Website Visibility - How To Win from Google's Panda Algorithm Ranking

Friends, your website's visibility in major search engines has a lot to do with how many new prospects and business leads you enjoy. New customers are the lifeblood of many companies, which is why Promise Production's SEO / SEM / Website Promotion and Search Engine Visibility play heavily in the marketing strategy we provide to grow your profits.

It is not just your IT department or your Webmaster, but your Marketing that needs to be savvy to the evolutions in search engine marketing. Otherwise, you'll continue to aim at the target where the results "were", not where they are "today." So even if you "win" in your goals, the target keeps moving, so in reality you have missed the lion's share of the profits. Up-to-date marketing strategy is so key, along with search engine optimization, you need smarter strategy to outthink the competition!

Below is an excellent article by that underscores everything we at Promise Productions have been saying. (Nice to find experts that agree, eh?) But seriously, it boils down to a few key concepts that Promise Productions knows exactly how to implement on your behalf:

•  Quality Content  - are your products and services communicated in a compelling way that makes their value stand out to your prospects?
• Video Marketing - are you making video more and more central to getting the message out? This is a win with your customer but also a win in the search engines - but only if you do it the right way!
• Quality Backlinks - how many others are talking about your brand, your products, your services. How many signposts pointing back to your website are there and how relevant  This area has been one of the most elusive to do in an effective and legitimate way with search engines – until now!

Both the Video Marketing and the Quality Backlinks overlap with Social Media Marketing, but as always the exact strategies we provide is what separates winners from losers. Again, these are not just "webmaster tweaks" – they are keys your company's decision makers need to be aware of to inform the entire way you orient your marketing, sales and advertising efforts. 

So contact Promise Productions for expert marketing strategy and implementation to promote your company at 877-858-0071.

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Without further ado, see the below recent article by Titus for a detailed discussion of these matters:

Lately, like many full-time webmasters, I have been spending a lot of my time dealing with the Panda/Farmer Update - Google's major Algorithm Changes which they did in February 2011 with further adjustments in the months following. This update was a major "game changer" since even some very prestigious sites saw their rankings drop and the debate/fallout is still continuing as I write this material.

Figuring Out "Exactly" How Google Ranks Web Pages Has Become the "Holy Grail" of SEO.

Webmasters and marketers have been debating these "ranking factors" for over 10 years now and that discussion will continue far into the future or for as long as Google remains the dominant search engine on the planet.


Rank Local Top 10 in Google
Of course, I have formed my own opinions and views on this matter, mostly from the information I get from running 9 or 10 websites. But mainly I derive the majority of my beliefs from observations of some major "keyword battles" which I have been fighting for about as long as Google has existed.




There are a lot of myths out there. For example, many SEO experts insist you must update your site/pages often. But I have one site which I have barely touched in over 4 or 5 years and it still ranks in the top spot in Google for its targeted keyword phrase "Internet Marketing Tools."




Now I have been constantly building backlinks to this site over the years, but I have not updated it or changed the content much since it was created. I have a few sites which I don't promote with link building and they have dropped off the map in Google.

What this tells me about Google is that quality one-way links is a very important factor in how Google ranks pages. These keyworded links back to your homepage and to your interior pages are extremely important for getting top rankings.




Actually, I would bet the shop, that if you ONLY concentrated on quality backlinks you would achieve those top spots in Google. While, of course, there is no need to ignore the other ranking factors, if you did, and concentrated most of your efforts on link building, you would still get to the first page of Google. At least that is how things were working...


The Panda Algorithm


The Google Panda Update threw a monkey wrench into the whole ranking game. It is more or less, the ultimate filter which can override all the other ranking factors. It finds poor quality content and filters it out or lowers its rankings in Google's Index.




The key here is that this Panda filter doesn't just rank your web pages, it can rank your whole site. In other words, webmasters have to worry about the over-all quality of their sites because if you have too many of what Google believes to be "poor quality pages" then your whole site could drop in their rankings.






If Panda struck your site, then you must take a closer look at all your content and make adjustments so that Panda (Google) perceives it as all top quality material. Also, you have to look carefully at your internal linking structure and avoid excessive "keyword spamming" within your site.


What's out: thinking that having a bunch of links within your own website pointing to a certain page will boost that page's visibility. 


On-page elements must be in order and factors like site load times and speed have become more important. Writing quality, style, spelling, and grammar have also taken center stage. So too has the trust factor. Can your content or site be trusted? There is also an ongoing argument about "bounce rates" and whether or not Google can even measure these? My own opinion on this is that Google can track your every click on the web and has massive amounts of data derived from your usage of their search engine (cookies-R-us), the Chrome Browser and countless programs such as Analytics, Adsense, Maps, Gmail, YouTube, etc. All this anonymous data can be compiled, analyzed and dissected to create their ranking metrics. They would be foolish not to use this data.




Videos are Winners


Of course, I haven't survived on the web for this long without learning a few tricks. You must go where Google is going.

Like many others, I have noticed videos and pages with videos on them weren't hit hard by the Panda Update. Ignoring for the moment that Google owns YouTube, videos have always done well in Google SERPs and Panda hasn't changed that in any significant way.




For years now, I have been enriching my web content and pages with videos - mainly through YouTube - not only because Google owns it, but because everybody uses it. I believe videos are a good way to get traffic and help your rankings plus videos are a form of quality content around which you can build channels and an online community.




Because I believe videos play such an important role in Google's SERPs, I have created several channels on YouTube. And, I just recently created another channel around my main site. These channels contain simple videos and are usually created from my articles.


Hopefully, one major consequence of Panda will be that companies will have to take a closer look at all of their content and filter out the inferior stuff as well as improve site speed, minimize ads, delete pages with little or no real content, fix broken links and make sites more user-friendly. Do all this, not just to please Google, but because having a clean, fast and easy-to-navigate site filled with unique top quality content is a great way to attract more business.




Titus Hoskins owns the copyright to this article.