again and again for money under the table) -- doctors and scientists. They were "in the know" and were used by companies to sell us anything from tires to baby food. But in the eorsion of trust in "experts" our need for trust is so strong that we will trust a friend with less exertise than anyone with an agenda.
I am here to tell you that YOUR company can thrive.
No matter where your cashflow is today, you can absolutely thrive IF you are willing to be friends with your customers. When prospects are shopping around online for the services they will use, it is effortless for them to jump to your competition. The only thing that prevesnts this and brings brand loyalty back into the equation is trust -- and as we said, trust is built on friendship.
Corporations have been full of themselves, heady on the easier profits of the 80's and early 90's -- they got this attitude that it is all about them. They have given off the message that they are untouchable and their customers should be grateful to them, but that they are not accountable to thier customers. If you dislike a policy of your bank or cell phone company, can you really get your voice heard to someone who can actually make a difference in the situation? I never have.
Companies that are not loyal to their customers will recieve no loyalty back. In an era of distrust, it is probably true that not everyone you give to will trust you or give back. Even when Jesus Christ healed 10 individuals of deadly Leprosy, only one came back to thank him! Does that mean to return harsh distrust? No, it means to make a profound choice to give and keep giving despite anyone's reaction or the immediate apparent outcome. It means to choose contribution as a way of life, trusting that your business will then attract those it is best suited to serve.
One Customer's Loyalty
I have gone to the same bicycle shop now for 12 years. There are closer and cheaper shops to me. I go there becuase at my first bike purchase from that shop, I met and spoke with the owner. He went out of his way for me. He took the time to listen to my needs and purpuse for my bicycle and to direct me to the best product match for me. 12 years later and 3 bikes later, I still only go to them. Now, I do not see the owner; I see a different bike tecnician each time. They continue to be so busy that I have to wait longer to be served. But the store is thriving through superior customer service.
Even though I have not seen that owner in years, there was a personal enough connection made to keep coming back, and prefer that store to more convenient stores. That store's one act of trust has earned them $2,000 of my business and been referred 5 new customers. Just think if a company did that that was selling Houses!
Rule of Thumb: the more trust a decision requires, the more personal the service is and the saleperson has to be more and more of a "friend."
I don't need anyone to be a friend when I buy batteries becuase they are a commodity. I still don't need anyone to fill the trust role when I buy a toothbrush -- a commodity but more personal since I stick it in my own mouth. But buy a car, and you have your own individual salesperson. Take it farther and buy a house and you need a personal real estate agent that you feel is looking out for your interests. There are countless examples, but each purchase ranks differenty on the trust scale. Where do your company's products and services rate? Where could you marketing change to better facilitate trust?
Some companies (a bridal planner for example) know each customer by name. Other companies that is simply impossible. The rule has been that the bigger the company is, the more impersonal it is. Well that does NOT have to be the case. Even the biggest company of all -- WalMart -- could benefit by giving each customer UNREASONABLE time, attention and care. Becuase even the biggest giant can fall becuase it only rests on thousands of little decisions to trust or not tru
Future posts will continue to address this Key To Prosperity, and how Promise Productions marketing services, social media and marketing consultation will make you Thrive and Love Doing Business!
Read about our commitment to you here. For personal service, call Promise Productions direct at 972-822-3587.
The change in business, economy and marketing rests on changes in Trust. This Visual Marketing and Social Media Marketing blog has said a lot about trust and the need to understand your customer's needs and motivations.
To understand how to Market and Thrive today, your business must understand trust. Hype in advertising, lies in politics, and lack of integrity by leaders of all sorts has made trust a rare thing. People do not trust companies -- their web sites, their brochures, etc. Many companies have reacted by doing more and more advertising that is less and less effective. Even the most benevolent of businesses still have an obvious agenda -- to sell, to make money. Because so many scams have unscrupulously targeted the unwary, trust has been driven underground.
By that I mean, consumers do not trust the "frontmen" of companies. In a day in age where our president is little more than a game show host, smiles, handshakes and promises cannot replace integrity, follow through and results. Entire marketing budgets are wasted if they are not trusted -- whether they are online, on TV, in print or otherwise. The public has tuned out the increasing "sales noise".
So where have they turned? To whom do they give their trust?
The answer is to Friends. A friend has become the last bastion of trust. While some insurance salesman may simply tell me what I want to hear, a friend at least is in a longer-term relationship with me and looking out for my best interests. EVEN IF a friend's advice is not perfect, at least it is sincere.
The result is the massive explosion in Social Media online: MySpace, Facebook, Twitter, Blog Followers, etc. In the huge vacume of trust left by self-serving companies, there is a huge rush to get "more friends." The core reason for this is we need people and messages we can trust. We don't need advertising; we need truth. If a company has limited effectiveness selling to you; your friend still has your ear. (hence the dramatic rise in the number of direct marketing companies)
Simply look back and you will see that, as a society, we used to trust "experts" (before experts were shown to have lied and lied to us again and again for money under the table) -- doctors and scientists. They were "in the know" and were used by companies to sell us anything from tires to baby food. But in the eorsion of trust in "experts" our need for trust is so strong that we will trust a friend with less exertise than anyone with an agenda.
I am here to tell you that YOUR company can thrive.
No matter where your cashflow is today, you can absolutely thrive IF you are willing to be friends with your customers. When prospects are shopping around online for the services they will use, it is effortless for them to jump to your competition. The only thing that prevesnts this and brings brand loyalty back into the equation is trust -- and as we said, trust is built on friendship.
Corporations have been full of themselves, heady on the easier profits of the 80's and early 90's -- they got this attitude that it is all about them. They have given off the message that they are untouchable and their customers should be grateful to them, but that they are not accountable to thier customers. If you dislike a policy of your bank or cell phone company, can you really get your voice heard to someone who can actually make a difference in the situation? I never have.
Companies that are not loyal to their customers will recieve no loyalty back. In an era of distrust, it is probably true that not everyone you give to will trust you or give back. Even when Jesus Christ healed 10 individuals of deadly Leprosy, only one came back to thank him! Does that mean to return harsh distrust? No, it means to make a profound choice to give and keep giving despite anyone's reaction or the immediate apparent outcome. It means to choose contribution as a way of life, trusting that your business will then attract those it is best suited to serve.
One Customer's Loyalty
I have gone to the same bicycle shop now for 12 years. There are closer and cheaper shops to me. I go there becuase at my first bike purchase from that shop, I met and spoke with the owner. He went out of his way for me. He took the time to listen to my needs and purpuse for my bicycle and to direct me to the best product match for me. 12 years later and 3 bikes later, I still only go to them. Now, I do not see the owner; I see a different bike tecnician each time. They continue to be so busy that I have to wait longer to be served. But the store is thriving through superior customer service.
Even though I have not seen that owner in years, there was a personal enough connection made to keep coming back, and prefer that store to more convenient stores. That store's one act of trust has earned them $2,000 of my business and been referred 5 new customers. Just think if a company did that that was selling Houses!Rule of Thumb: the more trust a decision requires, the more personal the service is and the saleperson has to be more and more of a "friend."
I don't need anyone to be a friend when I buy batteries becuase they are a commodity. I still don't need anyone to fill the trust role when I buy a toothbrush -- a commodity but more personal since I stick it in my own mouth. But buy a car, and you have your own individual salesperson. Take it farther and buy a house and you need a personal real estate agent that you feel is looking out for your interests. There are countless examples, but each purchase ranks differenty on the trust scale. Where do your company's products and services rate? Where could you marketing change to better facilitate trust?
Some companies (a bridal planner for example) know each customer by name. Other companies that is simply impossible. The rule has been that the bigger the company is, the more impersonal it is. Well that does NOT have to be the case. Even the biggest company of all -- WalMart -- could benefit by giving each customer UNREASONABLE time, attention and care. Becuase even the biggest giant can fall becuase it only rests on thousands of little decisions to trust or not tru
Conclustion
What are you doing to EARN trust? To PROVE yourself trustworthy? How quickly do you want to reposition yourself for massive success?
Future posts will continue to address this Key To Prosperity, and how Promise Productions marketing services, social media and marketing consultation will make you Thrive and Love Doing Business!
Read about our commitment to you here. For personal service, call Promise Productions direct at 972-822-3587.
Jul 16, 2009
What recession? Social Media Profits Are Exploding Right Now!
By now, most businesses have come to understand that how and where the public consumes (and now interacts with) media is changing, but few consider the long-term impact of the subsequent shift in dollars. The changes in how customers connect with products and services is transforming the way you need to market to your industry. To say that it is changing "quickly" is an understatement!
Social Media is exploding by the month, so the same tactics that worked the previous fiscal quarter have evolved several generations in this quarter. In particular, the large corporations and larger ad agencies are burdened by too much sluggish infrastructure to respond quick enough and are dragging in the dust in the rear view mirror.
Unless you have a dedicated Social Media person on staff (or outsource your social media marketing campaign to experts like Covenant Designs), it is frankly changing faster than many companies can comprehend. This leaves even the best-intentioned companies generations behind in their taking advantage of social media marketing opportunities.
The economy is an easy scapegoat; most people conveniently blame the recession and are simply awaiting the recovery out of laziness, fear, or a lack of other options. The truth is that there are amazing opportunities right now for short-term and long-term profits for companies that position themselves properly in their marketing.
For the first time in history, the most important entity in the media equation is the advertising agency and its marketing strategies.
Historically, advertising agencies have always controlled where ad dollars are spent. But times have changed. Media budgets now include social media marketing. Advertising agencies control how many media dollars are being spent in media as compared to social media -- a completely different industry. In most cases, dollars spent within the social media space are dollars not spent with a traditional media outlet--TV networks, newspapers, or gawker-esque blogs. The media dollars used to pay an agency (whether a social media shop or an international giant) to create, manage, and grow a Twitter profile are media dollars that once funded a banner campaign. The money used to pay an agency to create a brand's own viral site content and then get that content bookmarked on the homepage of Digg once funded a TV campaign. And so forth.
Marketers may not all completely understand what it is or how to do it, but they want (and need) social media. Savvy companies that will survive the economic downturn all want engagement with their consumers, they want conversation with their target market. They aren't getting these things on NBC. They aren't getting that on CNN. They aren't even getting them on NYTimes.com.
The age of interruption is over. No longer should your company's value proposition interrupt a TV show or article. It will be placed where people want and need it. In other words, you will not attempt to gain marketplace mindshare by force, but rather by attraction.
The "interruption" mentioned above refers to interrupting the consumption of traditional media with advertising. That interruption is over not because the media world is changing its branded executions, but because brands have moved past the era of traditional-based advertisements.
This development is very significant. For advertising agencies, it means they need to be creative and learn how to advertise within the social media world. Today's smart marketers are doing a very good job of that. The media world however, can't change that fast--and the marketing executions (ad dollars) themselves are actually being removed from their airwaves, pulled from their pages, and nixed from their websites.
Talk to the icons of advertising and you will hear them uniformly say that "traditional media outlets are freaking out." They should be. They no longer offer as much value as interactive media online and on cell phones and so they have been bypassed. Today's average iPhone user, for example spends more time each day getting information through his phone than through newspaper, TV, radio, magazines... combined.
What characterizes the successful business of today.. and of tomorrow? Expect change, embrace change and prepare for change. Evolve with the times, not against them. Shred your old business model and don't wait to react. Instead let industry changes inform how you change the way you operate.
Social Media is exploding by the month, so the same tactics that worked the previous fiscal quarter have evolved several generations in this quarter. In particular, the large corporations and larger ad agencies are burdened by too much sluggish infrastructure to respond quick enough and are dragging in the dust in the rear view mirror.
Unless you have a dedicated Social Media person on staff (or outsource your social media marketing campaign to experts like Covenant Designs), it is frankly changing faster than many companies can comprehend. This leaves even the best-intentioned companies generations behind in their taking advantage of social media marketing opportunities.The economy is an easy scapegoat; most people conveniently blame the recession and are simply awaiting the recovery out of laziness, fear, or a lack of other options. The truth is that there are amazing opportunities right now for short-term and long-term profits for companies that position themselves properly in their marketing.
For the first time in history, the most important entity in the media equation is the advertising agency and its marketing strategies.
Yes, you heard that right!
Historically, advertising agencies have always controlled where ad dollars are spent. But times have changed. Media budgets now include social media marketing. Advertising agencies control how many media dollars are being spent in media as compared to social media -- a completely different industry. In most cases, dollars spent within the social media space are dollars not spent with a traditional media outlet--TV networks, newspapers, or gawker-esque blogs. The media dollars used to pay an agency (whether a social media shop or an international giant) to create, manage, and grow a Twitter profile are media dollars that once funded a banner campaign. The money used to pay an agency to create a brand's own viral site content and then get that content bookmarked on the homepage of Digg once funded a TV campaign. And so forth.
Marketers may not all completely understand what it is or how to do it, but they want (and need) social media. Savvy companies that will survive the economic downturn all want engagement with their consumers, they want conversation with their target market. They aren't getting these things on NBC. They aren't getting that on CNN. They aren't even getting them on NYTimes.com.
The age of interruption is over. No longer should your company's value proposition interrupt a TV show or article. It will be placed where people want and need it. In other words, you will not attempt to gain marketplace mindshare by force, but rather by attraction.
The "interruption" mentioned above refers to interrupting the consumption of traditional media with advertising. That interruption is over not because the media world is changing its branded executions, but because brands have moved past the era of traditional-based advertisements.
This development is very significant. For advertising agencies, it means they need to be creative and learn how to advertise within the social media world. Today's smart marketers are doing a very good job of that. The media world however, can't change that fast--and the marketing executions (ad dollars) themselves are actually being removed from their airwaves, pulled from their pages, and nixed from their websites.
Talk to the icons of advertising and you will hear them uniformly say that "traditional media outlets are freaking out." They should be. They no longer offer as much value as interactive media online and on cell phones and so they have been bypassed. Today's average iPhone user, for example spends more time each day getting information through his phone than through newspaper, TV, radio, magazines... combined.
What characterizes the successful business of today.. and of tomorrow? Expect change, embrace change and prepare for change. Evolve with the times, not against them. Shred your old business model and don't wait to react. Instead let industry changes inform how you change the way you operate.
Got expertise? Got results? Got strategy? Let Promise Productions show the way with effective online marketing and social media campaign management. Call 972-822-3587.
Jul 15, 2009
Short Term Summer Profits For Struggling Companies
Hello collegues, marketers, CEO's and associates. I wanted to share today what I am seeing out in the marketplace. I see many companies that are committing slow suicide and that bothers me. They hunker down hoping the "economic weather" will change as they become leaner and leaner. They ignore the kind of seasoned marketing advice you will find on this blog and have gone into reactionary mode, into pulling back instead of pushing forward. Or, to say it another way, any promotion they do is so half-hearted, resigned and tiny, that it is doomed to make any meaningful financial impact.
It is time for a reality check. If you have NOT been marketing consistantly, you too will likely find yourself, in the Summer business slowdown, in a cashflow crunch. This post are for the increasingly desperate.
1• Don't Panic. Strategize. Get our of reacting into proactive. I realize there are many half-baked ideas out there that can distract you from solid marketing, with tempting scams or confusing rabbit trails. Well forget all that and read on...
2• You need short term cashflow. I will make that mean 1-3 months.
3• Do keyword reasearch and SEO your company website, quickly. This can be done usually in 3-4 days. Then, based upon the reasearch, you may find very popular and relevant search terms for which your site is not specifically addressing. Build landing pages for these -- one page per term. Your organic page rank will improve in the search engines usually within 2 weeks, better positioning you for more visibility, attention from prospects and profits. But depending on your marketplace and service area this by itself may not be not enough.
• Keyword Research Costs: $895 flat fee.
• SEO each page of your site based on the keyword research results: as low as $20 per page.
• Web Site Analysis for your specific marketplace and service area: $300-$2,000 depending on how involved your website is.
• Build SEO-Friendly Landing Pages for the best terms: $120 per page. I usually start with the top 5 terms and expand from there.
4. The next step is to create a strategic blog for your company if you do not have one. A big reason for this is to create blog posts which are geared to link to your corporate website. This is an inexpensive and fast way to futher boost your web site's visibility in search engines in 24 hours! The secret sauce for getting this kind of quick-but-lasting boost is all in the strategy behind the setup of the blog. To setup a blog is simple. However, to setup a blog that best promotes your company in the search engines requires a strategic series of steps.
We know 2 ways to do this right and 200 ways to do it wrong. If you don't have months to experiment and refine your blogging in a strategic business way, oursource it to us knowing it will be done right.
Cost: $400. With subsequent blog posts as low as $25 each.
5. The next most valuable thing that will get fantastic shirt-term results is to create simple web videos. There is a lot that could be said her about how and why, but just look at my other blog posts on Dallas video production. One primary value lies in distributing your video -- putting it on your Corporate Website, Your Strategic Blog, and many Social Media Places including YouTube.
All this creates more links that reinforce each other and raise visibility in the search engines and put your products and services in front of new prospects.
Cost: $800 and up.
6 • Activate a Google Adwords campaign. There are many ineffective and expensive ways to do this, but again the foundation of accurate keyword research will be the key. Pick only the juiciest key terms -- ones that are relevant with decently high search volume. Then spend only what you can afford, but we recommend $50-$150 per day or there may not be enough visibility generated to impact your cashflow significantly.
By the way, "significant" to us means specifically that a small business can target a local area and make an additional $8,000-$17,000 per month. Targeting profits less than that is not worth our time.
We are aware of 107 tips and techniques to get the most out of your AdWords account, so if you are serious about results, call us at 214-703-0360 to manage that for you. However, even a novice can expect some cashflow gains by (a) targeting the most relevant terms, and (b) not overspending on those terms while you learn how your market and prospects respond to your ad and can establish a ROI from the results. Remember not all traffic is profitable traffic. Don't throw mad money at Google AdWords Pay-Per-Click, instead keep it controled, monitored and strategic.
Cost: $895 to $2,000
One tip: take the profits you make from this and invest 25-33% straight back into your marketing, including your AdWords spend.
6. From there, limit your focus to marketing activites you can follow through on and perfect.
• Make ongoing blog posts in a strategic way, each targeting specific key words. Create these posts in the order of the importance of the key words and link them to your corpoate web site.
• Monitor your AdWords account for effectiveness, look for click rates of 1-3% or more. Make sure you are selling items that make you enough profit to justify the cost of gettting those customers.
• Expand into more Social Media Marketing outlets (Twitter, Facebook, LinkedIn, etc. etc. ) and link all these activites to each other as much as possible.
• Look for ways to better understand your customers needs and meet them.
There are a lot of good businesses that are sadly headed for extinction because they are not adapting to the current marketing landscape. Yes, we know times are changing quickly, but we humbly do have the answers and are willing to share them with you. Change = Opportunity. You can be crushed by a wave or surf that very same wave – your next actions will choose which outcome will be your experience.
Promise Productions provides marketing experts in many media including Print Marketing, Direct Mail Marketing, Internet Marketing, Social Media Marketing and Video Marketing. We have distilled the strategies that work for today's business.
All you need is the willingness to change and embrace success, along with modest financial investment to activate the profit strategies with the most leverage for your marketplace. How big do you want to succeed? We welcome your inquiries at our Dallas offices at 972-822-3587.
Companies with a superficial grasp of marketing will react by thinking "money is tight; I will not spend money and horde what I have." Companies that position themselves to score big think "I need to market myself more than ever, but need to be careful about the right marketing investment to target my best prospects more effectively than ever."
It is time for a reality check. If you have NOT been marketing consistantly, you too will likely find yourself, in the Summer business slowdown, in a cashflow crunch. This post are for the increasingly desperate.
1• Don't Panic. Strategize. Get our of reacting into proactive. I realize there are many half-baked ideas out there that can distract you from solid marketing, with tempting scams or confusing rabbit trails. Well forget all that and read on...
2• You need short term cashflow. I will make that mean 1-3 months.
3• Do keyword reasearch and SEO your company website, quickly. This can be done usually in 3-4 days. Then, based upon the reasearch, you may find very popular and relevant search terms for which your site is not specifically addressing. Build landing pages for these -- one page per term. Your organic page rank will improve in the search engines usually within 2 weeks, better positioning you for more visibility, attention from prospects and profits. But depending on your marketplace and service area this by itself may not be not enough.
• Keyword Research Costs: $895 flat fee.
• SEO each page of your site based on the keyword research results: as low as $20 per page.
• Web Site Analysis for your specific marketplace and service area: $300-$2,000 depending on how involved your website is.
• Build SEO-Friendly Landing Pages for the best terms: $120 per page. I usually start with the top 5 terms and expand from there.
4. The next step is to create a strategic blog for your company if you do not have one. A big reason for this is to create blog posts which are geared to link to your corporate website. This is an inexpensive and fast way to futher boost your web site's visibility in search engines in 24 hours! The secret sauce for getting this kind of quick-but-lasting boost is all in the strategy behind the setup of the blog. To setup a blog is simple. However, to setup a blog that best promotes your company in the search engines requires a strategic series of steps.
We know 2 ways to do this right and 200 ways to do it wrong. If you don't have months to experiment and refine your blogging in a strategic business way, oursource it to us knowing it will be done right.
Cost: $400. With subsequent blog posts as low as $25 each.
5. The next most valuable thing that will get fantastic shirt-term results is to create simple web videos. There is a lot that could be said her about how and why, but just look at my other blog posts on Dallas video production. One primary value lies in distributing your video -- putting it on your Corporate Website, Your Strategic Blog, and many Social Media Places including YouTube.
All this creates more links that reinforce each other and raise visibility in the search engines and put your products and services in front of new prospects.
Cost: $800 and up.
6 • Activate a Google Adwords campaign. There are many ineffective and expensive ways to do this, but again the foundation of accurate keyword research will be the key. Pick only the juiciest key terms -- ones that are relevant with decently high search volume. Then spend only what you can afford, but we recommend $50-$150 per day or there may not be enough visibility generated to impact your cashflow significantly.
By the way, "significant" to us means specifically that a small business can target a local area and make an additional $8,000-$17,000 per month. Targeting profits less than that is not worth our time.
We are aware of 107 tips and techniques to get the most out of your AdWords account, so if you are serious about results, call us at 214-703-0360 to manage that for you. However, even a novice can expect some cashflow gains by (a) targeting the most relevant terms, and (b) not overspending on those terms while you learn how your market and prospects respond to your ad and can establish a ROI from the results. Remember not all traffic is profitable traffic. Don't throw mad money at Google AdWords Pay-Per-Click, instead keep it controled, monitored and strategic.
Cost: $895 to $2,000
One tip: take the profits you make from this and invest 25-33% straight back into your marketing, including your AdWords spend.
All the above is achievable in less than 3 weeks, if you commit to it and recognize its value.
6. From there, limit your focus to marketing activites you can follow through on and perfect.
• Make ongoing blog posts in a strategic way, each targeting specific key words. Create these posts in the order of the importance of the key words and link them to your corpoate web site.
• Monitor your AdWords account for effectiveness, look for click rates of 1-3% or more. Make sure you are selling items that make you enough profit to justify the cost of gettting those customers.
• Expand into more Social Media Marketing outlets (Twitter, Facebook, LinkedIn, etc. etc. ) and link all these activites to each other as much as possible.
• Look for ways to better understand your customers needs and meet them.
There are a lot of good businesses that are sadly headed for extinction because they are not adapting to the current marketing landscape. Yes, we know times are changing quickly, but we humbly do have the answers and are willing to share them with you. Change = Opportunity. You can be crushed by a wave or surf that very same wave – your next actions will choose which outcome will be your experience.~~~
Promise Productions provides marketing experts in many media including Print Marketing, Direct Mail Marketing, Internet Marketing, Social Media Marketing and Video Marketing. We have distilled the strategies that work for today's business.
All you need is the willingness to change and embrace success, along with modest financial investment to activate the profit strategies with the most leverage for your marketplace. How big do you want to succeed? We welcome your inquiries at our Dallas offices at 972-822-3587.
Jul 12, 2009
July & August is Your Critical Marketing Strategy Window
This Summer is the critical time where your marketing direction -- right now -- determines your business' success, not just for the rest of 2009, but your business' survival and market share for the next 5 years. Yes, that is what I said, it is THIS time of change, where your course and marketing approach will determine the next five years.
Now is the Ideal Time to focus on marketing because it will determine feast or famine.
Sometimes businesses take it easy in the Summer. But THIS Summer, that is a big mistake. Now is the ideal time to position your company for success. You see, as business kicks into gear come September (for psychological, economic, and sociological reasons), your company has to be ready for that. Get up to speed and positioned now is vital, or else your company will be lost behind those better positioned than yourself. People will be doing business with whichever company they see serves them best -- will that be your's?I do not want you operating out of fear or scarcity, but rather to simply realize the vital importance of wisely shifting with the times. Market trends, economic trends, and the shift in communications through Social Media is happening so quickly that if your marketing goes on vacation in July and August, you will be so far behind those companies who Marketed through the Summer, that you will be eating their dust. Again, I stress that THIS particular Summer is unlike any previous summer because of the non-stop growth of Social Media Marketing even since May 2009.
When I say to "move forward" with marketing, I am not necessarily saying to spend a lot of money buying visibility in July and August. I am saying to put in the smart strategies now or you will soon be too busy simply reacting in survival mode to do so in September.
Here are Your Most Important Assets as A Business.
1• Your Name & Reputation (your brand and its PR)
2• Your Network of other businesses and customers that know, like and trust you.
It used to be that the big companies could get away with being selfish or minimally innovative and simply throw enough advertising dollars at their Image and maintain a positive reputation. That is no longer true for two reasons:
(1) People have wised up to this scam. They distrust overly slick advertising and are no longer naive to the fact that money has often been used to spin the facts for ulterior motives.
People don't believe it when you praise yourself. A generation ago, customers gave you the benefit of the doubt; today they see it as a red flag.
(2) The blog and social media commentary and online reviews let customers find what the community and global reputation has experienced from their business and customer-relationship with your business.
This underscores the fact that companies are not islands to their customers. Companies are in relationship with their clients and NO company (large or small) will survive long without serving those that feed the company through the money they give in exchange for goods and services.
You see, your business survives (or dies or thrives) based on cashflow. Cashflow depends on customers wanting what you offer. Customers wanting what you offer depends on if it really is of value to them -- satisfying a current need or desire. Your customers have what you want - money. If you are not serving them, they will easily go elsewhere where they are served, leaving your money sources cut off.
It is so simple, but many companies are absorbed by looking out for their own immediate interests to truly focus on how to gain an edge in the marketplace by understanding the motivatioins of their customers and by out-servicing their competitors.
Thus hype is less and less effective to falsely boost the benefits of a company, service, or product. A company cannot be inauthentic and get away with it anymore becuase technology allows information to flow more and more freely. Thus your business either sincerely commits to serving others or it will die.
Servanthood Marketing
Attraction marketing means giving your prospects a real reason to want you and choose you. It means compelling benefits that solve a problem or fulfill a need/desire.
Contribute to your prospects and they will give you their attention. Teach, inspire, and spread positive influence in others. This climate of giving, generosity and service will attract business. Companies with a self-serving orientation can no longer get away with it and will be bypassed for companies that give more value.Social Media Marketing is about leading and attracting through spreading positive influence. It is about empowering instead of dominating. It is about recruiting those around you to support your cause, to see things your way. It is about positive persuasion. Today's customers will not care about what you know, unless they first know you care.
How people talk about your business (and they ARE talking) is your brand. Future posts will explore how to genuinely enhance your reputation. They will talk about how impulse buying can no longer sustain a business model. And we will address how your marketing has to be innovative to keep generating profits.
To put Promise Productions to work with innovative strategies for your short-term and long-term prosperity, call 972-822-3587.
Jul 11, 2009
How Effective is Your Online Marketing?
Many Business owners struggle with their day-to-day operations. From the moment they sit down in their office, they are confronted with the anxiety created by the day's marketing events. How many calls? How many emails? How many new sales? Are we headed up or down? Understandably they are consumed with moment-to-moment management and operating their company.
With all that, it is easy to lose focus and start reacting to the immediate and seemingly urgent, instead of responding to what's really important to grow your business.
One of the best ways to avoid "paralysis of analysis" is to write out the next days activities before you go to sleep. This will help you to avoid the morning feelings of "I don't know where to start". It also helps to imagine yourself completing all the tasks with ease.
As you plan and prioritize, allow yourself to feel the satisfaction as you know the most important tasks were accomplished, or at least forwarded to the next step.
When it comes to Internet marketing, there are many paths one can take to make their marketing efforts successful. However, many of them can be costly. So where is the best value for your business - both in the long term and short term?
If your budget is tight, article marketing and strategic blogging can be a very helpful source to get your message out. People are always looking for new and improved ways to do the things they are doing. That is called "value" by the way: people want value.
With all that, it is easy to lose focus and start reacting to the immediate and seemingly urgent, instead of responding to what's really important to grow your business.
One of the best ways to avoid "paralysis of analysis" is to write out the next days activities before you go to sleep. This will help you to avoid the morning feelings of "I don't know where to start". It also helps to imagine yourself completing all the tasks with ease.
As you plan and prioritize, allow yourself to feel the satisfaction as you know the most important tasks were accomplished, or at least forwarded to the next step.
When it comes to Internet marketing, there are many paths one can take to make their marketing efforts successful. However, many of them can be costly. So where is the best value for your business - both in the long term and short term?
If your budget is tight, article marketing and strategic blogging can be a very helpful source to get your message out. People are always looking for new and improved ways to do the things they are doing. That is called "value" by the way: people want value.
Online Marketing On A Budget?
By writing articles for e-zines and your own blog articles, you will simply share much needed advice to people actively looking to be helped. This is also helps get your message and name out to the communities you are looking to target.
Sharing your expertise through blogging and articles also positions you as a giver, which is exactly what you want to be. You see, Branding is becoming even more paramount as website marketing becomes flooded with competition. Just having a company landing page that looks like everyone else's just won't cut it. Your web site has to quickly and effectively communicate your value proposition before you lose your prospects attention -- remember they are busy just like you.
Another advantage to video marketing is overcoming the "trust gap" and eliminating any skepticism in your prospects. They see You (or a spokesmodel) and your authentic passion about your products and services. A face they can feel good about is sharing with them in plain English.
Sharing your expertise through blogging and articles also positions you as a giver, which is exactly what you want to be. You see, Branding is becoming even more paramount as website marketing becomes flooded with competition. Just having a company landing page that looks like everyone else's just won't cut it. Your web site has to quickly and effectively communicate your value proposition before you lose your prospects attention -- remember they are busy just like you.
Insider Tip -- video is the absolute best way to powerfully convey your value in a short amount of time. It gets the most responses and is most remembered, so if you want help doing that right, contact Promise Productions. Reality is that from being hardened by too much hype in bad marketing, your prospects are more skeptical these days, and they want to be able to connect with the someone attached to a certain product or service. When you produce a video about your business and the product or service you offer, your conversion rates will be much higher.
Another advantage to video marketing is overcoming the "trust gap" and eliminating any skepticism in your prospects. They see You (or a spokesmodel) and your authentic passion about your products and services. A face they can feel good about is sharing with them in plain English.
The Value Of The Right Plan & Right Strategy to Your Online Marketing
A strong marketing plan is always valuable and it must be written down on paper with actions steps. Otherwise you have just vague wishes that continue to take up space in your mind but never become reality. As they say, to be successful, you must plan your work and then work your plan.
It is helpful to be able to cross off "money getting" activities as you go. This will also help you keep a log of your progress. There is no way way to track the effectiveness of what you are doing without this. If you don't make note of it, part of your brain will stay in "spin cycle" mode and decrease the energy and passion you could be using to develop and enjoy the business you want.
How effective is your marketing? Without a plan, without a measure it will be ineffective. Without the right strategy the best intentions are never enjoyed in reality. So don't' just fantasize about success; live it!
A strong marketing plan is always valuable and it must be written down on paper with actions steps. Otherwise you have just vague wishes that continue to take up space in your mind but never become reality. As they say, to be successful, you must plan your work and then work your plan.
It is helpful to be able to cross off "money getting" activities as you go. This will also help you keep a log of your progress. There is no way way to track the effectiveness of what you are doing without this. If you don't make note of it, part of your brain will stay in "spin cycle" mode and decrease the energy and passion you could be using to develop and enjoy the business you want.
How effective is your marketing? Without a plan, without a measure it will be ineffective. Without the right strategy the best intentions are never enjoyed in reality. So don't' just fantasize about success; live it!
Promise Productions offers many marketing and advertising services that other guys do -- web site design and development, logos, corporate blogs, even video production. The essential element that enables us to deliver superior results is the marketing savvy we put behind each activity and the smarter strategy that positions you for sweet success!
Call our Dallas strategic marketing communications office at 972-822-3587.
Call our Dallas strategic marketing communications office at 972-822-3587.
Jul 10, 2009
The Future of Advertising for Small Business?
Small business sales and revenues have declined over the past several months, motivating many entrepreneurs to take a critical look at their traditional marketing, business development and advertising and ask why it is not working. Many are wondering if it every really worked that well in the first place.
Stopping your marketing and advertising is not the answer, so the search for a better solution begins. Perhaps we need to begin with a better question: If your advertising ever worked, WHY did it work?
Once you “get it,” you realize that relying on interrupting/annoying people as the core strategy to grow your business is fundamentally flawed. You will always be disappointed with the results of your advertising and business marketing if that is the most creative solution you can develop.
A successful business development strategy may be the most important ingredient to your long term success. So, at this point you have two options. First, become part of the conversation, interact with customers and prospects. Let them find you... but POSITION your company to be EASILY found. STAYING in the social media conversation means you are very findable when your prospects are ready to take action and BUY.
Proper internet marketing is very good way facilitating this process. To be successful you need to realize it is a process, you’ll need to spend a bit of time to find your voice and engage your audience (your future customers), just like you do in the real world.
Back in the days where there were only 3 main TV stations, we as customers had little choice, so we accepted being pushed at by ads that interrupted what we were actually interested in.
But today it is the reverse. We are glutted with options, entertainment and information. 200 cable channels. The one trade magazine on your industry is now 12 trade magazines. The waters are muddied and results have become hard to get and even harder to measure.
Seize The Future Today
In 5 years, ALL businesses will have a regular strategy to become apart of the conversation their clients and prospects are having. It will be common sense -- like a listing in the yellow pages was 10 years ago. But in 2009, it is still an innovative concept and a powerful tool to grow your business.
NOW is the time to gain the marketing edge, position yourself for optimum profits, attract new customers and gain significant market share.
What is the future of business marketing? Don’t advertise, entertain. Don’t interrupt, intrigue. Don’t annoy, engage. Now that you've read this, you have just been handed a 5 year head start on your competitors who are slow adopters. How will you handle this opportunity?
Promise Productions provides savvy marketers who are specialists at clarifying murky messages and making complex ideas refreshingly simple. Use our marketing services to gain market share and optimum profits -- call 972-822-3587.
Stopping your marketing and advertising is not the answer, so the search for a better solution begins. Perhaps we need to begin with a better question: If your advertising ever worked, WHY did it work?
Once you “get it,” you realize that relying on interrupting/annoying people as the core strategy to grow your business is fundamentally flawed. You will always be disappointed with the results of your advertising and business marketing if that is the most creative solution you can develop.
A successful business development strategy may be the most important ingredient to your long term success. So, at this point you have two options. First, become part of the conversation, interact with customers and prospects. Let them find you... but POSITION your company to be EASILY found. STAYING in the social media conversation means you are very findable when your prospects are ready to take action and BUY.
Proper internet marketing is very good way facilitating this process. To be successful you need to realize it is a process, you’ll need to spend a bit of time to find your voice and engage your audience (your future customers), just like you do in the real world.
Back in the days where there were only 3 main TV stations, we as customers had little choice, so we accepted being pushed at by ads that interrupted what we were actually interested in.But today it is the reverse. We are glutted with options, entertainment and information. 200 cable channels. The one trade magazine on your industry is now 12 trade magazines. The waters are muddied and results have become hard to get and even harder to measure.
Seize The Future Today
In 5 years, ALL businesses will have a regular strategy to become apart of the conversation their clients and prospects are having. It will be common sense -- like a listing in the yellow pages was 10 years ago. But in 2009, it is still an innovative concept and a powerful tool to grow your business.
NOW is the time to gain the marketing edge, position yourself for optimum profits, attract new customers and gain significant market share.
What is the future of business marketing? Don’t advertise, entertain. Don’t interrupt, intrigue. Don’t annoy, engage. Now that you've read this, you have just been handed a 5 year head start on your competitors who are slow adopters. How will you handle this opportunity?Promise Productions provides savvy marketers who are specialists at clarifying murky messages and making complex ideas refreshingly simple. Use our marketing services to gain market share and optimum profits -- call 972-822-3587.
Jul 8, 2009
Dallas Advertising During a Recession - Top Tips
"He who stops advertising to try to save money, could just as easily stop his clock to try to save time." - Henry Ford
Businesses that advertise regardless of economic times actually have an enormous competitive advantage over businesses that trim their ad budgets. Advertising during a sluggish economy boosts the confidence that potential customers have in your company, delivering a consistent message that you are a strong, viable and stable company. That boost to propsect's confidence and trust is a priceless advantage.
A study conducted by McGraw-Hill during the 1981-1982 recession found that companies that cut advertising increased their sales 19% following the recession while companies that continued to advertise during the recession experienced a 275% increase in sales.
That is why advertising right NOW -- in July & August -- will pay for itself MORE than 12 TIMES OVER -- even in the short-term. There simply is no better investment than to invest in your own success!
As the economy continues to improve, the top-of-mind awareness you've built will result in a sustainable competitive advantage, increasing brand identity and lead generation. You have created your own success momentum -- if you market yourself right, right now. More visibility in the right places right now puts your business on the fast track to right profits.
For strategic marketing, taking advantage of such technologies as Web Development, SEO, Video Production and Social Media Marketing, call the top-rated Dallas Marketing and Branding Firm of Promise Productiosn at 972-822-3587.
Businesses that advertise regardless of economic times actually have an enormous competitive advantage over businesses that trim their ad budgets. Advertising during a sluggish economy boosts the confidence that potential customers have in your company, delivering a consistent message that you are a strong, viable and stable company. That boost to propsect's confidence and trust is a priceless advantage.
A study conducted by McGraw-Hill during the 1981-1982 recession found that companies that cut advertising increased their sales 19% following the recession while companies that continued to advertise during the recession experienced a 275% increase in sales.That is why advertising right NOW -- in July & August -- will pay for itself MORE than 12 TIMES OVER -- even in the short-term. There simply is no better investment than to invest in your own success!
As the economy continues to improve, the top-of-mind awareness you've built will result in a sustainable competitive advantage, increasing brand identity and lead generation. You have created your own success momentum -- if you market yourself right, right now. More visibility in the right places right now puts your business on the fast track to right profits.
For strategic marketing, taking advantage of such technologies as Web Development, SEO, Video Production and Social Media Marketing, call the top-rated Dallas Marketing and Branding Firm of Promise Productiosn at 972-822-3587.
Jul 3, 2009
Dallas Advertising and Marketing Requires An Effective Value Proposition
One of the most valuable assets both your company and your prospects possess is time. Business relationships are both formed and dissolved faster than ever -- based on effectively meeting customer needs (or not).
If you want to make the most of precious time to attract the best level of new customers for optimum profits, then you will want to keep reading...
Marketing Communications is the art of most effectively appealing to your ideal customer's needs. The appeal must touch their minds, emotions and wallets. There is no better investment for success than to get your Marketing Communications FINE TUNED in all your Advertising and Marketing (print, web, social media, etc.).
The 3 Biggest Marketing Mistakes That Rob You Of Profits
There is business being done all around you right now. Opportunity abounds in every economical climate. If it is not abounding for your business, (1) either you have a lousy product or service, (2) or you need professional marketing services (from a company like Covenant Designs of course) that attract new business using today's successful marketing strategies.
Unless your company uses a dedicated marketing communications professional, doing business becomes like trying to saw down a tree with an old, dull saw -- it can still be done, just slowly and with a lot of unnecessary struggle.
These are the three avoidable mistakes that we, as a Dallas Advertising Agency see most often that kill off the profits you could be enjoying:
1• Not getting to the point. You must quickly state your Value Proposition to your prospect. Respect everyone's time and communicate what you have to offer in the way that best appeals to them. What is the value for them to engage with your business proposal or your services? Unless your marketing and advertising quickly states your value, you are missing opportunities left and right. Many businesses fail badly here and don't even realize it because they...
2• Fail to focus on benefits. Businesses know themselves and their business. Good right? Not entirely! The most successful businesses know their customers. Marketing and advertising that speaks your language but fails to speak your customer's language is simply wasted money.
Many businesses sincerely imagine they are promoting benefits, when in reality, they are pushing Features at their prospects. There is a world of difference. Put your marketing in the hands of a professional that clearly knows the difference between benefits and features and your ROI will gain much more traction. Read More on Banefits vs. Features here.
3• Behind The Times with Social Media Marketing. The third reason we see so many businesses struggling is that their advertising methods are not in sync with their customers. Today social media marketing has exploded in size and popularity, but many businesses are at a loss as how to take advantage of this powerful new media.
Social Media Marketing communicates in a different way than corporations are accustomed to. Your value proposition must attract, not push. It must be short and it must be often. Bypass any awkward or ineffective stabs at social media and use Promise Productions to go direct to the most effecitve methods and strategies.
CONCLUSION
If there is a mismatch in the way you present your benefits or neglect to communicate them because they are choked by your features, even though you may have something great to offer that could make your company a fortune, your prosect will not "get it" (shutting down that enthusiasticly open wallet). If your Value Proposition is blurry, your business will be passed by.
Lastly, if you are not leveraging social media, you are missing an enormous opportunity to engage with your best prospects in the media they prefer and trust.
Each marketplace and business is unique. So at Promise Productions Marketing Communications, our strategies are custom applied to bring your business both short-term and long-term properity. Call 214-703-0360.
If you want to make the most of precious time to attract the best level of new customers for optimum profits, then you will want to keep reading...
Marketing Communications is the art of most effectively appealing to your ideal customer's needs. The appeal must touch their minds, emotions and wallets. There is no better investment for success than to get your Marketing Communications FINE TUNED in all your Advertising and Marketing (print, web, social media, etc.).
The 3 Biggest Marketing Mistakes That Rob You Of Profits
There is business being done all around you right now. Opportunity abounds in every economical climate. If it is not abounding for your business, (1) either you have a lousy product or service, (2) or you need professional marketing services (from a company like Covenant Designs of course) that attract new business using today's successful marketing strategies.
Unless your company uses a dedicated marketing communications professional, doing business becomes like trying to saw down a tree with an old, dull saw -- it can still be done, just slowly and with a lot of unnecessary struggle.
These are the three avoidable mistakes that we, as a Dallas Advertising Agency see most often that kill off the profits you could be enjoying:
1• Not getting to the point. You must quickly state your Value Proposition to your prospect. Respect everyone's time and communicate what you have to offer in the way that best appeals to them. What is the value for them to engage with your business proposal or your services? Unless your marketing and advertising quickly states your value, you are missing opportunities left and right. Many businesses fail badly here and don't even realize it because they...
2• Fail to focus on benefits. Businesses know themselves and their business. Good right? Not entirely! The most successful businesses know their customers. Marketing and advertising that speaks your language but fails to speak your customer's language is simply wasted money.
Many businesses sincerely imagine they are promoting benefits, when in reality, they are pushing Features at their prospects. There is a world of difference. Put your marketing in the hands of a professional that clearly knows the difference between benefits and features and your ROI will gain much more traction. Read More on Banefits vs. Features here.
3• Behind The Times with Social Media Marketing. The third reason we see so many businesses struggling is that their advertising methods are not in sync with their customers. Today social media marketing has exploded in size and popularity, but many businesses are at a loss as how to take advantage of this powerful new media.
Social Media Marketing communicates in a different way than corporations are accustomed to. Your value proposition must attract, not push. It must be short and it must be often. Bypass any awkward or ineffective stabs at social media and use Promise Productions to go direct to the most effecitve methods and strategies.
CONCLUSION
If there is a mismatch in the way you present your benefits or neglect to communicate them because they are choked by your features, even though you may have something great to offer that could make your company a fortune, your prosect will not "get it" (shutting down that enthusiasticly open wallet). If your Value Proposition is blurry, your business will be passed by.
Lastly, if you are not leveraging social media, you are missing an enormous opportunity to engage with your best prospects in the media they prefer and trust.
Each marketplace and business is unique. So at Promise Productions Marketing Communications, our strategies are custom applied to bring your business both short-term and long-term properity. Call 214-703-0360.
Jun 16, 2009
Dallas Marketing Innovation and Strategy
Innovation offers your marketplace something better. Marketing tells your prospects about your innovation – attracting new business clients. Strategic innovation is the "value" in your value proposition. Strategic Marketing is the "proposition".
The key to both innovation and marketing is STRATEGY. Strategy tells you what your market needs -- and how to make it bigger, better, faster, smaller, cheaper. Strategy tells you how to reach those most interested -- how to reach them better, faster, cheaper, quicker.
Many companies offer valuable products and services but have a lousy value proposition because they do what they do -- meaning they consumed with day-to-day operations and cannot have the perspective that a full-time marketing communications firm can. They are too involved with their innovation or operations to market strategically. The present operation must also apply forward thinking and that is where we come in.
Strategic marketing is about identifying your ideal business prospects, and then engaging them in a conversation about value and opportunity for them. To do that right you have to know them and their values and their needs – but also be innovative enough to look ahead -- to what the marketplace is GOING to need around the next curve in the road. You want to be the next "big thing"? Well that is how its done.
As my last post stated: success is not accidental. Successful companies not only have innovation going for them, but also have strategic marketing informing they prospects about the amazing benefits of all their innovation.
Today, any effective market plan has to address where your prospects actually are. Sounds obvious, right? But you'd be surprised at how many traditional ad agencies and companies themselves are "doing the same ol thing" in a new day and age. That means they are still aiming at where the target USED to be. If you are not hitting your sales goals or your profit milestones, could it be becuase youre marketing is in a rut? Could your strategy of yesteryear, be stagnant today? That explains a lot of bankruptcies these days.
Where is your best audience? Are the in print? (mostly no these days) In a lot of cases, they have migrated online. In a lot of cases, they respond best to Video. In a lot of cases, they are heavy users of and heavily influenced by Social Media.
Search Marketing, Video Marketing and Social Media Marketing have been around for a few years BUT it is in this last 2 quarters that they have outright exploded! If your market plans are not already adapted to this, face it, you are aiming at the shadow of where profit used to be found, and no longer aiming at profit itself.
The good news is you do not have to invent today' success strategies from scratch. Covenant Designs is a Dallas-based Marketing Communications firm. We are fluent in Web Design, Search Engine Marketing, Video production (for any destination from DVD to Website to smart phones), and Social Media Marketing.
Our innovative and strategic approach to brining in profits will delight your company. So take the toe tag off of your marketing, and let Promise Productions breath new life into your image, your branding, your corporate messaging and your Master Strategy that integrates it all for optimum profits. Call 972-822-3587.
Jun 15, 2009
In Dallas Marketing & Advertising, STRATEGY is King
Success does not come from luckily landing at the right place and time. No, strategy is needed to activly ensure you PUT your value proposition at the right place and time for optimum results.
Strategy is King. You see, it is not the economy or the environment that has the final say, it is your business strategy. Sowing the right seeds now is crucial to reaping the right harvest in today's marketplace.
Sadly, many companies are either (a) afraid to sow seeds, or (b) sowing old seeds, hoping somehow that that will bring in a new kind of harvest – when reality is that the fields have changed. Fresh strategy that is "adapted to the now" is, many times, the single determining factor between those business that will succeed or fail in the next 3 months.
Some species thrive in the desert whereas others die quickly. Some businesses are thriving like crazy in the identical economic conditions that have made others go bankrupt. Why do some thrive? Because their strategy is adapted for success today. If your business is ready for massive success; it will take the right strategy for massive success.
This is where our marketing savvy, combined with our video production and social media strategies are your best friend. We have many strategies that are being proven today to make profits thrive. There is no single solution for every business, but there is a strategy that is best for your's. Our ability to look at your marketplace and correct the mismatches in your advertising and marketing will make all the difference in both short-term and long-term profits.
Our Services For Your Success
• marketing communications
• integrating your messaging
• applying Social Media
• amplifying your message through video
• search engine visibility
• better prospect targeting
• how to do more with less
Rest assured, we have strategies both for the short-term and long-term. Let us show you how easy it is to change -- to implement the vital changes that make all the difference. Call our Dallas Marketing Advertising department at 214-703-0360.
Strategy is King. You see, it is not the economy or the environment that has the final say, it is your business strategy. Sowing the right seeds now is crucial to reaping the right harvest in today's marketplace.Sadly, many companies are either (a) afraid to sow seeds, or (b) sowing old seeds, hoping somehow that that will bring in a new kind of harvest – when reality is that the fields have changed. Fresh strategy that is "adapted to the now" is, many times, the single determining factor between those business that will succeed or fail in the next 3 months.
Some species thrive in the desert whereas others die quickly. Some businesses are thriving like crazy in the identical economic conditions that have made others go bankrupt. Why do some thrive? Because their strategy is adapted for success today. If your business is ready for massive success; it will take the right strategy for massive success.This is where our marketing savvy, combined with our video production and social media strategies are your best friend. We have many strategies that are being proven today to make profits thrive. There is no single solution for every business, but there is a strategy that is best for your's. Our ability to look at your marketplace and correct the mismatches in your advertising and marketing will make all the difference in both short-term and long-term profits.
Our Services For Your Success
• marketing communications
• integrating your messaging
• applying Social Media
• amplifying your message through video
• search engine visibility
• better prospect targeting
• how to do more with less
Rest assured, we have strategies both for the short-term and long-term. Let us show you how easy it is to change -- to implement the vital changes that make all the difference. Call our Dallas Marketing Advertising department at 214-703-0360.
Jun 5, 2009
Avoiding Marketing Communications Disasters
With all the current headlines of GM's bankruptcy, it reminds me of the marketing communications disaster when Chevy introduced the "Nova" and then wondered why it tanked in the Hispanic market. The reason for the flop is not in the design, production, capabilities or pricepoint of the car; it is in bad marketing communications.You see, "No va" means "Doesn't Go" in Spanish. Who wants a car that doesn't even go? No one. How many millions did that oversight cost the auto industry?
My business friend, although you mean well, don't be your own worst enemy by unprofessional corporate messaging. Often these kinds of disasters come from trying to say something that is clear in your mind and simply doing an awful job of translating it into a message that your audience can appreciate or even understand. Worse, the mistake is not realized until it is too late.
This presents a great example of why getting an outside professional marketing communications perspective on your advertising is not just a good idea, but a necessity in times where you don't have the budget to dig your way out of a marketing disaster.
But frequently companies fail to get that outside expert opinion for a number of different reasons. Here's the shoddy thinking that, while intended to benefit the company, actually sets it up for innefective marketing or even a bankrupsy:
1 • "Our company can't afford the time/money to get a real professional to look at it."
I don't know how much your time and effort is worth, but few companies have the surplus funds it costs to keep missing the ball. Your advertising dollars can be wasted on inefficient marketing without the company's leadership even knowing it. Like trying to saw down a tree with an old, rusty saw -- the time and expense to get the ideal saw is minute compared to the benefits your receive. Likewise, it is the ideal marketing STRATEGY that makes your marketing communication go further and produce more.
2 • "Our company does not need an outside firm to review our work."
Sadly, we see this attitude from time-to-time and it's such a destructive approach. Smart communicators realize that they come from a certain perspective, experience and bias and as a result, know that it's critical to make sure that when they speak or write that what they communicate can resonate with the target audience. It's not an admission of weakness; in fact, it's an act of wisdom to accept that you're not all-knowing.
After all, you are not marketing to yourself; you are marketing to them. So doesn't it make just to ensure that you are effectively reaching them with all your promotions?
3 • "We just didn't think of it that way."
This is the most common reason a well-indended marketing campaign turns into a waste of time and dollars. But why not enjoy the benefit of "hindsight" ahead of time through outsourcing your marketing strategy to a firm like Covenant Designs?
Today, you and I are in the happy circumstance of having the opportunity to benefit from someone else's painful experience. At Promise Productions, we specialize in creating ideal marketing campaigns for optimum results.That means effectively targeting and communicating with your prospects. It means motivating them into your desired action. Come, see the difference professional marketing in any advertising media can make for your company's profits. Call 972-822-3587.
Jun 4, 2009
SEO Done Right -- Cost-Effective Visibility For Your Business
With so much information - and misinformation - available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction.
Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming for a business to know where to start promoting their website's products and services in search engines like Google and Yahoo. So, if you're an SEO newbie looking for a place to start, or cannot afford to waste advertising dollars on suspect SEO, here's a quick tutprial at good Search Engine Optimization (SEO) basics.
What Is SEO?
Even the most beautifully-designed site won't do you much good if potential customers can't find it. That's where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers.
In short, SEO ups your website's rankings in the search engines by making the pages within your site more attractive to the search engines. The more attractive your site is to Google, the higher its rankings in the search engine results pages. And the higher your rankings, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get more traffic than a site buried on Page 3. If your site is missing from the top search results, then you essentially dead when it comes to your ability to generate new business and add revenue to your business.
Let's take a look at some stats:
* Over 4.3 billion Internet users
* Over 85% start at a search engine and look for their desired products and services using key words
* Less than 20% will go beyond the top 10 search engine results
* Top 10 results get 85% more traffic than all those in the thousands of other pages after them
In addition to obtaining better rankings in the search engines, SEO is effective in several other areas as well:
* Branding/establishment of your business as an authority
* Pre-qualified lead generation
* Easily tracked ROI
* Cost savings compared to other promotion mediums (i.e. glossy brochures, yellow pages ads)
Key Components of Effective SEO
SEO consists of several key elements that work together to generate increases in a website's rankings, traffic and conversions: Keyword Selection, Copywriting, Link Building, HTML Optimization and Analytics.
Keyword Selection for SEO
The foundation of any SEO campaign is good keyword research. That's because targeting the right keywords is essential to getting your SEO on the right track. If your sell Rolex ladies watches, then you're going to want to rank in the search engines for the phrase "Rolex ladies watches" and other similar phrases (Rolex Womens Watch, etc.).
You might be hitting the wrong target: If your keyword research is off and you target the wrong keywords, then you may not get visitors who want what your site has to offer. That's why you need to make sure that your site is properly optimized for the most-searched-for keywords related to your business.
Copywriting for SEO
Getting potential customers to your site is only half the battle; you've got to convince them to buy. That's where persuasive copywriting comes in. Be sure to tell people why they need your products or services and include conversion points throughout the site. The search engines like content, so you also need to optimize your copy to include your keywords.
This includes things like descriptive product pages, built-out content like biographies, news sections, etc. One important point to remember is to keep your most critical content "above the fold" - that's the area that's visible to your users before they have to scroll down.
Link Building
Link building is like one big online popularity contest, and the search engines like the popular kids. Your success in the search engines depends, in part, on the amount of relevant incoming links to your site.
Of course, having lots of good links also drives customers to your site, which is a good thing, too. Links can come in various sources, including directories, business partners, organizations, social media sites, and much, much more.
HTML Optimization
These are things that the user does not necessarily see, but the search engines do. Title tags, header tags, Alt tags, Meta-descriptions -- the search engines want your site's HTML to be descriptive and clean.
Search engines want to know exactly what your page is about; they don't want to sort through a bunch of extraneous code to figure it out. That's why you'll hear SEO experts talk about the importance of having clean web site code and how to use CSS to make that happen.
Measuring Success
No SEO campaign is complete without analytics. After all, if you aren't measuring things like traffic, link popularity, and conversions, then how do you know if your SEO strategies are working? Programs like ClickTracks and Google Analytics help make the number-crunching a little easier.
Conclusion
SEO is more important than ever because it maximizes your advertising dollars. If you want to have an effective SEO campaign, you need to include all of the five SEO elements listed above.
The summaries above just scratch the surface on these topics, and there are certainly other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the ideal way to get your SEO campaign working for you.
For expert Search Engine Optimization as well as other top strategies to get the most targeted visibility for your marketing dollar, call Promise Productions at 972-822-3587.
Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming for a business to know where to start promoting their website's products and services in search engines like Google and Yahoo. So, if you're an SEO newbie looking for a place to start, or cannot afford to waste advertising dollars on suspect SEO, here's a quick tutprial at good Search Engine Optimization (SEO) basics.What Is SEO?
Even the most beautifully-designed site won't do you much good if potential customers can't find it. That's where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers.
In short, SEO ups your website's rankings in the search engines by making the pages within your site more attractive to the search engines. The more attractive your site is to Google, the higher its rankings in the search engine results pages. And the higher your rankings, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get more traffic than a site buried on Page 3. If your site is missing from the top search results, then you essentially dead when it comes to your ability to generate new business and add revenue to your business.
Let's take a look at some stats:
* Over 4.3 billion Internet users
* Over 85% start at a search engine and look for their desired products and services using key words
* Less than 20% will go beyond the top 10 search engine results
* Top 10 results get 85% more traffic than all those in the thousands of other pages after them
In addition to obtaining better rankings in the search engines, SEO is effective in several other areas as well:
* Branding/establishment of your business as an authority
* Pre-qualified lead generation
* Easily tracked ROI
* Cost savings compared to other promotion mediums (i.e. glossy brochures, yellow pages ads)
Key Components of Effective SEO
SEO consists of several key elements that work together to generate increases in a website's rankings, traffic and conversions: Keyword Selection, Copywriting, Link Building, HTML Optimization and Analytics.
Let's take a look at each element in more detail:
Keyword Selection for SEO
The foundation of any SEO campaign is good keyword research. That's because targeting the right keywords is essential to getting your SEO on the right track. If your sell Rolex ladies watches, then you're going to want to rank in the search engines for the phrase "Rolex ladies watches" and other similar phrases (Rolex Womens Watch, etc.).
You might be hitting the wrong target: If your keyword research is off and you target the wrong keywords, then you may not get visitors who want what your site has to offer. That's why you need to make sure that your site is properly optimized for the most-searched-for keywords related to your business.
Copywriting for SEO
Getting potential customers to your site is only half the battle; you've got to convince them to buy. That's where persuasive copywriting comes in. Be sure to tell people why they need your products or services and include conversion points throughout the site. The search engines like content, so you also need to optimize your copy to include your keywords.
This includes things like descriptive product pages, built-out content like biographies, news sections, etc. One important point to remember is to keep your most critical content "above the fold" - that's the area that's visible to your users before they have to scroll down.
Link Building
Link building is like one big online popularity contest, and the search engines like the popular kids. Your success in the search engines depends, in part, on the amount of relevant incoming links to your site.
Of course, having lots of good links also drives customers to your site, which is a good thing, too. Links can come in various sources, including directories, business partners, organizations, social media sites, and much, much more.
HTML Optimization
These are things that the user does not necessarily see, but the search engines do. Title tags, header tags, Alt tags, Meta-descriptions -- the search engines want your site's HTML to be descriptive and clean.
Search engines want to know exactly what your page is about; they don't want to sort through a bunch of extraneous code to figure it out. That's why you'll hear SEO experts talk about the importance of having clean web site code and how to use CSS to make that happen.
Measuring Success
No SEO campaign is complete without analytics. After all, if you aren't measuring things like traffic, link popularity, and conversions, then how do you know if your SEO strategies are working? Programs like ClickTracks and Google Analytics help make the number-crunching a little easier.
Conclusion
SEO is more important than ever because it maximizes your advertising dollars. If you want to have an effective SEO campaign, you need to include all of the five SEO elements listed above.
The summaries above just scratch the surface on these topics, and there are certainly other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the ideal way to get your SEO campaign working for you.For expert Search Engine Optimization as well as other top strategies to get the most targeted visibility for your marketing dollar, call Promise Productions at 972-822-3587.
May 29, 2009
Summer 2009 - Best Business Growth Approach
Push or Pull -- how to get the best business Return on Your Investment of Time / Effort / Marketing.
Kellogs released and advertise their Rice Krispies new line of products. The result was that even when spending money was at its lowest point in 1933, Kellogs actually made nearly a 30% increase in profits. You see, they took advantage of the timidness of other "pulling" companies and competitors and pushed through to be the most profitable company of its era!
James Surowiecki (New Yorker) underscores the case for "pushing" marketing initiatives forward when he observes, "… the uncertainty of recessions creates and opportunity for serious profits, and the historical record is full of companies that made successful gambles in hard times: Kraft introduced Miracle Whip in 1933 and saw it become America's best-selling dressing in six months; Texas Instruments brought out the transistor radio in the 1954 recession; Apple launched the iPod in 2001."
Do you pull back and retreat to the "safety" of trying to wait the recession out? Of should your business push ahead, allocate Marketing and Social Media dollars and engage with your business prospects here and now?
Case In Point
When the recession hit in the 1930's, two cereal companies (Kellogs and Post) responded in opposite ways. Kellogs pushed: they decided the time was ripe to dominate the market through massive advertising. Post pulled back: they scaled their advertising down.
Kellogs released and advertise their Rice Krispies new line of products. The result was that even when spending money was at its lowest point in 1933, Kellogs actually made nearly a 30% increase in profits. You see, they took advantage of the timidness of other "pulling" companies and competitors and pushed through to be the most profitable company of its era!James Surowiecki (New Yorker) underscores the case for "pushing" marketing initiatives forward when he observes, "… the uncertainty of recessions creates and opportunity for serious profits, and the historical record is full of companies that made successful gambles in hard times: Kraft introduced Miracle Whip in 1933 and saw it become America's best-selling dressing in six months; Texas Instruments brought out the transistor radio in the 1954 recession; Apple launched the iPod in 2001."Do you want to take your company's profits to the next level? You want want to learn how to massively profit from the current recession? Contact our strategic marketing specialists to spend your advertising dollars the most profitable ways possible.
Sow sparingly and you will reap sparingly. But push forward with strategic marketing and you will be the next success story. Call us at 972-822-3587 for details.
Mar 29, 2009
Better Dallas Website Design for Better Results
Let's define our words. Better Dallas Web Site Design means marketing-savvy design to bridge the credibility gap to get more responses. "Better Results" means nothing less than conversions and profits.For a business web site to reap profits, there are 3 Objectives it must accomplish:
1 • Credibility: a professional website design to communicate (visually & verbally) that your business has it "together" and is trustworthy.
2 • Value Proposition: it must convey the value and benefits your product or service. It must be free from hype and "cut to the chase." By the way, an online video is the best way to do this.
3 • Visibility: your website must be found in the search engines by those with purchasing intent at the right place and time. This means it has to be search engine optimized and might need to be actively promoted with Search Engine Positioning.
People write books after books about each one of these. The bottom line is that Promise Productions is a Dallas Marketing Communications firm that has mastered each of there areas. We streamline you for results. Many others offer one of these. A couple offer two of these benefits. Only a rare few offer the whole package for true success.
Attention Small and Medium sized businesses: if you follow what we advise you stand a very good chance of making an additional $1 to $2 Million in profits in the next 12 months. We have "been there and done that"; let us do it for you.
Attention Larger and National Companies: we can position you to dominate your marketplace for enormous profits.
These are not idle promises; they are tried and true smart marketing tactics we learned firsthand modeled from Fortune 50 companies and further refined to be up to the minute.
The question is how profitable is your business truly willing to be? How much growth can you handle?
Forget the "economy"; our tactics are somewhat influenced, but NEVER THE VICTIM OF any situation going on in the economy. Your customers will always want solutions that give them tangible value. Your ideal customers will pay a premium for the positive difference you make for them. If you have a legitimate business, our strategies can give you legitimate profits.The TRUTH is that there are MORE than enough clients and profits to go around -- your business just has to succeed at attracting them through the 3 pillars of: Credibility, Value and Visibility.
Mar 21, 2009
Best 2009 Business Advice
Words To Conduct Good Business By:
1. Make business development a priority. Good businesses who market better, DO better financially than great businesses who market poorly.
2. Develop a true and compelling marketing message that attracts prospects to come to you. Put that message online and marry it with compelling visuals.
3. Focus your marketing on a target market. Within that market, focus on your ideal prospects.
4. Get visible in low-cost-high-impact ways, preferably by educating your marketplace about the problems they face and how to solve them. Show them answers to the questions they did not even know they should have been asking. Include Social Media Marketing in this equation. And for best results, use Online Video to do that interaction.
5. Think big. Act big. Market big. We have only one life to live, so don’t waste it on small thinking. Don't shrink back and go extinct in a tar pit of regret; push forward with passionate business that is the overlap between your skills and gifts and the need out there.
6. Do what you love and always always always do your best for your customers. Value what you do and work with those businesses and customers that value the service you provide.
2. Develop a true and compelling marketing message that attracts prospects to come to you. Put that message online and marry it with compelling visuals.
3. Focus your marketing on a target market. Within that market, focus on your ideal prospects.
4. Get visible in low-cost-high-impact ways, preferably by educating your marketplace about the problems they face and how to solve them. Show them answers to the questions they did not even know they should have been asking. Include Social Media Marketing in this equation. And for best results, use Online Video to do that interaction.
5. Think big. Act big. Market big. We have only one life to live, so don’t waste it on small thinking. Don't shrink back and go extinct in a tar pit of regret; push forward with passionate business that is the overlap between your skills and gifts and the need out there.
6. Do what you love and always always always do your best for your customers. Value what you do and work with those businesses and customers that value the service you provide.
If you feel at home with this advice, then consider that we are the Marketing Communications firm for you. Call Promise Productions at 972-822-3587.
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