Mar 24, 2010

Plan For Success - Dallas Video Production


It is no secret that smart planning is vital to successful video production. Whether your production ends up at a trade show, on the silver screen, on your website, or on a DVD, the best results come from keeping your audience, your marketing and your video storytelling in mind all at the same time.


Outcome-Oriented Video Production
Thinking about the goal of your video project will help you narrow down creative choices, and that’s a good thing. Is your video to raise money? Do you want to change or influence behavior? DO you want to raise awareness? Do you want people to sign up for a service or buy a product? Do you want to motivate a target group?

Once you have a clear purpose, the video production becomes oriented to achieve that goal.

Video production involves technical skill, but its goal is effective communication. What are you trying to communicate? What kind of image or level of professionalism best accomplishes that goal? Knowing this, what kind of budget is necessary to deliver those results?

The beauty of having your video production at Promise Productions is that we will help you define and refine these aspects so you know you are getting the best value. Rest assured, we have planning guides for maximizing your budget and timeframe.

Getting The Most From Your Video Production
In our pre-production sessions with you, we will cover all the ways your video can be used to your advantage. The same video – or versions of the same video – can often be used in more than one way. For example, a short introductory video can be viewed at trade shows, meetings, websites and in social media. Getting more "bank" for the buck will save your company both time and money to make something that works well in all the possible media.

We are skilled media communicators, working for your success. At Promise Productions Video Production, we welcome your call at 972-822-3587.




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