Flashy or Effective - How Much Marketing Results Do You Want

At Promise Productions, we make a distinction between expensive advertising and smart marketing. A lot of advertising just costs your business money whereas smart marketing generates new money. A great example of this are the recent SuperBowl TV ads.

Ad Age demonstrated in a recent article that these kinds of ads are indeed entertaining and likable. However, they do not generate results when it comes to actual sales! Call us silly, but communication without persuasion is useless. Surveys confirmed that consumers were not inspired to shop at the retailer whose TV Commercial they liked the best. In fact, the most-loved Super Bowl add of all time -- the Mean Joe Green Coke Commercial -- was canned within months precisely because it did not stimulate actual sales. It is clear that being cute and likable is no longer enough.

You see, we are in a social age, not a sales age. Selling is dead. We've been inundated for years with so-called advertising gurus treating the public like lab rats, and simply putting any product with beautiful, enviable, smiling people to give us a good feelings, and then inserting the company logo at the end. We are now immunized from such blatant selling that insults our intelligence.

Today we want to know there's value in our products and services. We don't want an actor acting like there is value; we want actual value! The "benefit" of the current financial recession is that we THINK before spending value time or money.

Friends, is your advertising making -- or just costing -- your business precious money? Do you want a higher degree of results from your efforts? Then abandon the old models that no longer work and come with us into the present age of effecting marketing.

Our new media strategies and social media marketing strategies are geared for positive results. So dismiss those flashy, "Super Bowl" approaches with hype and no substance, and turn to trust-based marketing -- for a loyalty you will see measured in significant cash-flow. We believe your marketing should be as unique as you are. Come, call your marketing communications resource. Call Promise Productions today at 214-703-0360.