Warning: how to avoid the worst Website Design Disasters and get Positive Results

Friends, you invest precious time and money into a professional business website development. You should get professional results, right? Here are the worst offenders I have seen come out from some other Dallas Website Design firms that only end up killing the positive results you hoped to achieve.

At Promise Productions, our website development work is designed for visibility, marketability and profitability. That means working smarter to convert today's prospect into a paying customer.

• Multiple Navigation Menus - On the whole, heat maps of website viewers demonstrate that your business prospects are looking at your site. read top to bottom, left to right. Why would you want to create a bunch of links that take precidence over your content? Keep it simple with a tablet-friendly and streamlined horizontal navigation menu -- or you will look dumb. Excessive drop down menus, and nested items inside those menus are too cumbersome. They aren't touch friendly and thus they are not mobile friendly either. 

• Too Cluttered -- Give someone too many choices and they have a much harder time making any decision and are likely to put it off. You don't want your website to be experienced like a complicated tax form! You want it clear, conciser and compelling! If you are going to have several options for your decisions section whereby you can scroll through more choices -- keep it limited. Get straight to the point and straight to the value you are offering them. Think: clear, concise and compelling!

• Too Much "SEO" -- If your website is built to appear in search results (as it should be) then you want it to be Google-Friendly. Google no longer responds positively to "stuffing" - cramming too many key words related to your products and services. Their machines are learning to read more like humans. So don't try TOO hard to write for "SEO" as that will now backfire!  We believe (and Google agrees) that a business website should be built intelligently for humans. If you stuff verbiage in there you only cause both Google and prospects alike to thing you are desperate for business and trying too hard. You only end up looking like a scammer and Google will reduce your ranking as a result. If you cannot say it simply and concisely, don't say it at all. 

• Splash Pages - This is tacky and gaudy and does not help you sell or impress your visitors. Moreover it is bad for SEO so don't do it, period. 

• Technology Barriers - Flash and Java - Can't see it on an iPad, iPhone, and no one wants to see it anyway. Today's website need to be "responsive" – adapting themselves to desktop viewers and mobile viewers alike.

With a view towards higher results and profits, Promise Productions delivers best-in-class website development for business purposes. Call 877-858-0071 for a consultation with your best interests in mind!

Dallas Business Website Success - Powerful Design + Marketing Savvy

At Promise Productions we came from graphic design roots, but quickly developed the marketing savvy that made the difference between a great looking website and a great looking website that makes your business tons of profits.

Our websites are distinguished by these two area of exceptional value:

• Marketing-Savvy

• Search Engine Friendliness

This is because being found by your ideal prospects and having them respond in a strong and positive way to the how your products/services are presented, ends up making all the difference between companies that struggle and companies that thrive!

Here are some areas of Dallas website design and development that we have had much success with in our 10+ year track record of results:

• Contractor Website Design
As a Dallas contractor, using a professional web design company not only sets you above your compeition, it positions you to be trusted and responded to for more jobs.

• Ministry Website Design
We provide complete turnkey website design services for churches and other religious organizations. We are savvy both on the design needs and the feature sets that make for an effective presentation and an organization's online communication hum.


• Medical & Dental Website Design
We have been providing web design and development for the medical & dental industries for many years. Small, local practices to large, multi-location firms enjoy our ability to design and structure their information in ways that their patients respond to easily. Our understanding of what a medical type of business needs to accomplish on the web empowers us to deliver superior results from your practice's website.




• Property Website DesignThis could mean a custom home builder website, apartment complex website or property management company web site. We have an amazing ability to use powerful visuals to sell your product - your property. We know how to make them search engine friendly and have generated our clients tens of millions in additional revenue as a result!

Other two areas include attorney websites and industrial portals. All this sounds like different categories, and it is, but our understanding of these kinds of businesess, their marketplace, and their customer needs forms the foundation for an effective website that is a business success!

We've seen, time and time again where a very business-savvy web design like ourselves gives your business a strong edge that amplifies your profits for years. Put our skills, our experience and our passion for your success to work for you!

Based in Dallas, Texas Promise Productions Marketing Communications can be reached to discuss your needs at 877-858-0071.